INLAND MARINE INC

What INLAND MARINE INC does

Inland Marine Inc. is a full-service boat dealership headquartered in Au Gres, Michigan, founded in 1979 and operating as a privately held, family-owned corporation with five employees. The company sells new boats (Alumacraft, Manitou Pontoon Boats, Warrior Boats), outboard motors (Mercury, Evinrude, Suzuki, Volvo Penta, OMC Cobra), trailers (Yacht Club, Shorelandr, Loadmaster, Eagle Custom, Venture, Hoosier), marine electronics (Lowrance, Simrad, Garmin, Humminbird), and boat lifts and docks (Shorestation, Great Lakes Lift, Shoremaster), alongside a Ship's Store carrying accessories, lubricants, hardware, and fiberglass supplies. It also acts as a parts distributor, shipping genuine OEM parts via UPS, and offers complementary services through its parts department, service department (mechanical repair, fiberglass and gelcoat work, electronics installation, certified across multiple motor brands), and storage facilities (inside cold, inside heated, outside, drydock, shrinkwrap, winterization, and haul-out for boats up to 48 feet). A partnership with Northport Marine Storage extends storage and certified-diver capabilities, and the company is described as offering more storage options than any other boat shop in the area.

The business model is primarily transactional retail and recurring service revenue. New boat, motor, and trailer packages generate one-time hardware sales; the service department and storage facilities generate recurring maintenance and seasonal revenue; and on-site financing assistance plus trade-in appraisals support unit turnover. Pricing is quote-based with no public list prices; customers are instructed to call for availability and quotes. Go-to-market is overwhelmingly brick-and-mortar at the 333 S. Main Street showroom, supported by a website, a Facebook page, and an extensive resource-link page targeting Great Lakes boating enthusiasts. The customer base is individual recreational boat owners across multiple Michigan communities (Au Gres, Tawas, Oscoda, Standish, West Branch, Saginaw, Bay City, Midland), with seasonality driving a swing from full summer hours (M-F 8:30-5, Sat 9-2) to appointment-only operations from late November through March.

Name

INLAND MARINE INC

Legal name

Inland Marine Inc.

Website

https://inlandmarineinc.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Inland Marine Inc. is a privately held, full-service boat dealership in Au Gres, Michigan, founded in 1979, selling and servicing new boats, motors, trailers, electronics, and marine accessories for individual recreational boaters across Michigan's Great Lakes region.

Ownership category

akta.pro rank

Product category

Boat Dealership

NAICS

Boat Dealers (441222), Marinas (713930)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industries

Marine Trailer & Transport Equipment Retail (CRAMAIAL), Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI)

Keywords

• Boat dealership
• Marine sales
• Outboard motors
• Boat storage
• Marine repair

Headquarters

HQ city

Au Gres

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. New Boat Sales: Sale of new boats including Alumacraft, Manitou Pontoon Boats, and Warrior Boats brands. One-time transaction revenue from complete boat packages.
2. Outboard Motor Sales: Sale of outboard motors including Mercury, Evinrude, Suzuki, and Volvo Penta. One-time hardware sales with installation services.
3. Boat Trailer Sales: Sale of boat trailers including Yacht Club, Shorelandr, Eagle, Loadmaster, Venture, and Hoosier pontoon trailers.
4. Marine Electronics Sales: Sale of marine electronics including Lowrance, Simrad, Garmin, and Humminbird. Products sold and installed.
5. OEM Parts Sales: Genuine OEM factory parts for Evinrude, Johnson, Suzuki, Force, Mercury, Mercruiser, OMC Cobra, Volvo Penta and others. Parts also sold over the counter and shipped via UPS.
6. Accessories Sales: Ship's Store selling electronics, navigation equipment, boat care items, lubricants, oils, paints, hardware, electrical supplies, ropes, anchors, and fiberglass supplies.
7. Repair Services: Mechanical repair services for boats and motors including fiberglass repair, gelcoat restoration, and full paint shop services.
8. Storage Services: Inside cold storage, inside heated storage, outside storage with or without shrinkwrap, drydock storage, shrinkwrap services, and full winterizing services for boats, motors, and jet skis.
9. Financing Services: Assistance with complete financing for boats, motors, trailers, pontoons, and accessories. Trade-in appraisals offered.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Inland Marine Inc. is a full-service boat dealership that sells new and pre-owned boats, outboard motors, boat trailers, marine electronics, and accessories from brands such as Alumacraft, Manitou Pontoon Boats, Warrior Boats, Mercury, Evinrude, Suzuki, and Volvo Penta. The dealership also provides a parts department (OEM factory parts, with UPS shipping), a service department (mechanical repair, fiberglass and gelcoat work, marine electronics installation, lake testing), boat storage (cold, heated, outside, drydock, shrink-wrap), winterization, and financing assistance for individual boat owners in northern Michigan.

