Ninety Nine Restaurant & Pub
Ninety Nine Restaurant & Pub is a privately held, full-service casual dining chain founded in 1952 and headquartered in Woburn, MA, operating over 90 restaurants across the Northeast US that serve more than 20 million guests annually with New England-style pub fare.
- Company typePrivate
- Founded1952
- HeadquartersWoburn, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Ninety Nine Restaurant & Pub does
Ninety Nine Restaurant & Pub (legally 99 Restaurants, LLC) is a privately held, full-service casual dining chain headquartered in Woburn, Massachusetts. Founded in 1952 by Charlie Doe with the stated mission of providing quality, affordable New England-style pub fare in a welcoming neighborhood setting, the company has grown to operate more than 90 restaurants across the Northeast United States (Massachusetts, Connecticut, New Hampshire, Maine, Vermont, Rhode Island, and New York) and serves more than 20 million guests annually. The menu centers on signature items including hand-breaded Boneless Buffalo Wings, signature Broiled Sirloin Tips, and tall frosted mugs of beer, supported by community-oriented programming such as Thursday Night Trivia events and a "Love Where You Work" employee culture.
The company's core product is in-restaurant dining, with a dining room and pub-like bar atmosphere, augmented by online ordering for pickup and delivery through order.99restaurants.com. Secondary revenue lines include a customer rewards program, gift card sales, and a Group Tour Menu for large parties. Catering is delivered through a partnership with ezCater rather than a first-party catering operation, and nutritional/allergen data is provided via a Nutritionix integration on the corporate website. Underlying technology consists of standard restaurant point-of-sale and online ordering systems; no proprietary AI/ML, data platform, or app-based consumer product is disclosed. Marketing is primarily organic (Facebook, Instagram, corporate website, careers portal) supplemented by community events.
The business model is straightforward transaction-fee revenue from in-restaurant dining, off-premise online orders, catering, and gift cards, with no disclosed pricing tiers, enterprise contracts, or subscription model. The company employs 434 staff (almost certainly the corporate/management subset, given the 90+ unit footprint), maintains an internal Rising Star leadership development program that promotes approximately half of management from hourly roles, and shows no disclosed funding rounds, M&A activity, parent company, or institutional ownership. The only publicly identified leadership figure is founder Charlie Doe; current executive leadership is not detailed in the source material.
Ninety Nine Restaurant & Pub firmographics
Firmographics- Name
- Ninety Nine Restaurant & Pub
- Legal name
- 99 Restaurants, LLC
- Website
- https://jobs.99restaurants.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Ninety Nine Restaurant & Pub is a privately held, full-service casual dining chain founded in 1952 and headquartered in Woburn, MA, operating over 90 restaurants across the Northeast US that serve more than 20 million guests annually with New England-style pub fare.
- Ownership category
- akta.pro rank
Ninety Nine Restaurant & Pub industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pubs & Gastropubs (THAFAEAB)
- akta.pro secondary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Ninety Nine Restaurant & Pub is headquartered
LocationHeadquarters
- HQ city
- Woburn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ninety Nine Restaurant & Pub business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Restaurant Dining: Revenue from in-restaurant dining featuring American/New England-style pub fare including hand-breaded wings, broiled sirloin tips, and beverages including their signature frosted mugs of beer.
- Online Ordering: Direct online food ordering through the company's website for takeout and delivery orders.
- Catering Services: Corporate and group catering services through ezCater partnership.
- Gift Cards: Gift card sales through company website and restaurant locations.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Ninety Nine Restaurant & Pub product offering
Product offeringCore offering
Ninety Nine Restaurant & Pub operates a chain of more than 90 casual dining restaurants throughout the Northeast U.S., serving hearty New England-style pub fare including hand-breaded Boneless Buffalo Wings, signature Broiled Sirloin Tips, and tall frosted mugs of beer. The company also provides online ordering for takeout and delivery through its own platform, catering services through ezCater, and gift card sales via website and restaurant locations.
Product overview
Ninety Nine Restaurant & Pub is a restaurant chain offering casual dining with a New England-style menu. The company operates over 90 restaurants throughout the Northeast, serving signature dishes such as hand-breaded Boneless Buffalo Wings, Broiled Sirloin Tips, and a selection of beers. The company provides dine-in services, online food ordering, and catering options through third-party partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-In Restaurant Service Full-service casual dining experience featuring hearty New England-style pub fare with signature dishes such as hand-breaded Boneless Buffalo Wings and Broiled Sirloin Tips, a dining room, and a pub-like bar atmosphere serving families, groups, and individuals across more than 90 Northeast locations.
