ITALIAN FISHING TV

What ITALIAN FISHING TV does

Italian Fishing TV s.r.l. (IFTV) is an Italian private limited company founded in 2012 and headquartered in Arezzo, Italy. It operates the only large dedicated cross-media project for sport fishing in Italy, producing and distributing free fishing content through digital terrestrial television (channel 441), a proprietary web TV streaming platform, the SamsungTV Plus connected-TV app, and social media channels (YouTube, Facebook, Instagram). Programming covers a broad range of techniques (surfcasting, Bolognese, spinning, trolling, fly, kayak, big game), competition coverage, equipment reviews, and Italian fishing destinations.

The underlying technology is a digital television broadcasting and cross-media content production platform with no proprietary AI, ML, or data products disclosed; distribution relies on standard DTT carriage, web streaming, and off-the-shelf CTV and social platforms. The product surface includes the linear TV channel, live and on-demand web streaming, a weekly Palinsesto programming guide, and two community engagement programs (Fotofish photo contest and A Pesca con Papà UGC video series).

IFTV's business model is fully free-to-viewer, with all revenue generated by advertising and brand sponsorships from more than a dozen fishing tackle, marine engine, and electronics manufacturers (Colmic, Trabucco, Tubertini, Shimano, Italcanna, Herakles, Rapture, Seika, Scorziello, Nencini Sport, Suzuki Marine, Honda Marine, Furuno), plus institutional partners (FIPSAS federation, IEG trade-show organizer, SamsungTV Plus). The company employs approximately six people, has no disclosed funding rounds, no M&A activity, and no parent company.

Name

ITALIAN FISHING TV

Legal name

Italian Fishing TV s.r.l.

Website

https://italianfishingtv.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Italian Fishing TV is a free Italian cross-media channel founded in 2012 that produces and distributes sport-fishing programming via digital terrestrial TV, web streaming, SamsungTV Plus, and social media, funded by advertising and brand sponsorships from major fishing-equipment and marine manufacturers.

Ownership category

akta.pro rank

Product category

Sport Fishing Television and Cross-Media Content

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro industry

PRIMARYMPABAEAL

International Thematic/Genre Broadcasters (Entertainment/Lifestyle/Documentary/Music)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/International Broadcasters (State/Public/Commercial)

Keywords

• Sport fishing media
• Fishing television content
• Angling video programming
• Cross-media broadcasting
• Fishing equipment sponsorships

Headquarters

HQ city

Italy

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and Sponsorship: Italian Fishing TV operates as a free channel funded by advertising and sponsorships from fishing equipment manufacturers and brands. The channel produces branded content featuring partners such as Colmic, Trabucco, Tubertini, Shimano, Seika, Italcanna, Herakles, Rapture, Suzuki, Honda Marine, Nencini Sport, and Scorziello. These brands sponsor specific shows, segments, and programming content.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Italian Fishing TV is a free cross-media television platform dedicated entirely to sport fishing in Italy, broadcasting a scheduled channel on digital terrestrial TV (channel 441) and distributing the same content via web TV, SamsungTV Plus, YouTube, Facebook, and Instagram. Programming covers fishing techniques (Bolognese, surfcasting, spinning, trolling, fly fishing, kayak, bolentino, big game), competition coverage, equipment testing, and branded series sponsored by major fishing equipment manufacturers such as Colmic, Trabucco, Tubertini, Shimano, Suzuki, Honda Marine, Herakles, Rapture, Seika, Italcanna, Nencini Sport, Scorziello, and Furuno. Viewer engagement programs include the Fotofish photography contest and A Pesca con Papà user-generated video series.

