What Jamie's Farm does

Jamie's Farm is a UK-registered charity (charity number 1129544) founded in 2009 by Jamie Feilden and Tish Feilden, delivering farm-based therapeutic residential and day visit programmes for at-risk young people. The core product is a 4-5 day residential at one of six working livestock farms for up to 12 young people accompanied by 2-3 staff, combined with follow-up support and a Youth Champions alumni strand; a Day Visit programme launched in July 2020 extends the model to a shorter, lower-cost format. Delivery now spans seven sites across England and Wales, including a city farm in Waterloo/Lambeth operated in partnership with Oasis, with the sixth residential farm (Lower Shockerwick) opening in September 2025 following its 2023 acquisition, and a Skipton site in North Yorkshire opening for day visits in April 2023. The charity serves mainstream, alternative provision and special schools as well as virtual schools, with channel relationships into multi-academy trusts such as United Learning, Harris Federation and the Co-op Academies Trust, and packages its methodology for the wider children's workforce through the Cultivating Change platform.

Operationally, the charity runs on standard non-profit SaaS infrastructure, with Salesforce as its CRM, WordPress for its website, AWS load balancing, Google Analytics and Stripe for payments; no proprietary technology or AI/ML capability is evident from the input. Impact data is central to the model: roughly 20,000 young people have been supported cumulatively as of 2026, with 15,000 supported in the 15th year (2024-25) and around 500 visiting staff worked with in that year.

The revenue model mixes restricted and unrestricted income streams. Schools and virtual schools make heavily subsidised per-pupil contributions toward residential and day visits; donations, gifts in wills, and fundraising events provide unrestricted income; and 100% of profits from Airbnb farm lets on non-residential days are directed back to the charity. New senior hires in fundraising, impact and operations during 2024-25 indicate ongoing investment in income generation and evidence capture to support the next phase of farm expansion.

Name

Jamie's Farm

Legal name

Jamie's Farm

Website

https://jamiesfarm.org.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Jamie's Farm is a UK-registered charity founded in 2009 that delivers farm-based therapeutic residential and day programmes for at-risk young people, serving schools, virtual schools and youth organisations across seven sites in England and Wales.

Ownership category

akta.pro rank

Headquarters

HQ city

Box, Wiltshire

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Donations and Charitable Giving: Individual donors, major gift supporters, and corporate partners make contributions to support the charity's work. Processing via JustGiving platform.
2. Farm Lets (Airbnb): Weekend rentals of farm properties via Airbnb generate income to support charitable activities. Properties include farmhouses, shepherd huts, cabins, barns, and treehouse accommodations.
3. School Visit Contributions: Schools pay a subsidised contribution towards visit costs, heavily subsidised with support from funders. Many schools use pupil premium, inclusion budgets, or virtual school budgets.
4. Event Fundraising: Challenge events including ultra challenges, marathon runs, skydives, and overseas adventures generate fundraising donations from participants.
5. Gifts in Wills: Legacy donations and memorial gifts provide long-term sustainable support for the charity.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Jamie's Farm delivers a 4-5 day residential therapeutic programme on working livestock farms for groups of up to 12 young people accompanied by 2-3 visiting school staff, combining purposeful farm work, animal care, gardening, cooking and country walks with a structured therapeutic methodology developed by a UKCP-registered psychotherapist. The charity also runs a Day Visit Programme for local schools, ongoing Follow-Up support after visits, and farm-stay accommodation via Airbnb that generates unrestricted income for the charitable mission. The evidence-based programme addresses behavioural, wellbeing and relationship outcomes and is supplemented by the Cultivating Change professional network for teachers and youth workers.

Product overview

Jamie's Farm is a charity offering a therapeutic residential programme centred on farm-based experiences for young people. The core offering is the 4-5 day residential programme where young people live and work on working livestock farms, participating in real farming jobs alongside therapeutic support. This is complemented by day visit programmes, a follow-up programme for continued support, and the Youth Champions programme for alumni engagement. The organisation also offers apprenticeships in farming and animal care, education placements for teaching professionals, and farm stay accommodation via Airbnb. The Cultivating Change platform extends support to professionals working with young people. All operations are unified around the charity's mission to cultivate lasting positive change for children through evidence-based therapeutic intervention.

