Island Green
- Company typePrivate
- Founded2014
- HeadquartersManchester, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Island Green does
Island Green, trading as Island Green Golf and legally registered as Zulu Brands Ltd (company number 11014383, England and Wales), is a UK-based direct-to-consumer golf apparel brand founded in 2014. The company designs and retails performance golfwear across four core collections — Men's, Ladies', Juniors', and Accessories — built on Elastane stretch fabrics with moisture-wicking, quick-dry, UV protection, 4-way stretch, and water-repellent finishes, including a junior-specific CoolPass technology and a current Spring Summer 2026 range.
The business operates exclusively through its Shopify-powered storefront at islandgreengolf.co.uk, with no physical retail or wholesale channels identified. Pricing is unit-based, ranging from £4.99 for caps to £69.99 for waterproof jackets, with curated 5-piece Professional Packs priced at £94.99. The brand accepts Klarna, PayPal, Shop Pay, Apple Pay, Google Pay, and major card schemes, offers free UK delivery above £70, and provides a 10% first-order email discount. A separate Society & Clubs embroidery service adds a small B2B customisation revenue stream alongside consumer sales. Geographic reach is currently UK-only; international delivery is suspended but described as under reactivation.
Go-to-market relies on organic social (Facebook, Instagram, Pinterest, X), email acquisition, and PGA event and TroyTec Championship sponsorship. Headcount is reported at 1–10 employees, headquarters are in Whitefield, Manchester, with a registered office in Radcliffe, and the company is privately held with no disclosed external investors, funding rounds, or institutional ownership.
Island Green firmographics
Firmographics- Name
- Island Green
- Legal name
- Zulu Brands Ltd
- Website
- https://islandgreengolf.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Island Green industry classification
Industry- Product category
- Golf Apparel
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)
- akta.pro secondary industries
- Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Golf & Tennis Performance Apparel (CRAAAEAF)
Keywords
Where Island Green is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Island Green business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Golf Apparel Retail: Island Green generates revenue through direct-to-consumer sales of golf apparel including polo shirts, tops, jackets, gilets, trousers, shorts, and accessories. Products are sold at one-time purchase prices with no subscription model. The company operates seasonal sales with discounts up to 75% off.
- Embroidery and Customization Services: Island Green offers bespoke embroidery services for golf clubs and societies, allowing customization of garments with club/society branding. This adds a customization revenue stream alongside standard retail sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Polo Shirts |
| Unit Pricing | Pay-as-you-go | Top Layers |
| Unit Pricing | Pay-as-you-go | Gilets and Vests |
| Unit Pricing | Pay-as-you-go | Jackets |
| Unit Pricing | Pay-as-you-go | Professional Packs |
| Unit Pricing | Pay-as-you-go | Accessories |
| Other | Pay-as-you-go | Standard Delivery |
| Other | Pay-as-you-go | Express Delivery |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Island Green product offering
Product offeringCore offering
Island Green designs, sources, and sells performance golf apparel direct-to-consumer in the UK, offering polo shirts, knitwear, tops and mid-layers, jackets, gilets, trousers, and shorts for men, women, and juniors, alongside accessories such as hats, gloves, socks, and neck warmers. All garments are built around Elastane Stretch fabrics with UV protection, moisture-wicking, quick-dry, and 4-way stretch technologies. The brand also offers a custom embroidery service for golf clubs and societies to add bespoke branding to its garments.
