The Jones Family Kitchen

What The Jones Family Kitchen does

The Jones Family Kitchen is an independent steakhouse and bar located at 7-8 Eccleston Yards, Belgravia, London, opened in May 2018 as the second venue of the Jones Family restaurant group operated by Curious Restaurants Ltd (registered in England and Wales, company number 08368118). The restaurant's core product is Josper-grilled Longhorn steaks sourced from The Ginger Pig, including a signature 55-day dry-aged rump, with sustainable seafood supplied by Flying Fish and organic beef from the group's own Jones Farm. The kitchen is staffed by chefs with pedigree from SMOKESTAK, Marcus Wareing, and Barrafina, and the wine program is led by General Manager and Wine Buyer Alejandro McIntrye-Vera, offering a dual-format list (by region and by style) with extensive wines-by-the-glass.

The business model is direct-to-consumer across four revenue streams: dine-in restaurant and bar service, private events and parties for groups of six or more, gift vouchers processed through Design My Night, and an At Home retail line selling Jones Farm organic beef and picnic hampers. Distribution is concentrated at the single Belgravia location, with supplier and channel partnerships (OpenTable for reservations, Jeroboams and Museum Wines for corkage and wine showcases) supporting the front-of-house experience. Pricing is structured around à la carte dining, a £16.50 Sunday set roast, and £60–£75 multi-course event dinners, positioning the venue at the mid-market premium steakhouse tier.

The customer base draws on three primary segments: Belgravia and Victoria residents, theatre-goers attending the Victoria Palace, Royal Court, and Other Palace venues, and corporate and private-event groups. Marketing is run through Instagram, Facebook, X, a newsletter, an editorial blog, and earned media across publications including Evening Standard, BBC Good Food, and Harpers Wine & Spirit. The wider group comprises The Jones Family Project (Shoreditch, since 2013) and Jones Family Affair (Covent Garden, since November 2021), with 15 staff listed at the Belgravia kitchen. The company is privately held with no disclosed institutional funding, no public listing, and no M&A activity on record.

Name

The Jones Family Kitchen

Legal name

Curious Restaurants Ltd

Website

https://jonesfamilykitchen.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Jones Family Kitchen is an independent Josper-grilled steakhouse and bar in Belgravia, London, operated by Curious Restaurants Ltd. It serves prime Longhorn steaks, sustainable seafood, and an extensive wine program to local residents, theatre-goers, and corporate groups, with supplementary private-event and retail revenues.

Ownership category

akta.pro rank

Product category

Steakhouse Restaurant and Bar

NAICS

Full-Service Restaurants (722511), Special Food Services (7223)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Steakhouse restaurant
• Josper grilled steaks
• Wine bar dining
• Private event venue
• London fine dining

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Dine-in Restaurant & Bar: Full-service restaurant and bar generating revenue from food and beverage sales. Extended hours with separate restaurant and bar operating schedules. Offers set lunch, à la carte, and Sunday roast menus.
2. Private Events & Parties: Caters to private parties and events including corporate networking, celebrations. Special packages for groups of 6+ with dedicated contact and menu options.
3. Gift Vouchers: Digital and physical voucher sales for gifting, processed through Design My Night payment platform.
4. Retail - At Home Shop: Sells Jones Farm organic beef products (topside, brisket, diced shin) at retail prices. Ships directly to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Jones Family Kitchen is an independent steakhouse and bar in Eccleston Yards, Belgravia, London, serving Josper-grilled Longhorn steaks, seasonal British produce, and an extensive wine-by-the-glass program. The venue also hosts private parties and events, sells gift vouchers, and runs an "At Home" retail shop for Jones Farm organic beef products.

Product overview

The Jones Family Kitchen is an independent steak restaurant and bar located in Eccleston Yards, Belgravia, London. The core offering comprises restaurant dining featuring Josper-grilled Longhorn steaks from The Ginger Pig and organic beef from Jones Farm, complemented by a full bar service with an extensive wine-by-the-glass program and craft cocktails. Additional offerings include private event hire, takeaway/At Home products, gift vouchers, pre-theatre menus, and regular wine events and tastings.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Dining Full-service steakhouse restaurant offering Josper-grilled Longhorn steaks, seasonal British produce, and an extensive wine list available by the glass. Located in Eccleston Yards, Belgravia.
• Bar Services Full bar offering cocktails, wines by the glass, spirits, and craft beers. Features wine cocktails such as the La Vie En Rose and Head Full of Flowers cocktail.
• Private Events & Parties

