Intérieurs Privés
Intérieurs Privés is a French custom furniture manufacturer and retailer that designs, makes, and installs made-to-order wardrobes, kitchens, storage, and interior partitions for residential homeowners through a network of owned showrooms across France, with all production in its Alsace workshops.
- Company typePrivate
- Founded-
- HeadquartersFrance (Multiple Locations), France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Intérieurs Privés does
Intérieurs Privés is a French custom furniture design, manufacturing, and installation company that designs and produces made-to-order interior fittings for residential customers across France. Its product portfolio centers on bespoke wardrobes ("Dressing sur-mesure") and kitchens ("Cuisine sur-mesure"), complemented by room-specific solutions for living rooms, dining rooms, bedrooms, entries, offices, and cellars, as well as specialized offerings for atypical spaces (sloped ceilings, attics, under-stair areas) and interior partitions (wooden screens, glass walls, sliding doors). Differentiated offerings include millimeter-precision custom cuts, 3D visualization of projects prior to manufacturing, and an integrated product line that extends into kitchen renovation sub-products (facades, backsplashes, cabinet carcasses).
The company operates a vertically integrated model: all custom furniture is designed and manufactured in its own workshops in Alsace, France, using wood decor finishes, lacquered surfaces, tempered glass, steel, and composite panels. Distribution is conducted exclusively through a network of company-owned retail showrooms across France (locations cited include Castres, Rennes Nord, Saint-Germain-en-Laye, and Vannes), where customers engage interior designers through a structured five-step sales process — inspiration browsing, store contact, designer appointment, custom conception with 3D validation, and professional installation by the company's own craftsmen.
Revenue is generated almost entirely from one-off, project-based sales of custom furniture and installation services to individual French homeowners, with quote-based pricing that varies by project scope, materials, and finish level (typical ranges: simple wardrobes from approximately €2,500; full kitchens can reach €30,000+). The go-to-market is sales-led and direct-to-consumer, combining website content marketing and a downloadable inspiration catalog for top-of-funnel demand generation with showroom-based consultations as the conversion channel. The company is privately held, headquartered and operating in France, with no disclosed parent company, subsidiaries, funding rounds, or public listing.
Intérieurs Privés firmographics
Firmographics- Name
- Intérieurs Privés
- Legal name
- INTERIEURS PRIVES
- Website
- https://interieurs-prives.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Intérieurs Privés is a French custom furniture manufacturer and retailer that designs, makes, and installs made-to-order wardrobes, kitchens, storage, and interior partitions for residential homeowners through a network of owned showrooms across France, with all production in its Alsace workshops.
- Ownership category
- akta.pro rank
Intérieurs Privés industry classification
Industry- Product category
- Custom residential furniture and interior fittings
- NAICS
- Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Nonupholstered Wood Household Furniture Manufacturing (337122), Interior Design Services (54141)
- SIC
- Wood Household Furniture, (No Upholstered) (2511), Miscellaneous Furniture & Fixtures (2590), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Custom Cabinet Design & Build (HSAPAIAA)
- akta.pro secondary industries
- Interior Design Services (BPAHAKAB), Built-In Shelving, Niches & Custom Interior Features (HSAPAFAG), Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)
Keywords
Where Intérieurs Privés is headquartered
LocationHeadquarters
- HQ city
- France (Multiple Locations)
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Intérieurs Privés business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Furniture Sales: One-time sale of bespoke furniture and interior fittings including wardrobes, kitchens, living room furniture, storage solutions, and room dividers. Each project is custom-designed, manufactured to order, and installed by company craftsmen. Pricing varies significantly by project scope, materials, and finish level.
