Inspired Design

What Inspired Design does

Inspired Design is a privately-held luxury residential interior design firm operating as Inspired Design, LLC from Greenwich, Connecticut. The firm delivers four core services — Single Room Redesign, Entire Home Design, Project Management, and New Builds and Renovations — to affluent homeowners in Greenwich, Darien, New Canaan, and Wilton, CT, as well as nationwide clients. Founded and led by Deb Morelli as Principal Designer, the practice is supported by a Design Assistant and an Administrative Assistant/Procurement Manager, with additional contractors engaged per project. The firm has earned regional industry recognition including a 2023 HOBI Award for Outstanding Interior Design (Under $5 Million Home), multiple Best of Houzz awards, and 2025 CT Insider Finalist status.

The technology stack is intentionally minimal: a Squarespace-hosted marketing website serves as the primary digital surface for portfolio展示 (portfolio display), client inquiries, blog content, and press credentials. The firm operates a direct-to-consumer, consultation-led sales motion with no resellers, marketplace presence, or intermediaries; engagements begin via phone or website contact form, proceed through a Design Inspiration & Insight Meeting, and culminate in a custom proposal before project commencement. Revenue is generated through project-specific design fees and procurement of materials/furniture on behalf of clients, with all pricing quoted individually based on scope, home value, and client requirements.

The business model is a classic boutique professional services practice: founder-owned, no institutional funding, no parent company, and structurally constrained by principal-designer capacity. Distribution is supported by word-of-mouth referrals, portfolio-driven content marketing, recurring industry memberships (Interior Design Society, Professional Women in Building Council, HBRA), and earned media coverage in regional design publications. Customer relationships are project-based rather than recurring-revenue contracts, producing lumpy revenue tied to a small number of active whole-home engagements at any given time.

Name

Inspired Design

Legal name

Inspired Design, LLC

Website

https://inspireddesignbydeb.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Inspired Design is a privately-held luxury residential interior design firm serving affluent homeowners in Greenwich, Darien, New Canaan, and Wilton, CT, and nationwide. Founded by Deb Morelli, the firm offers single-room redesign, whole-home design, project management, and renovation services on a custom, quote-based engagement model.

Ownership category

akta.pro rank

Product category

Luxury Residential Interior Design

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Luxury interior design
• Residential home design
• Home renovation services
• Space planning design
• Interior decorating

Headquarters

HQ city

Greenwich

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Luxury Interior Design Services: Custom residential interior design services including single room redesign, entire home design, project management, and new builds/renovations. Revenue generated through design fees, project management services, and procurement of materials/furniture for clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Inspired Design is a luxury residential interior design firm offering tailored home design services including single room redesign, entire home design, project management, and design for new builds and renovations. The firm serves affluent homeowners in Greenwich, Darien, New Canaan, and Wilton, CT, as well as clients nationwide, providing custom design solutions, trade-only resource access, and end-to-end project coordination.

Product overview

Inspired Design is a luxury residential interior design firm offering tailored home design services. The company provides four core service offerings: Single Room Redesign, Entire Home Design, Project Management, and New Builds and Renovations. The firm serves clients in Greenwich, CT; Darien, CT; New Canaan, CT; Wilton, CT; throughout Fairfield County, Connecticut; and nationwide. Deb Morelli leads the team as Founder/Principal Designer, supported by Design Assistant Michele Sweeney and Administrative Assistant/Procurement Manager Sandy Le. The company maintains a portfolio of award-winning residential projects across Connecticut, including the 2023 HOBI Award Winner for Outstanding Interior Design for Under $5 Million Home.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Room Redesign Interior design service focused on transforming individual rooms with tailored solutions for layout, paint selection, furniture, accessories, and overall aesthetic for homeowners seeking to refresh a specific space.
• Entire Home Design Comprehensive whole-home interior design service covering all rooms and spaces, ensuring cohesive design throughout the residence for clients undertaking a full-home transformation.
• Project Management Professional project management services including coordination with architects, vendors, and contractors, scheduling, and budget planning to ensure design projects stay on track and on budget.
• New Builds and Renovations Design services for new home construction and major renovation projects, working collaboratively with architects and contractors from concept through completion for homeowners building or substantially remodeling.

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Interior Design Society (IDS)minorOthersProfessional industry membership organization. Firm displays IDS logo on press/awards page indicating active membership in professional design community.
• Professional Women in Building CouncilminorOthersProfessional membership organization supporting women in the building and construction industry. Displays PWB logo indicating firm participation.
• HBRA (Home Builders & Remodelers Association of Fairfield County)minorOthersRegional home builders and remodelers association. Displays HBRA logo indicating membership in local industry organization.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ashley Whittaker Design: New York-based luxury interior designer known for classic residential projects with editorial visibility. Comparable boutique service model, project-based delivery, and affluent target customers.
• Mary McDonald: High-profile luxury interior designer with a national portfolio of residential projects and an associated product line. Comparable in serving affluent residential clients with full-service design and brand-led positioning.
• Windsor Smith: Los Angeles-based luxury interior designer with a national residential practice and product collaborations. Comparable in founder-led boutique model and affluent homeowner target market.
• Mark D. Sikes: Luxury residential interior design firm with strong editorial presence and a classical-American aesthetic, serving affluent homeowners nationwide. Comparable in brand-driven boutique model and project-based service delivery.
• Bunny Williams Home: New York-based luxury interior design firm led by a single iconic designer, serving affluent residential clients with full-service design. Highly comparable founder-led boutique model and target customer base to Inspired Design.
• House of Honey: California-based luxury interior design boutique founded by a principal designer, offering project-based residential services. Comparable boutique service model and founder-led brand to Inspired Design.
• Paloma Contreras Design: Houston-based luxury interior designer with a national residential practice and editorial presence. Comparable in boutique founder-led model, affluent homeowner target market, and full-service design offerings.
• Tobi Fairley Interior Design: Luxury residential interior design firm offering full-service home design. Comparable in project-based service delivery, affluent target market, and founder-driven boutique positioning.
• Beth Webb Interiors: Atlanta-based luxury residential interior design firm led by a principal designer, serving affluent homeowners nationwide. Comparable in founder-led boutique model and high-end project focus.

Broad incumbents

• Studio McGee: Large, nationally recognized interior design firm with a media brand, e-commerce, and broader product lines. Comparable target customer (affluent residential) but operates at significantly greater scale than Inspired Design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/inspired-design-by-deb

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inspired Design