Jackson Hole EcoTour Adventures

What Jackson Hole EcoTour Adventures does

Jackson Hole EcoTour Adventures is a family-operated, NPS-authorized wildlife safari tour company founded in 2008 by Taylor Phillips in Jackson Hole, Wyoming. It designs and delivers guided small-group wildlife viewing, photography, birding, snowshoeing, and cross-country skiing experiences inside Grand Teton and Yellowstone National Parks, operating year-round with a summer season (April-November) and a winter season (November-April). The customer base is leisure travelers and families seeking expert naturalist interpretation, with per-person and private-tour pricing that ranges from $198 for a half-day tour to $2,010 for a premium private winter experience. All guides hold science credentials, and the company holds the U.S. National Park Service Authorized Concessioner designation and is the first Field Partner of Swarovski Optik.

Name

Jackson Hole EcoTour Adventures

Legal name

Jackson Hole Eco Tour Adventures

Website

https://jhecotouradventures.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wildlife Safari Tours

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Safari & Wildlife Adventure Tour Operators (Land-Based) (THAAADAD)

akta.pro secondary industries

Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD), Safari & Game Drives (Land-Based) (THAAAEAC), Wildlife & Nature Interpretation Guides (Birding, Photography, Naturalist) (THAAALAE), Wildlife Viewing & Birdwatching Tours (THAAAEAB)

Keywords

• Wildlife safari tours
• Guided nature tours
• National park tours
• Eco-tourism services
• Wildlife viewing tours

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Guided Wildlife Tours: Per-person pricing for various wildlife safari tours including half-day, full-day, and multi-day experiences in Grand Teton and Yellowstone National Parks. Prices range from $198 per person for half-day tours to $2,010 for premium multi-experience tours.
2. Winter Activity Tours: Seasonal revenue from snowshoeing, cross-country skiing, and winter wildlife tours during November-April season.
3. Online Store/Merchandise: Sale of merchandise through the online store including hats, apparel, and conservation merchandise.
4. Optic Rentals: Binocular rentals service available to visitors who want professional optics during their trips.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Jackson Hole EcoTour Adventures provides guided wildlife safari tours in Grand Teton and Yellowstone National Parks through small-group experiences led by science-credentialed naturalist guides in custom 4x4 safari vehicles. Offerings span half-day, full-day, multi-day, photography, birding, and winter (snowshoeing, cross-country skiing, sleigh ride) tours, complemented by Swarovski Optik binocular/scope rentals and a branded online merchandise store.

Product overview

Jackson Hole EcoTour Adventures operates as a family-operated wildlife safari company offering guided tour experiences in Grand Teton and Yellowstone National Parks. The product portfolio consists of multiple distinct tour categories spanning seasonal offerings: Summer Wildlife Tours (April-November) including half-day and full-day wildlife adventures, photography tours, birding expeditions, and multi-day customizable itineraries; Winter Wildlife Tours (November-April) featuring wildlife viewing, snowshoeing, cross-country skiing, and combination adventures; and specialized experiences including sleigh rides and museum visits. All tours are conducted by naturalist guides using custom 4x4 safari-style vehicles equipped with Swarovski optics, with small group sizes typically capped at 7-10 participants. Additional services include binocular/scope rentals and an online retail store.

Differentiator

Problem solved

Functional benefit

Brands

• WYldlife for Tomorrow: A wildlife conservation funding initiative founded by Taylor Phillips that inspires businesses and individuals who depend upon Wyoming's wildlife to help fund on-the-ground conservation projects.