- Design and Consultation Services: Interior design consultation included as part of the custom furniture purchase. Expert designers guide customers through space analysis, material selection, and 3D visualization. Installation services provided by professional fitters are included in project pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom Wardrobe - Starting price for simple alcove configuration |
| One time/ perpetual license | Pay-as-you-go | Custom Kitchen - Starting price for small linear configuration |
| One time/ perpetual license | Pay-as-you-go | Custom Dining Room - Starting price for simple sideboard |
| One time/ perpetual license | Pay-as-you-go | Custom Living Room - Starting price for simple furniture piece |
| Unit Pricing | Pay-as-you-go | Custom Floating Shelf - Price per unit for wood shelving |
| Unit Pricing | Pay-as-you-go | Custom Kitchen Backsplash - Price per linear meter |
| Unit Pricing | Pay-as-you-go | Custom Kitchen Facade - Price per door/drawer unit |
| One time/ perpetual license | Pay-as-you-go | Custom Wood Room Divider - General price range |
| One time/ perpetual license | Pay-as-you-go | Custom Sloped Space Storage - Price per linear meter |
| One time/ perpetual license | Pay-as-you-go | Custom Sloped Wardrobe - General price range |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Intérieurs Privés product offering
Product offeringCore offering
Intérieurs Privés designs, manufactures, and installs made-to-measure residential furniture and interior fittings, including custom wardrobes, kitchens, living room and dining room units, bedroom furniture, wall-mounted shelving, sloped-ceiling storage, and interior partitions (wooden screens, glass walls, sliding doors). The full process — consultation, in-house design, 3D visualization, manufacturing in Alsace workshops, and on-site installation — is managed end-to-end by the company for residential customers across France.
Product overview
Intérieurs Privés is a custom interior design company operating as a single integrated service rather than a modular software platform. The company designs and manufactures bespoke furniture and storage solutions entirely in France (Alsace region), serving residential clients through physical showroom locations. The product portfolio centers on custom wardrobes (Dressing sur-mesure) and custom kitchens (Cuisine sur-mesure) as flagship offerings, complemented by room-specific solutions including dining room (Salle à manger sur-mesure), living room (Salon sur-mesure), bedroom (Meuble chambre sur-mesure), and office (Bureau sur-mesure) furniture. Specialized storage products address atypical spaces: sloped ceilings (Rangement sous pente, Placard sous pente, Dressing sous pente, Meuble sous pente), staircases (Meuble sous escalier), and wall-mounted shelving (Etagère murale sur-mesure). Interior partitions include wooden screens (Claustra bois sur-mesure, Claustra avec niche sur-mesure) and glass walls (Verrière intérieure sur-mesure, Séparations sur-mesure). Kitchen-specific offerings include cabinet carcasses (Caisson cuisine sur-mesure), cabinet fronts (Façade cuisine sur-mesure), and backsplashes (Crédence cuisine sur-mesure). Combined units merge TV and library functions (Meuble TV bibliothèque sur-mesure), while low furniture (Meuble bas sur-mesure) serves multiple rooms. The service follows a 5-step process: inspiration browsing, in-store consultation, designer collaboration, 3D visualization and validation, then manufacturing and professional installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Room Furniture (Les Pièces sur-mesure) Made-to-measure residential furniture for individual rooms, including custom entrances (Entrées), living rooms (Salons), dining rooms (Salles à manger), kitchens (Cuisines), wardrobes (Dressings), bedrooms (Chambres), home offices (Bureaux), and pantries (Celliers). Designed to exact room dimensions with personalized finishes.
- Custom Storage Solutions (Les Rangements sur-mesure) Made-to-measure residential storage including closets (Placards), cabinets (Meubles, Armoires), sloped-ceiling fit-outs (Aménagements sous pente), libraries (Bibliothèques), under-stair furniture (Meubles sous escalier), wall-mounted shelves (Étagères), and TV units (Meubles TV).
- Custom Interior Partitions (Les Séparations sur-mesure) Custom interior space-dividing elements including decorative screens (Claustras), swing doors (Portes battantes), sliding doors (Portes coulissantes), and glass partitions (Verrières) with black or colored metal frames.
- Sloped-Ceiling Fit-Out (Aménagement sous pente sur-mesure) Specialized custom furniture for sloped-ceiling, attic, and under-stair spaces, including progressive-height drawers, wardrobes with swing or sliding doors, hanging rails adapted to attic geometry, and thermal-resistant materials for loft conditions.
- Custom Kitchen Design and Installation Full custom kitchen design, manufacturing, and installation including cabinet carcasses (Caisson cuisine), cabinet fronts (Façade cuisine), backsplashes (Crédence cuisine), full-height storage columns, optimized corner solutions, and integrated appliances. Pricing ranges from approximately €8,000 for small linear configurations to €30,000+ for large kitchens with islands and premium finishes.
- In-Home Design Consultation and 3D Visualization In-store and on-site consultation with in-house interior designers (agenceurs) covering space analysis, material selection, and 3D visualization of the custom furniture project before manufacturing begins. Included as part of project pricing.