Differentiator

Problem solved

Functional benefit

Brands

• Cultivating Change: Network of support for professionals working with children and young people, providing resources, CPD, and training.
• Cultivating Change Platform

Products and services

• Farm-Based Residential Programme A 4-5 day therapeutic residential stay where up to 12 young people, accompanied by 2-3 staff from their school, live and work on one of the charity's rural working livestock farms, participating in real farming jobs, cooking, gardening, horse work and daily countryside walks. Targeted at UK schools and youth organisations supporting disengaged or at-risk students. Schools pay a heavily subsidised contribution towards cost.
• Day Visit Programme A localised day visit programme supporting vulnerable young people and schools close to the farms, complementing the residential offer. Developed initially in response to pandemic restrictions and now an established core service.
• Farm Stay Accommodation (Airbnb) Weekend rental of farm properties across all Jamie's Farm locations via Airbnb, including farmhouses, shepherd huts, cabins, barns and treehouse accommodations. Variable pricing from 2-person shepherd huts up to 25-guest farmhouses, with 100% of profits supporting the charitable programme.
• Cultivating Change Platform An online network of support for professionals working with children and young people, including CPD content, podcasts, and resources to address the crisis of mental wellbeing in schools and help teachers feel better resourced in their roles.

Quantifiable outcome

• 68% of young people showed improved mental wellbeing (2023/24)
• +6 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ribble Rivers TrustcoreStrategic or Co-development Partner · 1 January 2022Partnership through Room for Rivers: Ribble Revival programme. Six hectares of wetland and 1.2km of waterways restored at Skipton farm. Supports nature recovery and climate resilience while providing educational opportunities for visiting young people.
• OasiscoreStrategic or Co-development Partner · 1 January 2015City farm partnership at Waterloo (Brixton) with Oasis Community Learning. Supports London-based partner schools with multi-week follow-up programme, reaching urban young people who may not access rural settings.
• Co-op TrustminorGTM or Marketing PartnerEducation partnership with Co-op Trust schools, providing therapeutic residential programmes for their students.
• United LearningminorGTM or Marketing PartnerMulti-academy trust partnership providing Jamie’s Farm programmes to schools within the United Learning network.
• The Ernest Cook TrustminorGTM or Marketing PartnerEducation charity partnership supporting programmes for young people through access to Jamie’s Farm.
• Harris FederationminorGTM or Marketing PartnerMulti-academy trust partnership providing therapeutic farm programmes to Harris Federation schools.
• AirbnbcoreChannel Partner/ Reseller/ DistributorWeekend farm lets managed through Airbnb platform. 100% of profits support the charitable programme. Properties listed include farmhouses, cabins, shepherd huts, and barns.

Scale indicators12 records

Recent moves16 records

Expansion highlights7 records

Direct peers

• Venture Trust: UK charity delivering wilderness-based personal development programmes for vulnerable young people and adults in Scotland and beyond. Comparable in therapeutic intervention for at-risk youth, though wilderness rather than farm-based.
• Wilderness Foundation UK: Charity using wilderness immersion to build resilience and emotional wellbeing in young people. Comparable outcomes framework (wellbeing, behaviour, relationships) for vulnerable youth, alternative outdoor modality.
• The Country Trust: UK charity connecting children from disadvantaged areas with food, farming and the countryside through farm visits and educational programmes. Comparable mission and beneficiary segment, though lighter on therapeutic depth and residential intensity.
• Farms for City Children: Charity founded by Michael Morpurgo offering residential farm-based programmes for disadvantaged urban children. Closest direct comparable to Jamie's Farm by virtue of near-identical operating model (working farm + multi-day residential + schools partnerships).

Others

• YoungMinds: UK children and young people's mental-health charity. Direct adjacency through shared trustee Sarah Brennan (former YoungMinds CEO) and shared beneficiary segment; not a delivery peer but a strategic partner in the youth mental-health ecosystem.
• Linking Environment and Farming (LEAF): Charitable organisation promoting sustainable farming through education and public engagement. Comparable agriculture-education crossover, though focused on farming-system improvement rather than youth therapeutic outcomes.

Broad incumbents

• The Prince's Trust: Major UK youth-development charity supporting disadvantaged young people aged 11-30. Comparable target beneficiary segment and outcomes focus, though at significantly larger scale and broader programme portfolio (no farm-based residential).
• The Outward Bound Trust: Established UK outdoor education charity delivering residential character-development programmes for young people. Comparable residential intervention model and youth outcomes focus, though outdoors/adventure-based rather than farm-based.
• Care Farming UK: UK membership body supporting care farms that use agricultural settings for therapeutic intervention. Jamie's Farm could plausibly be a member/affiliate; the network addresses similar outcomes at a broader, less specialised scale.

Emerging players

• Blackthorn Trust: Charity using horticulture and gardening as therapeutic intervention for people with mental-health needs. Comparable therapeutic-through-agriculture concept, smaller scale, primarily adult-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/JamiesFarm
• YouTubeyoutube.com/channel/UC-TlTVViQtrXUX07Cxipy-w
• Facebookfacebook.com/JamiesFarm
• LinkedInlinkedin.com/company/jamie's-farm
• Instagraminstagram.com/jamies_farm
• TikToktiktok.com/@jamies.farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jamie's Farm