What JB Oreillys does

JB O'Reillys is a single-location Irish pub operating from 99 Cambridge Street, West Leederville, Perth, Western Australia. The venue is licensed as a Tavern (Liquor Control Act 1988, Licence Number 6020006973) and is operated by AVC Operations Pty Ltd, part of the Aus Venue Co group of WA hospitality venues. The business serves a primarily local consumer base with traditional Irish pub fare, Guinness and tap beers, wines and cocktails, complemented by live music, live sports screening (AFL, Rugby, World Cup), and a calendar of weekly specials (Steak Wednesdays, Parmy Tuesday, Sunday Roast, $25 Traditional Fare Thursdays, Quiz Night, Happy Hour) plus seasonal events such as a Christmas in July set menu.

The core product is on-premise food and beverage service, augmented by private function and event hosting with budget tiers ranging from under $1,000 to over $20,000. The venue generates revenue across four streams: dine-in and bar sales, function and event hire, third-party delivery via Uber Eats, and gift voucher/loyalty sales through The Pass app network (200+ Australian venues). Distribution is omnichannel within a single physical site: walk-in, SevenRooms online reservations, SevenRooms/MatchPint/Mail integrations, Uber Eats delivery, and The Pass for loyalty and gift cards. No proprietary technology, app, or API is owned by the venue; all customer-facing tech is third-party SaaS shared with other Aus Venue Co properties.

The customer mix is hybrid: local community footfall as the primary segment, sports enthusiasts, private event hosts (corporate and family functions), and delivery customers. Pricing is unit-based and publicly disclosed, ranging from $25–$30 individual menu promotions to a $69 per-person set menu and bespoke function packages. The business is privately held with no external funding rounds disclosed and operates as a venue-level unit within a multi-property hospitality group.

Name

JB Oreillys

Legal name

AVC Operations Pty Ltd

Website

https://jboreillys.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

JB O'Reillys is a single-location Irish pub in West Leederville, Perth, operated by AVC Operations Pty Ltd (Aus Venue Co). It serves local diners, sports fans and private event hosts with traditional Irish food, beverages, live music, sport screenings and function hosting.

Ownership category

akta.pro rank

Product category

Irish Pub / Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pubs & Gastropubs (THAFAEAB)

akta.pro secondary industries

Pubs & Gastropubs (CRANACAB), Bars & Pubs (Non-Music) (MPAGAIAC), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)

Keywords

• Irish pub dining
• Live music venue
• Sports bar
• Function hosting
• Craft beer and Guinness

Headquarters

HQ city

West Leederville

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and beverage sales: On-premise sales of Irish pub classics, craft beers, wines, spirits with focus on Guinness and tap beers. Revenue generated through dine-in, bar service, and takeaway orders.
2. Function and event hosting: Private events and functions including Christmas celebrations, team events, and celebrations. Revenue from catering packages and venue hire with budget ranges from $1,000 to $20,000+.
3. Delivery and takeaway: Uber Eats partnership for food delivery and takeaway orders to local area.
4. Gift vouchers and loyalty: Gift voucher sales through The Pass app with loyalty points program for customer retention and repeat visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

JB O'Reillys operates a single-location Irish pub in West Leederville, Perth, providing traditional Irish pub fare (hearty Irish classics and pub staples made with fresh local produce) alongside a drinks range centred on Guinness, craft beers, wines, and cocktails. The venue supplements its food and beverage service with live music performances, live sports viewing (AFL, Rugby, World Cup), weekly specials, seasonal set menus, and private function/event hosting for celebrations and corporate events.

Product overview

JB O'Reillys operates as a single-location traditional Irish pub in West Leederville, Perth, offering a unified hospitality experience centered on food, beverage, entertainment, and event services. The core product is its food and beverage service featuring Irish pub classics and a wide drinks selection including Guinness. This core is enhanced by live music entertainment, live sport viewing capabilities, and private event/function hosting services. Additional value-added offerings include weekly specials (Steak Wednesdays, Traditional Fare Thursdays, Parmy Tuesday, Sunday Roast, Quiz Night, Chase the Ace), seasonal promotions like the Christmas in July Set Menu, gift vouchers, and function enquiry services for private celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Food and Beverage Service

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered core.

• Uber EatscoreChannel Partner/ Reseller/ DistributorUber Eats delivery partnership enabling customers to order JB O'Reilly's food for home delivery. Orders placed through Uber Eats platform with delivery to local Perth area.
• The PasscoreChannel Partner/ Reseller/ DistributorLoyalty app partnership integrated with 200+ Australian pubs, bars, and restaurants. Offers $10 off first order, points earned per purchase, and redemption across all participating venues. Operated by AVC Operations Pty Ltd.
• SevenRoomscoreTechnology or IntegrationOnline reservation and booking platform for table reservations and function enquiries. Enables customers to book tables and submit event requests through sevenrooms.com integration.
• AVC Operations Pty LtdcoreOthersParent company/licensing entity for JB O'Reilly's venue operations. Licenced under Liquor Control Act 1988 (Licence Number: 6020006973, Class: Tavern). Also provides shared services including privacy policy, terms, careers, and responsible service resources.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• BrewDog Perth: Craft-beer bar in Perth under the Aus Venue Co / AVC umbrella, sharing The Pass loyalty program and SevenRooms reservations. Competes directly on craft beer selection, pub food, and function trade in Perth.
• The Globe: Perth bar venue under the same AVC Operations / Aus Venue Co group. Same technology stack (SevenRooms, The Pass) and similar casual-dining-with-events positioning, making it a close Perth-market substitute.
• The Aviary Perth: Perth rooftop bar under Aus Venue Co / AVC, sharing The Pass loyalty and SevenRooms reservations. Overlaps on casual dining, drinks-led occasions, and event hosting for Perth audiences.
• The Lucky Shag: Perth CBD pub/bar focused on sports viewing, casual dining, and events. Comparable on live sports programming, pub food menu, and function/event hosting within the Perth hospitality market.
• The Court: Perth pub/bar venue under the Aus Venue Co group, sharing the same loyalty (The Pass) and reservations (SevenRooms) infrastructure. Directly competes for Perth casual-dining and function business.
• Durty Nelly's: Perth Irish-themed pub operated under the same Aus Venue Co / AVC Operations group, bookable through the same SevenRooms widget as JB O'Reillys. Closest like-for-like competitor — Irish pub concept, live music, sports viewing, function hosting, Perth market.
• Paddy O'Brien's: Perth Irish-themed pub with similar Irish pub fare, sports viewing, and live entertainment positioning. Direct conceptual peer competing for the same Irish-pub-seeking customer in the Perth market.
• Queens Hotel Perth: Perth heritage pub with similar Irish/Australian pub classics, live music, sports viewing, and a strong function/celebration trade. Closely comparable operating model in the same Perth market.
• The Generous Squire: Perth venue under Aus Venue Co / AVC with shared loyalty and booking tech stack. Comparable casual-dining pub with sports and event programming targeting a similar West Leederville / Perth CBD-adjacent audience.

Broad incumbents

• Little Creatures (Little Creatures Brewing): Established Western Australian craft brewery and pub venue with broad food, beer, and events offering. Comparable on craft beer, casual dining, and venue-hire format though at a much larger scale than JB O'Reillys.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jb-oreillys

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JB Oreillys