Ohouse
Ohouse is a social commerce platform operated by South Korea-based Bucketplace Co., Ltd. that combines home interior design inspiration with e-commerce, enabling consumers to discover and purchase Korean-curated home decor through user-generated photos with tagged, shoppable products.
- Company typePrivate
- Founded2014
- HeadquartersSeoul, South Korea
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Ohouse does
Ohouse is a social commerce platform that combines home interior design inspiration with integrated e-commerce, operating as a consumer-facing brand under the South Korean parent company Bucketplace Co., Ltd. The platform enables users to discover and purchase home decor products—spanning furniture, lighting, planters, and accessories priced from $2.28 to $245.20—through a content-led discovery experience. Its core product surface consists of user-generated interior photos with tagged products, browseable categories organized by design style (Japandi, Mid-Century Modern, Small-space Friendly) and room type (bedroom, kitchen, dining, living), and an integrated checkout flow. The technology stack is a social commerce platform combining UGC media with e-commerce functionality, featuring tagged-product integration on photos, a community ambassador program, and a multi-category content discovery layer. No proprietary AI/ML systems, computer vision pipelines, or generative capabilities are disclosed.
The business model operates on two revenue streams: marketplace commissions from third-party sellers (including Amazon, Lowe's, Blue Bottle Coffee, and others) listing products on shop.ohouse.com, and direct sales of Ohouse-branded products including furniture, lighting, and home accessories. Pricing is unit-based with free shipping on popular Korean items. The go-to-market motion is product-led growth, leveraging community content as the primary acquisition channel, with no enterprise sales motion or B2B customers evidenced. The primary customer segments are individual home decor enthusiasts—ranging from first-time apartment furnishers to design-conscious consumers seeking Korean design trends—and community content creators who participate in the ambassador program.
No funding rounds, headcount, revenue figures, leadership team, or M&A activity are disclosed in the available data. The company is privately held with no parent ownership beyond Bucketplace, and operates a global direct-to-consumer distribution model through its own storefront rather than wholesale or marketplace-of-marketplace arrangements.
Ohouse firmographics
Firmographics- Name
- Ohouse
- Legal name
- Bucketplace Co., Ltd.
- Website
- https://app-us.ohouse.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Ohouse is a social commerce platform operated by South Korea-based Bucketplace Co., Ltd. that combines home interior design inspiration with e-commerce, enabling consumers to discover and purchase Korean-curated home decor through user-generated photos with tagged, shoppable products.
- Ownership category
- akta.pro rank
Ohouse industry classification
Industry- Product category
- Home Decor E-commerce
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Home, Furniture & Home Improvement Online Retailers (CRAFADAE)
- akta.pro secondary industries
- Home, Furniture & Decor Marketplaces (CRAFABAC), Decorative Hardware & Home Accents Retail (House Numbers, Hooks, Knobs/Pulls, Mailboxes) (CRAIACAJ), Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)
Keywords
Where Ohouse is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Markets served
Ohouse business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain
Revenue model
- Product Sales Commission: Ohouse operates a marketplace where third-party sellers list home decor products. The platform appears to take a transaction fee or commission on sales made through the shop.ohouse.com storefront. Products from brands like Amazon, Lowe's, and Blue Bottle Coffee are available alongside Ohouse-branded items.
- Direct Product Sales: Sale of Ohouse-branded home decor products including furniture (dining chairs, shelves, coffee tables), lighting (mushroom lamps, table lamps), and home accessories (ceramic vessels, vases). Products are priced at unit level with free shipping available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly home decor under $100 |
| Unit Pricing | Pay-as-you-go | Furniture and larger home goods |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Ohouse product offering
Product offeringCore offering
Ohouse operates a social commerce platform for home decor that pairs an interior-design inspiration community with an integrated e-commerce marketplace. Users browse user-generated styling photos where individual products are tagged and can be purchased directly, and the platform also lists curated Ohouse-branded furniture, lighting, and home accessories alongside third-party brand listings.
Product overview
Ohouse is a social commerce platform that combines home decor shopping with interior design inspiration and community engagement. The platform features a product catalog including furniture (Wood Round Side Table, Soft Curve Dining Chair, 3-Tier Round Edge Open Shelf, Reclining Floor Sofa Bed, Fold-Flat Coffee Table, Kepler Modular Round Table), lighting (Mid-century Glow Lamp), home accessories (Macaron Ceramic Vessel, Rattan Glass Vase, Venice Mirror Cup with Saucer & Spoon), and plants/planters (Terracotta Pots Set, Devil's Ivy Pothos House Plant, Terracotta Clay Planter). Products are sourced from both Ohouse's own brand and third-party sellers including Amazon, Blue Bottle Coffee, Love Ecru, Lowes, and Pennington. The platform integrates social features allowing users to explore photos tagged with products, view Home Tours of real homes, and access Tips for interior design.
