Janssens en Janssens

What Janssens en Janssens does

Janssens en Janssens is a privately held Belgian family-owned wood and building materials trading company (legal entity: NV Geenens) operating under a houthandel business model. It sells timber, panel materials, construction boards, flooring, doors, facade cladding, garden wood, insulation, and related building supplies across 11 main product categories, supplemented by a broad portfolio of third-party brands including Unilin Decorative Range, Duropal, Lamett, Meister, Quick-Step, Floorify, and Woca. The company serves two customer segments: a primary professional base of builders, carpenters, and craftsmen, and a secondary retail/DIY customer base.

The company's technical differentiator is in-house custom-work capacity: computer-controlled Holzma and SCM panel saws for panel cutting, a CNC machining center for drilling, hinge boring, dowel drilling, and profiling, and a Holzher edge bander offering both laser zero-joint finishing and traditional EVA bonding. Workflow is software-enabled through the Ardis cutting optimization platform (integrated with one-click order submission) and the CabN8/SketchUp project planning integration aimed at professional designers and installers. Door finishing and customization services aggregate five interior door brands (SKANTRAE, Theuma, DeCoene, Frabel, D'Ors) into a single kitted offering.

The go-to-market combines three physical retail branches in Hoogstraten (Antwerp province), Oudenaarde (East Flanders), and Aalst (East Flanders), a Marcando-powered multilingual webshop (Dutch, French, English, German) for registered accounts, and direct delivery/transport services. Revenue is generated through unit and per-square-meter material sales plus project-based custom work quotes, with VAT-exclusive public pricing. The company is family-controlled with no disclosed external investment, no funding rounds, and no M&A activity; primary contacts are Philippe Janssens (Oudenaarde) and Koen Janssens (Hoogstraten). Active hiring across two branches signals ongoing operational scaling within Belgium.

Name

Janssens en Janssens

Legal name

NV Geenens

Website

https://janssensenjanssens.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Janssens en Janssens is a Belgian family-owned wood and building materials trader (NV Geenens) operating three retail branches and a multilingual webshop, serving professional builders, carpenters, and DIY customers with timber, panels, doors, flooring, and value-added custom cutting, CNC machining, and edge banding services.

Ownership category

akta.pro rank

Product category

Wood and Building Materials Supply

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (423310)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Veneer & Specialty Wood Products Trading (IMAMAIAL)

Keywords

• Wood and panel materials
• Custom panel cutting
• Construction boards supply
• Timber trading
• Edge banding services

Headquarters

HQ city

Hoogstraten, Flemish Region

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Timber and panel material sales: Sale of wood and panel materials including decorative panels, construction boards, softwood, hardwood, facade cladding, garden wood, doors, and building materials. Products sold per unit (panels, boards) or per square meter.
2. Custom cutting and processing services: Custom panel cutting, edge banding, CNC machining, and interior door finishing services. Prices calculated based on project requirements and material utilization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Janssens en Janssens is a Belgian wood and building materials trading company that supplies a comprehensive range of wood, panel materials, doors, flooring, facade cladding, garden wood and construction products through three physical branches (Hoogstraten, Oudenaarde, Aalst) and an online webshop. The company also provides in-house custom processing services including computer-controlled panel cutting (Holzma/SCM), CNC machining, and edge banding (laser and traditional EVA). Its primary product line is the Unilin Master Oak Collection of melamine-coated particle boards, complemented by door brands (SKANTRAE, Theuma, DeCoene, Frabel, D'Ors) and flooring brands (Lamett, Meister, Quick-Step, Floorify).

Product overview

Janssens en Janssens is a Belgian wood trading company (houthandel) operating a multi-location retail and e-commerce business across Belgium. The company offers a comprehensive portfolio of wood and construction materials organized into 11 main product categories: decorative sheet materials, construction boards, interior/floor/wall/ceiling products, solid softwood for construction, facade cladding, thermally modified wood, tropical hardwoods, building materials, hardware and accessories, doors, and garden wood. The core product offering centers on the Master Oak Collection from the Unilin Decorative Range, featuring melamine-coated particle boards in various thicknesses and finishes. The company provides custom manufacturing services including computer-controlled cutting (Holzma, SCM panel saws), CNC machining (drilling, routing, profiling), and edge banding (laser-finish and traditional EVA methods). A significant differentiation is their custom woodworking services enabling tailored solutions for professional clients. The business operates three retail locations (Hoogstraten, Oudenaarde, Aalst) supported by a Marcando-powered webshop, with online project management tools including Ardis for cutting optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Decorative Sheet Materials (Decoratief plaatmateriaal)
• Construction and Building Boards (Constructie- en bouwplaten)
• Interior, Floor, Wall and Ceiling Products (Interieur, vloer, wand en plafond)
• Solid Softwood for Construction (Naaldhout massief - constructie)
• Facade Cladding and Roof Finishing (Gevelbekleding en dakafwerking)
• Hardwood and Tropical Hardwood (Loofhout - tropisch hardhout)
• Building Materials (Bouwmaterialen)
• Doors (Deuren)
• Garden Wood - Durcolo (Tuinhout - Durcolo)
• Master Oak Collection (Unilin Decorative Range)
• Custom Panel Cutting Services (Maatwerk)
• CNC Machining Services
• Edge Banding Services

Quantifiable outcome

• Perfect cut optimization and material utilization through Ardis cutting optimization software

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered supporting and core.