Quantifiable outcome

• Ranked No.1 Steakhouse in London by Steak Society (2019)
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• The Ginger PigcoreStrategic or Co-development PartnerPrimary meat supplier providing Longhorn cattle for steaks. Jones Family Kitchen explicitly chose The Ginger Pig for their naturally fed traditional Longhorn cattle. Steaks include Prime Rib and 55-day dry-aged Rump.
• Flying FishcoreStrategic or Co-development PartnerSustainable fish supplier for restaurant's seafood offerings. Partnership commitment to sustainable fishing practices. Supplier has strong ethos around sustainable sourcing.
• Cockburn's PortminorGTM or Marketing PartnerPort dinner events pairing Cockburn's port with steak menu. Cockburn's ambassador attends events.
• Graham's PortminorGTM or Marketing PartnerMultiple Graham's Port dinner events held with matched four-course menus at £60-65 per person.
• Ramsbury Single EstateminorGTM or Marketing PartnerGin & Vodka paired menu events with award-winning spirits from Ramsbury Single Estate.
• Chivas Regal (The Blend)minorGTM or Marketing PartnerThe Blend by Chivas whisky blending experience hosted at restaurant. Master blender guides guests through whisky tasting and blend creation.
• Jeroboams (50-52 Elizabeth Street)minorGTM or Marketing PartnerNeighbouring wine shop partnership offering £5 corkage on wines purchased from Jeroboams for lunch or dinner (Friday to Wednesday).
• Museum WinesminorGTM or Marketing PartnerIndependent wine merchant featured every 4 months showcasing 6+ wines. Part of new wine program helping smaller independent wine merchants gain exposure.
• Design My NightcoreChannel Partner/ Reseller/ DistributorPayment services provider for vouchers. Handles financial transactions relating to website and services.
• OpenTablecoreChannel Partner/ Reseller/ DistributorOnline booking service provider for restaurant reservations. Shares booking information with OpenTable as required for securing reservations.
• DrinkUp.LondonminorGTM or Marketing PartnerHosted Rosé wine dinner event with four rosé wines and cocktails chosen by bar team paired with three-course dinner.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Barrafina: Group of London Spanish tapas bars with a strong counter-dining format. Comparable through the chef pedigree overlap (Oliver Pollard ex-Barrafina) and shared quality of ingredients focus, though concept differs.

Direct peers

• Hawksmoor Spitalfields: Original Hawksmoor site in the City/Shoreditch fringe — relevant because the Jones Family brand originated in Shoreditch, making this a useful geographic and demographic benchmark for the original customer base.
• Flat Iron: UK steakhouse chain known for a single-cut model and accessible pricing. Overlaps with Jones Family Kitchen on steak-focused menus and London presence, but competes at a lower price point with much larger site count.
• Hawksmoor: London-focused premium steakhouse group with multiple sites across the UK. Directly comparable on category (dry-aged steaks), premium positioning, and supplier-led provenance storytelling, though at significantly larger scale.
• SMOKESTAK: London smokehouse/steak specialist known for fire-cooked meats. Comparable through the Josper/fire-cooking overlap and the chef pipeline (Head Chef Oliver Pollard came from SMOKESTAK).
• Goodman: Mayfair-originated steakhouse with London-centric premium positioning. Comparable as a high-end steak specialist targeting the same professional and theatre-going clientele in central London.
• Blacklock: London-based steakhouse group built around chops and steaks in a casual-premium setting. Strongly comparable on category, all-day menu format (including Sunday roasts), and central-London location strategy.

Broad incumbents

• Gaucho: Established premium steakhouse chain with UK-wide presence. Comparable on premium steak category and Argentine/provenance-led positioning, but operates at significantly broader scale and brand maturity.
• The Wolseley: Grand European café-restaurant in Piccadilly. Comparable as a high-traffic, all-day central London venue with a strong private events and pre-theatre clientele similar to Jones Family Kitchen's positioning.

Regional players

• The Reform Social & Grill at The Mandeville: Marylebone grill house attached to a hotel. Comparable as a London grill-focused restaurant with private dining and event business, operating in a similar central-London premium segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/JonesBelgravia
• Facebookfacebook.com/Thejonesfamilykitchen
• Instagraminstagram.com/jonesfamilyrestaurants
• LinkedInlinkedin.com/company/the-jones-family-kitchen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Jones Family Kitchen