Products and services

• Sunrise Wildlife Adventure Half-day guided wildlife tour in Grand Teton National Park during sunrise hours, with maximum 7 guests and 4-hour duration, operating April through November, for nature enthusiasts and photographers seeking peak wildlife activity.
• Sunset Wildlife Adventure Half-day guided wildlife tour in Grand Teton National Park during sunset hours, with maximum 7 guests and 4-hour duration, operating April through November, for travelers seeking wildlife viewing during peak activity periods.
• Full Day Wildlife Adventure Full-day guided wildlife tour in Grand Teton National Park with 8-hour duration and maximum 7 guests, including breakfast, lunch, snacks, and beverages, for travelers seeking comprehensive wildlife coverage in a single day.
• Private Yellowstone and Old Faithful Hiking Adventure Full-day private tour to Yellowstone National Park including Old Faithful, with 8-10 hour duration and maximum 10 guests, operating May through October, for travelers seeking a private guided Yellowstone experience from Jackson Hole.
• Birding Adventure Specialized birdwatching tour in Grand Teton National Park with maximum 7 participants, available year-round, for birding enthusiasts seeking expert species identification including trumpeter swans, bald eagles, golden eagles, and migratory waterfowl.
• Yellowstone Full Day Wildlife and Geology Adventure Full-day tour exploring Yellowstone's Lower Loop with focus on both wildlife viewing and geological features, with 10-12 hour duration and maximum 7 guests, operating May through October, for travelers seeking combined wildlife and geology interpretation.
• Half Day Photography Tour Half-day photography-focused tour with 4-hour duration and maximum 7 guests, designed for photography enthusiasts seeking to capture wildlife and landscapes, with use of high-quality Swarovski Optik equipment.
• Full Day Photography Tour Full-day photography-focused tour with 8-hour duration and maximum 7 guests, offering extended opportunities for wildlife and landscape photography in Grand Teton National Park, with access to professional Swarovski Optik equipment and Ollin adapters.
• Yellowstone and Grand Teton Multi Day Wildlife Tour Multi-day tour spanning 2-5 days covering both Yellowstone and Grand Teton National Parks with customizable group sizes, for travelers seeking immersive multi-day wildlife experiences across both parks.
• Customize Your Adventure Customizable tour experience ranging from half-day to 9-day duration with maximum 8 guests, tailored to specific interests, preferences, and schedules for travelers seeking a fully personalized wildlife experience.
• Half Day Wildlife Adventure (Winter) Half-day winter wildlife tour in Grand Teton National Park offered during sunrise or sunset, with 4-hour duration and maximum 7 guests, operating November through April, for travelers seeking winter wildlife viewing in heated safari vehicles.
• Half Day Snowshoe Adventure Half-day guided snowshoeing tour in Grand Teton National Park, with 4-hour duration and maximum 7 participants, suitable for all ability levels, operating November through April, for winter recreation visitors.
• Snowshoe and Wildlife Combination Adventure Full-day winter adventure combining a morning snowshoeing excursion with an afternoon wildlife viewing experience in Grand Teton National Park, 8-hour duration, priced at $349 per person, for travelers seeking both winter recreation and wildlife viewing.
• Half Day Cross Country Ski Adventure Guided beginner cross-country skiing tour in Grand Teton National Park led by PSIA-certified instructors, with 4-hour duration and $198 per person pricing, operating November through April, for novice cross-country skiers; ski rentals not included.
• Wildlife, Elk Refuge Sleigh Ride and Wildlife Art Museum Full-day winter wildlife experience including National Elk Refuge sleigh ride and National Museum of Wildlife Art visit, 8-hour duration, priced at $2,010 for 1-5 guests, operating November 15 through May 1, for premium winter travelers seeking a curated multi-experience day.
• Optic Rentals Binocular and spotting scope rental service providing professional-quality Swarovski Optik optics for tour participants and visitors who want professional optics during their trips without purchasing.
• Online Store E-commerce store offering branded apparel, hats, outdoor gear, and conservation merchandise for purchase, serving as both a brand engagement channel and a secondary revenue stream.

