JalouCity

What JalouCity does

JalouCity Heimtextilien Vertriebs GmbH & Co. KG is a Berlin-based, privately held specialist retailer and custom manufacturer of window treatments for the German consumer market. Founded in 1990, the company self-identifies as Germany's market leader (Marktführer) in specialist retail for privacy and sun protection (Sicht- und Sonnenschutz), and has served over 2 million customers cumulatively across its 35+ year operating history. Its product portfolio spans Venetian blinds (Jalousien), pleated shades (Plissees), roller shades (Rollos), vertical blinds (Lamellenvorhänge), curtains (Gardinen), awnings (Markisen), and insect protection systems (Insektenschutz), including custom-measured configurations for non-standard window shapes and dedicated lines for VELUX roof windows.

The company operates a hybrid distribution model combining 37–38 physical retail branches across Germany, a full-range e-commerce storefront at jaloucity.de, and a field sales force (Außendienst) that provides free on-site measurement, consultation, and professional installation. Products are configured through online configurators and produced to individual customer dimensions, with proprietary partnerships with Neher (Germany's leading insect protection manufacturer, including Transpatec high-transparency and Polltec pollen-filter mesh technologies), Luxaflex (premium tier), and Cosiflor (mid-premium plissees). A subset of roller shades is Apple HomeKit-compatible for smart-home integration, and a recycled-fabric plissees line addresses sustainability-conscious consumers.

JalouCity monetizes primarily through one-time unit-priced product sales (standard sizes online, custom configurations via in-store or field sales), supplemented by installation service fees. Customer segments are predominantly B2C homeowners and renters across Germany, with a secondary SMB focus on gastronomy and trade customers requiring commercial awnings and insect protection. The company is founder/family-owned (GmbH & Co. KG structure), with no disclosed external funding, no public listing, and no acquisition or M&A activity in the available data. Marketing leverages organic search, Google Ads, social media (Facebook, Instagram, Pinterest, YouTube), a content hub (Magazin/Ratgeber), and third-party trust signals (Trusted Shops, eKomi).

Name

JalouCity

Legal name

JalouCity Heimtextilien Vertriebs GmbH & Co. KG

Website

https://jaloucity.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Germany's market-leading specialist retailer for custom-measured and standard window treatments including blinds, pleated shades, roller shades, curtains, and insect protection, operating 37–38 retail branches alongside an e-commerce platform and field sales force serving over 2 million lifetime customers.

Ownership category

akta.pro rank

Product category

Window Treatment Specialty Retail

NAICS

Window Treatment Retailers (449122)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB)

akta.pro secondary industries

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH), Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD)

Keywords

• Window treatment retail
• Custom blinds and shades
• Sun protection products
• Insect protection systems
• Awnings and shutters

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Window Treatment Product Sales: JalouCity generates the majority of its revenue through the sale of window treatment products, including Venetian blinds (Jalousien), pleated shades (Plissees), roller shades (Rollos), vertical blinds (Lamellenvorhänge), curtains (Gardinen), awnings (Markisen), and insect protection systems. Products are sold in both standard sizes (online) and custom-measured configurations (in-store or via Außendienst). The company also sells premium branded products from Luxaflex and Cosiflor.
2. Measurement and Installation Services: JalouCity generates additional revenue through on-site measurement services (Aufmaßservice) and professional installation (Montageservice) offered alongside product sales. These services are delivered through the retail branch network and the field sales (Außendienst) channel.
3. Custom-Made Product Configurations: Significant revenue is derived from individually configured and custom-measured products produced after customer order. These higher-value custom products are available exclusively through physical retail locations or the Außendienst channel, not the general online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

JalouCity is Germany's market-leading specialist retailer for privacy and sun protection window treatments (Sicht- und Sonnenschutz). The company sells custom-measured and standard-sized Venetian blinds, pleated shades, roller shades, vertical blinds, curtains, awnings, and insect protection systems, including premium brands Luxaflex, Cosiflor, and Neher. Products are sold through 37-38 retail branches nationwide, an online shop, and a field sales force that provides free on-site measurement and professional installation.

Product overview

JalouCity is Germany's market leader in specialty retail for window treatments and sun protection, offering a comprehensive portfolio of custom-made and standard window dressing products. The core product range includes Venetian blinds (Jalousien), pleated blinds (Plissees), roller blinds (Rollos), vertical blinds (Lamellenvorhänge), curtains (Gardinen), awnings (Markisen), and insect protection systems (Insektenschutz). The company specializes in VELUX roof window products and partners with premium brands including Luxaflex and Cosiflor for pleated blinds, and Neher for insect protection solutions. JalouCity offers smart home integration through Apple HomeKit-compatible roller blinds and provides custom printing services for personalized window treatments. Products are available through 37+ physical retail stores across Germany, an outside sales service for home consultations, and an e-commerce online shop.