Differentiator
Problem solved
Functional benefit
Products and services
- Ohouse Platform
- Ohouse Shop
- Ohouse Home Decor Products
Companies that use Ohouse
Customer profileSegments2 records
Ideal customer profiles2 records
Ohouse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Ohouse partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Ohouse competitors and assessment
Company assessmentDirect peers
- Article: Article is a direct-to-consumer online furniture retailer with mid-century and modern aesthetic focus, similar to Ohouse's positioning. Comparable on mid-priced modern furniture targeting digital-native shoppers.
- Houzz: Houzz is the closest direct peer: a home design inspiration platform combining UGC photo galleries and 'Ideabooks' with shoppable product marketplaces for furniture and decor. Same hybrid content-commerce model targeting homeowners researching purchases.
- Joybird: Joybird is an online-first mid-century and modern furniture retailer offering shoppable room scenes. Comparable to Ohouse's curated aesthetic, direct-to-consumer model, and use of lifestyle imagery to drive purchase intent.
- Wayfair: Wayfair is a leading online retailer of home furniture and decor with a massive marketplace model spanning millions of SKUs. Directly comparable to Ohouse's furniture/lighting/accessory catalog and marketplace+own-brand structure.
Broad incumbents
- West Elm: West Elm (Williams-Sonoma) is a broad specialty home furnishings retailer with a strong modern/mid-century aesthetic. Overlaps with Ohouse's premium-leaning furniture and decor assortment and editorial room inspiration content.
- Anthropologie Home: Anthropologie operates a curated home and lifestyle assortment with strong aesthetic positioning and editorial photography-driven merchandising. Comparable to Ohouse's lifestyle-first approach to home decor discovery and purchase.
- IKEA: IKEA is the global incumbent in affordable modern home furnishings, with showroom-driven discovery, room-based merchandising, and now significant AR/AI inspiration tools. Direct overlap with Ohouse's small-space friendly, mid-century-meets-Japandi target shopper.
- Crate & Barrel: Crate & Barrel is a broad specialty retailer of modern furniture, housewares, and decor with shoppable room-set merchandising. Overlaps with Ohouse's curated modern aesthetic and lifestyle-driven content commerce.
- Amazon Home: Amazon's Home category is the dominant marketplace for furniture and decor with massive catalog and Prime fulfillment. Listed as a partner seller on Ohouse, indicating overlap as a competitive channel for the same shoppers.
Others
- Pinterest: Pinterest is the dominant visual discovery platform for home decor, interior design, and shopping inspiration. While not a retailer, it competes for the same upper-funnel discovery moments and has increasingly added shoppable product pins that compete with Ohouse's content-to-cart flow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ohouse social profiles
Digital presenceOhouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ohouse leadership team
Management profileNumber of profiles
Ohouse funding detail
Funding detailFunding overview
Funding rounds7 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ohouse M&A and investment
M&A and investmentM&A
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ohouse
What does Ohouse do?
Ohouse operates a social commerce platform for home decor that pairs an interior-design inspiration community with an integrated e-commerce marketplace. Users browse user-generated styling photos where individual products are tagged and can be purchased directly, and the platform also lists curated Ohouse-branded furniture, lighting, and home accessories alongside third-party brand listings.
Is Ohouse a public or private company?
Ohouse is a private company. It is classified as unknown and is currently operating.
When was Ohouse founded?
Ohouse was founded in 2014. It employs 501 to 1,000 people.
Where is Ohouse based?
Ohouse is headquartered in Seoul, South Korea, in the Asia region.
How does Ohouse make money?
Two revenue lines are on record. Product Sales Commission is the primary driver. The others are direct Product Sales.
Who are Ohouse's main competitors?
Direct peers on record are Article, Houzz, Joybird and Wayfair. Broad incumbents are West Elm, Anthropologie Home, IKEA, Crate & Barrel and Amazon Home. Pinterest is listed as an others.
Does Ohouse have an API?
No public API is recorded for Ohouse.
What industry is Ohouse in?
Ohouse's product category is Home Decor E-commerce. Its primary akta.pro industry code is CRAFADAE, Home, Furniture & Home Improvement Online Retailers, with a secondary code of CRAFABAC, Home, Furniture & Decor Marketplaces. Its NAICS code is 4491 and its SIC code is 5700.