Mount Robson Inn
Mount Robson Inn is a family-owned hotel in Jasper, Alberta, currently rebuilding after wildfire destruction in 2024, offering standard rooms, specialty hot-tub suites, and pet-friendly accommodations to leisure travelers visiting Jasper National Park.
- Company typePrivate
- Founded1973
- HeadquartersJasper, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mount Robson Inn does
Mount Robson Inn is a family-owned-and-operated hotel located at 902 Connaught Drive, Jasper, Alberta, Canada, with a workforce of approximately 11 employees. The property was acquired by the Gulevich family in 1973 (with family hospitality roots tracing back to 1954 when Joe Gulevich established Pocahontas Cabins) and is now in its third generation of family operation under owner Chad Gulevich and co-operator Vicky Gulevich, with Alana Gulevich overseeing guest relations and Yusaku Koshisaka serving as General Manager. The hotel's core product is accommodation: standard rooms, pet-friendly rooms, and specialty suites including the Sunwapta King Suite and Patricia King Suite, both featuring in-room jetted hot tubs. Every stay includes a complimentary continental breakfast buffet. The hotel is currently rebuilding after the property was destroyed by the Jasper Wildfire Complex in July 2024; its public-facing positioning is "Rebuilding. Reimagining. Returning." and recruitment is underway through the Vantage Hotels career portal.
The business operates a direct-to-consumer hospitality model, with online booking through the company's own website (offering up to 10% savings on direct bookings versus third-party channels) supplemented by phone reservations (toll-free and local lines) and third-party online travel agency listings. Revenue is generated almost exclusively from hotel room rentals, with segment-specific packages (Pride Jaunt, Race Retreat, motorcycle touring) layered on top of the core accommodation product. The Gulevich family also operates two sister properties that form a multi-property portfolio along the Icefields Parkway: the Mountaineer Lodge in Lake Louise (acquired May 2012) and the Best Western Plus Valemount in BC. Marketing channels are predominantly organic: a content-driven website blog, Instagram and Facebook presence, an email newsletter, and earned media via TripAdvisor's Travelers' Choice Best of the Best recognition (top 1% of hotels worldwide) and Top 3 ranking among 97 Jasper properties.
Customer segmentation is deliberately diversified across at least six personas/use cases: pet owners traveling with dogs, motorcycle enthusiasts (the owner is an avid rider and the hotel offers garage rental, washing stations, and curated touring routes), hikers and outdoor adventurers targeting Jasper National Park's trail network, couples seeking romantic hot-tub-suite getaways, ski and snowboard visitors heading to Marmot Basin, and stargazers drawn to Jasper's Dark Sky Preserve. Partnerships extend this ecosystem across ground transportation (Brewster Travel Canada, SunDog Tours), car rental (Avis, Budget), activities (Jasper Rafting Adventures, Journey Bike Guides), and pet services (Jasper Pet Outpost). The technology stack is conventional for a small independent hotel: a WebRez-backed online booking engine, mainstream social channels, and a marketing website developed by Webmarks Design & Marketing Ltd.; no proprietary technology, API, AI, or data platform is in evidence.
Mount Robson Inn firmographics
Firmographics- Name
- Mount Robson Inn
- Legal name
- Mount Robson Inn
- Website
- https://mountrobsoninn.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mount Robson Inn is a family-owned hotel in Jasper, Alberta, currently rebuilding after wildfire destruction in 2024, offering standard rooms, specialty hot-tub suites, and pet-friendly accommodations to leisure travelers visiting Jasper National Park.
