Kaplan Orthodontics

What Kaplan Orthodontics does

Kaplan Orthodontics is a single-location private orthodontic practice founded in 2005 by Dr. Jason Kaplan, DDS, MS, operating from 4700 Chamblee Dunwoody Road, Ste. 300 in Dunwoody, Georgia. The practice is independently owned and operated but affiliated with the Smile Doctors network of leading orthodontists. It serves children (ages 7+), teenagers, and adults in Dunwoody and the greater Metro Atlanta area, offering traditional metal braces, Iconix aesthetic braces, Invisalign clear aligners (as a Diamond Plus / top 1% provider), Phase One early interceptive treatment, accelerated treatment via Propel VPro, a Lifetime Retainers Program, teeth whitening, and emergency care.

The practice's technology stack is built primarily on third-party platforms from Align Technology: the iTero Element intraoral scanner replaces traditional putty impressions with detailed 3D digital scans, and the Smile App with a home-monitoring device allows patients to scan their teeth remotely and track treatment progress between visits. These tools support accurate treatment planning and reduce required in-office visit frequency, though none involve proprietary AI/ML development by Kaplan itself.

Kaplan Orthodontics operates a direct-to-consumer go-to-market model. Patients book consultations via the practice's website, phone, or text, and a free in-office exam is offered to drive acquisition. Revenue is generated primarily through one-time fees for orthodontic treatment (typical case duration 18-22 months for metal braces), supplemented by a subscription-style Lifetime Retainers Program ($750 enrollment covering five years, $39 per replacement set) and cosmetic add-on services such as teeth whitening. Core treatment pricing is not publicly disclosed. The practice has accumulated 735 patient reviews across Google, Facebook, and Healthgrades with a 5.0-star average and supplements patient acquisition through community sponsorships (local events, school programs, youth sports) and active social media presence on Facebook, Instagram, and YouTube.

Name

Kaplan Orthodontics

Legal name

Kaplan Orthodontics

Website

https://jkaplanortho.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Kaplan Orthodontics is a private single-location orthodontic practice in Dunwoody, Georgia, founded in 2005 by Dr. Jason Kaplan. It offers braces, Invisalign (Diamond Plus provider), and related orthodontic services to children, teens, and adults in Metro Atlanta.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (6212)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Adult Orthodontics (HLABABAC), Early Interceptive Orthodontics (Phase I) (HLABABAF), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG)

Keywords

• Orthodontic treatment services
• Braces and aligners
• Invisalign provider
• Pediatric orthodontics
• Retainer programs

Headquarters

HQ city

Dunwoody

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Orthodontic Treatment Services: One-time fees for orthodontic treatment including traditional metal braces, Invisalign clear aligners, and Phase One early treatment. Treatment duration typically 18-22 months for braces.
2. Lifetime Retainers Program: Subscription-style protection program with initial $750 enrollment fee covering five years of retainer protection. Replacement retainers available for $39 per set.
3. Teeth Whitening: Cosmetic add-on service offered at end of orthodontic treatment for final smile enhancement

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Kaplan Orthodontics is a single-location orthodontic practice in Dunwoody, Georgia that provides teeth-straightening and bite-correction treatments to children, teens, and adults. Core offerings include traditional metal braces, Iconix aesthetic braces, Invisalign clear aligners (with Diamond Plus provider status), Phase One early interceptive treatment, accelerated orthodontic treatment via Propel technology, teeth whitening, and a Lifetime Retainers protection program.