- Online Food Ordering Direct online food ordering service for takeout and delivery operated through the company's own ordering platform at order.99restaurants.com.
- Catering Services Corporate and group catering services offered through partnership with ezCater, allowing customers to order catering for corporate events and group dining occasions.
Companies that use Ninety Nine Restaurant & Pub
Customer profileSegments1 record
Ideal customer profiles1 record
Ninety Nine Restaurant & Pub technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ninety Nine Restaurant & Pub partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ezCaterminorPartnership for catering services allowing customers to order catering through the ezCater platform for corporate events and group dining.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Ninety Nine Restaurant & Pub competitors and assessment
Company assessmentBroad incumbents
- Outback Steakhouse: National casual dining chain owned by Bloomin' Brands. Comparable as a broad incumbent in full-service casual dining with a bar-forward atmosphere and similar value-oriented positioning.
- TGI Fridays: National casual dining chain with a bar-forward concept. Comparable as a broad incumbent in full-service casual dining with significant bar revenue and American menu positioning.
- The Cheesecake Factory: National full-service casual dining chain known for an extensive menu. Comparable as a broad incumbent in full-service casual dining with similar dining experience and group/family appeal.
- Buffalo Wild Wings: National sports bar chain owned by Inspire Brands. Comparable as a broad incumbent in the casual pub/bar space with a wing-centric menu, strong beer program, and trivia/sports event-driven traffic.
- Applebee's: National casual dining chain owned by Dine Brands. Comparable as a broad-based casual dining/grill-and-bar operator serving similar value-oriented family and group occasions across the US.
- Red Robin: National casual dining chain specializing in burgers and beer. Comparable as a broad incumbent in casual dining with a pub-like bar atmosphere and family-friendly positioning.
- Chili's: National casual dining chain owned by Brinker International. Comparable as a broad-based casual dining/bar-and-grill operator with similar menu signatures (burgers, ribs, fajitas) and bar-forward positioning.
Regional players
- Legal Sea Foods: New England-based full-service restaurant chain specializing in seafood. Comparable as a regional full-service dining operator with strong Northeast brand recognition and similar customer demographic.
Direct peers
- Not Your Average Joe's: Northeast-based casual dining chain offering American fare in a full-service restaurant setting. Comparable as a regional full-service restaurant operator with similar menu positioning and customer base.
- Bertucci's: New England-based casual dining chain serving Italian-American fare in a full-service restaurant setting. Highly comparable as a regional full-service casual dining operator in the Northeast with similar scale and positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ninety Nine Restaurant & Pub social profiles
Digital presenceNinety Nine Restaurant & Pub financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ninety Nine Restaurant & Pub leadership team
Management profileNumber of profiles
Ninety Nine Restaurant & Pub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ninety Nine Restaurant & Pub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ninety Nine Restaurant & Pub
What does Ninety Nine Restaurant & Pub do?
Ninety Nine Restaurant & Pub operates a chain of more than 90 casual dining restaurants throughout the Northeast U.S., serving hearty New England-style pub fare including hand-breaded Boneless Buffalo Wings, signature Broiled Sirloin Tips, and tall frosted mugs of beer. The company also provides online ordering for takeout and delivery through its own platform, catering services through ezCater, and gift card sales via website and restaurant locations.
Is Ninety Nine Restaurant & Pub a public or private company?
Ninety Nine Restaurant & Pub is a private company. It is classified as unknown and is currently operating.
When was Ninety Nine Restaurant & Pub founded?
Ninety Nine Restaurant & Pub was founded in 1952. It employs 251 to 500 people.
Where is Ninety Nine Restaurant & Pub based?
Ninety Nine Restaurant & Pub is headquartered in Woburn, United States, in the North America region.
How does Ninety Nine Restaurant & Pub make money?
Four revenue lines are on record. Restaurant Dining is the primary driver. The others are online Ordering, catering Services and gift Cards.
Who are Ninety Nine Restaurant & Pub's main competitors?
Broad incumbents on record are Outback Steakhouse, TGI Fridays, The Cheesecake Factory, Buffalo Wild Wings, Applebee's, Red Robin and Chili's. Legal Sea Foods is listed as a regional player. Direct peers are Not Your Average Joe's and Bertucci's.
Does Ninety Nine Restaurant & Pub have an API?
No public API is recorded for Ninety Nine Restaurant & Pub.
What industry is Ninety Nine Restaurant & Pub in?
Ninety Nine Restaurant & Pub's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFAEAB, Pubs & Gastropubs, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.