Insert
Stichting Insert is a Dutch non-profit foundation operating a circular economy marketplace platform that connects suppliers and buyers of reusable construction, civil engineering, and green sector materials across the Netherlands through its Insert Marktplaats and Insert Connect platforms.
- Company typePrivate
- Founded-
- HeadquartersVeenendaal, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Insert does
Stichting Insert is a Dutch non-profit foundation founded in 2018 and headquartered in Veenendaal, Utrecht, that operates a circular economy platform serving the Dutch construction, civil engineering, and green sectors. The foundation's core offering consists of two interconnected products: Insert Marktplaats, a public marketplace where suppliers list reusable building materials, public space materials, and green objects (trees, shrubs) for sale to buyers; and Insert Connect, an internal organizational platform priced at €2,750/year that enables housing corporations, governments, and large organizations to manage and exchange reusable materials within their own teams. The technical platform integrates material passports (documenting reusable material history and state), building passports via a Madaster integration (automatically listing materials on demolition/renovation), GIS-based mapping for public space inventories, an API for partner system connectivity, and an embeddable widget allowing partners to display available circular materials on their own websites.
The foundation monetizes through tiered subscriptions (Insert Marktplaats Standard at €450/quarter, €850/half-year, or €1,250/year; Pro at €2,500/year with widget functionality) plus service revenues from material inventories, storage logistics hubs, custom material searches, and advisory/research engagements. Go-to-market relies on an extensive partner network of demolition companies, construction firms, green sector specialists, and circular-economy networks (Cirkelstad, Veras), with direct enterprise sales led by Peter Kreukniet for Insert Connect and Pro subscriptions. Insert positions itself as the largest circular platform in the Netherlands, supporting SDG 9, 11, 12, 15, and 17 outcomes, and counts partners including LooHorst Landscaping, Dusseldorp, Van Zoelen, Van de Haar Groep, Bottelier, WMR, Zwartwoud, Woodfarm, Weever Circulair, and many others across its ecosystem.
Insert firmographics
Firmographics- Name
- Insert
- Legal name
- Stichting Insert
- Website
- https://insert.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stichting Insert is a Dutch non-profit foundation operating a circular economy marketplace platform that connects suppliers and buyers of reusable construction, civil engineering, and green sector materials across the Netherlands through its Insert Marktplaats and Insert Connect platforms.
- Ownership category
- akta.pro rank
Insert industry classification
Industry- Product category
- Construction Materials Marketplace
- akta.pro primary industry
- Construction, Home Improvement & Building Materials Marketplaces (CRAFABAO)
- akta.pro secondary industry
- Construction Materials & Building Supplies Marketplaces (CRAFAHAB)
Keywords
Where Insert is headquartered
LocationHeadquarters
- HQ city
- Veenendaal
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Insert business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Insert Marktplaats Subscriptions: Three-tier subscription model for marketplace access. Standard tier enables material listing and management. Pro tier adds website widget functionality. Free tier allows browsing and purchasing only.
- Insert Connect Subscriptions: Annual subscription at €2750 for internal organizational platform enabling visibility and management of reusable materials within organizations or construction teams.
- Transaction Facilitation: Platform facilitates sales of circular materials between suppliers and buyers, with average 15% sales rate mentioned for listed materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier - Basic marketplace access |
| Subscription | Multi-year contract | Standard tier - Material listing capability |
| Subscription | Annual | Pro tier - Full featured with widget |
| Subscription | Annual | Insert Connect - Internal organizational platform |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels3 records
Insert product offering
Product offeringCore offering
Insert operates a two-sided digital marketplace platform that connects suppliers of reusable construction materials, public-space materials, and green objects with buyers in the Dutch construction, civil, and green sectors. The public-facing Insert Marktplaats and the internal Insert Connect platform are complemented by inventory, storage, custom-search, and advisory services that facilitate high-quality reuse of building materials.
