In The Picture Group
In The Picture Group BV operates a cloud-based casting and talent management platform serving production companies, casting agencies, and actors/extras across 13 European and South American countries. The two-sided marketplace combines a free B2C talent portal with tiered B2B SaaS subscriptions for casting workflows.
- Company typePrivate
- Founded-
- HeadquartersKapellen, Belgium
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What In The Picture Group does
In The Picture Group BV is a privately held Belgian software company headquartered in Kapellen, Belgium, that operates a cloud-based casting and talent management platform for the media production industry. The platform is structured as a two-sided marketplace: a free B2C portal (inthepicture.com) where actors, featured extras, reality/quiz show candidates, and studio audiences register and manage profiles, and a B2B portal (b2b.inthepicture.com) where production companies, broadcasters, and casting agencies search talent databases, run online auditions, manage bookings, and orchestrate shooting-day workflows. The B2B product includes a ready-to-go shared talent database, private databases with embedded web registration forms, video casting and media archiving, internal messaging, configurable audition questionnaires with status tracking, and automated scheduling.
The underlying technology stack runs on Amazon Web Services and Microsoft Azure with enterprise-grade security certifications (ISO 27001, ISO 27017, ISO 27018, SOC 1/2/3, PCI DSS Level 1), multi-language interfaces (English, Dutch, French, Portuguese, German), and is accessible via web browser across devices with no installation required. The company monetizes primarily through tiered B2B subscriptions — Free, Starter (€79/month), Business (€199/month), Enterprise (€397/year), Enterprise+ (€794/year), Casting Business (€199/month annual), and Casting Enterprise (€397/month annual) — plus dedicated freemium and paid licenses for educational institutions (Film/TV School free; Other School €52/month). Ancillary revenue comes from optional B2C premium profile upgrades and additional service credits purchased by B2B clients. According to the company's own materials, 2,555 production companies and casting agencies use the platform across Belgium, the Netherlands, France, Luxembourg, Portugal, Spain, the United Kingdom, Germany, Denmark, Sweden, Norway, and Brazil.
Go-to-market combines product-led growth on the B2C side (free self-service registration, multi-language SEO, social media integration) with direct sales and personalized onboarding on the B2B side (phone-based account executives, dedicated sales/support team, structured signup capturing VAT numbers and production estimates). Distribution also extends through embedded white-label registration forms placed on customer websites, allowing talent acquisition to occur inside the B2B client's own digital properties.
In The Picture Group firmographics
Firmographics- Name
- In The Picture Group
- Legal name
- In The Picture Group BV
- Website
- https://inthepicture.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- In The Picture Group BV operates a cloud-based casting and talent management platform serving production companies, casting agencies, and actors/extras across 13 European and South American countries. The two-sided marketplace combines a free B2C talent portal with tiered B2B SaaS subscriptions for casting workflows.
- Ownership category
- akta.pro rank
In The Picture Group industry classification
Industry- Product category
- Casting and Talent Management Software
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Motion Picture and Video Production (51211), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Employment Agencies (7361)
- akta.pro primary industry
- Casting & Talent Services (Casting, Background, Talent Holding) (MPADAFAI)
- akta.pro secondary industries
- Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL), Talent Agency & Representation Services (HSACAHAK)
Keywords
Where In The Picture Group is headquartered
LocationHeadquarters
- HQ city
- Kapellen
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
In The Picture Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B Subscription Licenses: Monthly or annual subscription fees for production companies, casting agencies, and other media businesses. Tiers range from Free (limited functionality) to Enterprise+ (20 concurrent connections). Includes access to talent database, booking tools, and workflow management.
- B2C Premium Profile Upgrades: B2C clients (actors, extras, candidates) can optionally upgrade to premium profiles for additional visibility and features. Basic B2C profiles remain free.
- Additional Services and Credits: B2B clients can purchase additional services beyond their standard package, including extra credits, support, and specialized features at specific rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Very limited account for small productions |
| Subscription | Monthly | Starter - €79/month, limited account for extras |
| Subscription | Monthly | Business - €199/month, full account with all features |
| Subscription | Annual | Enterprise - €397/year, enterprise tier |
| Subscription | Annual | Enterprise+ - €794/year, largest enterprise tier |
| Subscription | Annual | Casting Business - €199/month, for casting agencies |
| Subscription | Annual | Casting Enterprise - €397/month, for large casting agencies |
| Freemium | Annual | Film/TV School - Free, for educational institutions |
| Subscription | Annual | Other School - €52/month, for educational institutions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
In The Picture Group product offering
Product offeringCore offering
In The Picture Group provides a cloud-based casting and talent management SaaS platform for production companies, broadcasters, and casting agencies, combining a centralized cross-border database of actors, featured extras, reality/quiz candidates, and studio audiences with private database tools, online auditions with video casting, booking/workflow automation, internal messaging, video archiving, and embeddable web registration forms. The B2C side operates as a free talent marketplace where individuals create profiles and apply for productions across films, TV series, theater, commercials, and reality/game shows in 13 countries.
