Jules John

What Jules John does

Jules & John is a French bakery-restaurant hybrid chain operating 29 locations across 11 regions of France under the legal entity SARL Crescendo Restauration, itself part of the CRESCENDO Group founded in 1992. The concept, created in 2014 by Christopher Shafroth and Georges in the Agen area, combines an on-site artisan bakery-pâtisserie (buns, breads, viennoiseries, pastries) with a gourmet burger restaurant using 100% French beef, fresh poké bowls, and customizable salads. Recipes were co-developed with Michelin-starred chef Fabrice Biasiolo, providing culinary differentiation versus standard QSR competitors.

The core product portfolio is built around fresh, on-site daily preparation: burger buns baked from local flours, handcrafted burgers prepared in front of customers, seasonal poké recipes, and an ice-cream customization feature ('My Mondae') with over 100 combinations. Supporting services include Click & Collect and home delivery via commandes.jules-et-john.fr, a catering (traiteur) service, group reservations for events of 20+ persons, and the Bun's loyalty program earning points per euro spent. Sub-brands such as 'Les Comptoirs d'Alice & Jules' (buffet format) and 'John' (bakery-only) extend the format mix within the same parent group.

The business model is a unit-priced, transaction-based QSR operation across physical sites, with weekly promotional pricing (JEUDEAL menu at €9.90 every Thursday) and group menus ranging from €2.50 to €15.00. Marketing relies on the loyalty program, social media, and online ordering. Customer segments are horizontal: local individual consumers and families for everyday dining, plus groups and event organizers for occasion-based catering. No external institutional investors or private equity involvement has been disclosed; ownership rests with the founders and the CRESCENDO Group.

Name

Jules John

Legal name

SARL Crescendo Restauration

Website

https://jules-et-john.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Jules & John is a French bakery-restaurant hybrid chain operating 29 locations across 11 regions of France, combining on-site artisan baking with gourmet burgers, pokés, and salads for everyday consumers and group events.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513), Retail Bakeries (311811)

SIC

Retail-Eating Places (5812), Bakery Products (2050)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

Keywords

• Gourmet burger restaurant
• Artisan bakery patisserie
• Casual dining chain
• Fresh baked buns
• Event catering services

Headquarters

HQ city

Estillac

HQ country

France

HQ region

Europe

Offices30 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Restaurant Dine-in and Takeout Sales: Revenue from food service at restaurant locations including dine-in, takeout, and drive-through orders. Customers pay per item or menu.
2. Catering Services: Catering services for events including buffets, platters, and custom formulas. Customers contact their nearest Jules & John location to place orders.
3. Group Reservations and Events: Revenue from group bookings with minimum 20 persons, offering various meal formulas from breakfast to dinner.
4. Loyalty Program (Bun's): Customers earn 1 Bun (loyalty point) per euro spent, which can be redeemed for gifts and rewards. This drives repeat purchases and customer retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Jules & John operates a dual-concept restaurant chain combining a French artisan bakery-pâtisserie with an American-style gourmet burger restaurant under one roof. The chain offers handcrafted burgers with 100% French beef, fresh poké bowls, customizable salads, traditional breads, viennoiseries, and pastries baked on-site daily. Supporting services include catering, group reservations (20+ persons), a loyalty program (Bun's), and online ordering for Click & Collect and home delivery.

