Innostock
Innostock is a Dutch e-commerce fulfilment provider offering warehousing, pick & pack, multi-carrier shipping, and returns management to B2C, B2B, and B2D webshops across the Netherlands and Europe via a proprietary dashboard and 12,000 m2 of warehouse capacity.
- Company typePrivate
- Founded2022
- HeadquartersGroningen, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Innostock does
Innostock is a Dutch e-commerce fulfilment service provider that offers end-to-end outsourced logistics — warehousing, pick & pack, multi-carrier shipping, and returns processing — to B2C, B2B, and B2D webshops operating in the Netherlands and broader Europe. The company was established in 2022 as a tripartite partnership combining HUSA Logistics (Veendam-based warehouse operator), Boltalents (Hoorn-based e-commerce specialist), and Innosend (Groningen-based shipping software provider), with co-founders Michiel Bregman and Cuno Sunnotel leading the venture. Innostock operates 12,000 m2 of warehouse capacity across three Dutch locations (Hoorn, Veendam, and Groningen), supporting next-day delivery with a 22:00 cut-off and an extended 23:59 cut-off (VVB+) for bol.com marketplace sellers.
The core technology is a proprietary cloud-based fulfilment management platform — the Innostock Dashboard — built on the Innosend shipping software, which provides real-time inventory tracking, order processing, shipping label generation, and shipment tracking. The platform integrates natively with five major e-commerce storefronts (Shopify, WooCommerce, Lightspeed, bol.com, Magento) and connects to six carriers (PostNL, DHL, UPS, DPD, FedEx, GLS), enabling automated order routing and multi-carrier rate comparison. Differentiated features include VVB+ extra-time delivery, certified food-grade storage, handling of non-standard dimensions, and branded returns via a Returnless integration. The company is GDPR compliant and references SOC2 Type 2 in its terms.
The business model is primarily transaction-based, combining per-order pick & pack fees, per-pallet/cubic-meter storage charges, and pass-through shipping costs (often at negotiated bulk carrier rates). A self-reported 9.6/10 customer satisfaction rating, flexible 3-month contracts, no minimum volume commitments, and 24-hour onboarding underpin the customer offering. GTM is content-driven (blog/SEO), supported by direct consultation and platform marketplace listings. The 2024 funding round from undisclosed investors is intended to expand warehouse facilities and operations, while active hiring of marketing, logistics, and intern staff points to ongoing commercial buildout.
Innostock firmographics
Firmographics- Name
- Innostock
- Legal name
- Innostock B.V.
- Website
- https://innostock.eu
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Innostock is a Dutch e-commerce fulfilment provider offering warehousing, pick & pack, multi-carrier shipping, and returns management to B2C, B2B, and B2D webshops across the Netherlands and Europe via a proprietary dashboard and 12,000 m2 of warehouse capacity.
- Ownership category
- akta.pro rank
Innostock industry classification
Industry- Product category
- E-commerce Fulfilment Services
- NAICS
- Warehousing and Storage (493), Freight Transportation Arrangement (488510), General Warehousing and Storage (493110)
- SIC
- Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)
- akta.pro secondary industries
- E-commerce & Fulfillment Warehousing (Dedicated/Shared) (TLAIACAJ), Returns Processing & Refund-Oriented Returns (Inspection/Restock) (TLAIADAE)
Keywords
Where Innostock is headquartered
LocationHeadquarters
- HQ city
- Groningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Innostock business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Fulfilment Services: Complete fulfilment services including storage, pick & pack, and shipping. Revenue generated through combination of storage fees, order processing fees, and shipping costs passed through from carriers with volume discounts.
- Storage Fees: Charges for warehouse storage of inventory, typically calculated per pallet, cubic meter, or shelf location
- Pick & Pack Fees: Order processing fees for picking products from inventory and packing them for shipment, often charged per order plus per additional item
- Shipping Cost Pass-through: Carrier shipping costs passed to customers, often at negotiated bulk rates that provide savings versus individual pricing
- Packaging Materials: Optional charges for standard or custom packaging materials
- Return Processing: Fees for handling customer returns including receipt, quality control, and restocking
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Letterbox pakket (Small package) |
| Unit Pricing | Monthly | Standard pakket (Regular package) |
| Transaction based/ take rate | Monthly | Volume-based pricing |
| Usage-based | Monthly | Storage pricing |
Distribution channels4 records
Marketing channels6 records
Innostock product offering
Product offeringCore offering
Innostock is a Dutch third-party logistics (3PL) provider that delivers end-to-end e-commerce fulfilment services — including warehousing, pick & pack, and multi-carrier shipping — through its own proprietary dashboard and direct integrations with major e-commerce platforms. It serves online retailers that want to outsource order fulfilment, leveraging 12,000 m² of warehouse space across three locations in the Netherlands.