Product overview

Inland Marine Inc. is a full-service boat dealership offering a portfolio of boat brands (Alumacraft, Manitou Pontoon Boats, Warrior Boats), outboard motors (Evinrude, Mercury, Suzuki, Volvo Penta, OMC Cobra), trailers (Yacht Club, Shorelandr, Loadmaster, Eagle, Venture, Hoosier), and boat lifts/docks (Shorestation, Great Lakes Lift, Shoremaster). The company also carries marine electronics (Lowrance, Simrad, Garmin, Humminbird) and provides supporting services including a parts department, service department, storage facilities, and a financing program. As a physical retail dealership (in business since 1979), the products are sold as physical goods rather than a software platform, with services centered on sales, installation, repair, and winter storage.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boats (Alumacraft, Manitou Pontoon Boats, Warrior Boats) Sale of new aluminum fishing and recreational boats, pontoon boats, and boats built to last through Inland Marine as an authorized dealer, targeted at individual recreational boat owners in northern Michigan.
• Pre-Owned Boats Sale of pre-owned boats through the dealership's showroom, targeted at individual boat buyers seeking used options.
• Outboard Motors (Mercury, Evinrude, Suzuki, Volvo Penta, OMC Cobra) Sale of new outboard motors and stern drives from multiple authorized manufacturer brands, including installation services, targeted at boat owners and boat buyers.
• Boat Trailers (Yacht Club, Shorelandr, Eagle, Loadmaster, Venture, Hoosier) Sale of boat trailers, including pontoon trailers, from multiple manufacturers, targeted at boat owners needing trailer packages for their vessels.
• Boat Lifts and Docks (Shorestation, Great Lakes Lift, Shoremaster) Sale of boat lift hoists and docks, targeted at boat owners needing waterfront equipment.
• Marine Electronics (Lowrance, Simrad, Garmin, Humminbird) Sale of marine electronics including fish finders, GPS, and navigation systems, with professional installation, targeted at boat owners.
• Ship's Store Accessories Retail store selling marine accessories including electronics, navigation equipment, boat care items, lubricants, oils, paints, hardware, electrical supplies, ropes, anchors, and fiberglass supplies, targeted at boat owners.
• OEM Parts Department Sale of genuine OEM factory parts for Evinrude, Johnson, Suzuki, Force, Mercury, Mercruiser, OMC Cobra, OMC Stern Drive, and Volvo Penta, available over the counter or shipped via UPS, targeted at boat owners needing replacement parts.
• Service Department (Mechanical, Fiberglass, Gelcoat, Electronics Installation) Full mechanical repair service for boats and motors, including fiberglass repair, gelcoat restoration, full paint shop, marine electronics installation, and lake testing, performed by factory-trained technicians, targeted at boat owners.
• Boat Storage Services (Cold, Heated, Outside, Drydock, Shrink-Wrap) Seasonal and off-season boat storage for boats up to 48 feet, including cold storage, heated storage, outside storage with or without shrink-wrap, drydock storage, shrink-wrap, haul-out, and full winterizing, targeted at boat owners, PWC owners, and camper owners.
• Financing and Trade-In Services Flexible financing assistance for boats, motors, trailers, pontoons, and accessories, along with trade-in appraisals for existing boats, targeted at individual boat buyers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• AlumacraftcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Alumacraft boats, manufactured in Minnesota. Offering new Alumacraft boats at the dealership.
• Manitou Pontoon BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Manitou Pontoon Boats, manufactured in Lansing, Michigan.
• Warrior BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Warrior Boats, manufactured in Minnesota.
• Mercury MarinecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Mercury Motors, manufactured in Wisconsin and other countries.
• Evinrude Motors (BRP)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Evinrude Motors by Bombardier Recreational Products (BRP), manufactured in Wisconsin.
• Suzuki MarinecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Suzuki motors, manufactured in Japan and other countries.
• Volvo PentacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Volvo Penta of America, manufactured in Tennessee and Sweden.
• Lowrance ElectronicscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Lowrance Electronics with stock available. 60 Years of Quality brand.
• Simrad ElectronicsminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Simrad Electronics with limited stock available.
• GarminminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Garmin marine electronics available by special order with 1-3 days typical delivery.
• HumminbirdminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Humminbird electronics available by special order with 1-3 days typical delivery.
• Yacht Club TrailerscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Yacht Club boat trailers.
• ShorelandrcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Shorelandr trailers.
• Venture TrailerscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Venture trailers.
• Northport Marine StoragecoreStrategic or Co-development PartnerPartner facility offering additional storage options including drydock storage, full fiberglass repair and paint shop, and certified divers. Combined facilities offer more storage options than any other boat shop in the area. Northport Marine: 989-876-8931.
• ShorestationcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Shorestation boat lift hoists and docks.
• Great Lakes LiftcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Great Lakes Lift boat lift hoists and docks.
• ShoremastercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Shoremaster boat lift hoists and docks.

