IVS - Intelligent video software

What IVS - Intelligent video software does

IVS - Intelligent Video Software is a French computer vision company founded in May 2015 by Franck Selve and Hervé Sergeant in Lille, Hauts-de-France, operating as SAS NEW IVS from Douvrin. The company provides AI-powered video analytics solutions for physical retail and adjacent verticals, built on its proprietary "Vicky" platform that comprises over 100 modular components for image processing and deep learning. Core products include IVStore (the integrated hardware-plus-software solution), IVSteps (customer journey analysis), IVScount (people counting), IVSline (queue analysis), and IVSflex (flex office occupancy management). Sensors capture anonymous video data that is processed into heat maps, conversion rates, demographic estimates, and operational alerts, accessible via SaaS dashboard, mobile application, CSV export, or API.

The company sells primarily to enterprise customers through direct sales with installation handled by IRIS IT Group technicians (its parent since September 2020), with deployments in 32 countries and a customer base of 50+ enterprise logos including Aldi, Decathlon, Cultura, La Redoute, Flunch, Promod, Renault, Credit Agricole, La Poste, and Vinci. Revenue is generated through 36-month subscription contracts that bundle proprietary hardware (nano-computer with dual cameras) with SaaS analytics, with tacit 12-month renewals and 3-month termination notice. Additional services include installation pre-visits, remote support, and API-based data integration. Strategic investors include BVA Group (2018) and BPI France subsidies, with multiple regional innovation awards and PICOM retail cluster project selections validating the technology in flagship deployments.

Name

IVS - Intelligent video software

Legal name

SAS NEW IVS

Website

https://ivstore.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

IVS is a French AI computer vision company that provides anonymous video analytics hardware and SaaS solutions for physical retail and corporate workspaces, serving 50+ enterprise customers across 32 countries with people counting, customer journey, and queue management tools.

Ownership category

akta.pro rank

Product category

Retail Video Analytics

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)

Keywords

• Computer vision analytics
• People counting sensors
• Customer journey analytics
• Retail video analytics
• Queue management software

Headquarters

HQ city

Douvrin

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. IVStore SaaS Subscription: The company provides a compact PLUG & PLAY solution consisting of hardware (nano-computer with two cameras) combined with SaaS image analysis software accessible online and via smartphones. The revenue model is based on monthly rental/billing over a 36-month contract period with tacit renewal for 12-month periods. Hardware is provided as part of the service offering.
2. Hardware Component Sales: Sale of compact video analytics devices (IVStore) including nano-computer and dual cameras for retail environments. The equipment is delivered to client premises and remains the property of the company during the service period.
3. Professional Services: Installation services including pre-visit by IRIS technicians, remote support for self-installation, and remote maintenance. Data is accessible via CSV export and API integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

IVS develops and sells IVStore, a plug-and-play video analytics solution consisting of a compact hardware device (nano-computer with two cameras) combined with proprietary AI-powered image-analysis SaaS software. The platform analyzes customer behavior anonymously in physical retail environments, providing real-time people counting, customer journey mapping, queue management, and flex-office occupancy analytics via a web dashboard and mobile application.

Product overview

IVS (Intelligent Video Software) offers IVStore, a comprehensive video analytics platform for retail and facility management. The platform consists of a core hardware/software solution (IVStore device with nano-computer and dual cameras) supported by the proprietary Vicky image processing platform. The product suite includes IVSteps for customer journey analysis, IVScount for people counting, IVSline for queue management, and IVSflex for flex office/workspace occupancy tracking. All solutions operate via SaaS mode with dashboard and mobile application access, providing anonymous real-time analytics to help businesses optimize store performance, customer experience, and space utilization.

