What DERTOUR Deutschland does

DERTOUR Deutschland operates as the German core of DERTOUR Group, a European travel conglomerate owned by REWE Group. The company's stated functional remit covers four integrated business lines: tour operating (Reiseveranstalter), retail travel agency distribution (Reisebürovertrieb) through physical storefronts across Germany, proprietary hotel brands (notably the Aldiana Club collection, including Aldiana Club Rocca Nettuno Calabria), and destination management agencies (Zielgebietsagenturen) providing ground services at international travel destinations. It serves primarily individual leisure travelers booking packaged holidays, with a secondary segment for corporate/business travelers.

Operationally, DERTOUR Deutschland runs dual headquarters in Frankfurt am Main and Cologne, complemented by retail travel agency locations distributed nationwide. The firmographic data attributes 1,085 employees to the German entity, while DERTOUR Group as a whole reports 16,000+ employees across nine European countries (Germany, Switzerland, Czech Republic, Slovakia, Poland, Hungary, Romania, Sweden, France). Internally, the company has deployed a digital e-learning platform (DERTOUR Lernwelt) and a corporate health management app (Gemeinsam.topfit), though no AI/ML capabilities are disclosed in the input.

Revenue mechanics are transaction-based: tour operator packages, travel agency bookings, hotel accommodations, and destination services generate revenue per booking rather than subscription or licensing fees. Pricing is determined per individual travel package with no public pricing tiers. The company operates as a wholly-owned subsidiary of REWE Group, a diversified German retail and tourism conglomerate, providing capital backing, corporate resources, and cross-vertical employee benefit synergies (REWE, PENNY, toom Baumarkt discounts) without independent outside investors or public listing.

Name

DERTOUR Deutschland

Legal name

DERTOUR Group

Website

https://jobs.dertouristik.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

DERTOUR Deutschland is the German core of REWE Group's DERTOUR Group travel conglomerate, operating tour operating, retail travel agencies, the Aldiana hotel brand, and destination management services for individual and corporate travelers across nine European countries.

Ownership category

akta.pro rank

Product category

Travel and Tourism Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

akta.pro secondary industries

Group, Family & Multi-Generational Travel Planning (HSACAKAK), Luxury Travel Agencies (THAKAFAA)

Keywords

• Package tour operator
• Retail travel agency
• Vacation package holidays
• Hotel resort brands
• Destination management services

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Tour Operating Revenue: Revenue from packaged travel services and tours through the Reiseveranstalter business unit
2. Travel Agency Retail: Revenue from retail travel agency operations (Reisebürovertrieb) serving customers directly at physical locations
3. Hotel Operations: Revenue from proprietary hotel brands including Aldiana Club properties
4. Destination Agency Services: Revenue from destination management agencies (Zielgebietsagenturen) providing services at travel destinations

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

DERTOUR Deutschland operates the German business of DERTOUR Group, functioning as a tour operator (Reiseveranstalter) that designs and sells packaged travel products, supported by a retail travel-agency network (Reisebürovertrieb) across Germany. The portfolio also includes proprietary hotel brands such as the Aldiana Club resorts and destination management agencies (Zielgebietsagenturen) that deliver ground services at international travel destinations.

Product overview

DERTOUR Group operates as a diversified tourism conglomerate offering an integrated portfolio of travel services. The core offering spans tour operator operations (Reiseveranstalter) providing packaged travel products, retail travel agency distribution (Reisebürovertrieb) through physical agency locations across Germany, hotel brands including the Aldiana Club collection, destination management agencies (Zielgebietsagenturen) handling ground operations, and international subsidiaries across eight European countries. The portfolio is unified under the REWE Group parent company and serves as one of Europe's leading travel tourism organizations with over 16,000 employees.

Differentiator

Problem solved

Functional benefit

Brands

• DERTOUR Reisebüro: Travel agency retail operations across Germany
• Aldiana Club
• DERTOUR Lernwelt
• Sport Active

Products and services

• DERTOUR Reiseveranstalter (Tour Operator)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor.

• REWEminorGTM or Marketing PartnerEmployee benefits partner offering exclusive discounts on grocery purchases through the REWE Group card for DERTOUR employees.
• PENNYminorGTM or Marketing PartnerEmployee benefits partner offering exclusive discounts through the REWE Group card for DERTOUR employees.
• toom BaumarktminorGTM or Marketing PartnerEmployee benefits partner offering exclusive discounts through the REWE Group card for DERTOUR employees.
• EGYM WellpassminorOthersFitness and wellness partner providing DERTOUR employees access to a network of over 10,000 sports and wellness facilities across Germany and Austria.
• PME FamilienserviceminorOthersPilot project providing flexible childcare services in Frankfurt, including backup care and holiday programs to support work-life balance.
• AWO lifebalance - Eltern ServiceminorOthersFamily support service providing quick and professional assistance in organizing qualified childcare for children and care-dependent relatives.
• JobRadminorOthersBicycle leasing program allowing employees to lease their desired bike and commute sustainably.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TUI Group: Europe's largest integrated tourism group combining tour operating, retail agencies, hotel brands, and destination services — directly comparable vertically-integrated model to DERTOUR's four-pillar structure with overlapping geographies in Germany and broader Europe.
• Alltours: German vertically-integrated tour operator with own travel-agency chain (alltours Reisecenter), hotels, and flight-inclusive package tours — competing head-to-head with DERTOUR Reisebüro and Reiseveranstalter units in Germany.
• Schauinsland-Reisen: German package-tour operator headquartered in Duisburg, offering comparable pre-packaged beach and city-break holidays to similar DACH consumer segments.
• FTI Group: Major German tour operator (Falk Travel, 5vorFlug, BigXtra) serving similar mass-market packaged-holiday customers with analogous multi-channel distribution and broad European destination coverage.

Broad incumbents

• Airbnb: Alternative-accommodation platform structurally eroding the traditional tour operator + hotel package model that DERTOUR's Aldiana Club and packaged-tour business depends upon.
• Expedia Group: Global OTA conglomerate (Expedia, Hotels.com, Vrbo) competing for the same European package and accommodation consumer as DERTOUR, particularly in destination-services territory.
• Booking Holdings: Parent of Booking.com, Priceline, Agoda and others — the dominant OTA ecosystem representing the principal disintermediation threat to DERTOUR's retail travel-agency distribution model.

Emerging players

• Hotelbeds Group: B2B travel wholesaler and destination services provider — competes most directly with DERTOUR's Zielgebietsagenturen (destination management agencies) and tour-operating wholesaler role.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dertourdeutschland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DERTOUR Deutschland