国际体验设计大会
IXDC is a Guangzhou-based non-profit professional organization that operates the annual International Experience Design Conference and the Meia online learning platform, serving UX and experience design professionals across China and internationally with conferences, training, certification, awards, and industry research.
- Company typePrivate
- Founded2011
- Headquarters—
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What 国际体验设计大会 does
IXDC (国际体验设计大会, International Experience Design Conference) is a non-profit professional association headquartered in Guangzhou, Guangdong Province, legally registered as the Guangdong Future Design Research Institute (广东省未来设计研究院). Founded in 2010 and formally incorporated in 2011 by Hu Xiao (胡晓) together with co-founders including Tong Huiming and Xin Xiangyang, IXDC was established under the Guangdong Industrial Design Association with founding support from Guangzhou Academy of Fine Arts, Hong Kong Polytechnic University School of Design, NetEase, Tencent, Huawei, China Telecom, China Mobile, and Kingsoft. Its flagship asset is the annual IXDC International Experience Design Conference, which has run continuously for 16+ years, attracting 3,000+ international design professionals per edition and rotating across Beijing, Guangzhou, and Shenzhen.
IXDC operates an integrated portfolio of products and services built around a community of design professionals. Core offerings include: (1) the annual conference featuring keynotes, workshops, design tours, and awards; (2) the Meia (美啊) online education and live-streaming platform serving 3+ million registered users with courses, live broadcasts, and design resources; (3) annual industry research reports, including the Experience Economy Trend Report and co-authored studies with Tencent CDC, Huawei UCD, and JD; (4) the IXDC Design Awards and the Guanghua Longteng China Service Design Top Ten Outstanding Young Talent award; (5) continuing education programs and a professional title evaluation system for industrial and experience designers; (6) design-related publications and merchandise; and (7) a curated directory of UX design consultancies. Strategic member organizations span China's largest tech companies (Tencent, Huawei, Baidu, NetEase, Alibaba, ByteDance) and global design firms (frog, IDEO, Google, Microsoft, Adobe).
The business model relies on a mix of conference ticket revenue and corporate sponsorship, individual and corporate membership fees, paid online courses and live content on Meia, certification and continuing education programs, award entry fees, and sales of reports and merchandise. The organization maintains partnerships with Tsinghua University Shenzhen Graduate School, Guangzhou Academy of Fine Arts, Hong Kong Polytechnic University, and international counterparts such as Berlin UX Awards, functioning as the principal convening and credentialing body for experience design professionals in China.
国际体验设计大会 firmographics
Firmographics- Name
- 国际体验设计大会
- Legal name
- 广东省未来设计研究院
- Website
- https://ixdc.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IXDC is a Guangzhou-based non-profit professional organization that operates the annual International Experience Design Conference and the Meia online learning platform, serving UX and experience design professionals across China and internationally with conferences, training, certification, awards, and industry research.
- Ownership category
- akta.pro rank
国际体验设计大会 industry classification
Industry- Product category
- Professional Association & Conference Services
- NAICS
- Convention and Trade Show Organizers (561920), Computer Training (611420)
- akta.pro primary industry
- Virtual/Hybrid Conference Production & Platform Management (THAHACAM)
- akta.pro secondary industries
- Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE), Workshops, Webinars & Live Masterclasses (MPACALAD)
Keywords
国际体验设计大会 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Distribution channels2 records
Marketing channels4 records
国际体验设计大会 product offering
Product offeringCore offering
IXDC operates the annual International Experience Design Conference, a flagship event in China bringing together over 3,000 UX, interaction, service, and product designers for keynotes, summits, workshops, design tours, and awards. Around the conference it runs the Meia online learning and live-streaming platform (3M+ registered users), publishes annual industry trend reports, and delivers continuing-education courses and a professional title evaluation (certification) system for industrial and experience designers.
Product overview
IXDC (International Experience Design Conference) operates as a professional conference and industry organization rather than a traditional product company. Its portfolio consists of: the annual IXDC International Experience Design Conference as its flagship event; the Meia online education platform for design courses and professional development; industry research reports including the annual Experience Economy Trend Report; the IXDC Design Awards and the Guanghua Longteng Award for Service Design Top Ten Outstanding Young Designers; continuing education programs for design professionals; professional certification evaluation services for industrial designers; design publications and commemorative items; and a directory of reviewed UX design consultancies. The organization serves as a platform connecting design professionals, businesses, and academia in the experience design field.
Differentiator
Problem solved
Functional benefit
Products and services
- IXDC International Experience Design Conference Annual flagship international conference on experience design that brings together global design professionals, enterprise design leaders, and academic experts for keynote speeches, specialized summits, workshops, design tours, and award ceremonies. The 2023 edition in Beijing attracted more than 3,000 participants.