Product overview
Innostock is a fulfilment partner for e-commerce businesses offering end-to-end logistics services including storage, order processing, pick & pack, and shipping across Europe. The core offering consists of the Innostock Dashboard for real-time inventory and order management, combined with multi-carrier shipping through UPS, PostNL, DHL, DPD, and FedEx. The company serves B2C, B2B, and B2D customers with both standard and oversized product handling. Key features include next-day delivery (cutoff 22:00), VVB+ service for bol.com sellers (23:59 cutoff), and automated returns management via Returnless. Storage is available across 12,000 m² of warehouse space in Hoorn and Veendam (Groningen).
Differentiator
Problem solved
Functional benefit
Products and services
- Warehousing / Storage Storage of merchant inventory across three Dutch warehouse locations totalling 12,000 m², offered to e-commerce merchants as part of outsourced fulfilment.
- Pick & Pack Order picking and packing of merchant inventory for shipment to end customers, performed at Innostock's Dutch warehouses for e-commerce merchants.
- Multi-carrier Shipping Outbound shipping of customer orders through a network of six carrier partners (PostNL, DHL, UPS, DPD, FedEx, GLS), with carrier selection optimised for cost and delivery speed.
- Client Dashboard (Inventory & Order Management) Proprietary software platform that provides merchants with real-time visibility into inventory levels and order status, and that automates order routing to the warehouse and carrier network.
Quantifiable outcome
- Next-day delivery for orders placed before 22:00
- +4 more outcomes
Companies that use Innostock
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles1 record
Innostock technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature7 records
Innostock partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and major.
- InnosendcoreInnosend is a co-founding entity of Innostock and provides the shipping software platform. Innostock uses Innosend for shipping labels, delivery, and carrier services. The partnership combines e-commerce expertise from Innosend with logistics infrastructure from other partners.
- HUSA LogisticscoreVeendam-based logistics company providing warehouse infrastructure and logistics operations for Innostock. HUSA brings years of logistics experience and facilities, enabling Innostock to offer large-volume storage and certified food storage capabilities.
- BoltalentscoreE-commerce expert company from Hoorn that co-founded Innostock. Boltalents provides e-commerce market knowledge and expertise, complementing HUSA's logistics facilities and Innosend's shipping software.
- PostNLmajorPrimary carrier partner for Dutch and Belgian domestic shipping. PostNL enables letterbox packages and standard parcels with 3000+ pickup points in Netherlands and 300 in Belgium.
- DHLmajorCarrier partner for European and international shipping. DHL For You enables domestic Netherlands/Belgium shipping with 3500 pickup points. DHL Parcel Connect for international European shipping.
- UPSmajorCarrier partner for worldwide shipping with UPS Standard and UPS Express Saver options. Strong global coverage for quality international deliveries.
- DPD HomemajorCarrier partner for European shipping to 16 countries with 46,000 Pickup points including 1000 in Netherlands. Fast delivery service combined with extensive pickup network.
- FedExmajorCarrier partner for worldwide shipping with 666 FedEx locations in Netherlands and 260,000 globally. Strong European road network reaching most destinations in 48 hours or less.
- GLSmajorCarrier partner for European shipping, adding to the multi-carrier offering for optimal rate comparison and delivery options.
- ShopifymajorE-commerce platform integration. Shopify merchants can connect their stores within minutes for seamless order synchronization without technical knowledge.
- WooCommercemajorE-commerce platform integration. WooCommerce stores can connect for order processing and fulfillment management.
- LightspeedmajorE-commerce platform integration. Lightspeed merchants can connect their shops for seamless order processing.
