What Jawor-Parkiet does

Jawor-Parkiet sp. z o.o. is a family-owned Polish manufacturer of two-layer (biscuit) engineered wooden flooring, founded in 1991 in Nowe Miasto Lubawskie, Warmia and Mazury. The company produces 100% of its volume as two-layer wooden floors using FSC-certified oak and ash, with proprietary finishes including the Fusion Hybrid coating that combines natural wood aesthetics with enhanced abrasion, moisture, and discoloration resistance. Its portfolio spans nine main collections (FertigDeska, FertigParkiet, Chevron, Vintage, Retro Collection, Forest Legend, Design Experience, ZeroWaste, Color Inspiration, FertigDeska Luxury), plus accessories such as J-P Flex mouldings, layered-wood stairs, care products, adhesives, and biofuel by-products from compressed sawdust. In 2023, the company extended beyond wood into the Virtus SPC (Stone Plastic Composite) panel category, addressing waterproof flooring applications.

The company sells through a hybrid go-to-market combining over 250 partner sales salons across Poland, company-owned showrooms, dedicated B2B portals for contractors (jawor-parkiet-b2b.pl), direct e-commerce (jawor-parkiet.eu), and international distributors in Germany, Italy, China, Scandinavia, Georgia, Canada, and New Zealand. Over 50% of production is exported. The commercial motion is reinforced by architect-targeted engagement via a Chief Architect Officer, an Architect Concierge, an 11-architect ambassador program, the annual Jawor-Parkiet Design Awards competition, and participation in industry events such as Warsaw Home & Contract, 4 Design Days, Architect@Work, and Budma.

Revenue is generated primarily through unit-priced hardware sales of flooring boards, SPC panels, and accessories, supplemented by ancillary professional services for architects (texture databases, DemoBox sample kits, training, B2B platform access). Customer segments are diversified across individual retail consumers, architects and interior designers, business contractors and flooring installers, and the dealer/franchise network. The company is led by founder-owner Antoni Jan Gawiński (President) and second-generation Janusz Gawiński (Vice President and General Director), with a workforce of approximately 25 employees (nearly 80% female) operating from a 5+ hectare facility with state-of-the-art production machinery. The company has received multiple Teraz Polska promotional marks (2020, 2021 nomination, 2024 for Lignari) and the Dobry Wzór 2022 design award for the ZeroWaste collection.

Name

Jawor-Parkiet

Legal name

Jawor-Parkiet sp. z o.o.

Website

https://jawor-parkiet.pl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Jawor-Parkiet is a family-owned Polish manufacturer of two-layer engineered wooden flooring founded in 1991, serving retail consumers, architects, and contractors through 250+ partner salons across Poland and international exports to seven-plus countries.

Ownership category

akta.pro rank

Product category

Wooden Flooring Manufacturing

NAICS

Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Floor Covering Retailers (449121)

SIC

Lumber & Wood Products (No Furniture) (2400), Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Wood Flooring & Wood Veneer Products (IMADADAI)

akta.pro secondary industries

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE), Engineered Wood Flooring Substrates & Panels (IMAMACAL), Hardwood Flooring Retail (CRAIAGAB)

Keywords

• Engineered wood flooring
• Two-layer wooden floors
• SPC vinyl panels
• Parquet manufacturing
• Wooden floorboards

Headquarters

HQ city

Nowe Miasto Lubawskie

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wooden Flooring Products: Manufacture and sale of two-layer wooden flooring including boards, parquet, and chevron patterns in various wood species (oak, ash) and finishes (oil-wax, lacquer, Fusion Hybrid). Products sold through dealer network, showrooms, and e-commerce.
2. SPC Flooring Panels: Virtus SPC (Stone Plastic Composite) panel products offering waterproof flooring solutions for kitchens, living rooms, and offices. Sold through same channels as wooden products.
3. Additional Products: Skirting boards, stairs made from layered wood, maintenance products (pielęgnaty), adhesives and primers, biofuels (briquettes and pellets from compressed sawdust), and Fusion Hybrid accessories.
4. Architect Services: Services for architects including texture databases, DemoBox sample kits, training sessions, and B2B platform access for pricing and specifications.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Jawor-Parkiet manufactures and sells two-layer (engineered) wooden flooring and SPC panel flooring from its facility in Nowe Miasto Lubawskie, Poland. The company produces a wide range of hardwood floor collections in oak, ash, and exotic species, with finishes including oil-wax, lacquer, and its proprietary Fusion Hybrid coating. Products are sold through a dealer network of 250+ partner salons across Poland, company-owned showrooms, dedicated B2B portals, e-commerce, and international export channels.

Product overview

Jawor-Parkiet is a family-owned Polish manufacturer of two-layer wooden flooring, producing a comprehensive portfolio of hardwood and engineered wood floors since 1991. The product range includes traditional planks (FertigDeska in standard and Luxury variants), parquet (FertigParkiet), French herringbone patterns (Chevron), and architect-focused collections (Design Experience). Premium offerings include the Retro Collection and Vintage Series featuring aged and stylised surfaces, while the Color Inspiration line provides extensive colour options. The eco-conscious Zero Waste collection and Forest Legend line address sustainability-focused customers. The company also offers SPC panel flooring under the Virtus brand with Royal Collection, along with accessories (mouldings, stairs, care products, adhesives) and the innovative Fusion Hybrid coating technology. All products are manufactured at the Nowe Miasto Lubawskie facility using oak, ash, and selected exotic species, finished with solvent-free lacquers and oils.

