Juleps New Southern Cuisine

What Juleps New Southern Cuisine does

Juleps New Southern Cuisine is a privately held, single-location fine dining restaurant operating at 420 East Grace Street in downtown Richmond, Virginia since July 2003. Founded by Amy Cabaniss, the restaurant serves New Southern cuisine inspired by Atlanta, Charleston, New Orleans, and Savannah, featuring signature items such as Shrimp and Grits, Dry Aged New York Strip, and Chesapeake Bay Crab Cakes. The 12-employee restaurant operates Tuesday through Saturday evenings (4:30-9:00PM) with a Tuesday-Friday Happy Hour, and is led in the kitchen by Executive Chef Cory Chaney.

The business generates revenue through five streams: dine-in a la carte sales, private event catering (three-course at $64/person and four-course at $72/person with capacity for 20-150+ guests), gift certificate sales through Giftfly, Happy Hour food and beverage, and seasonal Restaurant Week prix-fixe menus ($42.26/person with charitable donation to Feed More). The wine program has held a Wine Spectator Award of Excellence continuously since 2008, and the spirits program includes over 70 bourbons, ryes, and whiskeys with Virginia-specific offerings. Pricing places the restaurant in the upscale fine dining category locally, with entrees ranging $24-$48 and craft cocktails $13-$16.

Distribution is entirely physical: dine-in service, advance reservations via Exploretock, direct private event bookings, and gift certificates via Giftfly. There is no delivery, no takeout, no mobile app, and no multi-location footprint. Marketing relies on Facebook, X (Twitter), Constant Contact email newsletters, and earned media through Richmond Magazine and Style Weekly. The business is an individual founder-owned operating company with no institutional investment, no parent holding company, and no disclosed funding rounds.

Name

Juleps New Southern Cuisine

Legal name

Julep's New Southern Cuisine

Website

https://juleps.net

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Juleps New Southern Cuisine is a single-location fine dining restaurant in downtown Richmond, Virginia, serving New Southern cuisine, craft cocktails, and an award-winning wine and bourbon program to walk-in diners, private event hosts, and happy hour patrons.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

Ethnic & Regional Cuisine Restaurants (THAFACAD), Cocktail Bars & Speakeasies (THAFAEAE)

Keywords

• Fine dining restaurant
• New Southern cuisine
• Private event catering
• Craft cocktail bar
• Wine and bourbon program

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining in the restaurant, ordering from the dinner menu featuring Southern cuisine with items like Shrimp and Grits, Dry Aged Steaks, and Crab Cakes. Includes craft cocktails, wine, and beer sales.
2. Private Event Catering: Private party bookings including three-course ($64/person) and four-course ($72/person) prix-fixe menus. Back dining room accommodates up to 50 guests; full restaurant available for up to 150+ guests.
3. Gift Certificate Sales: Digital gift certificates sold through third-party platform Giftfly for customer gift purchases.
4. Happy Hour Food & Beverage: Reduced-price bar bites and drinks during Happy Hour, driving off-peak traffic Tuesday-Friday 4:30-7:00PM.
5. Restaurant Week Prix-Fixe Menu: Seasonal Restaurant Week three-course prix-fixe menu at $42.26 per person, with portion donated to Feed More charity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Juleps New Southern Cuisine is a fine dining restaurant in downtown Richmond, Virginia, serving New Southern cuisine inspired by Atlanta, Charleston, New Orleans, and Savannah. The restaurant operates Tuesday-Saturday evenings with a dinner menu of starters ($13-$19) and entrees ($24-$48), an award-winning wine list, an extensive craft cocktail and bourbon program, Happy Hour Tuesday-Friday, and private event services for groups up to 150+ guests.

Product overview

Juleps New Southern Cuisine is a fine dining restaurant offering New Southern cuisine with a focus on Southern-inspired dishes featuring ingredients from local and regional suppliers. The restaurant provides a unified dining experience combining its core dinner service with craft cocktails, an award-winning wine list, and special event hosting. Supporting offerings include happy hour bar bites, seasonal holiday pop-up bars, Restaurant Week prix-fixe menus, and gift certificate sales. The restaurant operates Tuesday through Saturday evenings and accommodates private events for up to 150+ guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Dinner Menu Full dinner service featuring New Southern cuisine including starters, soups, salads, entrees, and desserts. Signature dishes include Julep's Shrimp and Grits, Dry Aged New York Strip, and Chesapeake Bay Crab Cake. Available Tuesday-Saturday 4:30-9:00PM to walk-in diners and reservation holders at the Richmond, VA location.
• Private Event Catering

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• L'Opossum: Highly acclaimed fine dining restaurant in Richmond's Oregon Hill, known for theatrical presentation and an extensive cocktail program. Directly comparable to Julep's on upscale positioning, beverage curation, and special-occasion dining.
• The Tobacco Company Restaurant: Historic upscale dining destination in Richmond's Shockoe Slip with private event capabilities. Comparable to Julep's on historic-building setting, private events (up to large receptions), and elevated prix-fixe programming.
• Shagbark: New Southern cuisine restaurant in Richmond opened by a former Julep's chef. Direct overlap in New Southern culinary concept, sourcing approach, and Richmond fine-dining clientele.
• The Roosevelt: Chef-driven upscale Southern-inspired restaurant in Richmond's Jackson Ward. Competes directly with Julep's for fine-dining clientele, prix-fixe events, and craft beverage positioning in the same downtown-adjacent market.

Regional players

• The Grey (Savannah): Mashama Bailey's acclaimed Southern fine dining restaurant set in a historic Greyhound bus terminal in Savannah, GA. Comparable to Julep's on Southern cuisine, historic-venue positioning, and James Beard-level recognition trajectory, though in a separate regional market.
• Husk (Charleston): Sean Brock's flagship New Southern cuisine restaurant in Charleston, SC. Conceptually aligned with Julep's on elevated Southern cuisine and craft cocktail culture, but operates in a different geographic market.

Broad incumbents

• Lemaire: Long-standing fine dining restaurant at The Jefferson Hotel in downtown Richmond. Comparable on upscale positioning and event hosting, but operates within a larger hotel hospitality portfolio rather than as a standalone concept.

Emerging players

• Brenner Pass: Sister restaurant to The Roosevelt by the same ownership group, offering Alpine-inspired small plates and cocktails. Comparable on beverage-forward fine dining and event programming, though cuisine theme differs from Julep's Southern focus.
• The Daily Kitchen & Bar: Richmond restaurant in the Fan District with seasonal Southern-leaning menus and brunch/lunch/dinner coverage. Comparable on Southern cuisine and beverage program, though broader daypart coverage gives it a different operating model.
• Comfort: Southern-inspired restaurant in Richmond with a craft cocktail focus. Partial overlap with Julep's on Southern cuisine concept and beverage curation, though positioned at a more casual price point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/julepsrva
• Facebookfacebook.com/julepsrva
• LinkedInlinkedin.com/company/juleps-new-southern-cuisine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juleps New Southern Cuisine