Quantifiable outcome

• 17 years of operation since 2008, serving over 5,000 visitors annually
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Swarovski OptikcoreTechnology or Integration · 1 January 2012First Field Partner of Swarovski Optik, providing world-class binoculars and spotting scopes for use on tours. Includes ATX spotting scopes and Ollin phone adapters for wildlife photography.
• National Park ServicecoreStrategic or Co-development Partner · 1 January 2008Authorized Concessioner and Permittee of the National Park Service, providing official guided tour services in Grand Teton National Park and Yellowstone National Park.
• 1% for the PlanetcoreStrategic or Co-development PartnerProud members of 1% for the Planet, dedicating a portion of revenue to environmental causes and planet preservation.
• WYldlife for TomorrowcoreStrategic or Co-development PartnerConservation initiative founded by owner Taylor Phillips that inspires businesses and individuals who depend on Wyoming's wildlife to fund on-the-ground conservation projects.
• The WYldlife FundmajorStrategic or Co-development PartnerConservation partner receiving funds from Wildlife Tourism For Tomorrow initiative for wildlife conservation projects.
• Greater Yellowstone CoalitionmajorStrategic or Co-development PartnerConservation partner for Wildlife Tourism For Tomorrow initiative, working to preserve the Greater Yellowstone Ecosystem.
• The Cougar FundminorStrategic or Co-development PartnerConservation partner receiving support from Wildlife Tourism For Tomorrow initiative.
• JHNordicminorStrategic or Co-development PartnerGold Level Sponsor of JHNordic and supporter of the Grand Teton National Park Foundation.
• Black Tie SkisminorChannel Partner/ Reseller/ DistributorSki rental partner offering delivery service for cross-country ski rentals to EcoTour customers.
• Skinny SkisminorChannel Partner/ Reseller/ DistributorRecommended ski rental location in Town of Jackson for cross-country ski equipment.
• Teton MountaineeringminorChannel Partner/ Reseller/ DistributorRecommended ski rental location in Town of Jackson for cross-country ski equipment.
• Jackson Hole SportsminorChannel Partner/ Reseller/ DistributorRecommended ski rental location in Teton Village for cross-country ski equipment.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Scenic Safaris: Jackson Hole-based safari and wildlife tour operator running half- and full-day 4x4 wildlife tours in Grand Teton and Yellowstone. Closest direct competitor with overlapping route network, vehicle-based tours, naturalist guiding and customer base of national park visitors.
• Yellowstone Vacation Tours: Regional operator of guided wildlife and sightseeing tours in Yellowstone and Grand Teton from Jackson Hole. Directly comparable on guided wildlife tour format, target customer (park visitors) and season; serves as an alternative for travelers comparison-shopping tours.
• Yellowstone Safari Company: Wyoming-based operator of private and small-group wildlife safaris in Grand Teton and Yellowstone, with naturalist guides and custom 4x4 vehicles. Directly comparable in geography, product (half-day, full-day, multi-day safaris) and naturalist-led experience.
• BrushBuck Wildlife Tours: Wyoming-based wildlife outfitter offering wildlife viewing and photography tours in the Greater Yellowstone region. Comparable on customer segment (nature enthusiasts, photographers), small-group format and regional NPS-park focus.
• Jackson Hole Wildlife Safaris: Jackson Hole safari operator offering guided wildlife and photography tours in Grand Teton and Yellowstone with small groups and custom vehicles. Direct competitor for the same nature enthusiast, photographer and family traveler segments.

Broad incumbents

• Natural Habitat Adventures: Larger, established U.S.-based ecotourism operator offering wildlife-focused small-group trips globally including Yellowstone and Grand Teton itineraries. Comparable as a broad eco-tourism incumbent with overlapping customer motivations (conservation-minded, photography travelers), larger scale and broader portfolio.
• REI Adventures: Large U.S.-based adventure travel outfitter operated by REI, offering multi-day national park and wildlife-focused trips including Yellowstone. Broader incumbent with overlapping nature-and-wildlife customer intent, larger scale and direct-to-consumer brand recognition.

Regional players

• Backcountry Adventures Wyoming: Wyoming outfitter offering wildlife tours and outdoor experiences around Jackson Hole and Yellowstone. Comparable regional peer in guided wildlife and nature-based guiding services, though a smaller, more generalist presence.
• Austin Adventures: U.S. small-group adventure tour operator with national park itineraries including Yellowstone. Comparable on small-group, guided, naturalist-led outdoor adventure format but with broader geography and slightly lower price points than EcoTour's private offerings.
• Teton Science Schools Wildlife Expeditions: Non-profit educational organization in Jackson Hole running wildlife and natural history expeditions in Grand Teton and Yellowstone. Comparable on naturalist-led, science-grounded interpretation of Greater Yellowstone wildlife but with an educational rather than purely commercial model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jacksonholeecotours
• Instagraminstagram.com/jacksonholeecotours
• LinkedInlinkedin.com/company/jackson-hole-ecotour-adventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackson Hole EcoTour Adventures