Quantify

What Quantify does

Quantify Health LLC is a U.S. digital health membership company founded in 2021 by Lee Webb that delivers root-cause, data-driven care to adults with chronic symptoms who have not found answers through conventional medicine. The platform combines access to a curated catalog of 5000+ advanced biomarker tests (parasites, bacteria, fungi, viruses, metals, chemicals, hormones, food sensitivities, micronutrients, mycotoxins) ordered through 19 CLIA-certified partner laboratories, with unlimited appointments and messaging with certified health coaches trained in functional medicine. Members complete a self-service intake questionnaire, get matched with a coach, receive at-home or phlebotomy-based testing, and obtain a personalized diet, supplement, exercise, sleep, and stress-reduction plan tied to their results.

Quantify's technology stack is a remote-first digital operation with no native mobile app: a HIPAA-compliant member portal (white-labeled Practice Better at quantify.practicebetter.io) handles scheduling, messaging, test-result delivery, and plan viewing; Stripe processes subscription and test payments; Fullscript dispenses practitioner-grade supplements at 35% off retail; and Meta Ads, Google Analytics, and SEO-optimized content marketing (a 30+ case-study blog authored by the founder) drive top-of-funnel acquisition. All tests are ordered by Quantify doctors, with at-home sample collection (saliva, urine, stool, dust) or scheduled blood draws; samples ship to specialized labs such as Diagnostic Solutions Laboratory, Genova Diagnostics, IGeneX, Quest Diagnostics, Mosaic Diagnostics, and RealTime Laboratories.

Quantify operates a single-SKU subscription at $125/month for both individuals and employer-sponsored employees, with a free first-month trial, HSA/FSA acceptance, 0%-interest buy-now-pay-later for tests, and a $100-per-referred-member affiliate program. Tests are billed separately at up to 75% off retail with Quantify taking no test margin. The company is available in 49 U.S. states (New York excluded for regulatory reasons), is privately held and bootstrapped by the founder, employs 8 remote staff, and reports a 92% symptom improvement rate from internal member surveys. Pricing and packaging are identical across D2C and the recently launched B2B "For Business" channel, which uses a web-form-to-call sales motion aimed at employers seeking to reduce burnout and medication costs.

Name

Quantify

Legal name

Quantify Health LLC

Website

https://joinquantify.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Quantify Health LLC is a U2S-founded digital health membership (launched 2021) that gives adults with chronic, unresolved symptoms access to 5000+ specialty biomarker tests through 19 CLIA-certified labs, paired with certified functional-medicine health coaches who deliver personalized diet, supplement, and lifestyle plans.

Ownership category

akta.pro rank

Product category

Digital Health Services

NAICS

Medical and Diagnostic Laboratories (62151), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Medical Laboratories (8071)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

akta.pro secondary industries

Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD), Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays) (HLAAAMAC)

Keywords

• Root cause medicine
• Biomarker testing
• Health coaching
• Chronic illness care
• Functional medicine

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscription: Monthly subscription revenue at $125 per month for individuals and $125 per employee per month for business clients. Membership includes access to biomarker tests at discounted prices, personalized health plans, unlimited appointments and messaging with health coaches, and access to supplement platform at reduced rates.
2. Biomarker Test Sales: Tests are not included in membership but are available at up to 75% off retail prices. Tests start at $30. The company states they eliminate all margin on tests to provide lowest prices possible. Test prices can be paid with HSA, FSA, or buy now pay later at 0% interest.
3. Affiliate Referrals: Affiliate program pays $100 for every member who signs up through an affiliate's unique link. Commissions are calculated and paid weekly.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Quantify provides a digital health membership that gives U.S. residents access to 5,000+ advanced biomarker tests through a network of 19 CLIA-certified labs, paired with personalized health plans and unlimited appointments and messaging with certified health coaches. The subscription is priced at $125/month for individuals and $125 per employee per month for employers, with tests sold separately at up to 75% off retail prices. Members complete an online questionnaire, are matched with a coach, order doctor-prescribed tests using at-home or phlebotomy samples, and receive a customized diet, supplement, exercise, sleep, and stress-reduction plan.

