What Ekara by ip-label does

Ekara by ip-label is a French-headquartered provider of Digital Experience Monitoring (DEM) software, founded in 2001 and headquartered in La Garenne-Colombes, France. The company operates under the legal entity IP-LABEL SAS and employs approximately 117 people. Its flagship Ekara platform combines Real User Monitoring (RUM) and Synthetic Transaction Monitoring (STM) with AI-driven incident triage, deployable via SaaS, hybrid, or fully self-hosted on-premise models. Coverage spans websites, mobile applications, APIs, SaaS tools, thick-client applications (SAP GUI, Oracle Forms), IVR voice systems, and CRM environments (Salesforce, Dynamics 365, HubSpot), serving enterprise customers in banking, insurance, public sector, luxury, travel and hospitality, and retail across 25 countries.

The platform's AI capabilities include Flow AI (LLM-based natural language to synthetic monitoring script generation), AI Incident Guard (anomaly detection and intelligent alert classification), Magic Wand (AI-driven configuration optimization), OCR/computer vision for journey scripting, and speech AI (TTS/ASR plus MOS/PESQ/POLQA voice-quality scoring). Underlying scale includes approximately 10 billion data points analyzed per day. Ekara is ISO 9001 certified, natively GDPR-compliant with 100% European data hosting, and has been recognized in the Gartner Magic Quadrant for Digital Experience Monitoring in both 2024 and 2025.

Ekara runs a multi-channel go-to-market combining direct enterprise sales, a freemium entry tier (Ekara Free), and a network of 60+ integration and reseller partners — including Capgemini, Orange Business Services, CGI, Sopra Steria, Kyndryl, Fujitsu, and Worldline. Revenue is generated through SaaS subscriptions, on-premise licenses, hybrid deployment subscriptions, professional services, and paid training via the Ekara Academy. On January 8, 2026, ITRS Group signed a definitive agreement to acquire IP-LABEL SAS, with closing expected in mid-January 2026, joining Ekara to ITRS's broader observability portfolio. Co-Presidents Philippe Borfiga and Pierre Montcel, both former EDS executives, continue to lead the business post-acquisition.

Name

Ekara by ip-label

Legal name

IP-LABEL

Website

https://ip-label.com

Company type

Private

Founded year

2001

Operating status

Acquired

Headcount range

101–250 employees

Short description

Ekara by ip-label is a French Digital Experience Monitoring vendor offering hybrid RUM/STM software with AI-driven incident triage, serving approximately 310–400 enterprise customers across financial services, public sector, luxury, travel, and retail in 25 countries.

Ownership category

akta.pro rank

Product category

Digital Experience Monitoring

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Operations Management (ITOM) Platforms (HDAEALAC)

Keywords

• Digital experience monitoring
• Synthetic transaction monitoring
• Real user monitoring
• Application performance monitoring
• Robotic process automation

Headquarters

HQ city

LA GARENNE COLOMBES, France

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Cloud-based platform tools (SaaS) with instant deployment, automatic updates, and global robot network access. This is the primary revenue stream for the Ekara DEM platform.
2. Enterprise Self-Hosted / On-Premise License: Self-hosted on-premise deployment with complete data control, full customization, and unrestricted API access. Licensed to organizations with strict security, privacy, or data sovereignty requirements.
3. Hybrid Deployment: Flexible hybrid model combining on-premise private robots with cloud-based storage, databases, and administration for organizations seeking a balance between sovereignty and managed services.
4. Professional Services & Consulting: Includes training programs, webinars, white papers, technical support, media centers, performance analysis, diagnostics, load testing support, and digital transformation consulting.
5. Ekara Academy & Training: Paid training programs including Ekara Discovery (free 2-hour introduction) and Ekara Advanced (1-day paid advanced training), along with the Ekara Training Portal and certification tracks.
6. Freemium Entry: Free tier offered to attract new customers to the platform, with the goal of converting them to paid plans for full functionality and scale.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Ekara by ip-label provides an AI-powered hybrid Digital Experience Monitoring (DEM) platform that combines Synthetic Transaction Monitoring (STM) and Real User Monitoring (RUM) with AI-driven incident triage, available via SaaS, hybrid, or self-hosted on-premise deployments. The platform covers web, mobile, API, IVR, thick client, and SaaS applications and is complemented by a separate RPA offering (Ekara Automation), digital sustainability measurement (Ekara Green), benchmarking consulting, and professional training services.