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• West Marine: West Marine is the largest U.S. specialty retailer of marine parts, accessories, electronics, and apparel. While primarily a parts/accessories chain, its Ship's Store-style offering (lubricants, ropes, anchors, electronics, hardware) overlaps directly with Inland Marine's accessory and parts counter revenue.
• MarineMax: MarineMax is the largest recreational boat and yacht retailer in the United States with a national multi-brand dealership footprint. It is the dominant broad incumbent in the same product category Inland Marine operates in, illustrating the scale ceiling for a single-location dealer.
• Bass Pro Shops / Cabela's: Bass Pro Shops operates Tracker Marine boat manufacturing and sells aluminum fishing boats and pontoons through its retail megastores. As a broad outdoor recreation incumbent with in-house boat brands, it competes for the same fishing and pontoon customers Inland Marine serves.
• OneWater Marine: OneWater Marine is a large publicly traded recreational boat retailer with a multi-state dealership network representing Mercury, Yamaha, and other premium brands. It demonstrates the multi-location consolidator model that could eventually compete with or acquire small regional dealers like Inland Marine.

Others

• Brunswick Corporation (Boat Brands): Brunswick owns Sea Ray, Boston Whaler, and Mercury Marine. As the parent of Mercury (Inland Marine's flagship outboard brand), Brunswick sets dealer standards, allocation, and program economics that directly shape Inland Marine's economics.
• Alumacraft Boat Company: Alumacraft is one of Inland Marine's core aluminum boat manufacturing partners. While not a retail competitor, its product roadmap and dealer network policies directly determine the inventory and product availability Inland Marine can offer.

Direct peers

• Suntex Marina Investors: Suntex is the largest owner and operator of recreational marinas in the U.S., with extensive wet slip, dry storage, and boat storage offerings. Inland Marine's Northport Marine Storage partnership competes directly with Suntex-style storage services in the Great Lakes region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Inlandmarineinc
• LinkedInlinkedin.com/company/inland-marine-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INLAND MARINE INC