- Ownership category
- akta.pro rank
Mount Robson Inn industry classification
Industry- Product category
- Hotel Accommodation
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), All Other Traveler Accommodation (721199)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Ski & Mountain Full-Service Hotels (THAGAAAJ)
- akta.pro secondary industry
- Mountain & Alpine Lodges (THAGAIAE)
Keywords
Where Mount Robson Inn is headquartered
LocationHeadquarters
- HQ city
- Jasper
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Mount Robson Inn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Hotel Accommodation: The primary revenue stream is hotel room rentals. The property offers standard rooms, pet-friendly rooms, and specialty suites with in-room hot tubs/jetted tubs. All stays include a complimentary breakfast buffet.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Standard room rates with direct booking discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Mount Robson Inn product offering
Product offeringCore offering
Mount Robson Inn is a family-owned hotel in Jasper, Alberta offering overnight accommodation services including standard rooms, pet-friendly rooms, and specialty suites with in-room jetted hot tubs. Every stay includes a complimentary breakfast buffet, free Wi-Fi, and free parking. The hotel serves as a base for visitors exploring Jasper National Park and the Canadian Rockies, with curated activity partnerships and tour packages for hiking, skiing, rafting, and stargazing.
Product overview
Mount Robson Inn is a family-owned-and-operated hotel in Jasper, Alberta, offering accommodation services primarily through its room and suite products. The core offering includes standard rooms, specialty hot tub suites (Sunwapta and Patricia suites), and pet-friendly rooms. The hotel provides complimentary breakfast with each stay and specialized motorcycle amenities for riders. The hotel operates sister properties (Mountaineer Lodge in Lake Louise and Best Western Plus Valemount) under Gulevich family ownership. The original hotel was lost to the 2024 Jasper Wildfire and is currently undergoing reconstruction.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- TripAdvisor Travelers' Choice Best of the Best award (top 1% of hotels worldwide)
- +1 more outcomes
Companies that use Mount Robson Inn
Customer profileSegments6 records
Ideal customer profiles5 records
Mount Robson Inn technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mount Robson Inn partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Mountaineer LodgecoreSister hotel property owned by the Gulevich family in Lake Louise, Alberta. Joint marketing efforts include package deals combining stays at both properties along the Icefields Parkway, with savings of up to 20% when booking consecutive nights at both hotels.
- Best Western Plus ValemountcoreSister hotel property in Valemount, BC, operated under the Best Western Plus brand. Partnership for media collaborations, digital media partnerships, and overflow bookings for the Mount Robson Inn during peak periods or when Mount Robson Inn is at capacity.
- Brewster Travel CanadaminorGround transportation partner for shuttle service between Edmonton International Airport, Lake Louise, Banff, and Jasper. Shuttle and bus service from Calgary to Jasper operates May 1st through mid-October.
- SunDog Tour Co.minorSafe, reliable, comfortable and affordable express link between Jasper, Hinton, Edson, Edmonton and Edmonton International Airport. The Mount Robson Inn is partnered with SunDog Tours for ground transportation. SunDog also provides wildlife discovery tours, Columbia Icefields tours, and Maligne Canyon icewalk tours with Mount Robson Inn guest discounts.
- Jasper Rafting AdventuresminorPreferred partner for whitewater rafting experiences. Offers class II to class IV whitewater rafting trips and heli rafting. Picks up guests at the doors of the hotel.
- Journey Bike GuidesminorMountain biking tour operator offering guided rides in Jasper's trail network. Guests of Mount Robson Inn receive 10% discount with promo code MOUNTROBSON10.
- Avis Car Rental JasperminorCar rental agency located in Jasper providing vehicle rentals for guests exploring Jasper National Park and the Icefields Parkway.
- Budget Car Rental JasperminorCar rental agency located in Jasper providing vehicle rentals for guests exploring the region.
- Vantage HotelscoreParent/affiliated hotel management company handling careers page and recruitment for Mount Robson Inn team members. Future employment opportunities and career information are available through VantageHotels.ca and BambooHR career portal.
- Jasper Pet OutpostminorLocal pet supply store offering dog daycare, food, treats, and basic supplies. Located 3 minutes from the hotel in the same parking lot as Jasper Veterinary Clinic.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Mount Robson Inn competitors and assessment
Company assessmentDirect peers
- Post Hotel & Spa: Luxury Relais & Châteaux property in Lake Louise, Alberta, serving the same Canadian Rockies traveler base along the Icefields Parkway. Comparable mountain full-service hotel with suite-style accommodations and spa amenities.
