What IRRIGATION TECH does

Irrigation Tech, operating as Upstate Irrigation Systems, LLC, is a privately held, full-service landscape irrigation company headquartered in Pittsford, New York, with operational facilities in Rochester and Bush's Basin. Founded in 1985 by Tim Black and acquired by Gary G in 2022, the company designs, installs, and services automatic lawn and landscape sprinkler and drip irrigation systems for residential, commercial, and institutional customers across eight counties in Western New York and the Finger Lakes Region. It claims to serve nearly 2,000 properties and to be the largest lawn and landscape sprinkler company in Western New York, with a fleet of 10 service vans, two installation crews, and one dedicated service crew.

The core technical offering is custom irrigation system design and professional installation using vibratory plow equipment for minimal turf disruption, paired with WiFi-enabled smart controllers (Rain Bird and Hunter Hydrawise) that adjust watering schedules based on local weather data and can be operated remotely from a smartphone. The company also installs supporting components including drip irrigation systems, valves, sprinkler rotor heads, soil moisture sensors, backflow preventers, supply lines, and pumps. Revenue is generated through one-time installation projects, recurring seasonal maintenance (spring start-up, mid-season inspection, fall winterization), repair and upgrade services, and NYS-mandated annual backflow testing performed by in-house certified technicians.

The go-to-market model is direct-to-customer field sales: prospects contact the company by phone or website, a site evaluation is conducted, a custom design and written proposal are produced, and the company's own crews execute the installation. Pricing is quote-based and not publicly disclosed, with permit costs ranging from $50 to $1,000 depending on type and locality. Marketing relies on local SEO, educational website content, published customer testimonials, and word-of-mouth referrals, with proactive email and text reminders for scheduled maintenance appointments.

Name

IRRIGATION TECH

Legal name

Upstate Irrigation Systems, LLC

Website

https://irrigationtech.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Irrigation Tech is a privately held, full-service landscape irrigation company in Western New York that designs, installs, and services automatic sprinkler and drip systems for residential, commercial, and institutional customers across the Rochester and Finger Lakes region, serving nearly 2,000 properties since 1985.

Ownership category

akta.pro rank

Product category

Landscape Irrigation Services

NAICS

Landscaping Services (561730)

SIC

Agricultural Services (700)

akta.pro primary industry

Irrigation System Design & Planning (HSAIAEAA)

akta.pro secondary industries

Sprinkler System Installation (New Systems) (HSAIAEAB), Drip Irrigation Installation & Maintenance (Gardens/Planters) (HSAIAEAE), Commercial & HOA Irrigation Services (Large-Scale Systems) (HSAIAEAJ), Pump, Well & Booster System Service for Irrigation (HSAIAEAI)

Keywords

• Landscape irrigation systems
• Sprinkler system installation
• Irrigation maintenance services
• Backflow prevention testing
• Drip irrigation systems

Headquarters

HQ city

Pittsford

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Irrigation System Installation: New irrigation system design and installation for residential, commercial, and institutional properties. Includes custom system design, permitting, and professional installation using vibratory plows.
2. Maintenance Services: Recurring services including spring start-up, mid-season inspections, fall winterization, and backflow testing. Scheduled maintenance services with annual revenue potential.
3. Repairs and Upgrades: Troubleshooting, repair, relocation, expansion, and upgrade services for existing irrigation systems. Includes component replacement and system enhancements.
4. Backflow Testing: NYS-required annual backflow prevention device testing performed by certified technicians. Required annual compliance service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Irrigation Tech designs, installs, and services automatic lawn and landscape sprinkler and drip irrigation systems for residential, commercial, and institutional properties across the Rochester and Finger Lakes Region of Western New York. The company provides end-to-end irrigation lifecycle services including custom system design, permitting, professional installation using vibratory plows, seasonal maintenance (spring start-up, mid-season inspection, fall winterization), repairs and upgrades, and NYS-required annual backflow testing.

