What Ireneinc Planning does

Ireneinc Planning and Urban Design is a Tasmania-based urban planning and design consultancy operating under the legal entity Planning Tas Pty Ltd. The firm is headquartered at 49 Tasma Street, North Hobart, and employs a six-person team led by Principal and Director Irene Duckett, alongside two senior planners, a planner, and a graduate planner. Services span the full lifecycle of urban planning work: strategic planning, planning scheme amendments, master planning, development applications, appeals and representation before TASCAT, urban design and visual analysis, accredited bushfire practitioner services, and community engagement.

The firm's client base is concentrated in Tasmania and includes local councils (Hobart City Council, Glenorchy, Brighton, Launceston), the University of Tasmania, the Museum of Old and New Art (MONA), and private developers such as Riverlee. Notable engagements include the $90 million Hedberg performing arts hub, the UTAS Campus Inveresk urban rejuvenation, the Wilkinsons Point masterplan and Specific Area Plan, and 20 planning applications for MONA across buildings, events, infrastructure, and artworks. The firm has accumulated multiple Planning Institute of Australia awards at both state and national level between 2012 and 2025.

The business model is project-based professional services delivery, with fees determined by scope and complexity rather than disclosed pricing. Go-to-market is sales-led and direct, relying on principal-led relationship networks, project portfolio visibility through the firm website, and industry award credibility. The company is privately held, with no disclosed external investment, subsidiaries, or parent entities, and operates exclusively within Tasmania without claims of a global footprint.

Name

Ireneinc Planning

Legal name

Planning Tas Pty Ltd

Website

https://ireneinc.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ireneinc Planning is a six-person Tasmania-based urban planning and design consultancy (legal entity Planning Tas Pty Ltd) delivering strategic planning, development applications, master planning, urban design, and community engagement services to Tasmanian local councils, the University of Tasmania, MONA, and private developers.

Ownership category

akta.pro rank

Product category

Urban Planning Consultancy

NAICS

Architectural Services (54131)

akta.pro primary industry

Urban Planning & Master Planning (BPAHAKAD)

akta.pro secondary industries

Urban & Regional Planning (Land Use, Zoning, Master Planning) (BPAIANAD), Regional & Land Use Planning (BPAHAKAE), Community Engagement & Participatory Planning (BPAHAKAO)

Keywords

• Urban planning consultancy
• Development applications
• Planning scheme amendments
• Master planning services
• Community engagement planning

Headquarters

HQ city

North Hobart

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Planning Consultancy Services: Project-based professional services revenue from urban planning, development applications, planning scheme amendments, master planning, community engagement, and strategic planning services delivered to government and private sector clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ireneinc Planning and Urban Design is a Tasmania-based urban planning and design consultancy that delivers professional planning services including strategic planning, planning scheme amendments, master planning, development applications, planning and feasibility advice, appeals and representation, accredited bushfire practitioner assessments, urban design, visual analysis, and community engagement. Services are provided on a project basis to local and state government, universities, private developers, and community organisations across Tasmania.

Product overview

Ireneinc Planning and Urban Design is a consulting firm offering a comprehensive suite of urban planning and design services. The company provides strategic planning, planning scheme amendments, master planning, development applications, appeals representation, bushfire practitioner services, urban design, visual analysis, and community engagement. These services are delivered as professional consulting offerings rather than a software product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Planning Developing and implementing plans, policies, and strategies to guide growth and development of cities, urban areas, and regions through analysis of demographic, economic, and environmental trends, delivered to government officials, developers, community groups, and residents.
• Planning Scheme Amendment Formal process to change existing Tasmanian planning schemes, including zoning changes, development controls, land use changes, and strategic planning amendments, ensuring compliance with required legislation and policies.
• Master Planning Comprehensive planning process to guide development and growth of specific areas or sites, including land use, zoning, transportation, open space, infrastructure, and other factors contributing to livability and sustainability.
• Planning and Feasibility Advice Urban planning advice and feasibility assessments analysing zoning restrictions, environmental factors, and strategic plans to determine viability and risks of proposed urban development projects.
• Development Applications Preparation and management of formal planning applications submitted to Tasmanian local councils or planning authorities, including site analysis, planning report preparation, community consultation, regulatory negotiation, and post-approval assistance.
• Appeals and Representation Expert advice and representation on planning appeals before the Tasmanian Civil & Administrative Tribunal (TASCAT), including evidence preparation and expert testimony.
• Accredited Bushfire Practitioner Services Bushfire risk assessments, bushfire management plans, and advice on bushfire hazard management delivered by accredited bushfire practitioners accredited by the Tasmanian Fire Service.
• Urban Design Site analysis, concept design, master planning, streetscape and public realm design, urban design guidelines, and architecture review services.
• Visual Analysis Landscape and visual impact analysis evaluating the potential impacts of proposed developments on landscape and visual character of areas.
• Community Engagement Facilitation of community engagement processes including informational meetings, workshops, surveys, and advisory committees for planning projects.

