Intraverte Academie

What Intraverte Academie does

Intraverte Academie is a Dutch education and wellbeing platform founded circa 2020 in Epe, Gelderland, operating a portfolio of school programs, professional training courses, and digital assessment tools for primary and secondary schools in the Netherlands. Its core offerings include school programs such as Kickstart, Klas en klimaat, Burgerschap – Maatschappij & Jij, Helder Vooruit, and Maatwerk, post-HBO training courses like Gedrag in beweging and De Kunst van het Kindgesprek, the Kidstool and EigenWeb digital wellbeing-assessment tools, and the book-based ALLES op het SPEL methodology covering 15 neuromotor development games. The technology stack combines validated self-assessment instruments with content platforms (knowledge bank, podcast, glossary) and is built around positive psychology and positive health models rather than AI-based analytics.

The business operates with a 6-person core team and a delivery network of 50+ freelance ZZP professionals (children's coaches, teachers, intern begeleiders) executing programs on-site at schools across multiple Dutch regions. Revenue is generated through five streams: quote-based school programs, post-HBO and team training, freemium Kidstool subscriptions with a paid Kidstool Plus tier, product sales through the company's own webshop, and free awareness-building webinars. Pricing is quote-based and not publicly disclosed; payment is supported via credit card, iDEAL, invoice, and Klarna. Go-to-market relies on direct contact sales, event presence (NOT, Week van de Motoriek, ESHA Cyprus), content marketing, and referrals from existing school clients. Strategic positioning includes partnerships with AVS Academie (Leergang Positief Onderwijs for school leaders) and Kenniscentrum Sport & Bewegen, with a subsidiary (Intraverte Boost) housing boost-focused school programs.

Name

Intraverte Academie

Legal name

Intraverte Academie

Website

https://intraverteacademie.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Intraverte Academie is a Dutch education platform founded circa 2020 that delivers school programs, post-HBO training, and digital wellbeing-assessment tools (Kidstool, EigenWeb) to primary and secondary schools and education professionals in the Netherlands, supported by a 50+ freelance delivery network.

Ownership category

akta.pro rank

Product category

Education Services

NAICS

Educational Services (61), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDACAJAB

Domain-Specific Curriculum (Literacy, Numeracy, Science, SEL, Motor, Arts)

Education/Early Childhood Education/ECE Curriculum, Assessment & Learning Materials

SECONDARYEDACAOAH

Teacher/Provider SEL Coaching & Implementation Training (ECE)

Education/Early Childhood Education/Social and Emotional Learning Programs

SECONDARYEDACALAD

Positive Discipline & Behavior Support Programs

Education/Early Childhood Education/Parent Education & Family Engagement Programs

Keywords

• School wellbeing programs
• Professional development training
• Social-emotional learning
• Student wellbeing assessment
• Neuromotor development

Headquarters

HQ city

Epe

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. School Programs: Educational and preventive programs delivered at schools including Kickstart, Klas en klimaat, Burgerschap – Maatschappij & Jij, Helder Vooruit, and custom programs. Delivered by ZZP professionals and trainers.
2. Professional Training and Education: Post-HBO and professional development courses for educators and healthcare professionals including Gedrag in beweging, De Kunst van het Kindgesprek, and team training workshops.
3. Assessment Tools (Kidstool): Licensing of Kidstool and Kidstool Plus for measuring student wellbeing. Free basic version with paid Kidstool Plus offering extended functionality including trend analysis and longitudinal tracking.
4. Products and Materials: Sale of books (ALLES op het SPEL) and card games (Dierenhoudingen kaartspel) through dedicated webshop.
5. Webinars: Free educational webinars offered to build awareness and demonstrate expertise in child development topics.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Intraverte Academie delivers educational and preventive school programs (e.g., Kickstart, Klas en klimaat, Burgerschap, Helder Vooruit), post-HBO training for education and healthcare professionals, and digital wellbeing assessment tools (Kidstool, EigenWeb). The offerings focus on social-emotional development, group dynamics, movement-based learning, and child wellbeing grounded in neuromotor and positive psychology principles, sold primarily to Dutch primary and secondary schools and professional educators.

Product overview

Intraverte Academie is a Dutch education and healthcare development platform offering a portfolio of educational programs, professional training, and digital tools. The core offerings include school programs (Kickstart, Klas en klimaat, Burgerschap, Helder Vooruit, Maatwerk), the ALLES op het SPEL methodology, post-HBO education (Gedrag in beweging), the Kidstool digital assessment tool, and various webinars and workshops. Programs focus on social-emotional development, group dynamics, movement-based learning, and child wellbeing from a neuromotor and positive psychology perspective.

