Jason Thomas Homes LLC

What Jason Thomas Homes LLC does

Jason Thomas Homes LLC is a custom, single-family home builder headquartered in Middleton, Wisconsin, founded in 2009 by Jason T Kratochwill. The company constructs high-end, bespoke residential homes in Dane County and Northern Wisconsin, serving affluent homeowners in Middleton, Waunakee, Oregon, Verona, and Madison, WI. Its core offering spans the full custom-build lifecycle — blueprint drafting, material selection assistance, construction timeline management, and on-site project supervision — with ancillary services including lot development across subdivisions such as Pioneer Pointe, Scenic Valley, Pope Farm Estates, and Evans Crossing. The firm maintains a model home open for prospective client viewings and uses the CoConstruct SaaS platform for client communication and real-time budget and construction calendar tracking.

The business operates on a project-based, quote-driven revenue model with no publicly disclosed pricing tiers; each engagement is a bespoke multi-year contract whose value depends on home size, design complexity, materials, and lot. Distribution is exclusively direct: in-person consultations, model home viewings, referrals from real estate professionals, and the company's website (jasonthomashomes.com) drive lead generation. The firm is a privately held Wisconsin LLC, founder-owned and bootstrapped, with no disclosed institutional investors, parent company, funding rounds, acquisitions, or management changes. It employs approximately five people and has achieved four consecutive entries in the Madison Area Builders Association's Parade of Homes between 2013 and 2016, which remains its primary brand-building credential.

Name

Jason Thomas Homes LLC

Legal name

Jason Thomas Homes LLC

Website

https://jasonthomashomes.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Jason Thomas Homes LLC is a privately held, founder-owned custom home builder in Middleton, Wisconsin, constructing luxury single-family residences for affluent homeowners across Dane County and Northern Wisconsin.

Ownership category

akta.pro rank

Product category

Custom Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Custom home builder
• Luxury residential construction
• Custom single-family homes
• Residential lot development
• New home construction services

Headquarters

HQ city

Middleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Home Construction: One-time project-based revenue from building custom luxury homes for individual homeowners. Pricing is quote-based and varies by home size, materials, and design complexity. Clients work closely with the builder from blueprint drafting through construction completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Jason Thomas Homes LLC designs and constructs high-end, custom single-family homes for individual homeowners in the Middleton, Waunakee, Oregon, Verona, and Madison, WI area. The service spans blueprint drafting, material selection assistance, construction timeline guidance, and personalized design consultation, with options such as radiant floor heating and custom cabinetry. The company also develops and sells residential lots in subdivisions including Pioneer Pointe, Scenic Valley, Pope Farm Estates, and Evans Crossing to pair with build projects.

Product overview

Jason Thomas Homes LLC is a custom home builder offering a unified service centered on constructing luxury, single-family custom homes in the Dane County, Wisconsin area. The core offering is custom built homes, where the company drafts blueprints, assists with material selection, and guides clients through the construction timeline. Supporting the core product are lot development services across multiple subdivisions (Pioneer Pointe, Scenic Valley, Pope Farm Estates, Evans Crossing) and a project gallery showcasing completed designs (Stately White Brick, Elegant Family Home, Country Home, Golf Course Ranch, Modern Craftsman, Pioneer Pionte Home, Barn). The company also maintains a model home for viewing construction standards. The company utilizes CoConstruct app for client communication and project progress tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Built Homes Luxury, custom-built single-family homes constructed in the Middleton, Waunakee, Verona, and Madison, WI area. Services include blueprint drafting, material selection assistance, construction timeline guidance, and personalized customer care throughout the building process. Options such as radiant floor heating, custom cabinets, and tailored storage solutions are incorporated based on client preferences.
• Residential Lot Development and Sales Development and sale of residential lots in multiple subdivisions including Pioneer Pointe, Scenic Valley, Pope Farm Estates, and Evans Crossing. Properties feature amenities such as walk-out exposure, city utilities, mature trees, and trail access, and can be paired with a custom home build.
• Model Home Viewing A model home that is always available for prospective clients to view in person, showcasing the company's construction standards, craftsmanship, and quality firsthand during the buyer's consideration phase.

Quantifiable outcome

• Constant communication through CoConstruct app ensures clients are always informed about project progress

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Veridian Homes: Wisconsin-based homebuilder serving the greater Madison and Dane County market with new construction homes. Directly comparable to Jason Thomas Homes as a regional Wisconsin residential builder targeting homeowners in the same geography, though Veridian skews more toward production than fully bespoke custom builds.
• Lexar Homes: Wisconsin-headquartered custom homebuilder offering design-build services across the state. Comparable in operating as a custom home builder in the Wisconsin market with personalized design services for individual homeowners.
• Bielinski Homes: Family-owned Wisconsin homebuilder with a strong presence across the Milwaukee and Madison metros offering new construction homes and lot selection. Comparable in being a regional, brand-led Wisconsin builder serving move-up and luxury buyers, though with broader geographic reach.
• Halen Homes: Custom and semi-custom homebuilder serving the Lake Country and greater Milwaukee suburbs of Wisconsin. Comparable as a Wisconsin custom home builder serving affluent homeowners with design-build services and lot development partnerships.
• Tim O'Brien Homes: Wisconsin-based custom homebuilder focused on energy-efficient, design-forward single-family homes in the Milwaukee and Madison areas. Comparable in targeting affluent Wisconsin homeowners seeking personalized custom construction with an emphasis on quality and design.

Others

• CoConstruct: Specialty SaaS platform used by custom home builders and remodelers for client communication, project management, and real-time budget tracking. Comparable as the underlying technology provider powering Jason Thomas Homes' stated client-experience differentiator.
• Zander Solutions / Epic Creative (regional home services marketing): Wisconsin-based home services marketing and digital agency. Comparable as an enabling ecosystem participant supporting regional home builders in marketing, web, and lead generation, illustrating the type of partner Jason Thomas Homes could leverage for growth.

Broad incumbents

• M/I Homes: National public homebuilder with a meaningful presence in Midwest markets offering both production and design-center custom options. Comparable in offering customizable single-family homes to homeowners, though with significantly larger scale and broader product range.
• Toll Brothers: National luxury homebuilder operating across dozens of U.S. metros with a dedicated luxury brand and large design center. Comparable as a luxury custom home provider but with vastly greater scale, capital base, and geographic diversification than Jason Thomas Homes.
• David Weekley Homes: Large private national homebuilder known for design choice personalization and customer service focus across multiple U.S. metros. Comparable as a builder emphasizing customer experience and choice in single-family homes, though operating at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jason-thomas-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jason Thomas Homes LLC