- Professional Installation Service On-site furniture installation performed by the company's own professional fitters (menuisiers poseurs), ensuring perfect alignment and finish. Included in the project pricing.
Quantifiable outcome
- Custom furniture typically lasts 15-20+ years compared to standard mass-produced furniture that may need replacement multiple times
- +1 more outcomes
Companies that use Intérieurs Privés
Customer profileSegments2 records
Ideal customer profiles2 records
Intérieurs Privés technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Intérieurs Privés partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Intérieurs Privés competitors and assessment
Company assessmentBroad incumbents
- BUT: Major French furniture retailer with nationwide showrooms offering both ready-made and made-to-measure furniture and kitchens. A broader incumbent that overlaps on custom fitted furniture at accessible price points.
- Lapeyre: Established French home improvement and fitted furniture brand offering custom wardrobes, dressing rooms, and storage alongside broader home renovation products. Larger incumbent with overlapping custom storage offering but broader portfolio.
- IKEA France: Mass-market furniture retailer with growing custom kitchen (METOD) and PAX wardrobe configurators in France. Competes for entry-level custom projects but lacks the bespoke millimeter-precision and white-glove design service.
Direct peers
- Schmidt Groupe: Leading French bespoke kitchen and interior furniture brand with a national showroom network and fully customized manufacturing. Closest direct competitor in custom kitchens and fitted furniture with comparable target customer and price points.
- Cuisine Plus: French custom kitchen retailer with showrooms throughout France offering made-to-measure designs. Competes for the same custom kitchen customer with similar in-store consultation model.
- Cuisinella: French custom kitchen specialist with broad showroom coverage across France, offering made-to-measure kitchens and storage at accessible premium price points. Competes directly for custom kitchen and dressing projects.
- Mobalpa: Major French manufacturer of custom kitchens, bathrooms, and storage solutions sold through an extensive franchise showroom network. Direct competitor for custom fitted furniture in the same mid-to-premium segment.
- Arthur Bonnet: Premium French bespoke kitchen manufacturer selling through showrooms across France. Comparable in custom kitchen positioning and price tier, and a relevant peer for high-end kitchen projects.
- SoCooc: French made-to-measure kitchen and dressing brand with showrooms nationwide, combining digital configurators with bespoke manufacturing. Direct competitor in the custom fitted furniture segment with a similar customer journey.
- Hygena: French custom kitchen, dressing, and storage brand with showrooms nationwide, offering made-to-measure solutions. Direct competitor in the bespoke fitted furniture segment, particularly for dressing and storage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Intérieurs Privés social profiles
Digital presenceIntérieurs Privés financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intérieurs Privés leadership team
Management profileNumber of profiles
Intérieurs Privés funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intérieurs Privés M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intérieurs Privés
What does Intérieurs Privés do?
Intérieurs Privés designs, manufactures, and installs made-to-measure residential furniture and interior fittings, including custom wardrobes, kitchens, living room and dining room units, bedroom furniture, wall-mounted shelving, sloped-ceiling storage, and interior partitions (wooden screens, glass walls, sliding doors). The full process — consultation, in-house design, 3D visualization, manufacturing in Alsace workshops, and on-site installation — is managed end-to-end by the company for residential customers across France.
Is Intérieurs Privés a public or private company?
Intérieurs Privés is a private company. It is classified as unknown and is currently operating.
When was Intérieurs Privés founded?
Intérieurs Privés was founded in -1. It employs 11 to 50 people.
Where is Intérieurs Privés based?
Intérieurs Privés is headquartered in France (Multiple Locations), France, in the Europe region.
How does Intérieurs Privés make money?
Two revenue lines are on record. Custom Furniture Sales are the primary driver. The others are design and Consultation Services.
Who are Intérieurs Privés's main competitors?
Broad incumbents on record are BUT, Lapeyre and IKEA France. Direct peers are Schmidt Groupe, Cuisine Plus, Cuisinella, Mobalpa, Arthur Bonnet, SoCooc and Hygena.
Does Intérieurs Privés have an API?
No public API is recorded for Intérieurs Privés.
What industry is Intérieurs Privés in?
Intérieurs Privés's product category is Custom residential furniture and interior fittings. Its primary akta.pro industry code is HSAPAIAA, Custom Cabinet Design & Build, with a secondary code of BPAHAKAB, Interior Design Services. Its NAICS code is 3371 and its SIC code is 2511.