Jim Coleman Toyota

What Jim Coleman Toyota does

Jim Coleman Toyota is a family-owned franchised Toyota dealership founded in 1987 and operating as part of the Jim Coleman Auto Group from a single location in Bethesda, Maryland. The dealership sells new Toyota vehicles across more than 30 model lines — including Camry, RAV4, Corolla, Highlander, Prius, bZ, Tacoma, Tundra, Sequoia, and various hybrid and plug-in hybrid variants — alongside pre-owned and certified pre-owned (CPO) inventory, with 326 new units currently in stock. It operates an integrated Toyota-certified service and collision center, a genuine OEM parts department, and an in-house financing team that places loans and leases through lender partnerships.

The revenue model combines four streams: (1) new and used vehicle sales, with margins on the spread between acquisition cost and sale price plus dealer fees; (2) service and maintenance revenue from labor charges and parts markup performed by Toyota-certified technicians; (3) parts and accessories sales; and (4) financing income from F&I kickbacks and rate markups. Pricing on new vehicles spans from approximately $27,404 (Corolla Hatchback) to $89,668 (Sequoia), with lease offers ranging from $314/month (Corolla LE) to $953/month (Sequoia TRD Pro) and service specials starting at $69.95. The dealership is supported by digital channels — a website storefront, online financing tools, service scheduling, and parts ordering — layered on top of the traditional physical showroom model.

The company serves individual retail consumers in the Bethesda, MD area and the broader Washington D.C. metropolitan region, with a headcount of approximately 53 employees. It holds no proprietary technology and derives its differentiation from Toyota franchise rights, nearly four decades of local operating history, OEM-certified service capability, and the convenience of an integrated sales/service/parts/financing operation. Revenue is not publicly disclosed and the business is privately held under family ownership with no venture capital or private equity involvement evidenced.

Name

Jim Coleman Toyota

Legal name

Jim Coleman Toyota

Website

https://jimcolemantoyota.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Jim Coleman Toyota is a family-owned franchised Toyota dealership in Bethesda, Maryland, founded in 1987, selling new and pre-owned Toyota vehicles and providing certified service, collision repair, OEM parts, and in-house auto financing to retail consumers in the greater Washington D.C. metro area.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Other Motor Vehicle Dealers (4412), Used Car Dealers (441120), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industry

New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• New vehicle sales
• Pre-owned vehicles
• Auto service center
• Genuine OEM parts
• Auto financing leases

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Toyota vehicles and pre-owned/used vehicles. Revenue generated from the difference between acquisition cost and sale price, plus any dealer processing fees.
2. Service and Maintenance: Toyota-certified technicians provide routine maintenance, repairs, and collision services. Revenue from labor charges and parts markup.
3. Parts and Accessories: Sale of genuine OEM parts and accessories for vehicle customization and replacement needs.
4. Financing Services: Auto financing, leasing deals, and finance packages offered through partnerships with lenders. Revenue from dealer kickbacks and financing markups.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Jim Coleman Toyota is a family-owned franchised Toyota dealership that sells new Toyota vehicles across the full model lineup, pre-owned and certified pre-owned vehicles, Toyota-certified maintenance and collision repair, genuine OEM parts, and in-house auto financing and leasing. Customers purchase and service vehicles at the Bethesda, MD physical location, supported by an online inventory browsing platform, online service scheduling, and digital finance and trade-in tools.