- Best Western Plus Valemount: Sister property in Valemount, BC, operated by the Gulevich family under the Best Western Plus brand. Comparable branded mountain hotel with overflow booking partnership for the Mount Robson Inn during peak periods.
- Pyramid Lake Resort: Mountain resort hotel in Jasper offering lakeside accommodations. Competes directly for outdoor adventure and family travelers visiting Jasper National Park.
- Mountaineer Lodge: Sister property owned by the same Gulevich family in Lake Louise, Alberta. Directly comparable mountain hotel operating under the same ownership philosophy, with shared package deals and cross-promotion along the Icefields Parkway.
- Fairmont Jasper Park Lodge: Luxury competitor in Jasper, Alberta, directly competing for the same mountain tourism demand. Operates as a full-service resort on the edge of Jasper National Park with similar access to hiking, skiing, and wildlife experiences.
- The Crimson Jasper: Hotel in Jasper, Alberta, providing comparable full-service accommodation in the same town. Competes for the same traveler segments including ski, hiking, and Dark Sky Festival visitors.
- Lobstick Lodge: Long-established hotel in Jasper, Alberta, directly comparable in scale and market positioning to Mount Robson Inn. Targets similar outdoor tourism and family traveler segments.
- Delta Hotels by Marriott Jasper: Branded full-service hotel in Jasper operating under Marriott's Delta brand. Comparable full-service mountain hotel targeting the same tourism and business traveler segments.
Regional players
- Banff Aspen Lodge: Family-run mountain hotel in Banff, Alberta, similar in scale and direct-to-consumer positioning. Operates in the broader Canadian Rockies corridor, serving comparable traveler segments but in a different town.
Others
- Marmot Basin Ski Resort: Ski resort near Jasper operating 1,720 acres, 91 runs, and 3,000 vertical feet. Not a hotel but a key ecosystem partner and demand driver; Mount Robson Inn offers ski packages and equipment rental partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Mount Robson Inn social profiles
Digital presenceMount Robson Inn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mount Robson Inn leadership team
Management profileNumber of profiles
Mount Robson Inn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mount Robson Inn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mount Robson Inn
What does Mount Robson Inn do?
Mount Robson Inn is a family-owned hotel in Jasper, Alberta offering overnight accommodation services including standard rooms, pet-friendly rooms, and specialty suites with in-room jetted hot tubs. Every stay includes a complimentary breakfast buffet, free Wi-Fi, and free parking. The hotel serves as a base for visitors exploring Jasper National Park and the Canadian Rockies, with curated activity partnerships and tour packages for hiking, skiing, rafting, and stargazing.
Is Mount Robson Inn a public or private company?
Mount Robson Inn is a private company. It is classified as family owned and is currently operating.
When was Mount Robson Inn founded?
Mount Robson Inn was founded in 1973. It employs 11 to 50 people.
Where is Mount Robson Inn based?
Mount Robson Inn is headquartered in Jasper, Canada, in the North America region.
How does Mount Robson Inn make money?
One revenue line is on record: hotel Accommodation.
Who are Mount Robson Inn's main competitors?
Direct peers on record are Post Hotel & Spa, Best Western Plus Valemount, Pyramid Lake Resort, Mountaineer Lodge, Fairmont Jasper Park Lodge, The Crimson Jasper, Lobstick Lodge and Delta Hotels by Marriott Jasper. Banff Aspen Lodge is listed as a regional player. Marmot Basin Ski Resort is listed as an others.
Does Mount Robson Inn have an API?
No public API is recorded for Mount Robson Inn.
What industry is Mount Robson Inn in?
Mount Robson Inn's product category is Hotel Accommodation. Its primary akta.pro industry code is THAGAAAJ, Ski & Mountain Full-Service Hotels, with a secondary code of THAGAIAE, Mountain & Alpine Lodges. Its NAICS code is 72111 and its SIC code is 7000.