Dog Guard Out of Sight Fencing

What Dog Guard Out of Sight Fencing does

Dog Guard Out of Sight Fencing is a privately held US company founded in 1988 and headquartered in Troy, New York. It manufactures and supplies an underground, invisible dog containment system — a buried-wire boundary paired with receiver collars — marketed as the "Dog Guard Out of Sight Fencing System." The technology replaces traditional physical fencing for residential pet owners and is sold, installed, and serviced through a nationwide dealer network rather than direct-to-consumer channels.

The company operates a franchise/dealer GTM model: independent dealers purchase equipment and complete training from the Home Office, receive an exclusive geographic territory, and run home-based businesses selling and installing systems to local homeowners. Dealers reportedly achieve 65% gross margins, with the Home Office providing ongoing support through web calls, networking groups, and one-on-one assistance. The initial dealer investment is approximately $50,000 plus working capital, positioning the offering as a relatively low-capital entrepreneurial entry point.

Dog Guard supports 50+ dealers across the USA and cites 38+ years of operating history as a core brand asset, marketing itself against a broader $150B US pet industry backdrop. The company has 21 employees at the Home Office, no disclosed app, API, or digital platform, no AI/ML capabilities, no patents or trademarks disclosed, and no external funding rounds. Revenue is generated primarily from equipment wholesale and training fees to dealers; consolidated financials are not publicly disclosed.

Name

Dog Guard Out of Sight Fencing

Legal name

Dog Guard

Website

https://join.dogguard.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Dog Guard Out of Sight Fencing, founded in 1988 and based in Troy, New York, manufactures underground invisible dog fencing systems sold and installed through a network of 50+ independent US dealers serving residential pet owners.

Ownership category

akta.pro rank

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Equipment and Installation Sales: Dealers sell and install underground dog fence systems to homeowners and pet owners. Revenue comes from equipment sales combined with professional installation services. Dealers achieve 65% gross margins on their operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Dog Guard designs, manufactures, and distributes underground, invisible dog fencing systems through a nationwide network of independent dealers. Each dealer purchases equipment and training from the Troy, New York home office and then sells, installs, and services the fencing systems to residential pet owners within an assigned exclusive territory. The company also recruits new dealers via a multi-step onboarding process that includes online and in-person training, marketing support, and ongoing operational assistance.

Product overview

Dog Guard is a single-product franchise opportunity offering the Dog Guard Out of Sight Fencing System, an underground invisible dog fence. The company operates through a dealer network across the USA, providing dealers with equipment, training, marketing support, and ongoing operational assistance. Dealers purchase equipment and training from Dog Guard Home Office and then sell, install, and service the fence systems to end customers in their assigned territories.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Dealers can recoup initial investment in first year of operation
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves3 records

Expansion highlights3 records

Emerging players

• Halo Collar: Halo is an emerging GPS-based smart fence collar that competes with buried-wire systems by eliminating installation. It is a credible disruptor that competes for the same residential dog-containment use case.
• SpotOn Fence: SpotOn offers a GPS-based dog fence system that competes directly with underground containment solutions. It targets tech-forward consumers who prefer wireless, app-managed containment.
• Wagz: Wagz offers a smart GPS dog collar with virtual fence capabilities, positioning it as a technology-forward alternative to traditional buried-wire systems like Dog Guard's.

Direct peers

• DogWatch: DogWatch is a direct competitor offering hidden underground dog fences through a similar dealer/franchise model. It is one of the closest head-to-head alternatives to Dog Guard for both end customers and prospective dealers.
• Pet Stop: Pet Stop is a direct competitor selling and installing underground pet fencing through a dealer network. It targets the same residential pet-owner segment with comparable hardware and service offerings.
• Invisible Fence: Invisible Fence is the most recognized brand in underground/invisible dog fencing and a direct competitor to Dog Guard's core product, using an installed dealer network of its own across North America.
• Extreme Dog Fence: Extreme Dog Fence sells professional-grade underground dog fence kits and systems directly to consumers, competing with Dog Guard's dealer-installed offering on both price and product.
• Perimeter Technologies: Perimeter Technologies manufactures and distributes pet containment systems including underground fences, serving as both a competitor to Dog Guard and a potential supplier within the broader fence ecosystem.

Broad incumbents

• Petco: Petco is a broad pet retail incumbent that sells pet containment products and offers installation services in some markets, overlapping with Dog Guard's customer base of residential pet owners.
• PetSafe (Radio Systems Corporation): Radio Systems, parent of PetSafe and the Invisible Fence brand, is the largest incumbent in pet containment and broader pet products. It competes directly with Dog Guard through buried-wire and wireless fence systems while also offering a much wider pet products portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dog-guard-out-of-sight-fencing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dog Guard Out of Sight Fencing