Product overview

Jules & John operates a dual-concept restaurant combining a gourmet burger restaurant with an artisan bakery-pâtisserie in a single location. The product portfolio centers on handcrafted burgers made with house-made buns and 100% French beef, complemented by fresh poké bowls and customizable salads. The bakery side offers traditional French breads, viennoiseries, and pastries prepared daily on-site. Supporting services include catering, group reservations, a loyalty program (Bun's), and online ordering for takeaway/delivery. The company operates 29 restaurants across France under the Jules & John brand, with some locations branded as 'Les Comptoirs d'Alice & Jules' or 'John' for bakery-focused formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Burgers Handcrafted gourmet burgers made with buns from the on-site bakery, featuring 100% French beef, fresh vegetables, and house-made sauces. Includes signature recipes from a Michelin-starred chef.
• Poké Bowls Fresh poké bowls featuring rice, salmon, fresh vegetables, and various toppings with soy-based sauces. Includes vegetarian options with falafels.
• Salads Fresh garden salads including Caesar, New York, French Campagne, and customizable 'My Salad' options with various proteins and dressings.
• Artisan Bakery / Breads Artisan bakery producing traditional French bread, specialty breads, and burger buns made on-site daily using local flours. Includes baguette tradition, pain complet, baguette 6 graines, pain maïs, and pain muesli.
• Viennoiseries Artisan pastries including croissants, pain au chocolat, pain au raisin, briochette au sucre, and chouquettes.
• Pâtisseries Assorted pastries and desserts including brownie, panna cotta, feuilleté aux pommes, donut, choc cookie, muffin, éclair, flan pâtissier, and cake creations.
• Catering Service (Service Traiteur) Catering service for events offering buffets, platters, and custom formulas. Includes mini buns, focaccias, quiches, party platters (charcuterie, cheese), and sweet selections.
• Group Reservations Group reservation service for family gatherings, birthdays, and outings with friends. Minimum 20 persons with one complimentary meal offered.
• Click & Collect / Home Delivery Online ordering platform for takeaway and delivery services, accessible via commandes.jules-et-john.fr.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Fabrice Biasiolo (Star Chef)coreStrategic or Co-development Partner · 1 January 2014Michelin-starred chef who collaborated with founders Christopher Shafroth and Georges to develop gourmet-inspired recipes for the menu. Created recipes that blend French gastronomy with American fast-food concepts, providing the culinary expertise that differentiates the brand.
• Crescendo Restauration SAcoreOthers · 1 January 2014Parent company of the Jules & John brand. The group operates multiple restaurant concepts including Crescendo (the original brand since 1992), Jules & John (since 2014), and Les Comptoirs d'Alice (since 2017). Provides centralized management, real estate, and operational infrastructure.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Brioche Dorée: Major French bakery-café chain (part of Groupe Le Duff) with 500+ locations combining viennoiseries, sandwiches, salads, and quick meals. Operates a similar bakery + quick-service food model targeting French lunch and snacking occasions, with comparable pricing and customer base.
• Five Guys: American gourmet burger chain expanding in France with hand-formed patties, fresh buns, and customizable toppings. Closely matches J&J's "My Burger" customization concept and target audience of quality-seeking fast-casual diners, with stronger brand recognition but less French provenance.
• Cojean: French fast-casual healthy restaurant chain focused on salads, pokés, soups, and fresh seasonal ingredients. Directly comparable to J&J's salad and poké product line, sharing positioning on freshness, quality, and customization, primarily in city-center locations.
• Big Fernand: French gourmet burger chain founded in 2011 with ~50+ locations, focused on handcrafted burgers made with French beef and fresh buns. Most direct competitor to Jules & John in the premium French fast-casual burger segment with similar positioning on local sourcing and chef-inspired recipes.
• Paul: Iconic French bakery-pâtisserie chain with international presence, offering breads, viennoiseries, pastries, sandwiches, and casual meals. Directly comparable to J&J's bakery-pâtisserie half, with similar French heritage positioning, product mix, and dine-in/takeaway service model.
• La Croissanterie: French bakery-café chain (part of Groupe Happy) with locations in transit hubs, office areas, and shopping centers. Competes with J&J's bakery side on viennoiseries, sandwiches, and quick lunch offerings, targeting similar French commuter and workday consumption occasions.
• Courtepaille: French casual dining chain specializing in grilled meats and salads, with ~200 locations across France. Targets similar French middle-market lunch and dinner occasions as J&J, with overlapping positioning on fresh preparation and family-friendly casual dining.
• La Mie Câline: French bakery-café chain (part of Groupe Flo) with 500+ locations offering traditional breads, viennoiseries, sandwiches, salads, and quick meals. Closely mirrors J&J's bakery + casual dining format in store footprint, product mix, and price point.

Broad incumbents

• Burger King France: Major international QSR chain operating 500+ locations in France with premium beef-focused menu lines competing for quality-seeking burger customers. Larger player with stronger digital ordering infrastructure; competes with J&J on lunch traffic but lacks J&J's bakery offering and chef-driven positioning.
• McDonald's France: Dominant QSR incumbent in France with 1,500+ locations and premium "Signature" ranges aimed at gourmet-burger seekers. Indirect competitor to J&J for French lunch traffic, with vastly greater scale, app-based loyalty (MyMcDonald's), and marketing budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jules-john

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jules John