Instinct Media

What Instinct Media does

Instinct Media (legal entity Instinct Agency, s.r.o.) is a Prague-headquartered digital advertising agency founded in 2017 by Martin Král and Ben Olšanský. The firm manages omnichannel paid media campaigns across Google Ads, Meta (Facebook and Instagram), TikTok, LinkedIn, Seznam Sklik, programmatic RTB via Adform, Spotify audio, and Smart TV (HbbTV), with supplementary placements on price-comparison platforms Heureka and Zboží.cz. It also offers advanced remarketing, competitor targeting, B2B lead generation, hyperlocal targeting, and existing-campaign audits. The agency's core customer base is e-commerce businesses and B2B companies in the Czech Republic, with selected delivery into Slovakia. The named client roster spans at least 19 enterprise accounts across finance (ING, Home Credit), employee benefits (Sodexo), hospitality (Orea), industrial (EFAFLEX), real estate (Svoboda & Williams, Bezrealitky, FérMakléři), food (Podravka, Mlýn Perner), fashion (KAMA, Rixo), retail (Fotoškoda, Obuv ZONA, Meatfly), healthcare (Unica Plasma), publishing (Nakladatelství Plot), and POS (Storyous).

The technology stack combines third-party ad platform integrations with proprietary tools: Instinct Link for product graphic optimization, a 24/7 Manager Dashboard for real-time campaign analytics, B2B Sniper for targeting employees of specific companies, and a Keyword Analysis module. The agency also operates Instinct Academy, an educational platform offering introductory courses, an FAQ library for e-shop owners, blog content covering topics like server-side tracking, Google Consent Mode V2, and Meta CAPI, plus an advertising ROI calculator. Revenue is generated through professional services — agency management fees and/or a percentage of media spend — under quote-based pricing on multi-year contracts. The team of 30 specialists is reported to carry an average of 9.5 years of industry experience and holds certified partner status with Google, Meta, Seznam, Zboží.cz, Heureka, Shoptet, Microsoft, Yandex, Adform, Mergado, PPC Bee, and Apple.

Name

Instinct Media

Legal name

Instinct Agency, s.r.o.

Website

https://instinct.agency

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Instinct Media is a Prague-based digital advertising agency that manages omnichannel paid media campaigns across Google, Meta, TikTok, programmatic, Spotify, and smart TV for e-commerce and B2B clients in the Czech Republic and Slovakia.

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industry

Paid Social Media Buying (MPAAABAD)

Keywords

• Digital advertising services
• PPC campaign management
• E-commerce advertising
• Social media advertising
• Programmatic advertising

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Advertising Management Services: Professional agency services for managing online advertising campaigns across multiple platforms including Google, Facebook, Instagram, Seznam, TikTok, LinkedIn, RTB, Spotify, and smart TV. Revenue generated through management fees and/or percentage of ad spend.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Instinct Media is a digital advertising agency that plans and runs paid online advertising campaigns for e-commerce and B2B clients across Google Ads, Facebook/Instagram, Seznam Sklik, TikTok, LinkedIn, programmatic RTB (Adform), Spotify, smart TV (HbbTV), and price comparison platforms (Heureka, Zboží.cz). It layers proprietary tools — Instinct Link, Manager Dashboard, Keyword Analysis, and B2B Sniper — on top of these third-party ad platforms and delivers use-case services such as remarketing, competitor targeting, lead generation, hyperlocal advertising, and B2B employee targeting, plus PPC campaign audits and educational resources via Instinct Academy.

Product overview

Instinct Media is a digital advertising agency that operates as a unified service offering rather than a software platform. The company provides a comprehensive portfolio of online advertising services across multiple channels and platforms, combined with proprietary tools and educational resources. The core offering consists of PPC advertising campaigns (Google, Seznam), social media advertising (Facebook, Instagram, TikTok, LinkedIn), programmatic/RTB advertising, audio advertising (Spotify), smart TV advertising (HbbTV), and price comparison platform advertising (Heureka, Zboží.cz). These campaign services are supported by proprietary tools including Instinct Link (product graphics optimization), a Manager Dashboard (real-time analytics), Keyword Analysis, and B2B Sniper (B2B targeting). The company also offers campaign audits, remarketing services, competitor targeting, lead generation, and hyperlocal targeting capabilities. Educational support is provided through Instinct Academy, which includes online advertising courses, FAQ resources for e-shop owners, and a free 30-minute consultation service.