• CabN8supportingTechnology or IntegrationCabN8 is leading software that integrates seamlessly with SketchUp, enabling fast and easy creation of professional renders, detailed parts lists, and technical drawings for complete projects. Janssens en Janssens promotes CabN8 as the tool to elevate customer projects.
• ArdiscoreTechnology or IntegrationArdis is a worldwide market leader in cutting optimization software. Janssens en Janssens uses Ardis Online platform allowing customers to optimize their cutting plans, receive instant price quotes, and submit orders directly with one click. Fast, efficient, and error-free process.
• SKANTRAEsupportingStrategic or Co-development PartnerDoor supplier for interior doors. SKANTRAE offers painted doors and other quality door products integrated into Janssens en Janssens' door finishing and customization services.
• TheumasupportingStrategic or Co-development PartnerDoor supplier brand for interior doors offered through Janssens en Janssens' door finishing services.
• DeCoenesupportingStrategic or Co-development PartnerDoor supplier brand for quality interior doors provided through Janssens en Janssens.
• FrabelsupportingStrategic or Co-development PartnerDoor supplier brand for interior doors integrated into Janssens en Janssens' product offering.
• D'OrssupportingStrategic or Co-development PartnerDoor supplier brand for quality interior doors available through Janssens en Janssens.
• MarcandosupportingTechnology or IntegrationWebshop platform provider powering the Janssens en Janssens e-commerce website, enabling online catalog browsing, account management, and order processing.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Wienerberger: Austrian-headquartered global manufacturer of building materials (bricks, tiles, piping) with Belgian operations. Thematically adjacent as a building-materials supplier into the Belgian construction ecosystem, but not overlapping in wood/panel distribution.

Direct peers

• Hubo: Belgian franchise-based DIY/pro chain with extensive wood, panel, door, and building-materials assortment. Comparable hybrid B2B/B2C distribution in Belgium with comparable branch density, though less specialized in custom cutting services.
• Gamma: Belgian DIY chain (Intergamma group) selling timber, panels, doors, flooring, and building materials to DIYers and pros. Comparable omnichannel distribution model in Belgium with overlapping SKU breadth and pro/DIY customer mix.
• Brico: Belgian DIY and prosumer chain offering wood, panels, doors, and building materials via stores and webshop. Comparable multi-channel pros/DIY distribution model targeting the same Belgian customer base, though with a broader general-DIY assortment versus Janssens en Janssens' specialty wood depth.
• Lemahieu Group: Belgian/Dutch timber importer and processor supplying sawn timber, panels, and processed wood products to pros across Benelux. Highly comparable specialty wood distribution model with own processing and pro-customer focus, overlapping Janssens en Janssens' core trade.

Broad incumbents

• Hornbach Belgium: German-headquartered DIY/pro hypermarket chain with Belgian stores, strong in timber, panels, and building materials for pros. Comparable pro-customer focus but on a much larger and broader assortment than Janssens en Janssens' specialty footprint.
• Bauhaus: European DIY/pro specialist chain (German parent) with Belgian stores focused on workshop, building materials, and wood. Comparable pro-trade positioning, but operates at a much larger scale and broader assortment than Janssens en Janssens.
• Leroy Merlin Belgium: Adeo-group broad-line home-improvement retailer with Belgian stores selling wood, panels, doors, flooring, and construction materials. Overlaps Janssens en Janssens' assortment but operates as a broad retailer rather than a specialty wood/panel distributor with custom processing.

Regional players

• Karwei: Dutch DIY chain (Intergamma group) selling timber, panels, doors, and building materials primarily in the Netherlands. Closely comparable in assortment and customer mix but does not directly compete in the Belgian/Flemish market served by Janssens en Janssens.

Emerging players

• Unilin: Belgian-headquartered panels, flooring, and insulation manufacturer whose Unilin Decorative Range (Master Oak collection) and Quick-Step/Meister-adjacent flooring lines are distributed by Janssens en Janssens. Partial overlap via the supplier relationship and shared Belgian market presence, but Unilin operates upstream as a manufacturer rather than a distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/houthandel-janssens-en-janssens

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Janssens en Janssens