Jibb+ Helmond
Jibb+ Helmond is a Dutch non-profit foundation promoting sports, movement, and healthy nutrition for all residents of Helmond municipality through neighborhood, school, senior, and adapted-sports programmes, funded primarily by municipal government and delivered via partnerships with 60+ sports clubs, schools, and welfare organizations.
- Company typePrivate
- Founded2019
- HeadquartersHelmond, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Jibb+ Helmond does
Jibb+ Helmond is a Dutch non-profit foundation (Stichting Jibb+) headquartered at Wethouder Ebbenlaan 166, Helmond, Noord-Brabant, founded in 2019 through the merger of Stichting JIBB (Jeugd in beweging brengen) and Stichting Jong Helmond Lekker Gezond. The foundation operates two integrated pillars: Sport & Beweging (neighborhood exercise programmes, fall prevention, adapted sports under Uniek Sporten de Peel, dynamic school day, senior sports, and provider support via the Sport- en Beweegloket) and Gezonde Voeding (school food education, school gardening, Groente Avontuur vegetable program, Drink Meer Water, and Fitcoin incentives). Jibb+ employs roughly 24 staff including buurtsportcoaches, project leaders, and coordinators, organized across settings (Buurt/Wijk & Zorg and Opvang & Onderwijs), and serves all age cohorts in Helmond with documented outcomes such as 66% reduction in fall fear among elderly participants and reach across all 9,000 elementary school children via the Sjors Sportief & Creatief booklet.
Jibb+ has no proprietary technology platform. The foundation operates as a program coordinator and intermediary, leveraging third-party tools: the Sport en Cultuur Helmond platform for activity listings (hosting 64 sport and culture providers), Mailchimp for newsletters, Google Analytics, and educational digital tools such as Groente Avontuur and Bewegend Leren. It does not develop, sell, or license software products; its intellectual property lies in programme design, partner coordination, and outcome measurement.
The business model is grant-funded: the primary revenue stream is municipal funding from Gemeente Helmond implementing the Helmond Sportakkoord, supplemented by subsidies from Province Noord-Brabant and corporate/welfare sponsorships (Rabobank, Woonpartners, Stichting Sportfonds Helmond, Leergeld, Smurfit Westrock). Participant fees are nominal (€2.50 per child activity, €2 per Triathlon adult participation), with Stichting Leergeld covering costs for low-income families; most programmes (Meet, Weet & Beweeg health checks, Beweegmakelaar advisory, Sjors Sportief & Creatief trials) are free. The go-to-market is community-led and event-driven, relying on partnerships with 60+ sports clubs, 20+ welfare organizations, all Helmond schools, and the municipality, plus annual flagship events (Nationale Sportweek, Sportief September, Sportfestival, Triathlon for Adults).
Jibb+ Helmond firmographics
Firmographics- Name
- Jibb+ Helmond
- Legal name
- Stichting Jibb+
- Website
- https://jibbplus.nl
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jibb+ Helmond is a Dutch non-profit foundation promoting sports, movement, and healthy nutrition for all residents of Helmond municipality through neighborhood, school, senior, and adapted-sports programmes, funded primarily by municipal government and delivered via partnerships with 60+ sports clubs, schools, and welfare organizations.
- Ownership category
- akta.pro rank
Jibb+ Helmond industry classification
Industry- Product category
- Community Sports and Health Promotion Services
- NAICS
- Civic and Social Organizations (813410), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Sports Community Relations & Grassroots Program Management (MPAKAKAJ)
- akta.pro secondary industries
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)
Keywords
Where Jibb+ Helmond is headquartered
LocationHeadquarters
- HQ city
- Helmond
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Jibb+ Helmond business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Municipal/Government Funding: Jibb+ operates as a foundation primarily funded through municipal funding from Gemeente Helmond, subsidies from Province Noord-Brabant, and various government programs including Sportakkoord budgets. The organization implements initiatives from the Helmond Sport Agreement.
- Participant Fees: Some activities charge small fees: €2.50 per child activity, €2 for Triathlon participation. Financial assistance available through Stichting Leergeld for families unable to pay.
- Sponsorships and Donations: Support from societal sponsors including Rabobank, Woonpartners, Stichting Sportfonds Helmond, Leergeld, GGD, and corporate sponsors like Smurfit Westrock.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Child activities: €2.50 per activity |
| Unit Pricing | Pay-as-you-go | Triathlon for Adults: €2 per person |
| Freemium | Pay-as-you-go | Meet, Weet & Beweeg health check: Free |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Jibb+ Helmond product offering
Product offeringCore offering
Jibb+ is a Dutch non-profit foundation that promotes sports, movement, and healthy nutrition for residents of the Helmond municipality. It delivers community-based programs including neighborhood exercise initiatives, school-based sport clinics, fall prevention training for the elderly, adapted sports for people with disabilities, food education curricula for schools, and large-scale events such as Nationale Sportweek and Sjors Sportief & Creatief. The organization coordinates a network of 60+ sports clubs, schools, welfare organizations, and municipal partners to deliver its programs across the region.