Differentiator

Problem solved

Functional benefit

Brands

• Luxaflex: Premium product line featuring high-quality blinds, pleated shades, and roller shades from the Luxaflex brand.
• Cosiflor

Products and services

• Jalousien (Venetian Blinds) Window Venetian blinds available in standard sizes and custom measurements, including wood Venetian blinds and premium Luxaflex options, for German homeowners seeking light and privacy control.
• Plissees (Pleated Blinds) Pleated blinds in various styles including honeycomb/wabenplissees, thermo plissees for heat protection, blackout options, and Cosiflor and Luxaflex premium variants, for residential sun and privacy control.
• Rollos (Roller Blinds) Roller blinds available in transparent, blackout, and smart (Apple HomeKit compatible) variants, including premium Luxaflex options and remote-controlled motorized versions, for residential windows.
• Lamellenvorhänge (Vertical Blinds) Vertical blinds for windows including solutions for gable windows, special shapes, plastic lamellas, and individual printing options, for residential and commercial windows.
• VELUX Dachfenster Products

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• VELUXcoreChannel Partner/ Reseller/ DistributorJalouCity is an authorized VELUX partner offering a dedicated product line for VELUX roof windows. The partnership covers plissees, honeycomb pleated shades, roller shades, Venetian blinds, insect protection, heat-shield awnings, privacy screens, and blackout products specifically designed and certified for VELUX roof window systems. Dedicated VELUX configurators are available on jaloucity.de, and products are available in-store and via the Außendienst channel.
• NehercoreTechnology or IntegrationNeher is Germany's leading manufacturer and market leader in insect protection systems. JalouCity exclusively offers Neher's full range of custom-measured insect protection products including rollos (roller screens), swing frames (Drehrahmen), tension frames (Spannrahmen), and specialty insect doors. Neher products feature Transpatec high-transparency mesh and Polltec pollen-filter mesh, and are available exclusively through JalouCity retail branches and the Außendienst channel.
• LuxaflexcoreChannel Partner/ Reseller/ DistributorJalouCity is an authorized Luxaflex dealer offering premium Venetian blinds (Premium-Jalousien), pleated shades (Luxaflex Plissees), honeycomb pleated shades (Duette Wabenplissees), and roller shades under the Luxaflex brand. Luxaflex products are positioned as the highest quality and premium tier in JalouCity's portfolio. Products are available exclusively through JalouCity retail branches and the Außendienst channel.
• CosiflorcoreChannel Partner/ Reseller/ DistributorJalouCity offers Cosiflor plissees and honeycomb pleated shades (Wabenplissees) as its branded mid-to-premium product tier. Cosiflor products are configurable online and in-store, offering customers a wide range of fabric options, colors, and operating mechanisms for custom-measured configurations.
• DPD, GLS, UPS, TNT SpeditionminorChannel Partner/ Reseller/ DistributorJalouCity partners with multiple logistics carriers — DPD, GLS, UPS, and TNT Spedition — to fulfill online orders via parcel and freight delivery across Germany. Carrier selection varies based on shipment size and destination.
• PayPalminorOthersPayPal is offered as a payment method on jaloucity.de, enabling customers to pay securely via their PayPal accounts as part of the checkout process.
• Trusted Shops GmbHminorOthersTrusted Shops provides JalouCity with a certified buyer protection seal and review collection service, verifying transaction security and customer satisfaction. JalouCity is rated 'Sehr gut' (Very Good) by Trusted Shops.
• eKomi Ltd.minorOtherseKomi collects and displays verified customer reviews for JalouCity post-purchase. The company has achieved a Gold rating from eKomi, demonstrating strong customer satisfaction and peer trust.
• DigitalOceanminorOthersDigitalOcean provides JalouCity with hosting and server infrastructure services for its website database and source code, serving as the underlying technology platform for jaloucity.de.

Scale indicators5 records

Recent moves3 records

Expansion highlights6 records

Emerging players

• Smartblinds: European direct-to-consumer brand specializing in motorized, smart-home-compatible blinds and shades — competes for the same smart-shade/Apple HomeKit customer that JalouCity targets with its Smart Rollos line.
• Coulisse: Dutch manufacturer of made-to-measure window coverings (roller, roman, venetian, motorized/smart) with strong direct-to-consumer and B2B channels — overlapping custom-measure and smart-shade categories with JalouCity, especially across Europe.

Broad incumbents

• WAREMA: Germany's leading manufacturer of awnings, external sun protection and smart shading systems with a dealer/retail network — directly comparable on Markisen and external shading categories carried by JalouCity.
• Hornbach: German DIY/home improvement chain selling blinds, awnings and sun protection alongside building materials — competes for the same DIY homeowner segment with broader assortment but lower specialist depth.
• IKEA Deutschland: Mass-market home furnishings retailer carrying standard-size blinds, curtains and cellular shades in Germany — competes with JalouCity on entry-level, off-the-shelf window treatments and adjacent home décor.
• MHZ Hachtel: German manufacturer and direct retailer of custom-made window treatments (jalousien, rollos, plissees, vertikal-vorhänge) — broader incumbent that overlaps JalouCity's premium custom-measure offering and competes on craftsmanship and B2B/B2C.
• Roma (alutech): German manufacturer of external roller shutters, external venetian blinds, awnings and insect protection — competes with JalouCity on outdoor shading and insektenschutz categories via partner dealers.

Direct peers

• Lichtblick: German online and catalog specialist retailer of custom-made plissees, rollos, jalousien and Insektenschutz — direct competitor with a similar omni-channel retail model and overlapping product categories to JalouCity.
• Plissee-Experte (plissee.de): Online specialist retailer focused on plissees and custom-made window treatments in Germany; competes head-to-head with JalouCity's plissee configurator and custom-measure offering.
• Rolloshop: German online direct-to-consumer retailer of rollos, plissees and jalousien with configurator-based custom sizing — directly comparable product mix and online purchase flow to JalouCity's online shop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClrC_ejZ0gOYcUHipRJt7nA
• Facebookfacebook.com/JalouCity
• Instagraminstagram.com/JalouCity
• Pinterestpinterest.de/jaloucity
• LinkedInlinkedin.com/company/jaloucity

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JalouCity