Differentiator

Problem solved

Functional benefit

Brands

• Virtus SPC: SPC (Stone Plastic Composite) panel flooring product line, including Royal Collection with Full Moon, Sunstone, Perla, Calm Dusk, Starline, Golden Sand, Secret Garden, Glow Breeze, and Amber Canyon variants.
• FertigDeska Luxury
• Chevron
• Retro Collection
• Vintage Series
• FertigDeska
• FertigParkiet
• Color Inspiration
• Design Experience
• Zero Waste
• Forest Legend
• Fusion Hybrid

Quantifiable outcome

• Products installed in homes worldwide including Italy, China, Georgia, Canada, Germany, Scandinavia, and New Zealand.
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Stowarzyszenie Parkieciarze PolscyminorOthersProfessional association of flooring installers in Poland that the company collaborates with for industry standards and professional development.
• Ogólnopolskie Stowarzyszenie ParkieciarzyminorOthersNational association of flooring professionals that provides networking and standards for the flooring installation trade.
• Europejska Federacja Producentów Podłóg (FEP)coreOthersEuropean Federation of Parquet Manufacturers, an industry organization that Jawor-Parkiet is a member of. The company participates in FEP initiatives including the Real Wood campaign promoting sustainable wood flooring.
• Polska Izba Gospodarcza Przemysłu DrzewnegominorOthersPolish Chamber of Commerce for the Wood Industry that provides industry representation and advocacy for wood product manufacturers.
• Edyta and Cezary PazurowiecoreGTM or Marketing PartnerCelebrity couple serving as brand ambassadors for Jawor-Parkiet. They appear in the 'Floors with Claws' (Podłogi z pazurem) campaign promoting natural beauty and breaking stereotypes about interior design.
• Architect Ambassadors (11 architects)coreGTM or Marketing PartnerA network of 11 interior architects from across Poland who represent Jawor-Parkiet as brand ambassadors. Includes architects like Marta Czerkies, Maciej Dańczura, and others with established practices.
• OsmocoreStrategic or Co-development PartnerGerman manufacturer of wood impregnation products (oils and waxes) used for finishing Jawor-Parkiet floors. Partnered for workshops during Designers Weekend events.
• Kontakt-SimonminorStrategic or Co-development PartnerManufacturer of electrical fixtures (sockets, switches) that partnered with Jawor-Parkiet for the Designers Weekend event to showcase complementary interior products.
• OmniresminorStrategic or Co-development PartnerBathroom fixtures manufacturer that partnered with Jawor-Parkiet for the Designers Weekend event, showcasing complementary bathroom products with distinctive design.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Boen: Norwegian/Baltic engineered hardwood flooring producer with strong presence in Scandinavia and Europe, overlapping with Jawor-Parkiet's Scandinavian export markets and premium plank/parquet offerings.
• Barlinek: Poland's largest engineered wood flooring manufacturer and Jawor-Parkiet's closest direct competitor, producing multi-layer wood floors for European and global markets with similar product positioning in two-layer parquet and plank formats.
• Bauwerk Parkett: Swiss premium engineered wood flooring manufacturer with strong European distribution and design-forward collections, comparable to Jawor-Parkiet's premium positioning and FSC-certified sustainability focus.
• Kährs: Swedish engineered wood flooring pioneer and global leader, directly comparable to Jawor-Parkiet's two-layer wooden floor construction and design-focused premium positioning across European and international markets.
• Arbiton: Polish flooring manufacturer specializing in SPC and laminate panels, directly comparable to Jawor-Parkiet's Virtus SPC product line in the rapidly growing rigid core waterproof flooring category.

Regional players

• Lasselsberger (Classen Group subsidiary): Austrian/Czech ceramic and flooring producer with Central European focus, comparable as a regional flooring manufacturer competing for similar Central European distribution channels as Jawor-Parkiet.
• Classen: German laminate flooring manufacturer with significant European market presence, comparable to Jawor-Parkiet's German export market focus and wood-based flooring product approach.

Broad incumbents

• Tarkett: French global flooring giant offering wood, vinyl, laminate, and sports surfaces across residential and commercial segments, representing the broad incumbent that competes with Jawor-Parkiet's wood portfolio across European markets.
• Swiss Krono: European laminate and engineered wood flooring manufacturer with broad product portfolio across multiple categories, competing for the same distributor and retail flooring partners as Jawor-Parkiet.
• Quick-Step (Mohawk Industries / Unilin): Major laminate and engineered wood flooring brand under Mohawk Industries with extensive European distribution, competing across the same residential flooring channels as Jawor-Parkiet including DIY and trade.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jawor-parkiet

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jawor-Parkiet