Product overview
Jibb+ is a foundation in Helmond, Netherlands that promotes sports, movement, and healthy nutrition for all residents, with extra focus on reducing health disparities. Founded in 2019 through the merger of Stichting JIBB and Stichting Jong Helmond Lekker Gezond, the organization offers a comprehensive portfolio of programs organized into two main pillars: Sport & Beweging (Sports & Movement) and Gezonde Voeding (Healthy Nutrition). The Sport & Beweging pillar includes neighborhood exercise programs (Beweegprogramma in jouw wijk), fall prevention (Valpreventie), adapted sports (Uniek Sporten de Peel), dynamic school day (Dynamische Schooldag), senior sports (OldStars Sporten), and support for sports providers through the Sport- en Beweegloket. The Healthy Nutrition pillar encompasses food education materials for schools (Voedseleducatie Lesmateriaal), school gardening programs (Schoolmoestuinieren, Smakelijke Moestuinen), vegetable promotion (Groente Avontuur), and water consumption programs (Drink Meer Water). Key signature programs include Meet, Weet & Beweeg (health checks for adults), Life Goals (sports for vulnerable populations), and annual events like the Nationale Sportweek, Sjors Sportief & Creatief (for children), and Sportief September. All activities are coordinated through partnerships with schools, sports clubs, healthcare providers, and the municipality, with the organization's mission centered on making healthy movement and nutrition accessible and attractive for every Helmond resident.
Differentiator
Problem solved
Functional benefit
Products and services
- Meet, Weet & Beweeg
- Valpreventie (Fall Prevention)
- Uniek Sporten de Peel
- Life Goals
- Dynamische Schooldag
- OldStars Sporten
- Sjors Sportief & Creatief
- Groente Avontuur
- Triatlon voor Volwassenen
- Beweegmakelaar
- Beweegprogramma in jouw wijk
- Sport- en Beweegloket
- Voedseleducatie Lesmateriaal
- Nationale Sportweek
Quantifiable outcome
- 66% of fall prevention training participants reported less fear of falling
- +6 more outcomes
Companies that use Jibb+ Helmond
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles3 records
Jibb+ Helmond technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Jibb+ Helmond partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- NOC*NSFcoreNationale Sportweek partnership; Helmond selected as one of five host cities for Nationale Sportweek 2025. Jibb+ serves as kartrekker organizing the event with all partners in the city.
- Uniek Sporten BrabantcoreUniek Sporten de Peel initiative covering municipalities Asten, Deurne, Gemert-Bakel, Helmond, Laarbeek and Someren. Regional sports window with movement coaches helping people find suitable sport and movement activities.
- Kinderdiëtist Cora Derksen and Diëtist Liesbeth SchoofsminorCollaboration to develop Groente Avontuur BORDspel for teaching toddlers and preschoolers to taste and eat vegetables.
- Stichting Life GoalscorePartnership to provide MDT Set Your Life Goals trajectory for youth and adults with psychological vulnerability. Includes Life Goals exercise group for continued sport participation.
- Gemeente Helmond (Municipality of Helmond)corePrimary municipal funding partner. Jibb+ implements municipal sport and health policies including Helmond Sport Agreement (Sportakkoord).
- LEV GroepcoreWelfare organization partner for elderly activities including collaboration on Activiteitengids 55+ and senior wellness programs.
- CultuurContactcorePartnership with cultural organization for Sjors Sportief & Creatief program, combining sport and cultural activities for children.
- GGD Brabant-ZuidoostminorPublic health service partner involved in Groente Avontuur BORDspel and food education programs.
- RabobankminorSponsor providing financial support and part of Sport- en Beweegloket partnership.
- Stichting Sportfonds HelmondminorSports fund providing financial support for sport participation for residents who cannot afford it.
- Stichting LeergeldminorFoundation helping children from low-income families participate in sports and cultural activities by covering costs.
- Provincie Noord-BrabantcoreProvincial government funding partner for regional sport and health initiatives.
- Nationaal OuderenfondsminorNational Elderly Fund partnership for OldStars sports programs for 55+ in Helmond.
