Sparrow Real Estate

What Sparrow Real Estate does

Sparrow Real Estate, operating primarily under the CalgaryListings Group brand, is a small real estate services firm serving the Calgary, Alberta residential market. The firm is associated with two named REALTORS — Crystal Tost and Tyler Tost — operating under the eXp Realty brokerage, with a firmographic headcount of 9. Its core business is intermediating residential real estate transactions: representing buyers and sellers of single-family homes, condos, and townhomes across 200+ Calgary communities and earning commission on each closed transaction.

Its technology foundation is a Sierra Interactive-powered website (calgarylistings.com) that integrates the Pillar 9 MLS Calgary database, giving the firm real-time access to all 3,851 active listings in the region (median list price $730,857; average $487.43 per square foot; 50-day average days on market, as of July 29, 2026). The product surface includes four discrete offerings: an MLS® Calgary Search platform (community, map, price-range filtering), a free Online Home Evaluation tool for prospective sellers, a Property Tracker feature for buyers (saved listings and alerts), and a CalgaryListings Blog for content marketing. The website supports 11 languages, addressing Calgary's multicultural buyer base.

Revenue is generated purely through transaction commissions — the firm earns a percentage of sale price on each successful buy- or sell-side representation, split with the co-operating brokerage and eXp Realty per standard industry mechanics. Pricing is not publicly disclosed; services like home valuations and market reports are offered free as lead-capture. The go-to-market is direct sales via the two named REALTORS supported by SEO, content marketing, and social channels (Facebook, X, Instagram, LinkedIn, YouTube). Source materials indicate a private, independent operating status with no disclosed institutional ownership or external investment.

Note on data hygiene: firmographics list Sparrow Real Estate as headquartered in Kinston, North Carolina (website jimsparrow.com), while all operational data blocks describe CalgaryListings Group operating in Calgary, Alberta under calgarylistings.com. The two entity references are not reconciled in the source material; this analysis treats the CalgaryListings Group operating data as the primary operating record.

Name

Sparrow Real Estate

Legal name

CalgaryListings Group

Website

https://jimsparrow.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sparrow Real Estate operates as CalgaryListings Group, a Calgary-based residential real estate team representing buyers and sellers under eXp Realty via a Sierra Interactive platform integrated with the Pillar 9 MLS Calgary database, serving individual home-buying and selling customers across more than 200 Calgary communities.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Calgary MLS property search
• Home buyer representation
• Home seller representation
• Real estate agent services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Real Estate Commission: Earns commissions on property transactions when representing buyers or sellers in Calgary real estate deals. Commission is typically a percentage of the sale price, split between listing and buying agents and their brokerages.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sparrow Real Estate is a residential real estate brokerage serving buyers and sellers in Calgary, Alberta, operating under eXp Realty. It provides MLS-based property search, an online home evaluation tool, and full buyer and seller representation through its REALTORS, Crystal Tost and Tyler Tost.

Product overview

CalgaryListings Group operates as a single integrated real estate platform combining MLS® property search, online home valuation, and buyer tracking tools. The core offering is the MLS® Calgary Search platform, which aggregates all Calgary MLS® listings into a searchable database. Additional services include the Online Home Evaluation tool for sellers and a Property Tracker for buyers to monitor listings and receive alerts. The platform is built on Sierra Interactive real estate website technology and is affiliated with eXp Realty.

Differentiator

Problem solved

Functional benefit

Products and services

• MLS® Calgary Property Search

Quantifiable outcome

• 3851 active listings accessible through MLS Calgary search
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• eXp RealtycoreTechnology or IntegrationCrystal Tost and Tyler Tost operate as REALTORS under eXp Realty, utilizing the brokerage's technology platform and support infrastructure to serve Calgary real estate clients.
• Pillar 9 MLS SystemcoreTechnology or IntegrationData provider for MLS Calgary listings. Pillar 9 is the owner of the copyright in the MLS System and provides the comprehensive database of Calgary property listings used by CalgaryListings Group.
• Canadian Real Estate Association (CREA)coreOthersCREA owns the trademarks MLS, Multiple Listing Service and associated logos. The association identifies quality of services provided by real estate professionals who are members.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Zoocasa: Canadian online real estate marketplace aggregating MLS listings and connecting consumers to local agents. Comparable on the buyer-search portal layer and lead-generation model that CalgaryListings also pursues via SEO and content.
• Realty.ca: Canadian MLS-aggregator portal competing for buyer attention with property search and valuation tools. Comparable on the digital property-search and home-evaluation feature set that CalgaryListings offers.

Direct peers

• Royal LePage Calgary: Major Canadian residential brokerage with significant Calgary agent presence. Competes head-to-head on listings representation and buyer representation services in the Calgary market.
• Sotheby's International Realty Canada: Luxury-leaning residential brokerage active in Calgary. Competes for higher-ticket Calgary listings where the median list price exceeds $730K, with a comparable agent-team structure.
• CIR Realty (Calgary): Alberta-headquartered residential brokerage with strong Calgary presence. Directly competes for the same Calgary buyer and seller segments using the same MLS data infrastructure.
• Century 21 Canada (Calgary): National residential brokerage franchise with established Calgary operations. Competes on MLS-based property search, residential listing representation, and buyer agency services.
• Coldwell Banker Mountain Central (Calgary): Calgary-area residential brokerage offering MLS search and traditional buyer/seller representation. Directly comparable business model, target customer, and listing-data platform.
• RE/MAX Calgary: One of the dominant residential brokerage brands serving Calgary with a large agent roster. Directly competes for the same buyers and sellers using the same MLS Calgary data feed.

Regional players

• Diamond Realty & Associates: Independent Canadian brokerage with Calgary-area agent teams. Comparable as a smaller, independent-leaning alternative to the major franchised brokerages competing for Calgary residential transactions.

Broad incumbents

• eXp Realty: Global cloud-based brokerage that CalgaryListings Group operates under. Directly comparable as the parent platform providing technology, brand, and compliance infrastructure for affiliated Canadian REALTOR teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/crystaltost
• YouTubeyoutube.com/calgarylistings
• Facebookfacebook.com/CalgaryListingsgrp
• LinkedInlinkedin.com/company/sparrow-real-estate
• Instagraminstagram.com/calgarylistings

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sparrow Real Estate