Product overview

Irrigation Tech is a full-service landscape irrigation company offering custom-designed, professionally installed automatic sprinkler and drip irrigation systems for residential and commercial properties. The core offering consists of landscape irrigation system design and installation, supported by a comprehensive portfolio of irrigation components including WiFi-enabled smart controllers (Rain Bird and Hunter Hydrawise), drip irrigation systems, irrigation valves, sprinkler rotor heads (gear-driven and stream rotors), soil moisture sensors, backflow preventers, supply lines, and pumps. The company also provides ongoing services including spring start-up, mid-season inspection, fall winterization, backflow testing, and troubleshooting/repairs. The product portfolio is tied together by smart controller technology that enables remote operation and weather-based scheduling adjustments.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Irrigation System Design, Installation, and Pricing Custom design and professional installation of automatic lawn and landscape sprinkler systems for residential, commercial, and institutional properties, including property-specific layout planning, zoning strategy, head-to-head coverage design, and pressure/GPM planning.
• Drip Irrigation Systems Efficient drip irrigation solutions for planting beds, gardens, shrubs, and trees. Uses small permeable or perforated hoses buried under mulch or soil to deliver water directly to plant root areas, reducing evaporation and water waste.
• Spring Start-Up Service Annual system activation service performed between April 1 and June 30, including inspection, reprogramming of the time controller, rain sensor adjustment, and minor repairs.
• Mid-Season Inspection Summer inspection service performed between June and September to adjust for weather patterns, controller setting changes, seasonal growth, and repair any damage from weather, animals, or equipment.
• Fall Winterization System blow-out service performed between mid-September and mid-December using a portable compressor to remove water from all zones and prevent freeze damage during Rochester's harsh winters.
• Backflow Testing Annual NYS-required testing and certification of backflow prevention devices by company-certified technicians, including report submission to water authorities.
• Troubleshooting, Repairs and Upgrades Diagnostic and repair services for broken heads, leaks, low pressure, valve problems, zone failures, controller issues, and system upgrades including WiFi controller and efficient head upgrades.

Quantifiable outcome

• Saves thousands of gallons of water annually through automated precision scheduling vs manual watering
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Rain BirdcoreTechnology or IntegrationRain Bird is a key supplier of irrigation components including drip irrigation products and controllers. Irrigation Tech is a Rain Bird Select Contractor, indicating specialized certification and preferred partnership status for installing Rain Bird products.
• Hunter IndustriescoreTechnology or IntegrationHunter Industries supplies irrigation products including Hunter Hydrawise smart controllers and drip irrigation components used in Irrigation Tech installations.
• EPA WaterSenseminorStrategic or Co-development PartnerEPA WaterSense partnership focused on water conservation. Partnership involves promoting water-efficient irrigation practices and products.
• Irrigation AssociationcoreStrategic or Co-development PartnerIndustry association that awarded Irrigation Tech Top 100 Irrigation Contractor recognition twice. Provides industry standards, certifications, and training programs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Conserva Irrigation: National irrigation installation and maintenance franchise offering residential and commercial sprinkler services across multiple U.S. markets. Directly comparable to Irrigation Tech in service mix (install, maintenance, repairs) and customer profile, though operating through a franchise model across broader geographies.

Broad incumbents

• BrightView Holdings: Largest U.S. commercial landscape services company providing irrigation installation and maintenance to enterprise customers (HOAs, municipalities, commercial properties). Comparable in serving institutional and commercial segments but at much greater scale and broader geographic footprint.
• SiteOne Landscape Supply: Largest wholesale distributor of landscape and irrigation supplies in North America, selling the same components (controllers, valves, sprinklers, pipes) that Irrigation Tech installs. Comparable as the upstream supply channel and a potential competitive threat if it expands into installation services.
• TruGreen: Largest U.S. residential lawn care company offering irrigation services among its broader portfolio. Comparable as a recurring-service-driven residential lawn care provider, though operating at national scale versus Irrigation Tech's regional focus.
• Ewing Irrigation & Landscape Supply: Major regional distributor of irrigation and landscape products with both supply and service operations across multiple states. Comparable as a hybrid competitor/supplier to regional irrigation installers like Irrigation Tech.
• Rain Bird Corporation: Leading manufacturer of irrigation products (controllers, sprinklers, valves, drip components) used by Irrigation Tech and its peers. Comparable as the dominant upstream supplier whose Select Contractor program certifies installers - relevant because Irrigation Tech depends on Rain Bird products and partner status.
• The Davey Tree Expert Company: Large national provider of tree, lawn, and landscape services including irrigation. Comparable as a broad incumbent operating irrigation work as part of a wider green-industry services portfolio, and notably an earlier employer of Irrigation Tech's sales manager Jeff L.
• Hunter Industries: Major manufacturer of irrigation equipment including the Hydrawise smart controller platform used by Irrigation Tech. Comparable as a core supplier whose products and technology direction shape the service offerings of regional irrigation installers.

Emerging players

• Yard Mastery: Emerging provider of smart irrigation and lawn-care technology solutions targeting residential customers. Comparable as an emerging tech-enabled player in the residential irrigation space that may pressure traditional installers' pricing and customer acquisition.
• Rachio: Direct-to-consumer smart irrigation controller maker whose WiFi-enabled products compete with the Rain Bird and Hunter controllers installed by Irrigation Tech. Comparable as an emerging player whose technology could shift the irrigation value chain toward DIY/self-install models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/irrigation-tech

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IRRIGATION TECH