INOVI FERTILITY & GENETICS INSTITUTE

What INOVI FERTILITY & GENETICS INSTITUTE does

Inovi Fertility & Genetics Institute is a privately held, boutique fertility and reproductive genetics practice headquartered at 3773 Richmond Avenue, Suite 400, Houston, Texas, operating from a single facility under the direction of founder Dr. Stephan Krotz. The clinic provides a full spectrum of fertility services spanning basic interventions (IUI, Letrozole, Clomid, Gonadotropin), core assisted reproductive technologies (IVF, Frozen Embryo Transfer), advanced procedures (ICSI, Preimplantation Genetic Testing for aneuploidy and monogenic disorders, tubal ligation reversal), fertility preservation (egg, sperm, and embryo cryopreservation), and third-party reproduction including donor egg IVF, donor sperm, gestational surrogacy, and LGBTQ+ family planning. Diagnostic offerings include comprehensive fertility evaluation, hormone testing, ultrasound and hysterosalpingogram, semen analysis, and genetic and viral testing.

The practice operates on-site Embryology and Andrology Laboratories developed from processes refined over 20 years and layers time-lapse embryo imaging with AI-driven embryo selection to rank embryos and predict implantation potential. Dr. Krotz's 2010 creation of the first artificial human ovary anchors the clinic's research credibility. Digital infrastructure includes a patient portal (eivf.inovifertility.com) and a secure online physician referral portal, and the practice is HIPAA-compliant.

Revenue is generated on a fee-for-service basis per cycle or per procedure, with pricing quoted up front rather than publicly listed; major insurance plans are accepted and patient financing is offered. The go-to-market is direct-to-consumer, supported by an SEO-optimized website, an extensive educational blog, Facebook and Instagram presence, live Q&A events and webinars, an email newsletter, and a partnership with RESOLVE: The National Infertility Association. Customers are individual patients and couples in the Houston metro area seeking infertility treatment, fertility preservation, or third-party reproduction services; physician-to-physician referrals provide a secondary acquisition channel.

Name

INOVI FERTILITY & GENETICS INSTITUTE

Legal name

Inovi Fertility & Genetics Institute

Website

https://inovifertility.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Inovi Fertility & Genetics Institute is a privately held, single-physician boutique fertility and reproductive genetics practice in Houston, Texas, offering IVF, ICSI, PGT, fertility preservation, donor and surrogacy services, and LGBTQ+ family planning to individual patients and couples, supported by on-site embryology and andrology labs with time-lapse imaging and AI-driven embryo selection.

Ownership category

akta.pro rank

Product category

Fertility & Reproductive Medicine Services

NAICS

Family Planning Centers (62141), Medical and Diagnostic Laboratories (6215)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAFAJAD

Fertility, Reproductive Endocrinology & IVF Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLAKAJAC

Reproductive Endocrinology & Infertility (IVF/Fertility)

Healthcare & Life Sciences/Specialist Medical Practice/Obstetrics & Gynecology (OB/GYN)

SECONDARYHLAAALAJ

Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening)

Healthcare & Life Sciences/Biotechnology & Biologics/Diagnostics (Biotech-related)

Keywords

• Fertility treatments
• IVF services
• Reproductive medicine
• Embryo genetic testing
• Egg freezing services

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fertility and IVF Treatment Services: The clinic generates revenue through fee-for-service fertility treatments including IVF, IUI, egg freezing, donor egg IVF, gestational surrogacy, frozen embryo transfer, ICSI, PGT, and reproductive surgeries. Services are billed per cycle or per procedure. The practice accepts major insurance plans and offers financing/payment plan options to patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

INOVI Fertility & Genetics Institute is a boutique fertility clinic in Houston, TX providing comprehensive fertility care including in vitro fertilization (IVF), intracytoplasmic sperm injection (ICSI), preimplantation genetic testing (PGT), fertility evaluation, egg freezing, and minimally invasive gynecologic surgery. The practice operates as a single-physician, personalized care facility with a small team of 6 employees.

