What Inspired Schools UK does

Inspired Schools UK, founded in 2013 by Ben Kirk and Marcus Holmes and headquartered in Bridgwater, Somerset, is a UK-focused physical education solutions provider serving primary schools, families, and partner coaching companies. Its product portfolio centres on Inspired Playgrounds (5 fitness stations installed on school playgrounds with whole-school training, sports leader bibs, hoodies, trophies, and web app access), Inspired Coaching (over 300 hours per week of PE delivery in Somerset including PPA cover, CPD, clubs, target group sessions, and resilience workshops), Inspired Markings (standalone playground markings), Inspired 5 (5-minute classroom activity videos covering Yoga, HIIT, Dance, Aerobics, and Sports Stories), and the Inspired App web platform that integrates activity tracking, lesson plans, leaderboards, and resources. The company operates the free SPORT Leader E-Course and a Leadership Academy for 14-16 year olds offering Level 2 qualification in Community Sports Leadership.

The business combines three go-to-market motions: direct enterprise field sales in Somerset, a licensed partner network of 12 regional sports coaching companies extending reach across England, and direct-to-consumer services for parents including holiday camps (£20/day with HAF-funded places), sport-themed birthday parties, and weekly clubs. Pricing is publicly disclosed — Inspired Playgrounds package at £6,895 first year with a £2,295 annual subscription renewal, workshops at £360 for a 6-week block, and freemium access to Inspired 5 for partner schools. The company also publishes The Healthy Happy School book and hosts The School Run Podcast as content marketing and brand-building channels.

To date, Inspired Schools reports reaching 103+ schools and inspiring 15,687+ children to be more active, with 1,456 children trained as Sports Leaders. The company is privately held by its two founders with no external institutional investment disclosed, and operates Inspired Somerset Community Trust as a wholly-owned subsidiary transitioning to Community Interest Company status in 2024 to access grant funding for free community programmes.

Name

Inspired Schools UK

Legal name

Inspired School Ltd

Website

https://inspiredschools.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Inspired Schools UK is a privately-held, founder-owned provider of physical education solutions for UK primary schools, delivering playground installations, PE coaching (300+ hours weekly in Somerset), activity-tracking web apps, and holiday camps across a 12-partner national network.

Ownership category

akta.pro rank

Product category

Primary School Physical Education Services

NAICS

Sports and Recreation Instruction (611620), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Alternative Schools (Behavioral/Disciplinary & Nontraditional Settings) (EDAJAEAC)

Keywords

• Primary school PE
• Playground markings
• School PE coaching
• Physical activity programs
• School sports leadership

Headquarters

HQ city

Bridgwater/Somerset

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Inspired Playgrounds Installation: One-time installation of 5 fitness stations including playground markings, staff training, web app access, sports leader bibs, incentive packs (t-shirts, hoodies, trophies). First year comprehensive package.
2. Annual Subscription: Annual subscription model at £2,295 per year providing ongoing web app access, termly reporting, leader resources, teacher resources, and 9-month review meetings.
3. Inspired 5 Access: Free access to all partner schools for PE schemes of work with engaging videos through web app.
4. Holiday Camps: Sport and physical activity camps at £20 per day (10% discount for full week booking). Early drop-off and late pickups available. HAF programme provider for Free School Meals eligible children.
5. PE Coaching Delivery: Currently delivering over 300 hours of PE provision per week in Somerset schools. Includes PPA cover, CPD lessons, clubs, target group sessions, and workshops.
6. Workshop Delivery: 6-week resilience and team-building workshops at £30 per hour or £360 for 6-week block. Also delivers INSET days and staff CPD sessions.
7. Birthday Parties: Sport-themed birthday parties with engraved trophy, medals, and various sporting themes (football, cricket, dodgeball, netball, basketball, golf, rugby, hockey, multi-sports).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Inspired Schools UK provides integrated physical education solutions to UK primary schools, delivering in-school PE coaching, design and installation of playgrounds and playground markings, and a web-based platform with lesson plans, video content, and progress tracking. The company also offers leadership training for staff and pupils, holiday camps and birthday parties for children, and a social-enterprise arm (the Inspired Somerset Community Trust) supporting community access to sport.

Product overview

Inspired Schools UK operates as a unified platform-plus-modules offering centred on physical education solutions for primary schools. The core portfolio consists of Inspired Playgrounds (playground markings with 5 fitness stations, training, and activity tracking), Inspired Markings (standalone playground markings installations), Inspired Coaching (PE provision delivering 300+ hours weekly), and the Inspired App as the central web platform tying these together with lesson plans, activity tracking, and resources. Additional products include Inspired 5 (5-minute classroom activity videos), the free SPORT Leader E-Course, holiday camps, birthday parties, and the Leadership Academy. The company also publishes 'The Healthy Happy School' book and hosts 'The School Run Podcast'. The Inspired Somerset Community Trust sub-brand extends reach into community-focused initiatives. Pricing for Inspired Playgrounds starts at £6,895 for initial installation with £2,295 annual subscription.

