Jenus Health

What Jenus Health does

Jenus Health, trading as Hippo Advisory Services (Pty) Ltd, is a South African independent insurance and medical aid brokerage headquartered in Dainfern, Johannesburg, operating as a wholly owned subsidiary of Turner Insurance Holdings (TIH). The company holds Financial Services Provider authorization (FSP 36088) and is contracted with ten major open-market medical schemes (Discovery, Momentum, Fedhealth, Medihelp, Keyhealth, Health Squared, Bonitas, Medshield, Bestmed, Profmed) along with life, savings, and investment partners (Sanlam, Old Mutual, Alexander Forbes, Liberty, Capital Alliance, Discovery Life) and short-term insurance product lines such as Flexicare and MedExpense.

Its core operating model combines a 65-seat call centre handling more than 1,200 consumer advisories per month with an online service portal and consumer-facing website (hippo.co.za) that performs side-by-side medical scheme comparisons, needs analysis, scheme-matching, and a cost-of-cover calculator. The firm serves two primary segments: individual South African consumers seeking advice on medical aid, health insurance, gap cover, and retirement products; and corporate employer groups of 10 to 3,000 employees requiring consolidated employee benefits administration across medical aid, health insurance, retirement, and group risk cover.

Revenue is generated primarily through brokerage commissions on placed medical aid, health insurance, gap cover, and investment products, supplemented by advisory service fees. Proprietary product distribution through Flexicare (primary care health insurance from R435/month) and MedExpense (gap cover from R410/month) provides a recurring monthly subscription component. Distribution spans inside-sales call centre channels, direct consumer online self-service, and enterprise email-based engagement for corporate clients, all within a single South African market footprint.

Name

Jenus Health

Legal name

Hippo Advisory Services (Pty) Ltd

Website

https://jenushealth.co.za

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Jenus Health (operating as Hippo Advisory Services) is a South African FSP-authorized independent brokerage advising individual consumers and corporate employer groups on medical aid, health insurance, gap cover, retirement, and group risk products through a 65-seat call centre, online portal, and corporate sales channels.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Portfolio Management and Investment Advice (523940), Health Care and Social Assistance (62)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Hospital & Medical Service Plans (6324), Investment Advice (6282)

akta.pro primary industry

Multi-Specialty PPO Provider Networks (HLAEANAC)

akta.pro secondary industries

Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH), Primary Care Networks, Groups & MSOs (HLAFAGAE)

Keywords

• Medical aid brokerage
• Health insurance advisory
• Gap cover products
• Employee benefits solutions
• Retirement planning services

Headquarters

HQ city

Dainfern, Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Brokerage Commissions: The company operates as a brokerage earning commissions from placed insurance products including medical aid, health insurance, gap cover, and investment products.
2. Advisory Services Fees: Fees charged for expert advice on medical aid, gap cover, and retirement planning to individuals and corporate clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hippo Advisory Services (Jenus Health) is an independent South African financial services brokerage that provides advice and distribution of medical aid, health insurance, gap cover, and life/savings/investment products. The company operates a 65-consultant call centre, an online comparison portal, and a corporate employee benefits service portal, contracted with 10 major open-market medical schemes and multiple life and short-term insurers.

Product overview

Hippo Advisory Services is a brokerage platform offering a unified advisory service for medical aid, health insurance, gap cover, and wealth products. The core portfolio consists of Medical Aid Advisory (65-consultant call centre serving 1,200+ consumers monthly), Flexicare (primary care/day-to-day cover starting R435/month), MedExpense (gap cover starting R410/month), and Life/Savings/Investment products. For corporate clients, an online service portal enables scheme comparison, needs analysis, and cost calculations. All offerings are distributed through a network of contracted medical schemes and insurance partners.

Differentiator

Problem solved

Functional benefit

Brands

• Flexicare: An affordable alternative to medical aid providing reliable private healthcare cover for selective day to day expenses, starting from R435 per month
• MedExpense

Products and services

• Medical Aid Advisory
• Flexicare Health Insurance
• MedExpense Gap Cover
• Life, Savings and Investment Products
• Group Cover Solutions (Corporate Employee Benefits)

Quantifiable outcome

• Advising over 1200 consumers monthly through call centre of 65 consultants

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core.