Quantifiable outcome

• 20 planning applications secured for MONA over several years
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and supporting.

• Liminal ArchitecturecoreStrategic or Co-development PartnerArchitecture firm collaborating on The Hedberg $90 million cultural and performing arts hub project. Jointly delivered development application with integrated design and planning approach.
• JMG Engineers and PlannerscoreStrategic or Co-development PartnerEngineering consultancy providing technical expertise for complex development applications including The Hedberg project.
• Baker GroupcoreStrategic or Co-development PartnerConsulting partner on UTAS Campus Inveresk project contributing to strategic planning and urban rejuvenation initiative.
• Realm StudioscoreStrategic or Co-development PartnerDesign and planning consultancy collaborating on UTAS Inveresk precinct transformation.
• BPSM ArchitectscoreStrategic or Co-development PartnerArchitecture firm partnered on Hobart Showgrounds 18-hectare redevelopment including masterplan and development application.
• Austral TasmaniasupportingImplementation/ SI/ Consulting PartnerTechnical consultancy contributing specialist expertise to The Hedberg project application.
• Forward and AssociatessupportingImplementation/ SI/ Consulting PartnerConsultancy providing expertise for The Hedberg development application.
• Leigh WoolleysupportingImplementation/ SI/ Consulting PartnerIndividual consultant contributing to The Hedberg project team.
• Department of State Growth (Tasmania)coreImplementation/ SI/ Consulting PartnerGovernment department requiring extensive consultation for Hobart Showgrounds public road construction and infrastructure approvals.
• Scanlan ArchitectscoreStrategic or Co-development PartnerArchitecture firm partnered on 432 Elizabeth Street North Hobart luxury apartment development (11 apartments, 3 levels).
• Urban Design Advisory Panel (UDAP)supportingImplementation/ SI/ Consulting PartnerHobart City Council advisory panel providing urban design review and guidance for 25 Watchorn Street mixed-use development.
• Central Hobart PlansupportingImplementation/ SI/ Consulting PartnerStrategic planning framework consulted for 174 Liverpool Street 12-storey commercial development assessment.
• Heritage TasmaniacoreImplementation/ SI/ Consulting PartnerHeritage authority requiring consultation for 20 Barrack Street mixed-use development including heritage-listed sandstone wall retention.
• University of Tasmania (UTAS)coreStrategic or Co-development PartnerMajor client for multiple projects including Northern Transformation Project, Inveresk Precinct, and Cable Car kunanyi/Mount Wellington planning applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tract Consultants: Australian urban planning consultancy offering strategic planning, master planning, and development advisory. Similar professional services model serving government and developer clients with comparable project-based fee structure.
• McGregor Coxall: Australian architecture, urban design, and landscape architecture practice focused on cities, landscapes, and communities. Similar professional services model serving government and developers with strategic planning and master planning capabilities, with comparable multi-disciplinary approach.
• Urbis: Australian urban planning and property consultancy providing strategic planning, development advisory, and urban design to government and private clients. Comparable in service breadth and government focus, though operating at larger scale across multiple states.
• Ethos Urban: Australian urban planning and design consultancy serving government and developers with similar services including strategic planning, scheme amendments, and development applications. Comparable mid-size firm with government relationships and a multi-state footprint, serving as the most direct analogue to Ireneinc.

Broad incumbents

• Arup: Global engineering and design firm with planning practice focused on urban development and infrastructure. Overlaps with Ireneinc in master planning and development application support, but as part of a much broader portfolio including engineering and infrastructure services.
• WSP: Global professional services firm with urban planning and land development practice. Provides strategic planning, scheme amendments, and development advisory to government and developers, similar to Ireneinc but at much larger scale with international footprint.
• SJB: Australian architecture, planning, and urban design firm offering integrated design and planning services. Overlapping capability with Ireneinc in development applications and master planning, but larger scale and broader portfolio across multiple states.
• AECOM: Global design and engineering firm with extensive urban planning practice serving government and private clients. Larger scale and broader service portfolio, but overlapping capability in strategic planning, master planning, and development advisory that competes for the same institutional clients.
• GHD: Global engineering, architecture, and planning firm with urban development practice. Overlaps with Ireneinc in strategic planning, scheme amendments, and development advisory as part of broader infrastructure and built environment services, with significantly greater scale and resources.
• Hassell: Australian architecture and design firm with urban planning and design practice. Comparable in serving institutional and government clients, but as a much larger, multi-disciplinary firm with international presence and broader capability stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ireneinc-planning

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ireneinc Planning