Differentiator

Problem solved

Functional benefit

Brands

• Inspired Playgrounds: Award-winning project featuring 5 fitness stations installed in school playgrounds with web application, activity tracking, and sports leader training.
• Inspired Coaching
• Inspired 5
• Inspired App (Web App)
• Inspired Markings
• SPORT Leader E-Course
• Inspired Somerset Community Trust

Products and services

• Inspired Playgrounds End-to-end bespoke playground design and installation service for UK primary schools, including site visits, design, and physical build-out of playground structures.
• Inspired Markings Thermoplastic and paint-based playground markings service that adds sports, games, and educational graphics to existing school playgrounds.
• Inspired Coaching Outsourced primary school PE coaching delivered by Inspired Schools UK coaches who attend partner schools to teach PE lessons and lead physical activity.
• Inspired 5 Structured five-minute daily movement program for primary school pupils, delivered with supporting video content via the Inspired App.
• Inspired App (Web Platform) Online web platform for partner schools that hosts PE lesson plans, instructional videos, and tools for tracking physical activity and pupil progress.
• SPORT Leader E-Course Online training course that develops primary school pupils' sport leadership skills, delivered digitally via login access.
• Inspired Leadership Academy Leadership development program for primary school staff, delivered by Inspired Schools UK as a standalone training offering.
• Inspired Holiday Camps Multi-activity holiday camps for primary-school-aged children, booked by parents during school holidays and delivered under the Inspired Schools UK brand.
• Inspired Birthday Parties Children's birthday party packages delivered by Inspired Schools UK coaches, combining sports and active games for primary-age children.
• The Healthy Happy School (Book) Book authored under the Inspired Schools UK brand that shares the company's approach to healthy, active schools, supported by online resources accessible via login.

Quantifiable outcome

• 15,687+ children inspired to be more active across 103+ schools
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Aspire Sport - BirminghamcoreChannel Partner/ Reseller/ DistributorRegional partner delivering Inspired Playgrounds project in Birmingham area. Licensed partner providing installation, training, and ongoing support to schools.
• Fortius PE - SwindoncoreChannel Partner/ Reseller/ DistributorRegional partner in Swindon delivering Inspired Playgrounds to primary schools. Licensed partner with full delivery capabilities.
• Kanga Sport - YorkshirecoreChannel Partner/ Reseller/ DistributorRegional partner in Yorkshire delivering Inspired Playgrounds project to schools.
• Primary Sports Coaching - Greater ManchestercoreChannel Partner/ Reseller/ DistributorRegional partner in Greater Manchester area delivering Inspired Playgrounds installations and training.
• Primary Sporting Development - HillingdoncoreChannel Partner/ Reseller/ DistributorRegional partner covering Hillingdon and surrounding areas delivering Inspired Playgrounds to schools.
• School Sport and Education Alliance - WorcestershirecoreChannel Partner/ Reseller/ DistributorRegional partner in Worcestershire delivering Inspired Playgrounds and sports education programmes.
• YOGADOOminorStrategic or Co-development PartnerPartnership with YOGADOO for yoga and mindfulness content integrated into Inspired 5 videos. Lucy Stone, founder, provides specialist children's yoga and mindfulness teachers content and consultation (worked on BBC's Hey Duggie).

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Primary Sports Coaching: Greater Manchester primary school PE coaching provider named as an Inspired Playgrounds partner. Offers directly overlapping services (PE lessons, clubs, PPA cover) that Inspired Schools competes against for school budgets in the North West.
• Kanga Sport: Yorkshire-based primary school PE and sports coaching provider operating as a licensed Inspired Playgrounds partner. Delivers the same combination of PPA cover, clubs, and playground installation services that Inspired Schools offers via direct coaching.
• Total Sport UK: National primary school sport coaching company offering PPA cover, curriculum PE, after-school clubs, and holiday camps. Competes head-on with Inspired Schools for UK primary school sports coaching contracts and Sports Premium spend.
• Fortius PE: Swindon-based primary school sports coaching provider and licensed Inspired Playgrounds partner in Wiltshire. Comparable offering around PPA cover, after-school clubs, and PE curriculum support overlapping directly with Inspired Coaching.
• SCL Education Group: National school sport and PE coaching provider delivering curriculum PE, after-school clubs, and holiday programmes across the UK. Direct competitor in primary school PE provision and HAF-funded holiday activity, mirroring Inspired Schools' coaching and holiday camp revenue streams.
• Primary Sporting Development: Hillingdon-based primary PE and sport coaching provider listed as an Inspired Playgrounds licensed partner. Competitor in Hillingdon/London primary PE market while also acting as Inspired Schools' distribution channel in the region.
• Premier Education Group: UK's largest provider of primary school PE coaching, sport, and physical activity services, offering coaching, wraparound care, and holiday clubs. Closest direct competitor to Inspired Schools' core PE coaching and holiday camp offering with similar Schools Premium funding alignment.
• Junior Jam: UK-wide primary school enrichment and PE coaching provider delivering curriculum lessons, clubs, and holiday programmes. Direct competitor targeting the same primary school decision-makers and Sports Premium funding pool.
• Aspire Sport: Birmingham-based primary school PE coaching and activity provider, listed as a licensed Inspired Playgrounds regional partner. Functions both as competitor in regional PE delivery and as channel partner for Inspired Schools' product suite.

Broad incumbents

• Youth Sport Trust: Long-established UK charity focused on improving young people's PE, sport, and physical activity. Broader incumbent in the same mission space, operating programmes, teacher CPD, and policy advocacy that shape the demand environment for Inspired Schools' commercial offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=Krmk121dwL0
• LinkedInlinkedin.com/company/inspired-schools-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inspired Schools UK