Product overview

Jim Coleman Toyota is a family-owned Toyota dealership in Bethesda, MD, established in 1987 as part of the Jim Coleman Auto Group. The company offers a comprehensive automotive portfolio comprising new Toyota vehicle sales across 30+ models (including Camry, RAV4, Corolla, Highlander, Prius, Tacoma, and their hybrid/electric variants), pre-owned and certified pre-owned vehicles, Toyota-certified service and collision repair, genuine OEM parts, and in-house auto financing. The dealership emphasizes customer satisfaction, transparency, and lasting relationships with its community of drivers.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles Full inventory of new Toyota vehicles for retail sale to individual consumers, including sedans, SUVs, trucks, minivans, hybrids, plug-in hybrids, and performance models. Priced from $27,404 (Corolla Hatchback SE) to $89,668 (Sequoia), with 326+ units in current inventory.
• Pre-Owned and Certified Pre-Owned Vehicles High-quality pre-owned and Toyota certified pre-owned (CPO) vehicles offered for retail sale to individual consumers seeking a lower-priced alternative to new vehicles.
• Toyota Service and Collision Center Toyota-certified collision center and service department handling routine maintenance through comprehensive repairs for Toyota vehicles, using genuine Toyota parts to preserve performance and warranty compliance.
• Genuine OEM Parts Genuine Toyota OEM replacement parts offered for sale, providing components that match original vehicle specifications for proper fit, higher quality, and longer lifespan. Customers can order parts online or purchase at the dealership.
• Auto Financing and Leasing Auto financing, leasing deals, and finance packages arranged through lender partnerships for vehicle purchasers, supported by digital retailing tools including payment estimation and trade-in valuation. Lease offers range from $314/month (Corolla LE) to $953/month (Sequoia TRD Pro).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Jim Coleman Auto GroupcoreOthersParent company/auto group that owns and operates Jim Coleman Toyota as part of a multi-dealership automotive group. Provides centralized resources, brand authority, and operational support across dealerships.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Others

• CarMax: CarMax is the largest U.S. used-vehicle retailer with national superstores and an online marketplace. It is comparable as a competitor for Jim Coleman Toyota's certified pre-owned and trade-in vehicle demand, though it operates a different no-haggle retail model.

Emerging players

• Carvana: Carvana is a digital-first used-vehicle retailer offering online browsing, financing, and home delivery. It is comparable as an emerging player reshaping used-car retail expectations and pulling incremental digital buyers away from traditional franchised dealers' pre-owned inventory.

Direct peers

• Jim Coleman Auto Group: Jim Coleman Auto Group is the parent multi-dealership organization that owns Jim Coleman Toyota along with other brand franchises. It is the directly comparable franchise group structure and provides resource and operational comparability for the subject dealership.
• DARCARS Toyota: DARCARS Toyota is a franchised Toyota dealership in the Maryland/DC metro area offering new Toyota sales, service, and parts. It is one of the most direct competitors to Jim Coleman Toyota for share of Toyota buyers in the same geographic market.
• Ourisman Toyota: Ourisman Toyota is a franchised Toyota dealership in the Washington DC / Virginia metro area operated by the Ourisman Automotive Group. It competes directly with Jim Coleman Toyota for Toyota buyers, particularly on the Virginia/DC side of the DMV market.
• Koons Toyota: Koons Toyota is a franchised Toyota dealership in the broader DMV region (Annapolis/White Marsh area) operated by the Koons automotive group. It directly competes with Jim Coleman Toyota for new Toyota sales, service, and parts customers across the Maryland region.
• Bill Page Toyota: Bill Page Toyota is a franchised Toyota dealership in Falls Church, VA, serving the broader DC metro area. It is directly comparable to Jim Coleman Toyota as a same-brand franchised competitor in an adjacent geography within the same metropolitan market.

Broad incumbents

• Lithia Motors: Lithia Motors (Driveway) is one of the largest franchised auto dealer groups in North America, operating stores across the U.S. and a national digital retailing platform. It is comparable as a broad incumbent pressuring smaller dealer groups on scale, inventory access, and digital customer experience.
• Penske Automotive Group: Penske Automotive Group is a major international automotive retailer operating franchised dealerships across premium and volume brands. It is comparable as a broad incumbent franchised dealer with the scale and operational sophistication that single-rooftop dealers compete against.
• AutoNation: AutoNation is the largest franchised automotive retailer in the United States, operating hundreds of dealerships across multiple brands. It is comparable as a broad incumbent competing for the same vehicle-buying and service customers, but with vastly greater scale, capital, and digital investment capability than a single-rooftop dealer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jim-coleman-toyota-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jim Coleman Toyota