SimpleOne

What SimpleOne does

SimpleOne ("SimpleOne" Ltd.) is a privately held Russian enterprise software vendor headquartered in Moscow (Leninskaya Sloboda 26) with approximately 46 employees, founded in 2018–2019. The company builds and sells a low-code Enterprise Service Management platform (LCAP) that enables organizations to construct, configure, and deploy business applications aligned with ITIL and VeriSM best practices. The platform is registered in the Russian Ministry of Digital Development's Register of Russian Software, positioning SimpleOne as a domestic alternative for import-substitution initiatives targeting Russian enterprises that previously used Western ITSM suites.

The company's product architecture is platform-plus-modules: the SimpleOne ESM-Platform (LCAP) underpins discrete modules including SimpleOne ITSM (incident, problem, change, CMDB, SLA, service catalog, knowledge management), SimpleOne ITAM (IT asset lifecycle), SimpleOne HRMS (recruiting, onboarding, training, performance, HR service desk), SimpleOne B2B CRM (corporate sales for long-cycle B2B deals), SimpleOne SDLC (Agile boards, planning, labor cost), and the Ainergy AI ecosystem (AI Audio Transcriber, AI Assistant, AI Translators, collaborative AI agents, AI workflow editor). SimpleOne VCSM (Vendor Contract Management) is announced as upcoming. The platform integrates via REST API with SAP, 1C, Jira, Oracle, Slack, Telegram, Zabbix, VMware, Ansible, and Microsoft; visual process editor plus JavaScript extensibility enables customer-side customization without vendor involvement.

SimpleOne operates an enterprise direct-sales motion with quote-based annual subscription pricing, supplemented by a partner channel of resellers and system integrators that receive training, certification, presales, and joint marketing support. Named enterprise customers include ITGLOBAL.COM, Cloud.ru, Auchan, Vkusno i tochka, Monetka, MTS-Bank, Softline GC, BCS Investment World, ALROSA, and EKF. The company markets in English, Turkish, and Portuguese, indicating intent to serve international markets beyond Russia. Revenue is not publicly disclosed, no external funding rounds are referenced, and ownership appears to be founder/management with no disclosed institutional investors.

Name

SimpleOne

Legal name

"SimpleOne" Ltd.

Website

https://itsm.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

SimpleOne is a Russian software vendor that provides a low-code Enterprise Service Management platform with modules for ITSM, ITAM, HRMS, B2B CRM, and SDLC, plus an embedded AI ecosystem, targeting mid-market and large enterprises across Russia and international markets.

Ownership category

akta.pro rank

Product category

IT Service Management Software

NAICS

Software Publishers (5132), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Service Management (ITSM) Platforms (HDAEALAA)

akta.pro secondary industries

Enterprise Service Management (ESM) Platforms (HDAEALAB), Low-Code/No-Code Application Platforms (HDAEAKAA), IT Asset Management (ITAM) Platforms (HDAEALAD), Process & Case Management Low-Code Platforms (HDAEAKAE)

Keywords

• IT service management
• Enterprise service management
• Low-code platform
• IT asset management
• Help desk software

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licenses/Subscriptions: Enterprise software licensing model with license fees for ITSM, ESM, and other modules. Customers report significant reduction in license fees after migration to SimpleOne. Pricing appears to be quote-based, varying by organization size and module selection.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

SimpleOne develops and sells a low-code Enterprise Service Management (ESM) platform with preconfigured ITIL-aligned modules for IT service management (ITSM), IT asset management (ITAM), B2B CRM, HR management (HRMS), software development lifecycle (SDLC), and an Ainergy AI ecosystem for workflow automation. The platform enables enterprises to automate service processes across IT, HR, finance, legal, and administrative departments without heavy custom development.

Product overview

SimpleOne is a domestic Russian software developer offering a platform-plus-modules architecture for enterprise service management. The core ESM-Platform (Low Code Application Platform) serves as the foundational technology, with multiple integrated modules including SimpleOne ITSM (IT Service Management), SimpleOne ITAM (IT Asset Management), SimpleOne B2B CRM, SimpleOne HRMS, SimpleOne SDLC, and SimpleOne Ainergy (AI ecosystem). SimpleOne VCSM (Vendor Contract Management) is upcoming. The platform enables automating business processes across IT and service departments following ITIL best practices and the ESM (Enterprise Service Management) concept.

