Inland Valley Repertory Theatre, Inc. (IVRT)

What Inland Valley Repertory Theatre, Inc. (IVRT) does

Inland Valley Repertory Theatre, Inc. (IVRT) is a nonprofit 501(c)(3) regional repertory theatre founded in 1990 by Frank and Donna Marie Minano and headquartered in La Verne, California. The organization produces a full season of mainstage plays and musicals at partner venues (primarily Morgan Auditorium at the University of La Verne and Lewis Family Playhouse at Victoria Gardens Cultural Center in Rancho Cucamonga) without owning a brick-and-mortar theatre. To date it has staged over 115 full-length productions and, in 2024-2025, served roughly 13,600-14,200 community members across the Inland Valley and select Orange County coastal cities.

IVRT's core products are its mainstage productions, a tiered youth arts education portfolio (Camp IVRT summer workshop, Mini Camp IVRT academic-year classes, Reader's Theatre, and I Love Chorus), and community outreach programming for seniors and at-risk youth. Underlying technology is entirely third-party and non-proprietary: Squarespace for content management, the Arts People platform for ticketing, donations, and enrollment, Mailchimp for email marketing, and Google Forms for scholarship and internship applications. The organization has no disclosed AI, data, or proprietary platform capabilities and operates with a lean paid staff of approximately 11 supported by a volunteer guild, board of trustees, student leadership program, and seasonal interns.

The business model is a diversified nonprofit funding stack. Revenue streams include ticket sales and season subscriptions via Arts People, an eight-tier individual donation program (Friend $25-$99 through Season Producer Circle $10,000+), tuition from Camp IVRT and Mini Camp IVRT ($135-$625 per session), and grants from the Los Angeles County Department of Arts and Culture, Claremont Educational Foundation, and City of Claremont. Donor economics are anchored by high-touch membership benefits (e.g., free tickets to Hollywood Bowl, Walt Disney Concert Hall, and San Bernardino Symphony events) and named scholarship funds such as the Duane Thomas Memorial Scholarship. Customer acquisition is community-led and event-driven, relying on word-of-mouth, chamber of commerce partnerships, and earned media in local press.

Name

Inland Valley Repertory Theatre, Inc. (IVRT)

Legal name

Inland Valley Repertory Theatre, Inc.

Website

https://ivrt.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Inland Valley Repertory Theatre (IVRT) is a nonprofit 501(c)(3) regional repertory theatre founded in 1990, producing mainstage plays and musicals at partner venues across California's Inland Valley while running youth arts education programs and senior outreach, funded by ticket sales, tiered donations, camp tuition, and county grants.

Ownership category

akta.pro rank

Product category

Performing Arts / Live Theatre

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Fine Arts Schools (61161)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG), Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI), Children’s & Youth Theatre (MPAGABAE), Community & Amateur Theatre (MPAGABAD)

Keywords

• Repertory theatre productions
• Youth theatre education
• Musical theatre workshops
• Performing arts nonprofit
• Community theatre company

Headquarters

HQ city

La Verne

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue generated from individual show tickets and season subscriptions sold through the arts-people.com ticketing platform and at the door.
2. Donations and Membership: IVRT operates as a 501(c)(3) nonprofit. Donations are solicited through multiple membership levels (Bronze Circle $100-359, Silver Circle $360-749, Gold Circle $750-1249, President's Club $1250-2499, Honorary Producer $2500-4999, Diamond Circle $5000-9999, Season Producer Circle $10000+) with associated benefits.
3. Educational Programs: Camp IVRT summer program tuition (approximately $14/hour, Session tuition $285-$625 plus materials) and mini-camp classes for youth grades 1-8.
4. Grant Funding: IVRT receives funding from Los Angeles County Board of Supervisors through the LA County Department of Arts and Culture, Claremont Educational Foundation, City of Claremont, and Los Angeles County funding for paid summer internships.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Inland Valley Repertory Theatre (IVRT) is a nonprofit 501(c)(3) regional repertory theatre company that produces professional-quality plays and musicals at Morgan Auditorium at the University of La Verne and Lewis Family Playhouse in Rancho Cucamonga. The organization runs youth theatre education programs including Camp IVRT (summer musical theatre workshop), Mini Camp IVRT (academic year classes), Reader's Theatre, and I Love Chorus, serving the Inland Valley region of Southern California.

