Automotive Investment Group

What Automotive Investment Group does

Investment Automotive Group is a privately held, single-location used car dealership operating in Price, Utah. The company sells pre-owned cars, trucks, and SUVs to individual retail consumers, with advertised price points spanning from under $5,000 to over $25,000. Core products include used-vehicle retail, in-house vehicle financing facilitated through a no-hassle online application process, extended warranty offerings, an online inventory and car finder tool, and a secured online pre-approval system. The business is anchored by a physical showroom at 595 E Main St, Price, UT 84501, supported by an online virtual showroom at investautos.com that enables browsing, financing intake, and customer contact.

The business follows a conventional independent dealership model: it acquires used vehicles, retails them at a markup, and captures ancillary revenue from financing arrangements and warranty products. Customer acquisition is driven primarily by local walk-in traffic in Price, UT and the surrounding Carbon County region, with the website acting as a digital storefront and lead-generation layer. The dealership brands itself around a family-style, fair-pricing, repeat-buyer philosophy and operates limited hours (Monday–Thursday, 10am–6pm). There is no disclosed parent company, no institutional investors, no franchised new-vehicle brand affiliation, and no management team information available in the source material.

From a technology and operational standpoint, the company has no disclosed proprietary technology and no AI, data, or integration capabilities. The website is built and hosted by a third-party dealer platform provider (DealersCloud), there is no mobile application, no API surface, no SDK, and no certifications or regulatory credentials. Defensibility rests on a localized physical presence, an owner-operated service culture, and the convenience of bundled financing and warranty offerings rather than on any technological differentiation, making this a textbook small-scale independent auto retail operation.

Name

Automotive Investment Group

Legal name

Investment Automotive Group

Website

https://investmentautomotivegroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Investment Automotive Group is a privately held, single-location used car dealership in Price, Utah, selling pre-owned cars, trucks, and SUVs to individual retail consumers. It complements vehicle sales with in-house financing, warranty products, and an online inventory and application platform.

Ownership category

akta.pro rank

Product category

Used Car Dealership

NAICS

Used Car Dealers (441120), Automobile Dealers (4411), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro industry

PRIMARYFSAKADAA

New & Used Auto Purchase Loans

Financial & Insurance/Lending & Consumer Finance/Auto Lending & Vehicle Finance

SECONDARYFSAKADAL

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans)

Financial & Insurance/Lending & Consumer Finance/Auto Lending & Vehicle Finance

SECONDARYFSAEAEAK

Auto & Vehicle Loan Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Mortgage Brokerage & Loan Intermediation

Keywords

• Used vehicle sales
• Auto financing services
• Pre-owned car dealership
• Vehicle warranty products
• Used car retail

Headquarters

HQ city

PRICE

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Used Vehicle Sales: Sale of pre-owned automobiles including cars, trucks, and SUVs to individual consumers. Revenue generated through one-time vehicle transactions with prices ranging from under $5,000 to over $25,000.
2. Vehicle Financing Services: Automotive financing solutions provided to customers through a no-hassle online application process. The company facilitates financing arrangements for vehicle purchases.
3. Warranty Products: Vehicle warranty offerings available to customers for purchased vehicles.

Pricing tiers

Distribution channels2 records

Marketing channels1 record

Core offering

Investment Automotive Group is a single-location used car dealership that sells pre-owned cars, trucks, and SUVs to retail customers. The business complements vehicle sales with in-house financing application processing and extended vehicle warranty products, supported by a virtual online showroom for inventory browsing and a secured online pre-approval application.

Product overview

Investment Automotive Group operates as a single-location used car dealership offering a portfolio of related automotive retail services. The core product is the sale of quality pre-owned vehicles (cars, trucks, and SUVs) available for online browsing and in-person purchase. The business complements vehicle sales with financing services, extended warranty options, and an online application system for pre-approval. These modules work together to provide a streamlined buying experience from vehicle selection through financing and post-purchase coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Vehicle Sales Sale of quality pre-owned cars, trucks, and SUVs to individual retail buyers, available for online browsing via the virtual showroom and for in-person test drive and purchase at the Price, UT dealership.
• Vehicle Financing Facilitation of automotive financing for used vehicle purchases through a no-hassle application process handled by the dealership.
• Vehicle Warranty Extended warranty products sold to customers to provide additional protection on purchased used vehicles.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights2 records

Others

• CarGurus: U.S. and U.K. online automotive marketplace with a dealer-facing subscription model. Comparable as another major digital channel for used vehicle lead generation and a potential disintermediation threat to small independents.
• Cars.com: Leading U.S. online automotive marketplace connecting shoppers to dealers. Comparable as a key customer-acquisition channel for the company and an indirect competitor for online vehicle browsing that could disintermediate small dealers.

Broad incumbents

• Lithia Motors: Largest U.S. dealer group by revenue, with an explicit strategy of acquiring independent dealerships and integrating digital retailing (Driveway). Comparable as the most aggressive consolidator of the small independent dealer model that Investment Automotive Group exemplifies.
• Asbury Automotive Group: U.S. franchised dealer group that expanded into Clicklane online vehicle sales and acquired Larry H. Miller Dealerships. Comparable as a mid-sized dealer group operating both physical showrooms and digital sales channels, similar to the company's hybrid physical-plus-online model.
• Penske Automotive Group: Diversified global automotive retailer with both franchised dealerships and a used-vehicle commercial truck presence. Comparable as a publicly traded dealer group whose used-vehicle and F&I economics benchmark the company's segment.
• AutoNation: Largest U.S. automotive retailer with a broad portfolio of new and used franchises plus captive financing and F&I products. Comparable as a scaled incumbent operating the same sales-plus-F&I model across many rooftops.
• Sonic Automotive: Multi-brand U.S. dealer group with EchoPark used-vehicle stores offering no-haggle pricing, financing, and warranty products. Comparable because its EchoPark format directly mirrors the company's used-only, F&I-attached model.

Direct peers

• CarMax: The largest U.S. used-vehicle retailer, offering no-haggle pricing, in-house financing, and extended warranties across superstores and online channels. Directly comparable because the company bundles the same three revenue streams — used vehicle sales, financing facilitation, and warranty attach — at every store.
• DriveTime: Used vehicle retailer specializing in subprime financing through its in-house lender. Comparable because the company relies heavily on third-party financing approvals and serves similar credit-challenged buyers in the lower price tiers below $15K.
• Carvana: Pure-play online used-vehicle retailer with integrated financing, warranty products, and home delivery. Comparable as a direct competitor for digitally-originated used vehicle sales and the same sales-finance-warranty bundle, though at vastly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/automotive-investment-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automotive Investment Group