Jake Campus Nutrition

What Jake Campus Nutrition does

Jake Campus Nutrition is a New Zealand-based, founder-led direct-to-consumer coaching company that delivers personalized nutrition and training programs to individual consumers on a recurring subscription basis. The company was established in 2015 by Jake Campus, a qualified strength and conditioning trainer with a degree in sport and exercise science and a postgraduate degree in nutrition, physiology, and musculoskeletal rehabilitation, who has practiced in the industry since 2009. Operations are run by a five-person team out of Hamilton Central, Waikato, with the customer base split between a primary segment of women seeking fat loss and hormone balancing and a secondary segment of competitive athletes requiring competition-prep coaching.

The company offers three subscription tiers: Kickstart Nutrition ($69.99/week, nutrition-only coaching with monthly check-ins), Accelerate Coaching ($99.99/week, nutrition and training coaching with fortnightly check-ins), and Platinum Coaching (premium tier with weekly check-ins and monthly coaching calls, price by inquiry). Programs are delivered remotely by qualified nutritionists and are built around customized meal plans or macros, optional structured training programs, and bloodwork/biomarker analysis. The go-to-market is digital-first and self-serve: customers reach the company via the website (jcn.online), qualify themselves through an interactive program quiz or free discovery call, and self-select into a tier. Marketing relies on a published library of transformation testimonials, and ancillary branded merchandise is sold through a separate e-commerce storefront at shopjcn.co.nz.

The business model is recurring subscription revenue with no disclosed enterprise contracts, no mobile app, no public API, and no documented external funding. The company claims 25,000+ lifetime client transformations, 400+ athletes coached onto competition stages, and 30+ athletes who achieved professional status, but no active subscriber count, churn rate, or revenue figure is disclosed. Pricing is published for the lower two tiers and opaque for the premium Platinum tier, and the underlying technology is essentially a remote coaching workflow rather than a software platform.

Name

Jake Campus Nutrition

Legal name

Jake Campus Nutrition

Website

https://jcn.co.nz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Jake Campus Nutrition is a New Zealand-based, founder-led direct-to-consumer coaching business offering tiered remote nutrition and training subscriptions, primarily serving women seeking fat loss and hormone balancing, with a secondary competitive-athlete segment.

Ownership category

akta.pro rank

Product category

Online Nutrition and Fitness Coaching

NAICS

Diet and Weight Reducing Centers (812191), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Weight Loss Coaching (Non-Clinical) (HSADAFAB)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN), Sports Nutrition & Performance Fueling (HSADAFAD)

Keywords

• Nutrition coaching subscriptions
• Online personal training
• Meal planning services
• Fat loss coaching
• Body composition programs

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Coaching Programs: Weekly subscription-based nutrition and training coaching delivered across three tiers with varying levels of support including check-ins, coaching calls, and custom meal plans

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Jake Campus Nutrition sells tiered remote nutrition and training coaching subscriptions directly to consumers, with university-qualified nutritionists delivering personalised meal plans or macros, structured training programs, and bloodwork biomarker analysis. Programs are offered across three weekly subscriptions — Kickstart Nutrition ($69.99/week), Accelerate Coaching ($99.99/week), and Platinum Coaching (price on inquiry) — targeting women seeking fat loss and hormone balancing, with a secondary segment of competitive athletes.

Product overview

Jake Campus Nutrition offers a tiered coaching program portfolio consisting of three core products: Kickstart Nutrition (entry-level, nutrition-only coaching at $69.99/week), Accelerate Coaching (mid-tier, nutrition and training coaching at $99.99/week), and Platinum Coaching (premium, comprehensive nutrition and training with coaching calls at $89.99/week). All programs include work with qualified nutritionists and use science-based, proven methods for fat loss, hormone balancing, and overall wellbeing. Additional services include bloodwork analysis for biomarker assessment and customised meal plans or macros based on food preferences.

Differentiator

Problem solved

Functional benefit

Products and services

• Kickstart Nutrition Entry-level nutrition coaching subscription for individuals seeking fat loss, hormone balancing, and overall wellness, offering monthly check-ins with a qualified nutritionist and either a custom meal plan or macro-based approach to nutrition.
• Accelerate Coaching Mid-tier subscription combining nutrition and training coaching for individuals seeking fat loss and body composition goals, with fortnightly check-ins, personalised meal plans or macros, and a structured training program tailored to the client's goals.
• Platinum Coaching Premium coaching subscription offering fully customised nutrition and training programs with weekly check-ins and monthly coaching calls for individuals seeking the highest level of personalisation and accountability.
• JCN Branded Merchandise Jake Campus Nutrition branded merchandise and apparel sold direct to consumers through the dedicated e-commerce storefront at shopjcn.co.nz.

Quantifiable outcome

• 9kg weight loss in 8 weeks
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• WW (Weight Watchers): Established subscription weight-management program with coaching and digital tools. Broad incumbent competing for the same female consumer segment as JCN's primary 'women seeking fat loss' persona, but at a much lower per-week price point and with a different methodology.
• Noom: Large-scale app-based psychology- and coaching-driven weight management platform serving tens of millions globally. Comparable to JCN's fat-loss coaching offering but at vastly greater scale, lower price point, and more automated.
• MyFitnessPal: Mass-market nutrition tracking and coaching ecosystem with premium subscription tiers. Comparable to JCN as a digital nutrition platform, though MyFitnessPal focuses on self-tracking tools rather than 1:1 nutritionist-led coaching.
• BetterMe: Global health and wellness app with personalised meal and coaching plans. Comparable in D2C nutrition coaching model and target demographic (women seeking body transformation), operating at significantly greater scale and with broader geographic reach.

Direct peers

• Macrostax (Macros Inc): Subscription-based personalised macro and nutrition coaching delivered remotely. Highly comparable direct competitor to JCN's Kickstart/Accelerate tier offering, with similar 'qualified coach' positioning and weekly billing model.
• Renaissance Periodization: Science-based nutrition and training coaching service built around Dr. Mike Israetel's academic credentials. Closely comparable to JCN in its emphasis on credentialed expertise, body-recomposition focus, and remote coaching delivery.

Emerging players

• Second Nature: UK-based digital weight-loss program combining coaching and behaviour-change content with NHS partnerships. Comparable as a remote coaching-driven weight-management subscription, particularly relevant given JCN's interest in bloodwork-based health optimisation.
• Legion Athletics: Science-based supplement and training brand with a coaching-style content ecosystem built around founder Mike Matthews. Comparable to JCN in 'science-based' positioning and body-recomposition target market, though primarily retail/supplement rather than subscription coaching.

Regional players

• SWEAT (Kayla Itsines): Australia-founded fitness and nutrition training app/program built around influencer Kayla Itsines. Regionally comparable to JCN given shared Oceania origin and female body-transformation target market, though SWEAT focuses on training programs with nutrition as a secondary feature.
• Ashy Bines Coaching: Australia-based personal-brand fitness and nutrition coaching business with similar influencer-founder DNA. Comparable to JCN in the ANZ-region coaching category and female body-transformation segment, but with a broader fitness/training emphasis than JCN's nutrition-led model.

Market position

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jake-campus-nutrition

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jake Campus Nutrition