INSETE

What INSETE does

INSETE (Institute of the Greek Tourism Confederation; Ινστιτούτο Συνδέσμου Ελληνικών Τουριστικών Επιχειρήσεων) is a civil non-profit company established in Athens in 2013 at the initiative of SETE, the Association of Greek Tourism Enterprises, alongside three other founding industry associations (POX, HATTA, and SETKE). It functions as the dedicated research, training, and intelligence arm of the Greek private tourism sector, providing data, analytics, strategic studies, and professional development services free of charge to tourism enterprises, sector employees, regional authorities, and Greek government bodies. Its outputs are funded primarily through EU structural funds — the European Social Fund (ESF) and European Regional Development Fund (ERDF) — channelled via the Hellenic Ministry of Development and Investments under NSRF/ESPA operational programmes (current cycle 2021-2027), with the institute acting as an official implementing beneficiary.

The institute's core technology asset is the INSETE Intelligence platform, a portfolio of web-based analytical modules including the Greek Tourism Analytics Dashboard (GTAD) — a national-level data repository and forecasting tool — the Airdata Tracker for aviation traffic analytics, a Business Intelligence dashboard, and the Athens Tourism Dashboard. These modules are complemented by content resources (statistical bulletins, market profiles, regional studies covering all 13 Greek regions), a research output library (including the 2021 "Digital Transformation of Greek Tourism" roadmap co-developed with Accenture and the 2023 "Tourism and Hotel Technologies" report), and a Training & Education programme covering executive seminars, vocational courses, and workshops. In 2025, INSETE extended into immersive learning via the TourXpeRience project, applying Extended Reality (AR/VR/Mixed Reality) to tourism vocational education. The institute is GDPR-compliant (Regulation EU 2016/679) and maintains an active presence across Facebook, Twitter/X, LinkedIn, Instagram, and YouTube, distributing all outputs at no cost to users.

Operationally, INSETE is a lean non-profit headquartered at Voukourestiou 32 in central Athens, with General Manager Elias Kikilias identified in the input data. It has executed 54+ EU-funded projects since inception, spanning training programmes, marketing plans, regional tourism studies, and competitiveness research. There is no commercial pricing model, no disclosed revenue, and no paying enterprise customers; the institute's economic engine is its role as a programme-implementing beneficiary under successive EU programming periods, making funding continuity the dominant operational variable.

Name

INSETE

Legal name

INSTITUTE OF GREEK TOURISM CONFEDERATION (ΙΝΣΤΙΤΟΥΤΟ ΣΥΝΔΕΣΜΟΥ ΕΛΛΗΝΙΚΩΝ ΤΟΥΡΙΣΤΙΚΩΝ ΕΠΙΧΕΙΡΗΣΕΩΝ)

Website

https://insete.gr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

INSETE is the non-profit research institute of SETE (Association of Greek Tourism Enterprises), providing free intelligence, analytics, training, and strategic studies to Greece's tourism sector. EU-funded via ESF and ERDF, it operates data platforms covering all 13 Greek regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. European Funded Programs: Non-profit organization funded primarily through NSRF (National Strategic Reference Framework) operational programs and European Structural and Investment Funds, mainly the European Social Fund (ESF) and European Regional Development Fund (ERDF). Participates in ESF projects as implementing beneficiary.

Distribution channels1 record

Marketing channels5 records

Core offering

INSETE is a non-profit research institute operating business intelligence platforms and data analytics tools for the Greek tourism sector. Its core offering is the INSETE Intelligence platform, which includes the Greek Tourism Analytics Dashboard (GTAD), Airdata Tracker, Business Intelligence dashboards, and the Athens Tourism Dashboard, providing continuous data, forecasting, and market intelligence. The institute also conducts strategic studies, delivers professional training and certification programs, and implements EU-funded projects under ESPA operational programs covering all 13 Greek regions.

Product overview

INSETE is a non-profit institute of the Association of Greek Tourism Businesses (SETE) offering a portfolio of intelligence and training services for the Greek tourism sector. The core offering is the INSETE Intelligence platform, which comprises multiple analytical modules including the Airdata Tracker for aviation data, Business Intelligence dashboards, the Athens Tourism Dashboard, and the Greek Tourism Analytics Dashboard (GTAD) as a comprehensive data repository. Supporting resources include Statistical Bulletins, Market Profiles, and research Studies covering digital transformation, competitiveness, and sector-specific topics. Education and training services encompass professional development programs, while the Projects portfolio showcases EU-funded initiatives under ESPA operational programs focusing on tourism competitiveness and human resources development.