Product overview

Inland Valley Repertory Theatre (IVRT) is a nonprofit 501(c)(3) regional theatre company that operates as a multi-product performing arts organization. The company's core product is its Mainstage Productions, featuring professional-quality plays and musicals performed at Morgan Auditorium at the University of La Verne and Lewis Family Playhouse in Rancho Cucamonga. IVRT's educational portfolio includes Broadway Camp IVRT (summer program for grades 2-8), Mini Camp IVRT (academic year program for grades 1-8), Reader's Theatre Project (school-based drama program), and I Love Chorus (youth chorus program). The organization also offers the Student Leadership Program and Internship Program for youth development, operates a Volunteer Guild for community involvement, and provides scholarship funding through the Duane Thomas Memorial Scholarship Fund. Productions are ticketed through the Arts People platform, and marketing communications use Mailchimp.

Differentiator

Problem solved

Functional benefit

Products and services

• Mainstage Productions Professional-quality theatrical productions including plays and musicals performed at Morgan Auditorium at the University of La Verne and Lewis Family Playhouse in Rancho Cucamonga. Full season of mainstage shows annually.
• Broadway Camp IVRT Summer musical theatre workshop for youth in grades 2-8. Students learn acting, singing, movement, improvisational games, and theatre skills. Includes four sessions culminating in a final performance.
• Mini Camp IVRT Academic year musical theatre program for students in grades 1-8 held at Claremont Community School of Music. Features sessions organized by grade level with age-appropriate themed activities, Broadway songs, and original student-created performances.
• Reader's Theatre Project Educational outreach program that brings classic literature to life for students in grades 7-8 at El Roble Intermediate School. Students work with IVRT teaching artists to develop performance skills and participate in storytelling and drama activities aligned with language arts curriculum.
• I Love Chorus Youth chorus program for children in grades 3-5, providing instruction in singing and musical performance at Valle Vista Elementary School.
• Student Leadership Program High school student volunteer program providing opportunities to work with children, earn volunteer hours, and assist with Camp IVRT operations. Students serve as teaching assistants and gain leadership experience.
• Internship Program Internship opportunities for college and high school students in areas including Social Media/Marketing, Fund Development, and Educational Outreach. Positions may be hybrid (in-person/virtual) at locations in La Verne, Claremont, and Rancho Cucamonga.
• Duane Thomas Memorial Scholarship Fund Scholarship program providing free tuition for children to attend Camp IVRT and free tickets for children to attend professional theatre productions. Honors the memory of Duane Thomas, a champion of young talent.

Quantifiable outcome

• Served 14,228 people in 2024 and 13,608 in 2025 through affordable theatre productions and educational outreach programs
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

16 partnerships are on record, tiered core, historical and minor.