- Meia Online Education Platform (美啊设计平台)
Companies that use 国际体验设计大会
Customer profileSegments1 record
Ideal customer profiles3 records
国际体验设计大会 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
国际体验设计大会 partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Huawei UCD CentercoreJointly published the 2020 China Smart Mobile Device Experience Trend Report
- JD Retail User Experience DepartmentcoreJointly published the 2020 China Internet Industry Experience Design Tools Trend Research report
- Tencent CDCcoreJointly published the 2020 China User Experience Industry Development Report; also collaborated on multiple previous years' reports
- Berlin UX AwardsminorServed as the China regional communication partner for Berlin UX Awards
- Tsinghua University Shenzhen Graduate SchoolcoreSigned strategic cooperation agreement to provide quality international education resources and opportunities for continuing education
- Guangzhou Academy of Fine ArtscoreFounding member organization; industrial design school collaborates on design research and talent development
- Hong Kong Polytechnic University School of DesigncoreFounding member organization; collaborates on international design exchange and education
- Tencent User Experience and Research CentercoreMember organization of IXDC; provides industry insights and participates in conference activities
- NetEase User Experience Design CentercoreMember organization; participates in conferences and industry collaboration initiatives
- Huawei TechnologiescoreMember organization; collaborates on design research and industry reports
- Baidu User Experience DepartmentcoreMember organization; participates in design industry activities and reports
- LKK Design GroupcoreMember organization; active in design industry collaboration
- frog designcoreMember organization; participates in conferences and industry initiatives
- China Telecom Guangzhou Research InstituteminorMember organization; contributes to design industry activities
- GoogleminorSupporting partner for IXDC conferences and activities
- MicrosoftminorSupporting partner for conference activities
- AdobeminorSupporting partner for conference activities
- IDEOminorSupporting partner for conference activities
- Alibaba GroupcoreSupporting partner with multiple teams participating; member organization
- ByteDancecoreSupporting partner with design teams participating in conferences
- Tencent GamescoreSupporting partner with design teams participating; member of game design committee
- Meia (美啊)coreOperating company for IXDC online education platform, providing online courses, live streaming and design resources
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
国际体验设计大会 competitors and assessment
Company assessmentBroad incumbents
- Adobe MAX: Adobe's annual flagship creative and design conference. Comparable as a large-scale design conference drawing tens of thousands of attendees, but driven by a single commercial platform vendor rather than a community/association model like IXDC.
- O'Reilly Media: Established technology learning platform with books, online courses and conferences (O'Reilly Velocity, Strata). Comparable to the Meia platform in delivering paid design/tech learning, but at much larger scale and broader scope.
- Config by Figma: Figma's annual design conference for product designers and design system practitioners. Comparable as a modern design conference with strong community programming, but anchored to one platform vendor versus IXDC's vendor-neutral positioning.
Direct peers
- Mind the Product: Community and conference series for product managers and product designers. Comparable as an event- and content-driven product/design community that monetizes through events, training and memberships.
- Interaction Design Foundation: Online UX education platform offering paid courses and certificates to a large global design audience. Comparable to IXDC's Meia platform and continuing-education programs in delivering structured design learning at scale.
- Web Directions: Conference organizer focused on web and digital design/development. Comparable as a multi-track design conference operator with similar content, attendee and sponsor profiles to IXDC's annual conference.
- Interaction Design Association (IxDA): Global professional association for interaction designers that runs the Interaction conference and a local-chapter network. Directly comparable to IXDC as a UX/design professional organization with conferences, awards and community programs, albeit at international rather than China-focused scale.
- UXPA International: International User Experience Professionals Association that organizes the annual UXPA conference and local chapters. Closely comparable to IXDC in mission (advancing UX practice), conference-led model, and chapter/community structure.
- AIGA (American Institute of Graphic Arts): US professional association for design with conferences, awards and educational programs. Comparable as an established design professional body that runs events, awards and member services; differs in longer history and broader design scope.
Others
- Coursera: Global online learning marketplace with design courses from universities and companies. Adjacent to Meia as a paid online learning destination, though much larger scale and broader subject coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
国际体验设计大会 social profiles
Digital presence国际体验设计大会 financial estimates
Financial estimateRevenue estimate
Valuation estimate
国际体验设计大会 leadership team
Management profileNumber of profiles
Profiles6 records
国际体验设计大会 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
国际体验设计大会 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 国际体验设计大会
What does 国际体验设计大会 do?
IXDC operates the annual International Experience Design Conference, a flagship event in China bringing together over 3,000 UX, interaction, service, and product designers for keynotes, summits, workshops, design tours, and awards. Around the conference it runs the Meia online learning and live-streaming platform (3M+ registered users), publishes annual industry trend reports, and delivers continuing-education courses and a professional title evaluation (certification) system for industrial and experience designers.
Is 国际体验设计大会 a public or private company?
国际体验设计大会 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 国际体验设计大会 founded?
国际体验设计大会 was founded in 2011. It employs 11 to 50 people.
Who are 国际体验设计大会's main competitors?
Broad incumbents on record are Adobe MAX, O'Reilly Media and Config by Figma. Direct peers are Mind the Product, Interaction Design Foundation, Web Directions, Interaction Design Association (IxDA), UXPA International and AIGA (American Institute of Graphic Arts). Coursera is listed as an others.
Does 国际体验设计大会 have an API?
No public API is recorded for 国际体验设计大会.
What industry is 国际体验设计大会 in?
国际体验设计大会's product category is Professional Association & Conference Services. Its primary akta.pro industry code is THAHACAM, Virtual/Hybrid Conference Production & Platform Management, with a secondary code of THAHAOAE, Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos). Its NAICS code is 561920.