InsightLab, s.r.o.

What InsightLab, s.r.o. does

InsightLab, s.r.o. is a privately held Czech market research agency (společnost s ručením omezeným) founded in 2013 and headquartered in Prague (Geologická 575/2, Praha 5). The firm combines a proprietary online research technology platform with bespoke B2B research services, serving major Czech and international enterprises across retail/FMCG, media and broadcasting, telecommunications, transportation, tourism, government, and NGO sectors. Named clients include Tesco, O2 Czech Republic, Czech Railways, Economia, Czech News Center, Český rozhlas (Czech Radio), Mindshare, MediaBlock, AMI Communications, Makro, CzechTourism, Liberec Regional Authority, and Siriri, o.p.s.

The company's proprietary technology stack comprises Panel Manager (PaM) for panel and community management, adFX for self-service ad KPI reporting, Campaign Control for campaign monitoring and optimization, BrandLift for measuring advertising impact on exposed audiences, a Data Management Platform (DMP), Digital Ratings for cross-device audience measurement, the TALK mobile panel application, and a Geolocation tool that converts consented smartphone location data into physical advertising exposure and footfall metrics. Most of these tools are exposed via API for integration into client systems. Qualitative research is delivered through the third-party Quallie platform (formerly Collabito), while quantitative survey creation uses OpenSurvey. Service offerings include customer research, UX research, co-creation workshops, private panel management linked to loyalty data, online insight forums (diary-style qualitative), home use tests, and expert consultations.

The business model blends project-based professional services with recurring subscription and managed-service revenue from private panel management and SaaS subscriptions to the measurement tools. Pricing is fully custom and quote-based with no public tiers. Go-to-market is sales-led (direct B2B outreach by named contacts including Barbora Hronová, Petr Megela, Michal Ševera, and Radek Jiřičný) and community-led (private panels driving recurring engagement). Marketing channels are primarily the company website, LinkedIn, and X/Twitter. The firm operates without disclosed external funding, acquisitions, or subsidiaries, and is managed by a compact ~8-person team.

Name

InsightLab, s.r.o.

Legal name

InsightLab s.r.o.

Website

https://insightlab.cz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Prague-based Czech market research agency combining proprietary online research tools (panel management, ad measurement, DMP, geolocation) with custom B2B research services for enterprise clients across retail, media, telecom, transport, and government sectors.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Prepackaged Software (7372)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Market research services
• Online research platform
• Consumer insights
• Panel management software
• Advertising effectiveness measurement

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Research Projects: InsightLab delivers bespoke market research projects tailored to client-specific needs, including customer research, UX research, co-creation studies, home use tests, and online insight forums. Projects are scoped to client requirements with design, execution, and analysis phases.
2. Panel & Community Management: InsightLab builds and manages private customer panels and online research communities for clients, providing ongoing technical and methodological support. Panels can be integrated with loyalty program data, enabling continuous tracking, ad-hoc surveys, and long-term research programs.
3. Technology Platform Subscriptions (adFX, Campaign Control, BrandLift, DMP): Proprietary SaaS tools providing self-service or managed reporting on advertising effectiveness, campaign optimization, brand lift measurement, and audience data management. Offered as standalone or integrated solutions, with some tools accessible via API integration into client systems.
4. Expert Consultations: Expert consulting services for data-driven strategy and interpretation of research findings. Advisory on short- and long-term strategy within the specific context of the client's industry.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

InsightLab is a Czech market research agency that delivers custom market research and operates a proprietary platform of online research tools. The company provides end-to-end research services (customer research, UX research, co-creation, private panels, Home Use Tests, expert consultations) combined with a suite of in-house software tools for panel management, advertising effectiveness, campaign control, brand lift, surveys, digital ratings, and geolocation. Its customers are B2C enterprises (retail, FMCG, media, telecom, transport) and B2B enterprises/research institutions across the Czech Republic.

Product overview

InsightLab is a Czech research agency offering a platform of research tools and services. The product portfolio includes: Panel Manager (PaM) as the core SaaS for panel and community management; adFX, Campaign Control, and BrandLift as advertising measurement tools; OpenSurvey for survey creation; Data Management Platform for audience segmentation; Digital Ratings for audience measurement; TALK Online Panel mobile app; and Geolocation for location-based metrics. Qualitative research is supported via the Quallie platform. These are complemented by research services including Customer Research, Online Insight Forum, UX Research, Co-creation, Private Panels, Home Use Tests, and Consultations. The tools can be integrated into customers' systems via API.