Differentiator

Problem solved

Functional benefit

Products and services

• IVStore IVStore is IVS's flagship enterprise offering: a compact plug-and-play device combining a nano-computer with two cameras and proprietary AI-powered image-analysis SaaS software that anonymously counts visitors and analyzes customer behavior in physical retail environments in real time.
• IVSteps IVSteps performs real-time customer journey analysis in physical stores using ceiling-mounted sensors covering up to 200m², producing heat maps, audience measurement, attractiveness and conversion rates by zone, traffic-flow patterns, and detection of operational issues such as checkout and fitting-room waiting.
• IVScount IVScount is a people-counting solution using sensors positioned above store entrances to count entries and exits, measure occupancy, track time spent in store, and provide demographic breakdowns via window-facing passerby counting.
• IVSline IVSline is a queue analysis solution deployed at checkouts and service counters; sensors track customer paths to measure wait times, alert in degraded situations, analyze customer behavior, and detect peak congestion hours.
• IVSflex IVSflex uses lightweight sensors with cloud processing to measure real-time occupancy of shared spaces, supporting optimization of co-working environments, meeting rooms, and flex offices.

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IRIS ITcoreStrategic or Co-development Partner · 1 September 2020IVS joined the IRIS IT group in September 2020 to accelerate international deployment. IRIS IT had been accompanying IVS since the commercialization of IVStore. The group enables IVS to offer a comprehensive global solution to clients across France and Europe. IRIS IT is a parent company providing resources and distribution capabilities.
• BVA GroupcoreStrategic or Co-development Partner · 1 January 2018Following the launch of the Open Innovation Venture program dedicated to startup support, BVA, a French market research and consulting firm specializing in behavioral sciences, sought to co-construct new offers with IVS. BVA strategically invested in IVS, consolidating commercial strength and accelerating competitive advantage by developing other retail devices.
• Iris InnovminorStrategic or Co-development PartnerInnovation subsidiary of the IRIS group focused on developing new technologies and partnerships.
• EuratechnologiesminorImplementation/ SI/ Consulting PartnerTechnology accelerator located in Lille that selected IVS for its excellence program, providing mentorship and development support.
• PICOMminorStrategic or Co-development PartnerRetail technology cluster that selected IVS three times for innovative projects including automatic tray recognition, gaze tracking, and checkout behavior analysis.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• RetailNext: US-based leader in retail video analytics offering people counting, customer journey, and traffic analytics for physical stores. Closest direct competitor with a comparable SaaS positioning and similar enterprise customer profile.
• Irisys (Teledyne FLIR): Provider of people counting and queue measurement solutions, now part of Teledyne FLIR. Closely comparable in product (entry counting, queue analytics) and customer verticals.
• Xovis: Swiss sensor manufacturer for people counting and queue analytics in airports, retail, and buildings. Direct competition in IVS's counting and queue use cases.
• V-Count: Provides 3D people counting, queue analytics, and customer journey heatmaps for retail. Competes head-to-head with IVS in people counting and queue management add-ons.
• FootfallCam: Specialist in 3D people counting and in-store analytics, serving enterprise retail worldwide. Directly comparable in product scope (counting, journey, queue) and target segment.
• HELLA Aglaia: German provider of people counting and traffic analytics for retail and public spaces. Comparable product depth and European footprint.
• Cognimatics (Axis Communications): Was a specialist in retail people counting and occupancy analytics before being acquired by Axis Communications. Now competes inside Axis's camera ecosystem against IVS.

Broad incumbents

• Cisco Meraki (MV smart cameras): Cloud-managed smart cameras with built-in people counting and analytics that compete lower in the stack. Represents the bundling risk IVS faces from broad incumbents.
• ShopperTrak (Sensormatic Solutions / Johnson Controls): Long-established retail traffic analytics provider, now part of Sensormatic Solutions (JCI). Wider portfolio and global reach make it a broad incumbent in IVS's primary market.

Emerging players

• CrowdVision: Computer vision analytics for people counting, queue, and crowd flow in airports and retail. Adjacent offering that overlaps with IVS in queue and journey analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/intelligent-video-software

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IVS - Intelligent video software