Product overview
Insert operates as a circular economy platform for the Dutch construction, civil, and green sectors. The core platform consists of two interconnected products: Insert Marktplaats (public marketplace) and Insert Connect (internal organization platform). Insert Marktplaats enables suppliers to publicly list reusable materials with tiered subscriptions (Standard at €450/quarter or €1250/year, Pro at €2500/year), while Insert Connect provides an internal materials management system at €2750/year with features like material passports and Madaster building passport integration. Supporting services include material inventories, storage solutions, custom searches for circular materials, and advisory/research services. The platform serves dozens of suppliers, 250 project locations, and thousands of reusable materials, positioning itself as the largest circular platform in the Netherlands.
Differentiator
Problem solved
Functional benefit
Brands
- Insert Marktplaats: Public marketplace platform where used construction materials, materials from outdoor spaces, and green objects are offered for sale. The largest circular platform in the Netherlands for the construction, civil, and green sectors.
- Insert Connect
Products and services
- Insert Marktplaats Public marketplace platform for buying and selling reusable construction materials, public-space materials, and green objects, offered as a tiered subscription (Free, Standard, Pro) with API and widget integrations and STABU/RAW coding.
- Insert Connect Internal platform for making reusable materials visible within an organization or construction team, including material passports, Madaster building passport integration, API connection, and widget features, priced at €2,750 per year.
- Materialeninventarisatie Material inventory service in which Insert partner experts assess which reusable materials exist within construction projects so they can be matched and resold on the market.
- Materialenopslag Storage service via partner logistics hubs where reusable construction materials can be temporarily held until they are placed on the marketplace or redeployed in a project.
- Specifieke zoekopdracht circulaire materialen Custom search service that uses the Insert partner network to locate specific circular construction materials, trees, or shrubs for buyer projects.
- Advies, Ontwikkeling & Onderzoek Advisory, development, and research service providing clients with insight into circular possibilities and the associated environmental impact within their construction or demolition projects.
Quantifiable outcome
- Average 15% sales rate for materials listed on marketplace
- +5 more outcomes
Companies that use Insert
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Insert technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Insert partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core.
- BomenwachtcorePartner focused on tree preservation and horticulture, part of the green sector network contributing to SDG 15 (Life on Land).
- Bork GroepcorePartner in the circular construction materials network, supplier of used building materials.
- Bottelier Slooptechniek B.V.coreDemolition technology partner supplying circular materials from demolition projects.
- C.A. de Groot Groep B.V.corePartner supplying circular materials from construction and demolition activities.
- Dusseldorp Infra, Sloop en Milieutechniek B.V.coreInfrastructure, demolition and environmental technology partner with strong commitment to circular economy as expressed in partner quote.
- Ginkel Groep (Koninklijke)coreRoyal partner in green sector contributing to circular initiatives in public spaces.
- HeezencorePartner supplying circular construction materials.
- J. H. Laarakkers B.V.corePartner in green/horticultural sector supplying circular materials.
- Hooijer RenkumcorePartner supplying circular construction and demolition materials.
- LooHorst LandscapingcoreLandscaping partner providing quote endorsing Insert tools for circular working practices. Active in green sector.
- Pius Floris VeenendaalcoreTree care specialist partner in green sector contributing to circular economy.
- RoseboomcorePartner in green sector working on circular initiatives.
- TreeVisioncorePartner in green sector focused on tree preservation.
- Gebroeders Snellen BVcoreConstruction materials partner supplying used and circular materials.
- Van de Haar GroepcorePartner supplying circular construction materials.
- Vissers Sloop I Asbest I BodemcoreDemolition partner supplying materials from demolition and asbestos removal projects.
- BOOTcoreArchitecture/interior partner contributing to circular construction.
- CirkelstadcoreCircular city network partner aligned with Insert's circular economy mission.
- MadastercoreTechnology integration providing building passport functionality. Madaster's building passport gives insight into building materials and environmental impact, with materials automatically placed on Insert Marktplaats upon demolition or renovation.