• Los Angeles County Department of Arts and CulturecoreOthersIVRT is supported, in part, by the Los Angeles County Board of Supervisors through the Los Angeles County Department of Arts and Culture. This is a primary funding relationship providing grant support for operations and programs.
• University of La VernecoreStrategic or Co-development PartnerIVRT performs at Morgan Auditorium on the campus of University of La Verne. This is the primary venue for mainstage productions. The university provided space for IVRT's 2007 revival with $26,000 in seed funding.
• Lewis Family Playhouse at Victoria Gardens Cultural CentercoreStrategic or Co-development PartnerIVRT performs family-oriented productions and youth programming at Lewis Family Playhouse in Rancho Cucamonga, including shows like Young Frankenstein, Charlotte's Web, and Curious George.
• Candlelight PavilionhistoricalStrategic or Co-development PartnerPartnership began in 2008 with the 'Wednesdays Just Got Dramatic' concept, performing midweek runs when the venue is typically dark. IVRT upcycled sets for their productions. Partnership continued until the venue's closure in 2022.
• Claremont Community School of MusiccoreStrategic or Co-development PartnerIVRT's Camp IVRT and Mini Camp IVRT educational programs meet at Claremont Community School of Music. Partnership has continued for over 11 years.
• El Roble Intermediate SchoolcoreStrategic or Co-development PartnerIVRT's Panther Performing Arts Workshop (12-week program) and Reader's Theatre after-school drama club operate at El Roble Intermediate School in Claremont.
• Eddie's Italian EateryminorStrategic or Co-development PartnerReader's Theatre Series held at Eddie's Pizzeria and Eatery in Claremont. 11+ year partnership offering discounts to IVRT subscribers and donors.
• La Verne Chamber of CommerceminorChannel Partner/ Reseller/ DistributorIVRT is an active member, participating in events like La Verne's Fourth of July celebration and holiday tree-lighting ceremony.
• Claremont Chamber of CommerceminorChannel Partner/ Reseller/ DistributorIVRT participates in community events andVillage Marketing Group events including Claremont Colleges student welcome activities.
• Vivante Senior LivingminorStrategic or Co-development PartnerIVRT provides re-stagings of productions at Vivante Senior Living facilities in Costa Mesa and Newport Beach for senior community entertainment.
• Cultural Arts Society of La VerneminorStrategic or Co-development PartnerCollaboration began in 2017 to showcase local talent through joint arts programming.
• Mt. San Antonio GardensminorStrategic or Co-development PartnerSenior living community that has been entertained by IVRT productions for decades as part of outreach programming.
• Tutti Mangia Italian GrillminorOthersFeatured as IVRT's 'Restaurant of Choice' for pre-show dining. Patrons mention IVRT for potential discounts.
• Doubletree ClaremontminorOthersIVRT's 'Hotel of Choice' offering special hotel rates for out-of-town patrons attending performances.
• David and Margaret HomeminorStrategic or Co-development PartnerProvided after-school arts enrichment classes for young women in residence in 2017 as part of community outreach.
• San Bernardino SymphonyminorStrategic or Co-development PartnerCollaborated on 'Candide in Concert' production and ticket recipients for IVRT Nights performances.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• A Noise Within: Pasadena-based classical repertory theatre producing plays and education programs with strong community engagement. Directly comparable as a Southern California repertory theatre pairing mainstage productions with youth outreach.
• South Coast Repertory: Tony Award-winning regional repertory theatre in Costa Mesa, CA that produces a full season of plays and musicals with a resident company and significant education programs. Closest comparable peer in terms of regional repertory model, scale, and Southern California footprint.
• 3D Theatricals: Southern California-based regional musical theatre company producing mainstage productions and youth education programming. Comparable as a touring/regional musical theatre operator with education components.
• International City Theatre: Long Beach-based professional regional theatre presenting a season of plays and musicals. Comparable as a Southern California regional repertory company producing in a rented/partner venue model.
• Chance Theater: Anaheim Hills-based nonprofit regional theatre producing plays, musicals, and youth programming. Comparable as a community-anchored So Cal theatre with educational outreach.
• La Mirada Theatre for the Performing Arts: La Mirada-based regional theatre producing Broadway-scale musicals and family programming. Comparable as a partner-venue-based Southern California regional theatre with family-oriented programming.

Broad incumbents

• Center Theatre Group: Major Los Angeles nonprofit operating the Ahmanson, Mark Taper Forum, and Kirk Douglas Theatre with extensive arts education. Comparable as a larger LA-based theatre organization with overlapping education and outreach missions.
• Pasadena Playhouse: Historic Southern California theatre producing a season of plays, musicals, and education programming. Comparable as an established So Cal theatre with both mainstage productions and youth education programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/IVRTmarketing
• Facebookfacebook.com/ivrtco
• Instagraminstagram.com/inlandvalleyrep
• LinkedInlinkedin.com/company/ivrt

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inland Valley Repertory Theatre, Inc. (IVRT)