Product overview

Ekara by ip-label is a Digital Experience Monitoring (DEM) platform combining Real User Monitoring (RUM) and Synthetic Transaction Monitoring (STM) with AI-driven capabilities. The core Ekara platform integrates multiple monitoring modules: RUM measures real user experience with Core Web Vitals and segmentation; STM runs automated end-to-end journeys 24/7; Unified Monitoring correlates both for faster incident diagnosis. AI features include Incident Guard for intelligent alert triage, Flow AI for natural language script generation, and Magic Wand for AI-assisted observability. Specialized monitoring covers mobile apps, APIs, SaaS tools, IVR voice systems, CRM platforms (Salesforce, Dynamics 365, HubSpot), and thick client applications. Deployment options include SaaS (Ekara Cloud), hybrid, and fully on-premise (Ekara Private Platform) with private robots for data sovereignty. Additional offerings include Ekara Automation (RPA), Load Testing, Move-to-Cloud migration services, and Ekara Green for environmental footprint monitoring. The platform is ISO 9001 certified and GDPR compliant, serving 310+ enterprise customers across 25 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Ekara: AI-powered hybrid Digital Experience Monitoring platform combining Synthetic Monitoring (robots) and Real User Monitoring with intuitive dashboards, smart alerts, and deep user experience visualization.
• Ekara Studio
• Ekara POD
• Ekara Automation
• Ekara Green

Products and services

• Ekara Digital Experience Monitoring Platform AI-powered hybrid Digital Experience Monitoring platform combining Real User Monitoring (RUM) and Synthetic Transaction Monitoring (STM) with AI-driven incident triage for large enterprises, financial institutions, and regulated organizations.
• Ekara Cloud (SaaS) Turnkey cloud deployment of the Ekara platform with instant provisioning, automatic updates, and global robot network access; targeted at businesses seeking a scalable, managed DEM solution.
• Ekara Private Platform (On-Premise) Fully self-hosted on-premise DEM deployment licensed to organizations with stringent security, privacy, or data sovereignty requirements, including regulated industries such as banking, insurance, and public sector.
• Hybrid Cloud Monitoring Hybrid deployment combining customer-managed private monitoring robots with ip-label-managed cloud storage, databases, and administration; aimed at organizations balancing sovereignty with managed services.
• Ekara Automation (RPA) Low-code/no-code Robotic Process Automation platform with AI augmentation, visual flow builder, 24/7 orchestrator, built-in AI for document understanding, human-in-the-loop reviews, and audit trails; designed for operational agility in banking and financial services.
• Ekara Green Digital sobriety solution that measures, analyzes, and reduces the environmental footprint of digital services; aligned with sustainability commitments for enterprises.
• Ekara Connect (Integration Platform) Integration platform providing REST/GraphQL APIs, webhooks, and a connector SDK for connecting Ekara monitoring data with external systems and orchestrating automated workflows.
• Ekara Training Portal and Academy Professional training services including Ekara Discovery (free 2-hour introduction), Ekara Advanced (1-day paid advanced training), and the online Ekara Academy video tutorials, targeting IT teams, QA managers, and project leaders.
• Ekara Customer Success Team (CST) Customer Success Team service providing technical support, implementation assistance, training, and ongoing optimization guidance to maximize value delivered to professional users within customer organizations.
• Ekara Benchmarking Performance benchmarking consulting service providing objective metrics for comparing third-party services and CDN performance across geographies and industries.
• Load Testing Performance and load testing service that validates application scalability and capacity to meet peak demand before, during, and after cloud migration projects.