Differentiator

Problem solved

Functional benefit

Brands

• ITSM (IT Service Management): IT process automation system in accordance with ITIL best practices.
• ITAM (IT Asset Management)
• B2B CRM
• HRMS (Human Resource Management System)
• Ainergy
• SDLC (Software Development Lifecycle)
• ESM-platform

Products and services

• SimpleOne ITSM IT Service Management system that automates IT processes in accordance with ITIL best practices for IT departments, Service Desks, and other IT operations teams, covering incident, problem, change, configuration (CMDB), service level, service catalog, knowledge, service request, and event management.
• SimpleOne ITAM IT Asset Management system that optimizes the accounting and handling of enterprise IT assets, simplifies reporting, controls IT spending, and tracks assets throughout their lifecycle.
• SimpleOne B2B CRM Corporate CRM system for optimizing and managing B2B sales and marketing with long transaction cycles, including complex deal management, partner channel sales, and consultative selling built on enterprise best practices.
• SimpleOne HRMS Human Resource Management System that comprehensively automates HR processes across the employee lifecycle, including recruiting, onboarding/adaptation, training, performance management, and an HR service desk.
• SimpleOne SDLC Software Development Life Cycle management system that provides Agile boards, planning, and labor-cost accounting, combining development and technical support teams.
• SimpleOne ESM-Platform Low-code Enterprise Service Management platform (LCAP) that enables organizations to build and customize business applications for automating service processes across departments, serving as the foundation for ITSM, ITAM, B2B CRM, HRMS, SDLC, and Ainergy.
• SimpleOne Ainergy AI ecosystem that boosts productivity and automates workflows on the SimpleOne platform using generative AI, including AI assistants, intelligent widgets, a workflow editor for AI, AI Audio Transcriber, AI Translators, and collaborative AI agents.

Quantifiable outcome

• License fee costs significantly reduced after migrating to SimpleOne (reported by ITGLOBAL.COM)
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature7 records

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Atlassian (Jira Service Management): Jira Service Management is one of the most direct competitors to SimpleOne ITSM, targeting IT and business service teams with ITIL practices, asset management and low-code automation for similar enterprise buyers.
• ManageEngine (Zoho): ManageEngine ServiceDesk Plus is a widely deployed ITSM product covering incident, problem, change and asset management, competing with SimpleOne for cost-conscious enterprise customers.
• EasyVista: EasyVista offers a self-healing ITSM and ESM platform with low-code service automation, frequently compared to SimpleOne for mid-market and European enterprise service desk deployments.
• BMC Software (BMC Helix ITSM): BMC Helix ITSM is a long-standing enterprise ITSM suite that competes head-on with SimpleOne in large enterprises, offering ITIL-aligned service management, CMDB, and automation capabilities.
• TOPdesk: TOPdesk is a European-based ITSM/ESM vendor with strong customization and self-service capabilities, closely comparable to SimpleOne in functional scope and in serving European enterprises with import-substitution or vendor-diversification needs.
• Ivanti: Ivanti's Neurons for ITSM combines service management with IT asset and endpoint visibility, overlapping directly with SimpleOne's ITSM and ITAM offerings in enterprise IT organizations.
• Freshworks (Freshservice): Freshservice is a cloud-native ITSM platform with strong mid-market and SMB traction, frequently benchmarked against SimpleOne for ITSM, asset management and low-code workflow automation.

Broad incumbents

• ServiceNow: Global leader in ITSM/ESM platforms on which SimpleOne directly competes. ServiceNow offers the same ITIL-aligned service management capabilities plus a vastly broader workflow platform; SimpleOne positions itself as a lower-cost, more customizable alternative.
• Salesforce (Service Cloud): Salesforce's Service Cloud is a broad enterprise service platform with workflow automation and low-code (Flow) tools; while not a pure-play ITSM vendor, it competes with SimpleOne's ESM ambitions across service departments.

Regional players

• Efecte: Efecte is a Nordic-based ITSM/ESM vendor with strong European enterprise presence; its cloud service management platform competes with SimpleOne particularly in EMEA accounts looking for non-US alternatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/simpleoneglobal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SimpleOne