Product overview
In The Picture Group operates a dual-segment cloud-based casting and talent management platform. The B2C platform (inthepicture.com) is a free talent marketplace where actors, featured extras, candidates, and audiences register to be matched with production companies for films, TV series, musicals, theater, commercials, and reality/game shows. The B2B platform (b2b.inthepicture.com) is a paid SaaS casting solution for production companies and casting directors featuring a ready-to-go central database, private database functionality, online auditions with video capability, booking management, workflow automation, internal messaging, web integration, and video/media archiving. The B2B platform offers tiered pricing from Free (limited extras) to Enterprise+ (20 concurrent connections), plus specialized licenses for casting agencies and educational institutions. The platforms are designed to work together, enabling production companies to source talent from the shared database while maintaining their own private talent pools.
Differentiator
Problem solved
Functional benefit
Products and services
- In The Picture Casting Platform (B2B) Cloud-based SaaS casting platform for production companies, broadcasters, and casting agencies across 13 countries. Provides a centralized ready-to-go talent database, private database tools, online auditions with video casting, automated booking and scheduling, internal messaging, video/media archiving, and embeddable white-label web registration forms. Available in tiered licenses from Free through Enterprise+ (up to 20 concurrent connections), with specialized Casting Business/Enterprise and Educational Institution tiers.
- In The Picture B2C Talent Platform Free web platform where actors, featured extras, reality/quiz show candidates, and studio audiences register profiles and apply for roles in movies, television series, musicals, theater productions, commercials, and reality/game shows. Available in multiple languages across 13 supported countries with self-service registration and profile management.
Quantifiable outcome
- 2,555 production companies and casting agencies use In The Picture
Companies that use In The Picture Group
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles4 records
In The Picture Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
In The Picture Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
In The Picture Group competitors and assessment
Company assessmentEmerging players
- SF Casting: SF Casting is an online casting platform offering actor profiles, video auditions, and casting-director tools—an emerging direct peer in the cloud-based casting SaaS category In The Picture occupies.
- Cast It Systems: Cast It Systems offers talent management and casting workflow software for casting directors with similar profile-database and audition-tracking features to In The Picture's B2B platform.
Regional players
- Casting Workbook: Casting Workbook is a casting management SaaS used by casting directors and production companies across Canada, the US, and internationally; overlaps directly on B2B casting workflow software though focused on North America.
- Spotlight: Spotlight is the dominant UK/Irish theatrical casting database with a similar talent registration and production-company subscription model; comparable in product mechanics but focused on UK rather than continental Europe.
Direct peers
- Mandy.com: Mandy.com is an online casting network and talent marketplace for actors, extras, voice-over artists, and crew, with a similar profile-database and self-service registration approach for individual talent.
- Casting Frontier: Casting Frontier provides an online casting platform that connects actors, casting directors, and production companies for film/TV auditions, with comparable subscription-based B2B access to a centralized talent database.
- Breakdown Services / Actors Access: Breakdown Services operates Actors Access, a long-standing US-centric casting platform connecting actors with casting directors for TV/film auditions, mirroring In The Picture's two-sided talent/casting-agency model.
- StarNow: StarNow is an international casting and talent marketplace covering actors, extras, models, and voice artists across multiple English-speaking markets—same two-sided marketplace model and SMB-friendly subscription pricing.
- Backstage: Backstage operates a global talent marketplace plus casting SaaS tools (Backstage Studio) for actors and casting professionals, directly competing for the same B2C talent registration and B2B casting workflow use cases In The Picture addresses.
- Casting Networks: Casting Networks is a leading global casting/talent management SaaS platform used by casting directors and production companies to manage actor profiles, auditions, and bookings—the closest direct competitor in terms of vertical SaaS feature set and target buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
In The Picture Group social profiles
Digital presenceIn The Picture Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
In The Picture Group leadership team
Management profileNumber of profiles
In The Picture Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In The Picture Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In The Picture Group
What does In The Picture Group do?
In The Picture Group provides a cloud-based casting and talent management SaaS platform for production companies, broadcasters, and casting agencies, combining a centralized cross-border database of actors, featured extras, reality/quiz candidates, and studio audiences with private database tools, online auditions with video casting, booking/workflow automation, internal messaging, video archiving, and embeddable web registration forms. The B2C side operates as a free talent marketplace where individuals create profiles and apply for productions across films, TV series, theater, commercials, and reality/game shows in 13 countries.
Is In The Picture Group a public or private company?
In The Picture Group is a private company. It is classified as unknown and is currently operating.
When was In The Picture Group founded?
In The Picture Group was founded in -1. It employs 11 to 50 people.
Where is In The Picture Group based?
In The Picture Group is headquartered in Kapellen, Belgium, in the Europe region.
How does In The Picture Group make money?
Three revenue lines are on record. B2B Subscription Licenses are the primary driver. The others are B2C Premium Profile Upgrades and additional Services and Credits.
Who are In The Picture Group's main competitors?
Emerging players on record are SF Casting and Cast It Systems. Regional players are Casting Workbook and Spotlight. Direct peers are Mandy.com, Casting Frontier, Breakdown Services / Actors Access, StarNow, Backstage and Casting Networks.
Does In The Picture Group have an API?
No public API is recorded for In The Picture Group.
What industry is In The Picture Group in?
In The Picture Group's product category is Casting and Talent Management Software. Its primary akta.pro industry code is MPADAFAI, Casting & Talent Services (Casting, Background, Talent Holding), with a secondary code of HSACAHAL, Talent Casting & Auditions (Casting Directors, Open Calls). Its NAICS code is 711410 and its SIC code is 7819.