Product overview

Italian Fishing TV is a free multimedia cross-media project dedicated to fishing and sport fishermen. Founded in 2012, the television channel and related media properties offer free fishing content including live streaming via Web TV, scheduled programming via Palinsesto, Digital Terrestrial (channel 441), and Samsung TV Plus. The channel features branded content series from fishing equipment manufacturers (Colmic, Trabucco, Tubertini, Shimano, Suzuki, Herakles, Italcanna, Rapture, Seika, Honda Marine, Scorziello, Nencini Sport), covering fishing techniques, competitions, product tests, and expert tutorials. Community engagement features include Fotofish photography contests and A Pesca con Papà user-generated video series.

Differentiator

Problem solved

Functional benefit

Products and services

• Italian Fishing TV Channel Free cross-media television channel dedicated to sport fishing in Italy, offering scheduled programming covering fishing techniques (Bolognese, surfcasting, spinning, trolling, fly fishing, kayak, bolentino, big game), competition coverage, equipment reviews, and branded series from major fishing equipment manufacturers, funded by advertising and sponsorships.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered major and core.

• ColmicmajorGTM or Marketing Partner · 1 January 2012Colmic is a major fishing equipment sponsor of Italian Fishing TV, producing branded content including 'Bolognese DNA', 'Surfcasting Tour Italia', 'Salt Water Mania', and 'Freewater' series. The partnership features product testing and technique demonstrations across multiple episodes.
• TrabuccomajorGTM or Marketing Partner · 1 January 2012Trabucco sponsors multiple shows including 'SOS Surfcasting', 'Surfcasting Academy', 'Sea Bolo Passion', 'Feeder Master', 'Competition Master', 'Sturgeon Project', and 'Segreti in Pesca'. The partnership covers various fishing techniques with extensive branded content.
• TubertinimajorGTM or Marketing Partner · 1 January 2012Tubertini sponsors programming featuring Marco Volpi and competition coverage including the Tubertini Day event. Content includes technique demonstrations and product showcases.
• Suzuki Marine ItaliamajorGTM or Marketing Partner · 1 January 2012Suzuki Marine is a primary sponsor with branded series including 'Tracce di Pesca' and 'Capitani in Sfida'. Suzuki also sponsors the Suzuki Fishing Cup competition and partners on events like the 41st Italian Championship.
• FIPSAS (Federazione Italiana Pesca Sportiva e Attività Subacquee)coreStrategic or Co-development Partner · 1 January 2012FIPSAS is the Italian Fishing Sports Federation and a key strategic partner. Italian Fishing TV produces 'Pianeta Fipsas', the official federation format covering championships, events, and federal activities. Coverage includes World Championships, national competitions, and didactical content.
• ShimanomajorGTM or Marketing Partner · 1 January 2012Shimano sponsors equipment review content including 'L'Angolo dell'Esperto' (The Expert's Corner) featuring product demonstrations and technique advice. Content covers spinning, surfcasting, and big game fishing.
• ItalcannamajorGTM or Marketing Partner · 1 January 2012Italcanna sponsors the 'Qui Come si Fa' format featuring Raffaele Nappo, covering various fishing techniques including surfcasting, Eging, and squid fishing. Regular Thursday evening programming.
• HeraklesmajorGTM or Marketing Partner · 1 January 2012Herakles (sister brand of Colmic) sponsors bass fishing, trout area, and spinning content including 'Herakles Cup', 'I Predatori di Gusana', and technique demonstrations. Also sponsors the Herakles Cup competition.
• RapturemajorGTM or Marketing Partner · 1 January 2012Rapture (Trabucco brand) sponsors 'Predator Zone' series featuring Marco Iseppi, covering spinning, kayak fishing, and predator fishing techniques in Italian waters.
• Honda MarinemajorGTM or Marketing Partner · 1 January 2012Honda Marine sponsors 'Passione e Tecnica' (Passion and Technique) series featuring champion Pietro Marchi, covering boat fishing techniques including bolentino and deep-sea fishing.
• SeikamajorGTM or Marketing Partner · 1 January 2012Seika (Tubertini brand) sponsors content featuring kayak fishing, trout fishing, and technique demonstrations including belly boat bass fishing and trout area sessions.
• ScorziellomajorGTM or Marketing Partner · 1 January 2012Scorziello sponsors content featuring extreme fishing techniques, special episodes including 'A Pesca col Matto' with Mattia Giovannini, and coverage of competitive fishing events.
• Nencini SportmajorGTM or Marketing Partner · 1 January 2012Nencini Sport sponsors 'L'Angolo dell'Esperto' (The Expert's Corner) content featuring tutorial segments on techniques like pike fishing and surfcasting lead selection.
• FurunomajorGTM or Marketing Partner · 1 January 2012Furuno sponsors 'Testiamoli' (Let's Test Them) series featuring Luciano Pau, covering electronic fishing equipment and boat technology testing.
• IEG - Italian Exhibition GroupcoreStrategic or Co-development Partner · 1 January 2012IEG organizes Pescare Show, Italy's major fishing trade fair. Italian Fishing TV provides media coverage and is an official media partner for the event. Coverage includes exhibition news, product launches, and industry events at Rimini and Napoli venues.
• SamsungTV PluscoreChannel Partner/ Reseller/ Distributor · 1 January 2012SamsungTV Plus provides smart TV distribution for Italian Fishing TV content on Samsung smart TV devices, expanding reach to viewers who prefer connected TV viewing.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Outdoor Channel: US-based niche broadcast network focused on outdoor sports including fishing, hunting, and adventure. Comparable as a niche-genre, advertising-supported linear and connected-TV channel targeting enthusiast outdoor communities.
• World Fishing Network: North American fishing-focused cable and digital network providing dedicated fishing programming. Comparable as a thematic fishing media brand with similar advertising-supported, multi-platform distribution model.
• Fishing TV: UK-based international fishing broadcast channel distributed via streaming and connected TV platforms. It is the closest global analog to Italian Fishing TV — a dedicated fishing genre channel monetized via advertising/sponsorship and distributed across digital platforms.

