Infotainment Tirol

What Infotainment Tirol does

Infotainment Tirol is a privately held, Innsbruck-based (Tyrol, Austria) provider of B2B infotainment concepts that fuse entertainment, knowledge, storytelling, and modern projection technologies into immersive visitor experiences. The company targets attractions, cultural venues, exhibition operators, and family entertainment businesses that lack the in-house capability to design and operate such installations.

Its product portfolio is anchored by Experience Tirol, a 500+ square-meter digital experience world built around 360° projection technology, which functions as both a flagship attraction and a reusable showcase/reference installation. Around this core, the company sells a modular, full-lifecycle service stack: pre-opening services cover business-model conception, project management, and content/technology selection, while post-opening services cover operations (including staffing and accounting), partner management, and centralized marketing. The underlying technology combines immersive projection hardware with custom-produced content built on four creative pillars — knowledge, technology, story, and emotion.

Commercially, Infotainment Tirol operates a direct, enterprise field-sales motion, quoting each infotainment project privately and delivering it end-to-end rather than reselling third-party platforms. The company operates as a very small unit (5 employees) within a single-country domestic footprint (Tyrol, Austria), with no disclosed funding, no publicly listed pricing, and no published revenue. Its go-to-market is relationship-driven, leveraging Experience Tirol as a reference site to win new venue and attraction contracts.

Name

Infotainment Tirol

Legal name

Infotainment Tirol

Website

https://infotainment-tirol.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Infotainment Tirol is a privately held, 5-person B2B studio in Innsbruck, Austria, that designs and operates immersive 360°-projection infotainment attractions and provides full-lifecycle conception, content, and operations services to cultural venues and entertainment operators, anchored by its flagship Experience Tirol installation.

Ownership category

akta.pro rank

Product category

Immersive Experience Design & Attraction Services

NAICS

Industrial Design Services (54142), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Immersive experience design
• Digital projection attractions
• Infotainment concept development
• Visitor experience creation
• Experience attraction services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Infotainment Tirol designs, develops, and operates immersive digital infotainment experiences that combine entertainment, knowledge, storytelling, and modern technologies. The company delivers complete infotainment projects — from pre-opening conception, project management, and content & technology selection through to post-opening operations, partner management, and central marketing. Its flagship showcase is EXPERIENCE TIROL, a 500+ square meter digital experience world featuring immersive 360-degree projection.

Product overview

Infotainment Tirol is a provider of infotainment concepts that combines entertainment with knowledge and storytelling using modern technologies. The company's portfolio centers on Experience Tirol, a groundbreaking digital experience world featuring immersive 360-degree projection technology. The offering follows a modular service architecture, with core infotainment experiences supported by pre-opening services (concept development, project management, content & technology) and post-opening services (operations, partner management, and central marketing). The company emphasizes four pillars—knowledge, technology, story, and emotion—to create sustainable, immersive experiences for visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• EXPERIENCE TIROL

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• EXPERIENCE TIROLcoreOthersThe company operates EXPERIENCE TIROL as its flagship digital experience attraction on over 500 square meters, showcasing their infotainment capabilities with immersive journeys through Tirol's mountains, history, and future

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Electroland: Interactive media design firm creating immersive, large-scale public installations using light, projection, and sensors. Comparable as a technology-led immersive experience creator for cultural and commercial venues.
• Stufish Entertainment Architects: Specialist entertainment architecture firm designing theatres, immersive shows, and themed attractions worldwide. Comparable by combining narrative concept, technology, and architectural design for visitor experiences.
• teamLab: Japanese interdisciplinary art collective that builds large-scale immersive digital art installations using projection and interactive technology. Highly comparable on the experiential/projection technology side.
• Thinkwell Group: US-based experience design and master planning firm that designs, develops, and produces location-based entertainment, museums, and themed attractions end-to-end, comparable to Infotainment Tirol's full-lifecycle service model.
• Moment Factory: Montreal-based multimedia studio specializing in immersive installations combining projection mapping, storytelling, and interactive technology for museums, public spaces, and entertainment venues globally.
• Kraftwerk Living Technologies: Austria-based provider of immersive media-based attractions for theme parks, museums, and brand experiences. Closest geographic and offering peer to Infotainment Tirol, combining 360° projection/AV technology with full creative and operational support.
• Mather & Co: UK-based attraction design and build firm delivering interpretive, immersive museum and visitor-center experiences. Comparable as a B2B provider of immersive content, design, and technology for cultural venues.
• Mousetrappe: Immersive experience design and production studio known for projection-mapping-based attractions, theme-park dark rides, and branded experiences. Comparable in technology stack and attraction focus.

Emerging players

• Holoplot: Berlin-based audio technology company enabling precisely controlled, immersive 3D sound for venues and experiences. Adjacent peer — supplies a complementary immersive experience layer (audio) for the kind of attractions Infotainment Tirol designs.

Broad incumbents

• Obscura Digital: Creative technology studio (now part of Obscura) producing large-scale immersive projection and interactive installations for museums, brands, and entertainment venues. Comparable technology and target markets, but broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/infotainment-tirol

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infotainment Tirol