Product overview

Kaplan Orthodontics offers a comprehensive suite of orthodontic treatments led by Dr. Jason Kaplan, a Diamond Plus Invisalign Provider serving the Dunwoody, Georgia community for over 20 years. The practice provides traditional metal braces, Iconix aesthetic braces, and full-service Invisalign treatment for all ages (children, teens, and adults). Supporting services include Phase One early treatment, accelerated treatment options (Propel VPro), Lifetime Retainers Program, teeth whitening, and emergency care. The practice utilizes advanced technology including iTero digital scanning and a Smile App with home monitoring capabilities for enhanced patient convenience.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Metal Braces Modern, smaller and more comfortable metal braces used to correct teeth alignment from mild to complex issues; available to children, teens, and adults in the Dunwoody, GA area.
• Iconix Aesthetic (Champagne) Braces Aesthetic braces combining stainless steel strength with a champagne color, gold wire, and clear ligatures for a more cosmetic-friendly orthodontic option.
• Invisalign Clear Aligners for Adults Custom-made series of clear, virtually invisible aligners offered by a Diamond Plus Invisalign Provider for adult patients seeking discreet teeth straightening without metal brackets or wires.
• Invisalign Clear Aligners for Kids and Teens Invisalign First for children ages 6-10 and standard Invisalign for teens, providing clear, removable aligners designed for growing smiles and active lifestyles.
• Phase One Orthodontics Early interceptive orthodontic treatment for children ages 7-10 using Invisalign First, limited metal braces, expansion appliances, or space maintainers to guide jaw growth and address developing issues.
• Lifetime Retainers Program Five-year retainer protection program with a $750 initial enrollment fee covering replacement retainers at $39 per set, designed to protect orthodontic treatment results for patients at Kaplan Orthodontics and partner locations across the United States.
• Propel VPro Accelerated Treatment Accelerated orthodontic treatment using the Propel VPro device and Micro-osteoperforations (MOPs) to speed up tooth movement with either metal braces or Invisalign.
• Teeth Whitening Professional teeth whitening treatment offered at the end of orthodontic treatment to enhance final smile aesthetics.

Quantifiable outcome

• Top 1% Diamond Plus Invisalign Provider
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Smile Doctors NetworkcoreStrategic or Co-development PartnerKaplan Orthodontics is a member of the Smile Doctors network of leading orthodontists. The practice is independently owned and operated by licensed orthodontist Dr. Jason Kaplan, with affiliation providing brand association and network benefits.
• Partner Locations (Lifetime Retainers Transfer)minorOthersHundreds of partner locations across the United States for Lifetime Retainers program transfer. Allows patients who move to transfer their retainer protection to a new provider within the network.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Great Expressions Dental Centers: Large multi-specialty dental support organization (DSO) offering general dentistry plus orthodontic services across the eastern US. Overlaps with Kaplan in orthodontic service delivery and multi-site operations, but operates as a much broader dental portfolio rather than orthodontic-only.
• Heartland Dental: Largest dental support organization in the US, supporting thousands of dentists across general and specialty practices including orthodontics. Comparable to Kaplan in offering a DSO-style operating model with shared services, but on a vastly larger scale and broader dental scope.
• Specialty1 Partners: Dental specialty services organization supporting endodontic, periodontic, oral surgery, and orthodontic practices. Comparable to Kaplan in supporting specialty dental practices (including orthodontics) under a partnership model, but at a much larger multi-specialty scale.
• Western Dental: Large multi-state DSO with orthodontic services alongside general and specialty dentistry. Comparable to Kaplan as a multi-site provider of orthodontic and dental care to a broad consumer base, though operating at much larger scale and concentrated in western US markets.
• Pacific Dental Services: Major DSO providing business support to dental practices including orthodontic services. Overlaps with Kaplan in offering the operational backbone (HR, billing, procurement) that enables multi-site orthodontic and dental service delivery, though at much larger scale.
• Aspen Dental: National DSO operating hundreds of branded dental offices offering general, specialty, and orthodontic services. Comparable to Kaplan in providing consumer-facing dental/orthodontic care with a multi-site group practice model, but with significantly broader service lines and geographic reach.

Direct peers

• Image Orthodontics: Multi-location orthodontic group practice offering braces, Invisalign, and early treatment across the western US. Comparable to Kaplan as a direct orthodontic service provider with similar product mix, all-ages patient focus, and Diamond/Platinum-tier Invisalign provider positioning.
• Smile Doctors: Parent network of Kaplan Orthodontics and the largest orthodontic-focused DSO in the US. Directly comparable in that it provides the same comprehensive orthodontic services (braces, Invisalign, Phase One) under a multi-location group practice model, with affiliated practices benefiting from shared branding, supplier leverage, and operational infrastructure.

Emerging players

• Tend: Tech-enabled dental startup offering a premium consumer experience including orthodontic services. Comparable to Kaplan in serving adult and family patients seeking a modern, design-forward orthodontic experience, but differentiated by a fully digital, membership-based brand model.
• MINT Dentistry: Multi-location dental and orthodontic group with a premium consumer brand positioning. Comparable to Kaplan in offering comprehensive orthodontic care (braces, Invisalign) under a polished consumer brand targeting adult and family patients, though with significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@kaplanortho
• Facebookfacebook.com/KaplanOrthodontics
• Instagraminstagram.com/kaplanorthodontics
• LinkedInlinkedin.com/company/kaplan-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaplan Orthodontics