Broad incumbents

• Discovery Italia: Italian arm of Warner Bros. Discovery operating thematic channels including nature, adventure, and outdoor content. Comparable as a thematic broadcaster in Italy, though operating at much larger scale and across multiple lifestyle genres rather than fishing specifically.
• Eurosport: Pan-European sports broadcaster available in Italy via discovery+/Eurosport channels. Comparable as a European sports broadcaster that includes niche and hobby-adjacent sports content, competing for sports advertising spend though at a much broader scale.
• Mediaset: Italy's largest free-to-air commercial broadcaster operating multiple national channels. Comparable as a major Italian broadcaster competing for household advertising reach, though Italian Fishing TV operates on Mediaset's competitor distributor (digital terrestrial) and targets a far narrower audience.
• DAZN: Global sports streaming platform with significant presence in Italy. Comparable as a sports-focused media distributor competing for sports-adjacent advertising and sponsorship budgets, though focused on live premium sports rather than niche hobby content.
• Sky Italia: Italy's leading pay-TV broadcaster with a portfolio including Sky Sport channels. Comparable as a large Italian broadcaster competing for sports-adjacent audiences and advertising budgets, though at much broader scale and across general sports rather than the fishing niche.

Others

• Pescare Show (Italian Exhibition Group): Italy's largest fishing industry trade fair organized by IEG, where Italian Fishing TV is the official media partner. Comparable as a participant in the Italian sport fishing ecosystem, but operates an events/exhibitions business rather than broadcast media.
• FIPSAS: Italian Federation of Sport Fishing and Underwater Activities, which is Italian Fishing TV's strategic content partner (producing 'Pianeta Fipsas'). Comparable as a participant in the Italian sport fishing ecosystem, but operates as a sports federation rather than a media company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ItalianFishingTV
• Facebookfacebook.com/italianfishingtv
• Instagraminstagram.com/italianfishingtv
• LinkedInlinkedin.com/company/italian-fishing-tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITALIAN FISHING TV