Product overview
Island Green is a UK-based golf apparel brand (established 2014, operated by Zulu Brands Ltd) offering a comprehensive range of stylish, high-performance golfwear for men, women, and juniors. The product portfolio centres on four core collections — Men's, Ladies', Juniors', and Accessories — plus seasonal collections and bundled Professional Packs. The Men's and Ladies' collections include polo shirts (with UV protection and various prints), knitwear, tops and mid-layers (zip neck layers, hoodies, gilets), jackets and vests, and trousers and shorts. The Juniors' collection incorporates CoolPass technology. Accessories span hats, caps, neck warmers, gloves, and socks. Island Green also offers a custom embroidery service for golf clubs and societies. All products emphasise performance fabrics with 4-way stretch, moisture-wicking, quick-dry, UV protection, and breathable properties for all-weather play. The current Spring Summer 2026 collection introduces new UV protection polo shirts, jacquard knit styles, technical hoodies, and padded quilted gilets. The brand retails exclusively through its Shopify-powered e-commerce platform with Klarna, PayPal, and major credit/debit card payment options.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Collection Performance golf apparel for men including polo shirts, knitwear, tops and mid-layers, jackets and gilets, and trousers and shorts. Uses Elastane Stretch fabrics with 4-way stretch, moisture-wicking, quick-dry, and UV protection technologies for unrestricted movement on the course.
- Ladies' Collection Performance golf apparel for women including polo shirts, tops and layers, jackets and vests, and trousers and shorts, combining fashion trends with stretch and comfort. Designed by women for women to reduce restriction during the swing.
- Juniors' Collection Golf apparel for junior golfers designed to meet clubhouse guidelines while delivering style, comfort, and CoolPass technology to keep young players cool, dry, and comfortable in all weather conditions.
- Golf Accessories Range of men's and ladies golf accessories including hats and caps (from £4.99), golf socks (from £7.99), neck warmers and scarves (from £12.99), and gloves and mitts to complement golf outfits.
- Professional Packs Pre-configured premium 5-piece apparel bundles combining 2 polos, a mid layer, a gilet, and a hat, offered as value packs for golfers seeking coordinated outfits at a combined price.
- Society & Clubs Embroidery Service Custom embroidery service allowing golf clubs and societies to add bespoke embroidered designs, logos, and branding to Island Green garments, offering high-quality garments, customisable designs, and fast turnaround for group orders.
- UV Protection All Over Geo Print Polo Shirt Men's golf polo shirt featuring 4-way stretch jersey fabric, UV protection, moisture-wicking finish, breathable material, and all-over geo print design with self-fabric stand-and-fall collar and side splits. Priced at £24.99.
- Jacquard Knit UV Protection Polo Shirt Men's golf polo with jacquard-knit stretch fabric, UV protection, moisture-wicking properties, and breathable material. Features self-fabric stand-and-fall collar with side splits at hem.
- Jacquard Knit Zip Neck Top Layer Men's golf mid-layer with jacquard-knit textured stretch fabric, brushed inner for warmth, 1/4 zip with contrast detailing, chin guard, and adjustable elasticated drawcord at hem. Priced at £39.99.
- Technical Jacquard Hoody Men's golf hoody with jacquard-knit textured fabric, soft brushed inner, stretch fabric, 1/4 zip with contrast detail, chin guard, and adjustable hem with drawcord and toggles. Priced at £44.99.
- Padded Quilted Gilet Men's golf gilet with 4-way stretch fabric, brushed inner, padded and quilted yoke for insulation, full-length zip with contrast detailing, two zipped pockets, and adjustable drawcord at hem. Priced at £44.99.
- Padded Full Zip Jacket Men's golf jacket with water-repellent padded and quilted yoke, stretch fabric panels, full-length zip with contrast trim, quick-drying fabric, and embroidery suitability. Priced at £49.99.
Quantifiable outcome
- Products designed in-house since 2014 with established supplier relationships
Companies that use Island Green
Customer profileSegments4 records
Ideal customer profiles4 records
Island Green technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature7 records
Island Green partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- PGA (Professional Golfers' Association)coreIsland Green sponsors all PGA events and tournaments across Lancashire, Cheshire & NW, and Yorkshire. This partnership provides brand visibility at professional golf events and positions Island Green within the professional golfing community.
- TroyTec ChampionshipminorIsland Green is proud sponsor of the TroyTec Championship which runs monthly events across the UK. This sponsorship supports the amateur golf community and builds brand awareness among active golfers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Island Green competitors and assessment
Company assessmentDirect peers
- TravisMathew: US-born golf lifestyle and performance apparel brand built primarily through DTC e-commerce and tour visibility. Comparable to Island Green in polo-led performance range and digital-first GTM, though at significantly larger scale.
