İNŞEL

What İNŞEL does

İNŞEL A.Ş. is a privately held Turkish joint-stock company headquartered in Ankara that operates as an authorized distributor and solution partner for electrical and solar energy materials. Founded approximately in 1990 and operating with about 18 employees, the company serves two primary verticals: solar power plant (GES) projects and electrical contracting for buildings and infrastructure. Its distribution portfolio spans solar and energy cables (Nexans, Prysmian), MC4 connectors (Stäubli), inverters (Sungrow, Ke, Invt), cable trays, switchgear and installation equipment (ABB, Schneider Electric, Eaton, Legrand, GEWISS, Panasonic Viko), lighting (OSRAM, Philips), and busbar systems (EAE).

The company's go-to-market is direct and project-based: İNŞEL engages with solar power plant developers and electrical contractors through its sales team and a quote-based contact channel, supplying complete bills of materials for individual installations. It maintains an additional warehouse and distribution facility at Başkent Organized Industrial Zone in Sincan, Ankara, to support logistics capacity. Pricing is not publicly disclosed and is handled through direct contact with the sales team.

İNŞEL's revenue model is hardware distribution, with revenue generated through margins on distributed electrical materials and solar components. The company has positioned itself as a one-stop procurement source by bundling complementary categories under a single supplier relationship. Its 30+ years of operating history, marquee project references (Presidential Palace, Boğaziçi Bridge, Ankara Metro, Allianz Tower, Isparta City Hospital), and ~20% share of the Turkish solar cable market by 2021 anchor its credibility in a relationship-driven, specification-led sales environment.

Name

İNŞEL

Legal name

İNŞEL A.Ş.

Website

https://insel.com.tr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

İNŞEL A.Ş. is an Ankara-based Turkish authorized distributor of electrical and solar energy materials, serving solar power plant developers and electrical contractors with cables, connectors, inverters, switchgear, and lighting from leading OEMs such as Nexans, ABB, Schneider Electric, and Sungrow.

Ownership category

akta.pro rank

Product category

Electrical Materials Distribution

NAICS

Electrical Equipment Manufacturing (3353), Wiring Device Manufacturing (33593), Switchgear and Switchboard Apparatus Manufacturing (335313), Electric Lighting Equipment Manufacturing (3351)

SIC

Electrical Industrial Apparatus (3620), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Electrical Contracting & Wiring (IMAFALAA)

akta.pro secondary industry

Solar Balance-of-Plant EPC (Piles/Foundations, Trenching, Combiner Networks) (EUAEADAJ)

Keywords

• Electrical materials distribution
• Solar energy components
• Power cable supply
• Solar PV equipment
• Electrical installation materials

Headquarters

HQ city

Ankara

HQ country

Türkiye

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Electrical Materials Distribution: Revenue generated through distribution and supply of electrical materials including cables, connectors, inverters, installation equipment, and lighting fixtures from leading manufacturers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

İNŞEL A.Ş. is a Turkish distributor and solution partner supplying electrical materials and solar energy components — including cables, MC4 connectors, inverters, PV panels, cable trays, switchgear, lighting fixtures, and busbar systems — from leading international and Turkish manufacturers to solar power plant (GES) projects and electrical contracting projects in Turkey. The company also provides technical support for product selection and procurement services for complete solar and electrical installation materials.

Product overview

İNŞEL A.Ş. operates as a distributor and solution partner offering a comprehensive portfolio of electrical and solar energy products. The company provides Solar ve Enerji Kabloları (Solar and Energy Cables), MC4 Konnektörler (MC4 Solar Connectors), İnvertör (Inverters), Kablo Tavaları (Cable Trays), and Elektrik Tesisat Malzemesi (Electrical Installation Materials) including cables, switchgear, lighting, and busbar systems. İNŞEL distributes products from international manufacturers including Nexans (cables), Stäubli (MC4 connectors), Sungrow (inverters), ABB, Schneider, Eaton, Legrand, Osram, and Philips. The company serves the solar energy sector with products like PV panels, solar cables, and connectors alongside traditional electrical installation materials for OG (medium voltage) and AG (low voltage) applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Energy Solutions (Solar Enerji Çözümleri) Complete solar energy product package including PV panels, solar connectors, and solar cables for renewable energy installations, distributed to solar power plant (GES) project developers in Turkey.
• Solar and Energy Cables (Solar ve Enerji Kabloları) Solar and energy cables for photovoltaic systems and electrical installations, distributed from manufacturers including Nexans, Prysmian, and other leading cable producers for projects reaching approximately 20% solar cable market share by 2021.
• MC4 Connectors (MC4 Konnektörler) MC4 solar connectors for PV panel interconnections, distributed from brands including Stäubli and other manufacturers, with special promotional collaboration for Stäubli's 30-year MC4 anniversary.
• Inverters (İnvertör) Solar inverters including Sungrow brand for solar energy conversion systems, distributed to solar power plant projects in Turkey.
• Cable Trays (Kablo Tavaları) Cable trays and supporting infrastructure for electrical cable management systems in building and industrial installations.
• Electrical Installation Materials (Elektrik Tesisat Malzemesi) Complete range of electrical installation materials including cables, switchgear, circuit breakers, lighting fixtures, and busbar systems from multiple manufacturers (ABB, Schneider Electric, Eaton, Legrand, GEWISS, Panasonic Viko, OSRAM, Philips, EAE) for medium voltage and low voltage applications.