Product overview

Inovi Fertility & Genetics Institute is a boutique single-physician fertility and genetics practice based in Houston, Texas. It offers a coordinated suite of fertility treatments spanning basic interventions (IUI, Letrozole, Clomid, Gonadotropin), core assisted reproductive technologies (In Vitro Fertilization, Frozen Embryo Transfer), advanced treatments (ICSI, Preimplantation Genetic Testing, Tubal Ligation Reversal), and future fertility preservation (Egg Freezing, Sperm Freezing, Embryo Freezing). Third-party reproduction services including Donor Egg IVF, Donor Sperm, and Gestational Surrogacy, as well as LGBTQ+ Family Planning, round out the clinical portfolio. Diagnostic services encompass Fertility Evaluation, Hormone Testing, Genetic/Viral Testing, and Semen Analysis. The practice operates in-house Embryology and Andrology Laboratories and provides two digital platforms: a Patient Portal (for lab results, messages, and records) and an Online Referral Portal (for physician-to-clinic referrals).

Differentiator

Problem solved

Functional benefit

Products and services

• In Vitro Fertilization (IVF) A core assisted reproductive technology service for individuals and couples experiencing infertility, involving egg retrieval, fertilization in a laboratory, and embryo transfer.
• Intracytoplasmic Sperm Injection (ICSI) A specialized IVF procedure in which a single sperm is injected directly into an egg, used primarily in cases of male factor infertility or previous IVF failure.
• Preimplantation Genetic Testing (PGT) Genetic screening of embryos prior to implantation to identify chromosomal abnormalities or specific genetic conditions, intended for patients seeking to reduce the risk of inherited disorders.
• Egg Freezing Oocyte cryopreservation service for women who wish to preserve fertility for future family building, including elective and medical-indicated egg freezing.
• Fertility Evaluation Diagnostic workup and evaluation for individuals and couples to assess reproductive health and identify causes of infertility prior to treatment.
• Minimally Invasive Gynecologic Surgery Surgical procedures performed to address gynecologic conditions that may impact fertility, using minimally invasive techniques.
• Family Building Comprehensive care umbrella for individuals and couples seeking to build their families, coordinating fertility treatments, genetic testing, and supportive services.

Quantifiable outcome

• Success rates consistently exceed national averages
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• RESOLVE: The National Infertility AssociationcoreStrategic or Co-development PartnerInovi Fertility is a Proud Partner of RESOLVE: The National Infertility Association. RESOLVE is a national non-profit organization dedicated to providing support, advocacy, and information for individuals and couples facing infertility. The partnership connects Inovi to the broader infertility community and provides patients with access to RESOLVE's support resources including peer support groups, awareness events, and educational materials. The partnership enhances the clinic's community presence and lends credibility through association with a recognized national organization.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Boston IVF: Established fertility network affiliated with major hospital systems offering comprehensive ART and fertility preservation services; comparable service mix with significantly broader geographic and institutional footprint.
• Prelude Fertility (Inception Fertility): Network of fertility clinics (including Texas locations) with centralized lab and operational infrastructure; competes with Inovi on technology investment, payer relationships, and multi-clinic scale.
• Reproductive Medicine Associates (RMA): Large academic-affiliated fertility network with published research and proprietary protocols; competes on clinical credibility, PGT/AI capabilities, and scale rather than single-physician boutique service.
• Shady Grove Fertility: One of the largest U.S. fertility networks with deep payer contracting and shared-risk programs; comparable on full-service IVF/ART offerings but competes primarily on scale, access, and insurance breadth.
• CCRM Fertility: Large national fertility network with proprietary lab protocols and a Houston-area presence; competes on technology (AI, PGT) and brand scale, but serves a broader patient pool across many locations.

Direct peers

• New Hope Fertility Center: Boutique-style fertility practice known for personalized IVF protocols and advanced lab techniques; comparable to Inovi in size, physician-led model, and emphasis on individualized treatment over volume.
• Aspire Fertility: Multi-location fertility clinic network operating in Houston and other Texas metros offering IVF, IUI, donor services, and LGBTQ+ family building — directly competing with Inovi in the same Houston market with overlapping service mix.
• Houston Fertility Center: Houston-based fertility practice offering IVF, ICSI, PGT, egg freezing, and third-party reproduction — a direct local competitor serving the same patient base with comparable core services.

Emerging players

• Kindbody: Tech-forward fertility and family-building provider operating owned clinics plus an employer benefits platform; comparable on fertility service delivery, but differentiates through digital experience, employer contracts, and clinic-network scale.

Others

• Carrot Fertility: Fertility benefits and navigation platform partnered with clinics and employers; not a clinical peer but highly adjacent — channels patient demand and coverage to clinics like Inovi and shapes employer fertility benefits landscape.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/drkrotzinovi
• Instagraminstagram.com/inovi_fertility
• LinkedInlinkedin.com/company/inovifertility

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INOVI FERTILITY & GENETICS INSTITUTE