Quantifiable outcome

• 90% reduction in average incident resolution time (MTTR)
• +13 more outcomes

Named customers8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability12 records

Feature16 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ITRS GroupcoreStrategic or Co-development Partner · 8 January 2026ITRS, a leading provider of real-time IT monitoring and observability solutions for financial services and regulated industries, signed a definitive agreement to acquire IP-Label on January 8, 2026. The acquisition adds 310+ enterprise customers and the Ekara DEM platform, strengthening ITRS's DEM capabilities and significantly expanding its European market presence. Transaction expected to close mid-January 2026 subject to customary closing conditions. ip-label will join ITRS to deliver holistic observability spanning IT infrastructure, application performance, and digital experience.
• CapgeminiminorChannel Partner/ Reseller/ DistributorCapgemini integrates Ekara into its portfolio of digital transformation and IT services, offering DEM capabilities to its enterprise clients globally.
• Orange Business ServicesminorChannel Partner/ Reseller/ DistributorOrange Business Services incorporates Ekara into its managed services and digital experience offerings for enterprise customers.
• CGIminorChannel Partner/ Reseller/ DistributorCGI integrates Ekara monitoring capabilities into its IT consulting and systems integration services for enterprise clients.
• Sopra SteriaminorChannel Partner/ Reseller/ DistributorSopra Steria offers Ekara as part of its digital performance and consulting services to enterprise customers.
• KyndrylminorChannel Partner/ Reseller/ DistributorKyndryl (spun off from IBM's infrastructure services) integrates Ekara into its managed services portfolio for enterprise customers.
• FujitsuminorChannel Partner/ Reseller/ DistributorFujitsu integrates Ekara DEM capabilities into its digital workplace and infrastructure services offerings.
• WorldlineminorChannel Partner/ Reseller/ DistributorWorldline integrates Ekara monitoring into its payment and transaction services ecosystem for enhanced digital experience assurance.

Scale indicators29 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pingdom (SolarWinds): Pingdom provides synthetic transaction and uptime monitoring from global probe locations, plus RUM. It is a more lightweight direct competitor to Ekara in the synthetic monitoring segment, particularly for SMB and mid-market customers.
• ThousandEyes (Cisco): ThousandEyes delivers DEM, internet, and network synthetics across cloud and enterprise environments. Now part of Cisco, it overlaps directly with Ekara's synthetic transaction monitoring and global-robot capabilities for digital experience assurance.
• Uptime.com: Uptime.com is a DEM/uptime monitoring platform providing synthetic checks, RUM, and status pages. It is a direct competitor to Ekara in the mid-market and SMB segment where synthetic monitoring, alerts, and dashboards are the primary purchase drivers.
• Catchpoint: Catchpoint is a specialist Digital Experience Monitoring platform offering synthetic monitoring, RUM, and internet performance monitoring. Like Ekara, it focuses on DEM as a standalone category and competes for the same enterprise buyer prioritizing end-user experience visibility.

Broad incumbents

• Akamai mPulse: Akamai's Digital Performance (mPulse) product delivers real user monitoring and synthetic monitoring built on its global CDN edge. It is comparable to Ekara as a DEM solution, particularly for organizations already using Akamai for content delivery.
• New Relic: New Relic provides a unified observability suite including browser RUM, mobile monitoring, synthetic monitoring, and APM. It competes with Ekara for the same enterprise digital experience monitoring budgets, typically positioned as a single-vendor alternative.
• Datadog: Datadog is a broad cloud observability platform with native RUM, synthetic monitoring, APM, and infrastructure modules. It is a larger incumbent that often competes head-to-head with Ekara in enterprise DEM evaluations where buyers prefer single-vendor observability.
• Dynatrace: Dynatrace offers a full-stack observability and APM platform with DEM capabilities (Real User Monitoring, synthetic monitoring). It competes with Ekara in large enterprise environments seeking unified observability with AI-assisted root-cause analysis.
• Cisco AppDynamics: Cisco AppDynamics is an APM and DEM platform with browser and mobile RUM, synthetics, and business transaction monitoring. It targets the same large enterprise and regulated-industry buyers as Ekara, often as part of a broader Cisco networking and security stack.
• IBM Instana: IBM Instana is an automated APM and observability platform with DEM capabilities, frequently sold alongside IBM's broader hybrid-cloud and regulated-industry offerings — competing with Ekara in large enterprise and financial-services accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/iplabel
• YouTubeyoutube.com/@Ekarabyip-label
• LinkedInlinkedin.com/company/ip-label
• Instagraminstagram.com/ekara_iplabel

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ekara by ip-label