Product overview

Quantify is a digital health platform providing an all-in-one health membership built by root cause medicine experts. The platform combines biomarker testing services (offering 5000+ tests at reduced prices through CLIA-certified labs) with personalized health coaching. The core product is the Quantify Health Membership ($125/month), which includes access to diagnostic tests across categories: stool analysis (qPCR), urine tests (organic acids, mycotoxins, metals, hormones), blood tests (tick-borne infections, immune panels, cardiovascular, metabolic), and saliva tests (HPA stress profile, thyroid). Members receive personalized health plans based on test results and work with certified health coaches via unlimited appointments and messaging. The platform also offers a corporate wellness program (For Business) targeting employers at the same price point.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership Monthly subscription at $125/month (free first month) for U.S. residents 18+ that includes access to 5,000+ biomarker tests at up to 75% off retail prices, a personalized diet/supplement/exercise/sleep/stress-reduction health plan, unlimited appointments and messaging with a certified health coach, test results reviewed by a doctor, HIPAA-compliant portal access, and HSA/FSA payment acceptance.
• For Business (Corporate Wellness) Employer-sponsored wellness program at $125 per employee per month providing employees with biomarker testing access, personalized health plans, and dedicated health coaching to improve team performance and reduce burnout. Companies inquire via a web form and a Quantify team member schedules a call.
• Health Coaching Services Certified health coaches trained in functional medicine provide unlimited appointments and messaging to help members identify causes of symptoms, implement personalized health plans, and stay motivated; coaches create plans covering diet, supplements, exercise, sleep, and stress reduction based on test results.
• Biomarker Test Catalog Catalog of 5,000+ advanced diagnostic tests covering qPCR stool analysis, organic acids, mycotoxins, Lyme disease, tick-borne infections, Epstein-Barr virus, immune panels, environmental mold, metals, toxic chemicals, glyphosate, hormone panels, HPA stress profile, thyroid panel, food and gluten sensitivity, vitamin D, cardiovascular, metabolic, and oxidative stress — ordered by Quantify doctors, samples collected at home (saliva, urine, stool) or via phlebotomy (blood), and analyzed by partner labs.

Quantifiable outcome

• 92% of members improve or resolve their symptoms (based on member surveys from 2025)
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered supporting and core.

• FullscriptsupportingTechnology or IntegrationFullscript is the supplement platform that Quantify members get access to for purchasing practitioner-grade supplements at 35% off retail prices. Members can use HSA and FSA to pay for supplements ordered through Fullscript.
• CLIA-Certified Laboratory NetworkcoreTechnology or IntegrationQuantify orders tests from 19 CLIA-certified laboratories in the United States: Access Medical Labs, Alletess Medical Laboratory, Boston Heart Diagnostics, Cyrex Laboratories, Diagnostic Solutions Laboratory, Doctor's Data, Gemelli Biotech, Genova Diagnostics, IGeneX, Infinite Allergy Labs, KBMO Diagnostics, Mosaic Diagnostics, Precision Analytical, Precision Point Diagnostics, Quest Diagnostics, RealTime Laboratories, US BioTek, ZRT Laboratory. All tests meet CLIA quality standards.
• StripesupportingTechnology or IntegrationStripe Payments processes all membership and test payments. Stripe's Terms of Service apply to all transactions. Stripe provides secure payment processing infrastructure.
• Google AnalyticssupportingTechnology or IntegrationGoogle Analytics collects information relating to website use and visitor behavior to understand and optimize digital marketing effectiveness.
• Meta AdssupportingTechnology or IntegrationMeta Ads generates interest-based advertising through Meta Platforms Inc. (Facebook, Instagram) for customer acquisition campaigns.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Function Health: Subscription-based DTC platform offering extensive biomarker testing and physician-reviewed results. Closest direct competitor to Quantify's membership + biomarker testing model.
• Viome: Gut microbiome testing with personalized nutrition and supplement recommendations. Comparable model of test-driven personalized wellness plans.
• InsideTracker: DTC biomarker testing platform offering personalized health plans based on blood test results. Comparable offering in biomarker-driven personalization.
• Wild Health: Functional medicine concierge practice combining advanced testing, genomics, and health coaching. Comparable concierge model for chronic and preventive care.
• Parsley Health: Membership-based functional medicine practice combining advanced testing with health coaching. Direct competitor in the root-cause, chronic-illness membership space.

Emerging players

• Marek Health: DTC men's health platform combining hormone and biomarker testing with personalized treatment plans. Comparable test-driven concierge model for a focused demographic.
• Levels: Continuous metabolic health monitoring via biomarkers with personalized recommendations. Adjacent biomarker-personalization model with narrower metabolic focus.

Broad incumbents

• Thorne: Supplement and at-home testing brand offering personalized wellness plans and practitioner-grade products. Adjacent in supplement monetization and DTC health testing.
• Forward Health: Membership-based preventive primary care with biomarker testing and health plans. Comparable membership model but broader in scope, including in-person components.
• Cleveland Clinic Center for Functional Medicine: Established academic medical center functional medicine program offering advanced testing and integrative care. Comparable clinical approach but embedded in a large incumbent health system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/quantifyhealth
• LinkedInlinkedin.com/company/quantifyhealth
• Instagraminstagram.com/quantifyhealth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quantify