Name

Veras Retail

Legal name

Zoftec LLC

Website

https://verasretail.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing & Subscriptions: Enterprise software platform licensing for POS, inventory management, CRM, promotions, clienteling, and customer experience applications. Platform supports both cloud-based and on-premise deployments.
2. Professional Services: Implementation services including software requirements definition, implementation planning, system architecture and network planning, software installation and configuration, systems integration and interface design, technical and user training, pilot test and production deployment, and post-deployment support.
3. Migration & Upgrade Services: Migration path services for legacy systems (e.g., WIN/DSS) to modern Veras CheckOut platform including direct integration to JDA MMS, providing transparency to finance, sales audit, and inventory control.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Veras Retail provides a unified customer-facing retail technology platform that connects store endpoints—enterprise omnichannel point-of-sale, inventory management, CRM, promotions, AI-powered clienteling, mobile POS, remote selling, and digital outreach—on a single services-oriented microservices engine. The platform supports cloud or on-premise deployments and integrates with ERP systems, payment providers, and hardware platforms for mid-to-large global retailers.

Product overview

Veras Retail offers a unified commerce platform comprised of nine integrated modules serving mid-to-large sized global retailers. The core portfolio includes Veras CheckOut (enterprise omnichannel POS) as the central engine, Veras Reach (CRM and customer data hub), Veras OmniView (inventory and order management), Veras Activate (promotions and coupons), Veras Extend (mobile POS and customer experience), Veras Affinity (AI-powered clienteling), Veras Remote Selling (virtual sales), Veras Black Book (proactive outreach), and Veras Style Builder (curated collections). Additional offerings include self-checkout kiosks, cannabis dispensary POS, and WIN/DSS migration services. The platform is mobile-first, cloud-ready, and services-enabled with microservices architecture supporting flexible deployment models.

Differentiator

Problem solved

Functional benefit

Products and services

• Veras CheckOut Enterprise omnichannel point-of-sale platform that brings ecommerce capabilities to physical stores with offline reliability, cross-store selling, a rich promotional engine, and PCI-compliant payment integrations. Designed for mid-to-large sized global retailers.
• Veras Reach

Quantifiable outcome

• 37% comp sales growth, 27% conversion uplift, and 62% higher UPT across key locations for G-III Apparel Group
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature9 records

Partnerships

14 partnerships are on record, tiered core, flagship, minor, diamond partner, platinum partner, core partner, silver partner and bronze partner.

• JDA (Blue Yonder)coreTechnology or Integration · 1 January 2016Veras Retail acquired Win/DSS technology in 2016 from experts who previously owned JDA's Point-of-Sale software architecture. Veras CheckOut provides direct integration to JDA MMS (now Blue Yonder).
• G-III Apparel Group (DKNY, Karl Lagerfeld Paris)flagshipStrategic or Co-development PartnerG-III Apparel Group partnered with Veras Retail to unify promotions and clienteling with Veras Activate and Black Book. Store associates connect with precision to sell with purpose. G-III achieved 37% comp sales growth, 27% conversion uplift, and 62% higher UPT across key locations.
• SamsungcoreTechnology or IntegrationSamsung Galaxy Tab Active Pro serves as verified retail-hardened platform for Veras Affinity clienteling solution. Partnership delivers Clienteling 2.0 solution to mobilize frontline retail workforce on cost-effective, ruggedized business tablets.
• Aurus Inc.coreTechnology or IntegrationAurus is a unified payments platform leader offering proven global solutions addressing the entire payments ecosystem. Integration with Veras delivers innovative omni-commerce payment and eWallet solutions for retailers.
• Appriss RetailcoreTechnology or IntegrationIntegration of Appriss Retail's Verify Solution with Veras CheckOut 10.2 reduces return fraud and abuse while improving customer experience through customer-centric loss prevention features.
• ACCEOminorImplementation/ SI/ Consulting PartnerACCEO successfully deployed POS software and EMV payment middleware solution in National Stores locations, partnering with Veras Retail for implementation services.
• RPE SolutionscoreChannel Partner/ Reseller/ DistributorRPE is an alliance partner offering strategic consulting, sales support and implementation, integration and customization services for the United States retail market.
• Toshiba Commerce Solutionsdiamond partnerTechnology or IntegrationToshiba is a Diamond Partner at VerasOne 2026 and NRF 2026 events, providing hardware and commerce technology integration.
• Epsonplatinum partnerTechnology or IntegrationEpson is a Platinum Partner providing POS hardware and printing solutions integrated with Veras Retail platform.
• Elocore partnerTechnology or IntegrationElo touchscreens integrated with Veras Retail solutions for POS, self-checkout, and customer experience applications.
• HP Inc.silver partnerTechnology or IntegrationHP is a Silver Partner providing hardware solutions integrated with Veras Retail platform.
• PAXcore partnerTechnology or IntegrationPAX payment terminals integrated with Veras Retail POS solutions for secure payment processing.
• Shift4 Paymentsbronze partnerTechnology or IntegrationShift4 is a Bronze Partner providing payment processing and commerce technology integration.
• Levatabronze partnerTechnology or IntegrationLevata is a Bronze Partner providing retail technology solutions integrated with Veras platform.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Aptos: Enterprise retail technology vendor providing POS, CRM, OMS and unified commerce solutions to mid-to-large specialty retailers — directly competes with Veras's integrated suite across apparel and specialty verticals.
• Manhattan Active (Manhattan Associates): Provides Manhattan Active Omni and Store Inventory solutions for enterprise retailers — directly competes with Veras in omnichannel order management and store-level inventory accuracy.
• GK Software (SAP): Enterprise POS and omnichannel retail software vendor now owned by SAP — closely comparable feature set to Veras CheckOut and Activate, targeting mid-to-large specialty retailers.
• Cegid: Unified retail and commerce platform with POS, inventory, CRM and clienteling modules — competes head-to-head with Veras's module-based architecture across European and global mid-market retailers.
• Kibo Commerce: Cloud-native omnichannel commerce and order management vendor serving mid-market retailers — directly comparable to Veras CheckOut + OmniView combination.
• NewStore: Mobile-first omnichannel POS and clienteling platform targeting specialty retailers — directly comparable to Veras Extend and Affinity solutions.

Broad incumbents

• NCR Voyix: Large incumbent retail POS and commerce platform (formerly NCR Retail) serving global enterprise retailers — overlaps Veras's POS and unified commerce offerings as part of a much broader portfolio.
• Oracle Retail: Enterprise suite covering merchandising, planning, POS and CRM for large global retailers — competes with Veras especially at the higher end of mid-to-large retailer segment.
• Blue Yonder (formerly JDA): Broad supply chain, merchandising and retail platform; founder lineage at Veras came from JDA's POS architecture, and Veras offers direct JDA MMS integration — strategic competitor and partial partner.
• Diebold Nixdorf: Global provider of retail POS hardware and software (DN Series) — overlaps Veras CheckOut and Extend across enterprise and mid-market retailers with a stronger hardware footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VerasRetail
• LinkedInlinkedin.com/company/verasretail

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veras Retail