Differentiator

Problem solved

Functional benefit

Products and services

• INSETE Intelligence Platform A central business intelligence platform providing comprehensive data and analytics for Greek tourism sector stakeholders, integrating multiple dashboards and modules.
• Airdata Tracker Aviation data tracking system providing real-time tracking and analysis of air traffic related to Greek tourism markets.
• Business Intelligence Dashboard Business intelligence dashboard providing insights into tourism performance metrics for the Greek tourism sector.
• Athens Tourism Dashboard Specialized analytics dashboard focused on Athens-specific tourism data and metrics.
• Greek Tourism Analytics Dashboard (GTAD)

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and major.

• SETE (Σύνδεσμος Ελληνικών Τουριστικών Επιχειρήσεων)coreStrategic or Co-development Partner · 1 January 2013Main founding partner and primary stakeholder. SETE is the Association of Greek Tourism Enterprises, the largest tourism business association in Greece. SETE initiated the establishment of INSETE and serves as the main institutional partner providing strategic direction and support.
• ΠΟΞ (Πανελλήνια Ομοσπονδία Ξενοδόχων)coreStrategic or Co-development PartnerThe Panhellenic Federation of Hotel Owners is one of the four founding partners of INSETE, representing Greek hotel enterprises with significant activity in critical areas of the Greek tourism market.
• HATTA (Σύνδεσμος Τουριστικών & Ταξιδιωτικών Γραφείων)coreStrategic or Co-development PartnerAssociation of Greek Travel and Tourism Agencies, founding partner of INSETE representing the travel agency sector with strong presence in the Greek tourism market.
• ΣΕΤΚΕ (Συνομοσπονδία Ενοικιαζομένων Δωματίων Διαμερισμάτων Ελλάδος)coreStrategic or Co-development PartnerConfederation of Rental Rooms and Apartments of Greece, founding partner of INSETE representing the self-catering accommodation sector.
• AccenturemajorStrategic or Co-development PartnerConducted comprehensive study on 'Digital Transformation of Greek Tourism - A Strategic Roadmap' presented on May 27, 2021. The study identified five key pillars and twelve strategic actions for accelerating digital transformation of the Greek tourism industry.
• Marketing Greece A.E.majorStrategic or Co-development PartnerMarketing Greece is a partner organization working on promotion and development of Greek tourism. INSETE may transmit data to this entity for internal administrative purposes.
• Hellenic Ministry of Development and InvestmentscoreOthersMinistry that oversees ESF programs. INSETE acts as data processor under the ministry's direction for ESF-funded projects, operating as implementing beneficiary.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Phocuswright: Travel industry research firm producing syndicated research, consumer studies, and distribution intelligence for the global travel sector. Directly comparable to INSETE's intelligence/research mandate for tourism stakeholders, though commercially monetized rather than EU-funded.
• Skift: Travel industry research, media, and events company producing sector research, briefings, and intelligence for travel professionals. Comparable to INSETE as a producer of travel industry intelligence targeted at enterprises and policymakers.
• OAG: Global aviation data and analytics provider offering flight schedules, capacity, and traffic intelligence. Directly comparable to INSETE's Airdata Tracker product for monitoring air traffic related to Greek tourism.
• ForwardKeys: Travel analytics company providing air ticketing data and forward-looking travel demand insights. Comparable to INSETE's aviation analytics (Airdata Tracker) and tourism demand forecasting capabilities.
• Tourism Economics (Oxford Economics): Tourism forecasting and economic analysis firm providing country-level tourism economic impact studies and forecasts. Directly comparable to INSETE's tourism economic research, regional competitiveness studies, and forecasting.
• STR (CoStar Group): Global hospitality data and benchmarking company providing hotel performance data, analytics, and competitive intelligence. Directly comparable to INSETE's hospitality and tourism benchmarking intelligence, particularly across regions.
• AirDNA: Short-term rental market data and analytics provider for the vacation rental industry. Comparable to INSETE given SETKE (short-term rental confederation) is a founding partner and short-term rentals are part of INSETE's coverage scope.

Broad incumbents

• Euromonitor International: Global market research company producing country, industry, and consumer reports including dedicated travel and tourism research. Comparable as a producer of tourism market intelligence, but operating commercially across all industries rather than focused on Greek tourism.
• World Travel & Tourism Council (WTTC): Global tourism industry council that produces authoritative economic impact research and reports on worldwide travel and tourism. Highly comparable to INSETE as a non-profit, association-backed research body producing tourism intelligence — but operating at a global rather than Greek level.
• UN Tourism (UNWTO): United Nations agency responsible for promoting sustainable and accessible tourism, producing international tourism statistics, research, and policy guidance. Comparable to INSETE as a tourism intelligence and statistics producer, though at intergovernmental scale rather than national/industry-funded.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/insetegreece
• YouTubeyoutube.com/channel/UCwPYo-_6YSdTdrQY4Mq6jBg
• Facebookfacebook.com/seteinstitute
• LinkedInlinkedin.com/company/insete
• Instagraminstagram.com/sete_institute

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INSETE