- bol.commajorMarketplace integration. bol.com sellers can connect for order processing with special VVB+ (23:59 cut-off) capabilities at Hoorn location.
- MagentomajorE-commerce platform integration. Magento merchants can connect their stores for order processing and fulfillment.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Innostock competitors and assessment
Company assessmentDirect peers
- Sendcloud: Dutch e-commerce shipping and fulfilment platform with multi-carrier checkout and integrations with Shopify, WooCommerce and bol.com; competes head-to-head with Innostock on SMB Dutch e-commerce logistics and carrier aggregation.
- Cubyn: French e-commerce fulfilment 3PL offering warehousing, pick-pack-ship and carrier aggregation for SMB online merchants; comparable tech-enabled fulfilment model across European geographies.
- eFulfillment Service: US-based e-commerce fulfilment 3PL offering warehousing, pick-pack and multi-carrier shipping with e-commerce platform integrations; comparable pure-play fulfilment services for online retailers.
- Huboo: UK-headquartered e-commerce fulfilment 3PL with proprietary tech platform and multi-carrier shipping; comparable business model combining warehousing, dashboard and multi-channel integrations for online retailers.
- Monta: Dutch e-commerce fulfilment provider with proprietary WMS, multi-carrier shipping and warehousing across NL/BE; serves a similar SMB-to-mid-market e-commerce customer base with comparable pick-pack-ship services.
Broad incumbents
- ShipBob: Large global e-commerce fulfilment 3PL with proprietary dashboard, multi-carrier shipping and broad platform integrations; competes in the same category but at significantly greater scale and geographic reach than Innostock.
- PostNL Fulfilment: Dutch national postal operator offering warehousing and fulfilment services to e-commerce merchants alongside its parcel network; a much larger incumbent that competes with Innostock for Dutch SMB fulfilment volume.
- Shopify Fulfillment Network: Shopify's owned fulfilment network leveraging distributed warehouses for Shopify merchants; competes for the same merchant base that Innostock serves through its Shopify integration.
- Bol.com Logistics Services: Marketplace-led fulfilment services for bol.com sellers, including VVB+ late cut-off windows; directly comparable service to Innostock's bol.com integration and a powerful incumbent on its home platform.
Regional players
- Spring GDS: France-headquartered European fulfilment and parcel network serving cross-border e-commerce; comparable multi-carrier and warehousing offering for online retailers, but primarily operates in France rather than the Netherlands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Innostock social profiles
Digital presenceInnostock compliance and trust
Trust signalCompliance2 records
Innostock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innostock leadership team
Management profileNumber of profiles
Profiles2 records
Innostock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innostock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innostock
What does Innostock do?
Innostock is a Dutch third-party logistics (3PL) provider that delivers end-to-end e-commerce fulfilment services — including warehousing, pick & pack, and multi-carrier shipping — through its own proprietary dashboard and direct integrations with major e-commerce platforms. It serves online retailers that want to outsource order fulfilment, leveraging 12,000 m² of warehouse space across three locations in the Netherlands.
Is Innostock a public or private company?
Innostock is a private company. It is classified as venture growth investor backed and is currently operating.
When was Innostock founded?
Innostock was founded in 2022. It employs 1 to 10 people.
Where is Innostock based?
Innostock is headquartered in Groningen, Netherlands, in the Europe region.
How does Innostock make money?
Six revenue lines are on record. Fulfilment Services are the primary driver. The others are storage Fees, pick & Pack Fees, shipping Cost Pass-through, packaging Materials and return Processing.
Who are Innostock's main competitors?
Direct peers on record are Sendcloud, Cubyn, eFulfillment Service, Huboo and Monta. Broad incumbents are ShipBob, PostNL Fulfilment, Shopify Fulfillment Network and Bol.com Logistics Services. Spring GDS is listed as a regional player.
Does Innostock have an API?
Yes. Innostock exposes a public API. Developer documentation is at dashboard.innosend.eu.
What industry is Innostock in?
Innostock's product category is E-commerce Fulfilment Services. Its primary akta.pro industry code is TLAIAAAD, E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns), with a secondary code of TLAIACAJ, E-commerce & Fulfillment Warehousing (Dedicated/Shared). Its NAICS code is 493 and its SIC code is 4220.