Differentiator

Problem solved

Functional benefit

Products and services

• Kickstart School program designed to enrich group formation processes after holidays or changes in group composition, providing a boost in collective resilience to tackle challenges and enjoy togetherness. For primary and secondary schools.
• Klas en klimaat Program focused on creating an optimal learning climate by connecting wellbeing with flourishing based on Positive Psychology principles, addressing class balance restoration and climate creation. For school teams.
• Burgerschap – Maatschappij & Jij Citizenship program that helps students learn different social roles and practice them in class, teaching them about contributing to society. For schools.
• Helder Vooruit Program designed for schools and teams focused on vitality and work pleasure, enhancing self-confidence, collaboration, and discovering personal strengths.
• ALLES op het SPEL Book and program providing 15 reasons why play is important and teaching parents and teachers accessible games that stimulate neuromotor development, helping with school tasks and reducing behavioral problems.
• Gedrag in beweging (Post-HBO) Post-HBO education program for education and healthcare professionals exploring what children's behavior tells us about their needs and development.
• Gedrag in beweging in het onderwijs Training specifically designed for education professionals on understanding and responding to children's behavior.
• De Kunst van het Kindgesprek Program teaching the art of conversations with children to support their development.
• Kidstool Digital tool for children aged 8-12 (6-7 with supervision) to self-assess their wellbeing across multiple areas; Kidstool Plus offers extended functionality and longitudinal trend analysis for schools and parents.
• Beweging is de basis! Program providing games to stimulate motor development and movement in or outside the classroom, helping children with the transition from group 2 to group 3.
• Ontspannend leren Program focused on relaxed learning, integrating principles of maturation and wellbeing to support student growth at both cognitive and emotional levels.
• SEOV - Sociaal emotionele ontwikkeling en vaardigheden Program providing a boost to the foundation for social-emotional development of children for now and later, building skills needed for children to tackle challenges with confidence.

Quantifiable outcome

• Youth care requests can be reduced by 50% through targeted play according to ALLES op het SPEL methodology
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• ESHA (European School Heads Association)flagshipStrategic or Co-development Partner · 20 May 2022Koos Stienstra, founder of Intraverte Academie, presented Kidstool at the ESHA conference in Cyprus. Received overwhelming response with many requests to translate Kidstool into other languages, indicating strong international interest in their methodology.
• AVS Academie (Algemene Vereniging Schoolleiders)coreStrategic or Co-development Partner · 1 January 2022Developed the Leergang Positief Onderwijs (Positive Education Learning Path) for school leaders in collaboration with AVS Academie. Koos Stienstra serves as co-director and developed this program for AVS to train school leadership in positive education principles.
• Kenniscentrum Sport & BewegencoreStrategic or Co-development PartnerPartnered with Kenniscentrum Sport & Bewegen for the Week van de Motoriek 2023 event. The knowledge center collaborated with Intraverte and other partners from research, policy, and practice to promote 'Stimuleer een leven lang sporten en bewegen' (stimulating lifelong sport and movement).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nearpod: Broad classroom engagement and instructional platform with growing SEL/wellbeing content. Comparable as an adjacent incumbent with overlapping school footprint and student-self-assessment features.
• Limeade: Broader wellbeing platform historically focused on employees, with student wellbeing extensions. Comparable at the wellbeing-measurement layer (analogous to Kidstool) though serving a much wider audience than K-12 schools.

Direct peers

• CharacterStrong: SEL curriculum and professional development provider for K-12 schools. Comparable in delivering tiered SEL programming combined with teacher/leader training, similar to Intraverte's program-plus-training portfolio.
• BASE Education: SEL curriculum and assessment platform for grades K-12. Comparable to Intraverte's combination of SEL programs and wellbeing measurement tools delivered to schools.
• Kickboard: Behavior tracking and SEL platform for K-12 schools. Comparable in addressing student behavior and social-emotional development through measurement tools and instructional content.
• RethinkEd: SEL, mental health, and behavior platform serving K-12 schools. Comparable to Intraverte's combination of wellbeing assessment tools plus SEL curriculum delivered to school teams.
• Panorama Education: US-based K-12 platform offering SEL and wellbeing surveys alongside academic and attendance data. Closely comparable to Intraverte's Kidstool/EigenWeb wellbeing-assessment value proposition, though at much greater scale.
• Aperture Education: Provider of the DESSA suite of SEL assessments used widely in US K-12 schools. Directly comparable to Kidstool's self-assessment approach for measuring student wellbeing and social-emotional competencies.
• FranklinCovey Education (Leader in Me): Provides whole-school SEL and leadership frameworks to K-12 schools globally with strong professional development components. Comparable in offering school-wide transformation programs paired with teacher training, similar to Intraverte's Kickstart and Klas en klimaat.

Emerging players

• Peekapak: Earlier-stage SEL curriculum and platform for K-5 schools. Comparable in targeting younger students with SEL content, though with different delivery (digital-first vs. Intraverte's program-led approach).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/IntraverteAcademie
• LinkedInlinkedin.com/company/intraverte-academie
• Instagraminstagram.com/intraverte_academie

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intraverte Academie