• Discovery HealthcoreChannel Partner/ Reseller/ DistributorMajor medical aid scheme partner. Discovery is one of South Africa's largest open medical schemes, providing comprehensive health cover options through Hippo Advisory Services brokerage.
• Bonitas Medical FundcoreChannel Partner/ Reseller/ DistributorMajor medical aid scheme partner offering a broad variety of options. Bonitas is one of South Africa's leading medical schemes.
• Momentum HealthcoreChannel Partner/ Reseller/ DistributorMajor medical aid scheme partner contracted for providing health insurance options to clients of Hippo Advisory Services.
• FedhealthcoreChannel Partner/ Reseller/ DistributorMajor open-market medical scheme partner offering various plan options for individual and corporate clients.
• MedihelpcoreChannel Partner/ Reseller/ DistributorMajor medical aid scheme partner providing options for employer groups and individuals.
• KeyhealthcoreChannel Partner/ Reseller/ DistributorMajor medical aid scheme partner contracted to offer comprehensive medical cover solutions.
• BestmedcoreChannel Partner/ Reseller/ DistributorMajor medical aid scheme partner offering a variety of plan options through the brokerage.
• ProfmedcoreChannel Partner/ Reseller/ DistributorMajor medical aid scheme partner providing options for professional and executive members.
• MedshieldcoreChannel Partner/ Reseller/ DistributorMajor medical aid scheme partner contracted for providing medical cover options.
• Health SquaredcoreChannel Partner/ Reseller/ DistributorMajor medical aid scheme partner offering various medical cover options.
• SanlamcoreChannel Partner/ Reseller/ DistributorLife, savings and investment product partner providing retirement funding and financial security products.
• Old MutualcoreChannel Partner/ Reseller/ DistributorLife and investment product partner for individual and group life cover and retirement funding.
• Alexander ForbescoreChannel Partner/ Reseller/ DistributorLife and investment product partner for retirement funding and wealth management solutions.
• Discovery LifecoreChannel Partner/ Reseller/ DistributorLife insurance partner providing life cover and investment products complementary to medical aid.
• LibertycoreChannel Partner/ Reseller/ DistributorLife and investment product partner for financial security and retirement solutions.
• Capital AlliancecoreChannel Partner/ Reseller/ DistributorLife and investment product partner for financial planning services.
• FlexicarecoreChannel Partner/ Reseller/ DistributorPrimary care health insurance product - an affordable alternative to medical aid providing day-to-day healthcare cover from R435 per month.
• MedExpensecoreChannel Partner/ Reseller/ DistributorGap product covering in-hospital shortfalls that medical aid won't pay, offered from R410 per month.
• TIH (Turner Insurance Holdings)coreStrategic or Co-development PartnerParent company - Hippo Advisory Services is a wholly owned subsidiary of TIH. TIH provides corporate governance and operational support.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Discovery Limited: South African-founded health and life insurance group and parent of Discovery Health, the country's largest open medical scheme. Comparable as both a key Hippo partner and a broad incumbent with overlapping health insurance and wellness offerings.
• Old Mutual: Major South African and pan-African financial services group covering life, investments, retirement, and health. Comparable as a broad incumbent and core life/investment partner whose products Hippo distributes to individuals and corporates.
• Hollard Insurance: Largest privately owned South African short-term and life insurance group, with significant broker-distribution partnerships. Comparable as a broad incumbent whose products (including gap cover and health offerings) flow through Hippo's brokerage.
• Sanlam: One of South Africa's largest financial services groups offering life, investment, retirement, and health products. Comparable as a broad incumbent and one of Hippo's core life/investment distribution partners.

Emerging players

• Howden Insurance (Africa): International insurance intermediary group expanding across Africa including South Africa. Comparable as an emerging broker competitor pursuing the same mid-market and corporate client base with similar multi-product distribution.

Direct peers

• PSG Konsult: JSE-listed South African financial services group offering advisory, brokerage, and wealth management services to individuals and corporates. Comparable to Hippo as a multi-product advice-led intermediary with strong advisor distribution and product partnerships.
• Aon South Africa: Global insurance brokerage and advisory firm operating in South Africa across commercial insurance, employee benefits, and risk management. Comparable as a large-scale insurance broker with corporate client focus and product comparison capabilities.
• Indwe Broker Holdings: South African independent insurance and risk brokerage serving commercial and individual clients across multiple product lines. Comparable as a multi-product broker competing for similar mid-market and individual customers.
• Marsh Africa: Subsidiary of Marsh McLennan, providing insurance broking, risk advisory, and employee benefits services to corporate clients in South Africa. Directly comparable to Hippo on the corporate brokerage and employee benefits side.
• Alexander Forbes: South African-listed employee benefits, retirement, and investment advisory group. Directly comparable to Hippo's corporate employee benefits segment covering medical aid, group risk, and retirement for employer groups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jenus-health

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jenus Health