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core.

• NexanscoreChannel Partner/ Reseller/ DistributorNexans logo featured on products page. İNŞEL distributes Nexans cables including power cables and specialty cables for electrical installations.
• PrysmiancoreChannel Partner/ Reseller/ DistributorPrysmian logo featured on products page. İNŞEL distributes Prysmian cables as part of their cable product portfolio.
• ABBcoreChannel Partner/ Reseller/ DistributorABB logo featured on products page. İNŞEL distributes ABB installation and switching equipment including circuit breakers and switchgear.
• Schneider ElectriccoreChannel Partner/ Reseller/ DistributorSchneider logo featured on products page. İNŞEL distributes Schneider Electric installation and switching equipment.
• EatoncoreChannel Partner/ Reseller/ DistributorEaton logo featured on products page. İNŞEL distributes Eaton electrical installation and switching products.
• LegrandcoreChannel Partner/ Reseller/ DistributorLegrand logo featured on products page. İNŞEL distributes Legrand installation equipment and solutions.
• GEWISScoreChannel Partner/ Reseller/ DistributorGEWISS logo featured on products page. İNŞEL distributes GEWISS electrical installation products.
• Panasonic VikocoreChannel Partner/ Reseller/ DistributorPanasonic Viko logo featured on products page. İNŞEL distributes Panasonic Viko electrical installation products.
• SungrowcoreChannel Partner/ Reseller/ DistributorSungrow logo featured on inverter products page. İNŞEL distributes Sungrow inverters for solar energy installations.
• StaublicoreChannel Partner/ Reseller/ DistributorStaubli (Multi-Contact) logo featured on MC4 connector products. İNŞEL distributes Staubli MC4 solar connectors, with special promotional collaboration for 30-year MC4 anniversary.
• OSRAMcoreChannel Partner/ Reseller/ DistributorOSRAM logo featured on lighting products page. İNŞEL distributes OSRAM lighting fixtures and solutions.
• PhilipscoreChannel Partner/ Reseller/ DistributorPhilips logo featured on lighting products page. İNŞEL distributes Philips lighting products.
• EAEcoreChannel Partner/ Reseller/ DistributorEAE logo featured on busbar products page. İNŞEL distributes EAE busbar systems for electrical installations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ABB: Another principal supplier of İNŞEL; broad incumbent in electrification, motion, and process automation with significant overlap in switchgear and installation products that İNŞEL distributes into Turkish projects.
• Schneider Electric: One of İNŞEL's principal suppliers for switchgear and installation equipment; operates as a broad incumbent across electrical distribution, energy management, and automation — adjacent rather than directly competitive at the distribution layer.
• Legrand: Global specialist in electrical and digital building infrastructures; İNŞEL distributes Legrand wiring devices and installation products, making it both a supplier and an adjacent incumbent in İNŞEL's served market.
• Eaton: Power management broad incumbent whose electrical installation products İNŞEL distributes; comparable presence in switchgear and wiring devices but operating at far greater scale and global reach.

Direct peers

• Würth Elektrogroßhandel: Electrical wholesale arm of the Würth Group, distributing wiring devices, lighting, and installation materials to professional contractors in the DACH region; comparable in operating model and customer base to İNŞEL.
• Rexel: Global electrical products distributor serving contractors and industrial customers with a multi-principal model that closely mirrors İNŞEL's distributed-brand, project-driven distribution approach, albeit at vastly greater scale.
• Sonepar: World's largest B2B electrical distributor; operates family-owned local subsidiaries in Turkey and across Europe with the same multi-principal, contractor-focused distribution model as İNŞEL.

Emerging players

• BayWa r.e. Solar Trade: Solar-focused distributor supplying modules, inverters, mounting, and balance-of-system components to PV installers across Europe; overlaps with İNŞEL's GES-focused product portfolio and EPC customer base.
• Krannich Solar: One of Europe's leading solar wholesalers, distributing PV modules, inverters, mounting systems, and BoP components (cables, MC4 connectors) to installers — a direct comparison to İNŞEL's solar materials distribution business.
• Memodo: European PV distributor focused on modules, inverters, storage, and BoP components for commercial and utility-scale projects — comparable product mix to İNŞEL's solar distribution offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/in-sel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about İNŞEL