- VerascoreDemolition sector partner contributing to circular economy initiatives.
- Stichting Insert (Coöperatie Insert)coreThe Insert cooperative structure enabling collaboration in the circular economy ecosystem.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Insert competitors and assessment
Company assessmentDirect peers
- Backacia: French online marketplace for reused and surplus construction materials connecting demolition sites with buyers; analogous specialist marketplace model to Insert Marktplaats, but serving France rather than the Netherlands.
- Madaster: Dutch building material passport platform integrated with Insert; both serve circular construction stakeholders and jointly enable automatic listing of materials from registered buildings onto Insert Marktplaats upon demolition or renovation.
- Excess Materials Exchange: Dutch-based digital marketplace for exchanging excess and secondary construction and industrial materials; directly comparable business model to Insert Marktplaats, operating in an overlapping Dutch market.
- Rheaply: B2B asset and material reuse platform for enterprises and institutions; overlaps with Insert Connect's internal organizational exchange use case for housing corporations and governments.
- Opalis: European platform that aggregates reuse suppliers of construction materials and provides project-level material assessments; directly comparable to Insert's material-inventory and supplier-discovery services.
- Cirkelstad: Dutch circular-construction network of municipalities, contractors and knowledge partners; explicitly named Insert partner and serves the same Dutch circular-economy mission in construction.
Regional players
- Salvo: UK architectural salvage directory and marketplace for reclaimed building materials; directly comparable specialist reuse marketplace, but operating in the United Kingdom rather than the Netherlands.
- Re-Use People: US-based deconstruction and building-material reuse organization operating salvage operations and a materials marketplace; comparable reuse-marketplace function but primarily serving North American projects.
Broad incumbents
- Circle Economy: Amsterdam-headquartered circular-economy impact organization providing data, tooling and programs; aligned with Insert's mission and Dutch ecosystem but broader in scope and not a transactional materials marketplace.
- Material Bank: Large-scale B2B marketplace for building products and materials to design professionals; comparable marketplace mechanics but focuses on new rather than reused materials, making it a broader incumbent in the same category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Insert social profiles
Digital presenceInsert financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insert leadership team
Management profileNumber of profiles
Profiles1 record
Insert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insert
What does Insert do?
Insert operates a two-sided digital marketplace platform that connects suppliers of reusable construction materials, public-space materials, and green objects with buyers in the Dutch construction, civil, and green sectors. The public-facing Insert Marktplaats and the internal Insert Connect platform are complemented by inventory, storage, custom-search, and advisory services that facilitate high-quality reuse of building materials.
Is Insert a public or private company?
Insert is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Insert founded?
Insert was founded in -1. It employs 1 to 10 people.
Where is Insert based?
Insert is headquartered in Veenendaal, Netherlands, in the Europe region.
How does Insert make money?
Three revenue lines are on record. Insert Marktplaats Subscriptions are the primary driver. The others are insert Connect Subscriptions and transaction Facilitation.
Who are Insert's main competitors?
Direct peers on record are Backacia, Madaster, Excess Materials Exchange, Rheaply, Opalis and Cirkelstad. Regional players are Salvo and Re-Use People. Broad incumbents are Circle Economy and Material Bank.
Does Insert have an API?
Yes. API-koppeling allows connecting own applications, systems, or inventory methods with Insert Marktplaats. Through this connection, servers exchange data, enabling circular materials to be placed on Insert Marktplaats directly from the user's own application. For Insert Connect, an API-koppeling is also available for an additional cost. Developer documentation is at www.insert.nl.
What industry is Insert in?
Insert's product category is Construction Materials Marketplace. Its primary akta.pro industry code is CRAFABAO, Construction, Home Improvement & Building Materials Marketplaces, with a secondary code of CRAFAHAB, Construction Materials & Building Supplies Marketplaces.