Differentiator

Problem solved

Functional benefit

Products and services

• Panel Manager (PaM) Proprietary online panel management solution for recruiting, managing, and engaging research respondents; for use by market research teams and enterprise clients needing structured panel operations.
• adFX Proprietary advertising effectiveness measurement tool that evaluates cross-channel ad performance; used by advertisers and agencies to assess campaign impact.
• Campaign Control (CC) Proprietary tool for real-time campaign tracking and control, enabling monitoring of marketing campaigns as they run; for advertisers and brand teams.
• BrandLift Proprietary brand lift measurement tool that quantifies changes in brand perception and health; for brand managers and marketers.
• OpenSurvey Proprietary online survey tool for designing, distributing, and collecting survey responses; for market research and enterprise client teams.
• Data Management Platform (DMP) Proprietary data management platform for organizing, segmenting, and activating research and audience data; for research teams and marketers.
• Digital Ratings Proprietary digital ratings tool for measuring digital media and online performance metrics; for media publishers, advertisers, and research clients.
• TALK Online Panel (Mobile App) Proprietary mobile application that engages online panel respondents via smartphone, supporting mobile-first research participation; for research teams seeking mobile-channel respondent engagement.
• Geolocation Tool Proprietary geolocation-based field research tool for location-aware studies and geo-validation of respondents; for research teams running location-sensitive studies.
• Online Insight Forum Proprietary online insight forum for hosting qualitative research communities and discussions online; for research and brand teams seeking asynchronous consumer insight engagement.
• Customer Research Custom end-to-end customer research service combining qualitative and quantitative methodologies to deliver consumer insights; for enterprise clients needing tailored customer studies.
• UX Research Custom user experience research service evaluating digital and physical product experiences; for product teams and UX designers.
• Co-creation Co-creation service engaging consumers collaboratively in ideation and product development; for innovation and product teams.
• Private Panel Private panel service providing dedicated, client-specific online respondent panels for ongoing research; for enterprises needing continuous access to a defined audience.
• Home Use Test Home Use Test service in which respondents evaluate products in their own homes; for FMCG brands and product developers.
• Expert Consultations Expert consulting service providing methodological and analytical guidance on research design and interpretation; for client research teams and decision-makers.

Quantifiable outcome

• Hundreds of completed research projects for major Czech and international companies over 10+ years
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

One partnership is on record.

• Quallie (formerly Collabito)coreTechnology or IntegrationInsightLab uses the Quallie platform (formerly Collabito) as its primary technology for qualitative research methods including video focus groups, live chats, and online insight forums. Quallie supports multimodal research techniques, localization into nearly 20 languages, and real-time client observation of research sessions. It is described as a continuously evolving tool that InsightLab leverages for its qualitative research capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NielsenIQ: Global consumer intelligence firm with significant Central European operations covering FMCG, retail, and media measurement. Overlaps with InsightLab's retail/FMCG customer research and panel-based measurement capabilities, but at vastly larger scale.
• Ipsos: Global market research and analytics firm operating across Central Europe including the Czech Republic. Comparable as a broad incumbent competing for the same enterprise research budgets InsightLab targets, though at much larger scale and with syndicated products.
• YouGov: Global online market research and data analytics firm with panel-based research across multiple markets including Central Europe. Comparable in panel-driven methodology and digital research capabilities, but with global scale and standardized syndicated products.
• GfK: Global consumer research firm (now part of NIQ) with strong CEE heritage and consumer panels. Comparable to InsightLab's panel management and consumer research offerings, though serving global enterprise accounts at substantially larger scale.
• Kantar: Global research and insights consultancy with established CEE presence offering brand tracking, ad effectiveness, and panel research. Comparable on the BrandLift/ad-measurement side of InsightLab's portfolio, but as part of a much broader portfolio of services.

Direct peers

• Nielsen Admosphere: Czech affiliate of Nielsen specializing in media and audience measurement, cross-media research, and panel-based studies. Closely comparable to InsightLab's ad-effectiveness and Digital Ratings offerings within the Czech market.
• STEM/MARK: Czech market research agency offering custom consumer and media research, panel management, and ad-hoc studies. Directly comparable to InsightLab in size, geography, service portfolio, and target buyer (Czech enterprise marketing and media clients).
• Focus Research, s.r.o. Czech market research agency providing custom consumer, B2B, and public opinion research. Directly comparable to InsightLab in service mix, geography, and mid-sized Czech enterprise client base.

Others

• OpenSurvey: Survey creation and data collection SaaS platform integrated into InsightLab's tool stack. Comparable as an ecosystem partner and adjacent technology provider rather than a direct competitor, since OpenSurvey powers InsightLab's quantitative survey workflows.
• Quallie: Qualitative research SaaS platform (formerly Collabito) used by InsightLab for video focus groups, live chats, and online insight forums. Comparable as an enabling technology partner rather than a competitor, with InsightLab leveraging it for qualitative methodologies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/insightlabcz
• LinkedInlinkedin.com/company/insightlab-s-r-o-

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InsightLab, s.r.o.