- Oscar Jacobson: Swedish performance golf apparel brand with a strong UK and European presence selling polos, knitwear and outerwear through pro shops and DTC. Comparable performance-led golf apparel offering and mid-market positioning.
- Stuburt: Long-established UK golf apparel and sportswear brand offering polos, trousers, jackets and accessories at value-to-mid price points. Closely comparable positioning to Island Green given shared UK heritage, value pricing and direct-to-consumer emphasis.
- Galvin Green: Premium performance golf apparel brand offering waterproof jackets, polos, and layering systems to golfers worldwide. Direct competitor to Island Green in technical golf apparel, though typically positioned at a higher price tier and sold through pro shops as well as DTC.
Broad incumbents
- FootJoy: Dominant golf apparel, footwear and glove brand, the incumbent leader in on-course apparel. Overlaps with Island Green across polos, outerwear and accessories but operates at much larger scale with pro shop and DTC distribution.
- Lyle & Scott: British heritage sportswear and golfwear brand offering apparel with golf heritage styling. Comparable in UK heritage and golf positioning to Island Green, though with broader sportswear assortment and higher brand recognition.
- Nike Golf: Global sportswear brand with a flagship golf apparel range anchored by elite tour athletes. Comparable in performance polo-led product architecture, but with unmatched brand and marketing spend versus any small DTC challenger.
- Under Armour Golf: Global sportswear giant with a dedicated golf apparel category featuring heat, stretch and UV-protection technologies. Overlaps with Island Green on performance fabric positioning but operates from vastly larger R&D and marketing budgets.
- Adidas Golf: Mass-market sportswear leader with a sizable golf apparel and footwear line sold globally and through tour sponsorship. Comparable in polo and layering product structure, but with materially greater brand reach and athlete endorsement budget.
Emerging players
- Abacus Sportswear: Specialist performance sportswear brand with a notable golf apparel range targeting European golfers through DTC and select retailers. Comparable niche performance positioning and mid-market pricing to Island Green.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Island Green social profiles
Digital presenceIsland Green financial estimates
Financial estimateRevenue estimate
Valuation estimate
Island Green leadership team
Management profileNumber of profiles
Profiles1 record
Island Green funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Island Green M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Island Green
What does Island Green do?
Island Green designs, sources, and sells performance golf apparel direct-to-consumer in the UK, offering polo shirts, knitwear, tops and mid-layers, jackets, gilets, trousers, and shorts for men, women, and juniors, alongside accessories such as hats, gloves, socks, and neck warmers. All garments are built around Elastane Stretch fabrics with UV protection, moisture-wicking, quick-dry, and 4-way stretch technologies. The brand also offers a custom embroidery service for golf clubs and societies to add bespoke branding to its garments.
Is Island Green a public or private company?
Island Green is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Island Green founded?
Island Green was founded in 2014. It employs 1 to 10 people.
Where is Island Green based?
Island Green is headquartered in Manchester, United Kingdom, in the Europe region.
How does Island Green make money?
Two revenue lines are on record. Golf Apparel Retail is the primary driver. The others are embroidery and Customization Services.
Who are Island Green's main competitors?
Direct peers on record are TravisMathew, Oscar Jacobson, Stuburt and Galvin Green. Broad incumbents are FootJoy, Lyle & Scott, Nike Golf, Under Armour Golf and Adidas Golf. Abacus Sportswear is listed as an emerging player.
Does Island Green have an API?
No public API is recorded for Island Green.
What industry is Island Green in?
Island Green's product category is Golf Apparel. Its primary akta.pro industry code is CRAMAGAD, Golf Apparel Retail (Men’s/Women’s/Youth), with a secondary code of CRAMAGAF, Golf Gloves, Headwear & Accessories Retail. Its NAICS code is 458 and its SIC code is 5600.