Scale indicators8 records
Recent moves7 records
Expansion highlights4 records
Jibb+ Helmond competitors and assessment
Company assessmentDirect peers
- Stichting Life Goals: Dutch foundation using sport to support people with psychological vulnerabilities. Jibb+ runs the Life Goals trajectory in Helmond as a regional delivery partner, making it a direct peer in the vulnerable-populations sports niche.
- JOGG (Jongeren Op Gezond Gewicht): Dutch nationwide program preventing childhood obesity via local municipal coalitions combining healthy nutrition, exercise, and sleep. Highly comparable to Jibb+ in mission (youth health), local-coalition model, and integration of nutrition and movement in a Dutch municipal context.
- Beweegteam / Buurtsportcoach organizations (regional): Network of regional buurtsportcoach teams that operate the same neighborhood sports-coach model in other Dutch municipalities. Directly comparable to Jibb+ in role, funding structure (municipal/Sportakkoord), and target population, but serving other cities.
- Sport- en Beweegloket (national network): National network of local sports and movement desks supporting sports providers, of which Jibb+ operates the Helmond node. Directly comparable as a service-desk function for sports clubs and providers.
- Uniek Sporten: Dutch national platform for adapted sports for people with disabilities. Jibb+ operates the Uniek Sporten de Peel regional program as an implementation partner, making Uniek Sporten a direct category peer in adapted/community sports.
- Stichting Clubbase: Dutch foundation supporting amateur sports clubs with member recruitment, volunteer management, and policy development — services that overlap directly with Jibb+'s Sportaanbieders Ondersteuning and Verenigingsadviseur offerings.
Broad incumbents
- Nationaal Ouderenfonds: National Dutch foundation running the OldStars sports programs for seniors 55+. Jibb+ delivers OldStars locally in Helmond, making this organization a comparable senior-sports coordinator and partnership counterpart.
- NOC*NSF: Dutch Olympic and sports federation coordinating national sport policy and the Nationale Sportweek program. Jibb+ is a direct local implementation partner for NOC*NSF initiatives (host city for Nationale Sportweek 2025), making NOC*NSF the apex coordinating body in Jibb+'s ecosystem.
- Sport en Bewegen (NL): National Dutch knowledge institute for sport and physical activity that influences policy and funds local intermediaries. Comparable to Jibb+ as an enabling/coordinating body in the Dutch community-sport ecosystem, though operating at a national rather than municipal scale.
Others
- Mulier Instituut: Dutch social-science research institute focused on sport and physical activity, providing the evidence base that underpins Jibb+'s outcome-driven programs. Comparable as an adjacent ecosystem participant that informs and validates Jibb+'s programmatic approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Jibb+ Helmond social profiles
Digital presenceJibb+ Helmond financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jibb+ Helmond leadership team
Management profileNumber of profiles
Profiles8 records
Jibb+ Helmond funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jibb+ Helmond M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jibb+ Helmond
What does Jibb+ Helmond do?
Jibb+ is a Dutch non-profit foundation that promotes sports, movement, and healthy nutrition for residents of the Helmond municipality. It delivers community-based programs including neighborhood exercise initiatives, school-based sport clinics, fall prevention training for the elderly, adapted sports for people with disabilities, food education curricula for schools, and large-scale events such as Nationale Sportweek and Sjors Sportief & Creatief. The organization coordinates a network of 60+ sports clubs, schools, welfare organizations, and municipal partners to deliver its programs across the region.
Is Jibb+ Helmond a public or private company?
Jibb+ Helmond is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Jibb+ Helmond founded?
Jibb+ Helmond was founded in 2019. It employs 11 to 50 people.
Where is Jibb+ Helmond based?
Jibb+ Helmond is headquartered in Helmond, Netherlands, in the Europe region.
How does Jibb+ Helmond make money?
Three revenue lines are on record. Municipal/Government Funding is the primary driver. The others are participant Fees and sponsorships and Donations.
Who are Jibb+ Helmond's main competitors?
Direct peers on record are Stichting Life Goals, JOGG (Jongeren Op Gezond Gewicht), Beweegteam / Buurtsportcoach organizations (regional), Sport- en Beweegloket (national network), Uniek Sporten and Stichting Clubbase. Broad incumbents are Nationaal Ouderenfonds, NOC*NSF and Sport en Bewegen (NL). Mulier Instituut is listed as an others.
Does Jibb+ Helmond have an API?
No public API is recorded for Jibb+ Helmond.
What industry is Jibb+ Helmond in?
Jibb+ Helmond's product category is Community Sports and Health Promotion Services. Its primary akta.pro industry code is MPAKAKAJ, Sports Community Relations & Grassroots Program Management, with a secondary code of MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 813410 and its SIC code is 7997.