Differentiator

Problem solved

Functional benefit

Products and services

• PPC Advertising Campaigns Pay-per-click advertising campaigns across search engines including Google Ads and Seznam Sklik, designed to drive customer acquisition and measurable business results within 2 months for e-commerce and B2B clients.
• Facebook & Instagram Advertising Social media advertising services on Facebook and Instagram with broad audience reach and precise demographic targeting for e-commerce clients.
• TikTok Advertising Video advertising campaigns on TikTok targeting younger demographics under 24 years for e-commerce and brand clients.
• LinkedIn Advertising Professional network advertising on LinkedIn targeting marketers and B2B audiences for lead generation and B2B campaigns.
• RTB & Programmatic Advertising Programmatic advertising through the Adform RTB platform, delivering premium display placements and interactive banners across millions of websites.
• Spotify Advertising Audio advertising delivered directly to Spotify listeners' headphones, reaching hundreds of thousands of listeners.
• Smart TV (HbbTV) Advertising Advertising on smart televisions including banners, video spots during programs, and audio advertising formats via HbbTV.
• Heureka & Zboží.cz Comparison Platform Advertising Product comparison advertising achieving top positions on Heureka and Zboží.cz price comparison platforms in the Czech market.
• Advanced Remarketing Retargeting campaigns that remind users of products they previously viewed, addressing abandoned cart issues and re-engaging interested customers for e-commerce clients.
• Customer Acquisition Campaigns Advertising campaigns designed to quickly generate revenue by driving new customer acquisition for e-commerce and B2B clients.
• Competitor Targeting Advertising targeting competitors' customers to redirect them to the client's business, including targeting users searching for competitors, fans of competitors, and employees of specific companies.
• Lead Generation Contact collection campaigns targeting business customers through lead generation mechanisms for B2B clients.
• Hyperlocal Targeting Location-based advertising targeting users in proximity to specified locations for clients needing geographic relevance.
• Existing Campaign Audit Audit service analyzing existing advertising campaigns to identify weaknesses through a team of specialists, typically delivered within 7 days as part of the consultation funnel.
• Instinct Link Proprietary tool for creating more effective product graphics in advertising campaigns, enhancing visual assets for better ad performance.
• Manager Dashboard Proprietary real-time analytics dashboard providing 24/7 data on advertising results, including time on site, ad conversions, and abandoned cart tracking for clients.
• Keyword Analysis Proprietary keyword research service to identify how customers search for products, providing keyword data to optimize advertising targeting.
• B2B Sniper Proprietary B2B targeting tool that focuses advertising on employees of specific companies for targeted B2B marketing campaigns.

Quantifiable outcome

• Clear results within 2 months of campaign launch
• +1 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationOfficial Google Partner with certified specialists for Google Ads, Google Analytics, and related Google advertising products.
• Meta/FacebookcoreTechnology or IntegrationFacebook Business Partner with Meta advertising platform certification.
• Seznam (Sklik)coreTechnology or IntegrationCertified partner for Seznam Sklik advertising platform, the main Czech search engine advertising platform.
• Zboží.czcoreTechnology or IntegrationOfficial partner for Zboží.cz price comparison platform, helping clients optimize product listings.
• HeurekacoreTechnology or IntegrationOfficial partner for Heureka price comparison platform with product review integration capabilities.
• ShoptetcoreTechnology or IntegrationCertified partner for Shoptet, one of the leading e-commerce platforms in Czech Republic.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Publicis Prague: Publicis is a global advertising holding group with a Prague presence offering creative, media, and digital services. It competes with Instinct for enterprise clients but with significantly broader capabilities and global reach.
• Dentsu Czech Republic: Dentsu is a global advertising group with operations in the Czech Republic providing media, creative, and digital marketing services. It overlaps with Instinct on multi-channel paid media buying for larger Czech advertisers.
• Wavemaker Czech Republic: Wavemaker is a global media agency within GroupM operating a Prague office. It offers full-service media planning and buying across the same platforms as Instinct (Google, Meta, programmatic) but serves a wider portfolio of clients across multiple markets.

Others

• Shoptet Premium Partners: Shoptet is the leading Czech e-commerce platform with a network of certified partner agencies (of which Instinct is one) that deliver marketing services to Shoptet merchants. They represent an ecosystem channel and competitive set for performance-marketing services targeting Shoptet-powered e-shops.

Emerging players

• ROI Hunter: ROI Hunter is a Central European ad-tech company offering product marketing automation for e-commerce on Meta and other platforms. It is adjacent to Instinct's offering by serving e-shop advertisers with measurement and optimization tools, but as a technology vendor rather than an agency.

Direct peers

• Actum (Acumbamail / Actum Digital): Actum is a Czech digital commerce agency offering e-shop development, performance marketing, and consulting. It competes with Instinct for the same e-commerce and B2B clients seeking integrated digital advertising services.
• Taste (Czech creative agency): Taste is a Prague-based creative and digital agency serving Czech and regional brands across paid media, social, and campaign work. It overlaps with Instinct on multi-channel paid media execution for Czech enterprise clients.
• Quanti: Quanti is a Czech performance marketing agency specializing in PPC, social media advertising, and e-shop campaigns. Like Instinct, it serves Central European e-commerce clients with multi-platform paid media management, making it a direct competitor in the same niche.
• Performanze: Performanze is a Czech digital agency focused on performance marketing, paid social, and analytics for e-commerce clients. It competes head-to-head with Instinct on Google Ads, Meta, and Sklik execution for Czech e-shops.
• Conversion.cz: Conversion.cz is a Czech digital agency specializing in conversion optimization, PPC, and analytics for online retailers. Its e-commerce-focused performance-marketing services overlap directly with Instinct's core offering.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/instinct.ag
• LinkedInlinkedin.com/company/instinctmediacz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instinct Media