Jules Thin Crust LLC

What Jules Thin Crust LLC does

Jules Thin Crust LLC is a family-owned fast-casual restaurant chain founded in 2005 by John and Jan Ordway in Doylestown, Pennsylvania. The company operates 7 owned-and-operated locations — 6 in Pennsylvania (Ardmore, Doylestown, Jenkintown, Newtown, North Wales, Wayne) and 1 in New Jersey (Princeton) — serving the greater Philadelphia metropolitan area. Its core offering is a thin-crust pizza menu organized into cheese, meat, veggie, and custom-built categories, complemented by organic salads; pies are produced from organic dough and sauces prepared in-house daily with locally sourced ingredients, and a proprietary buckwheat-flour gluten-free blend certified by the Gluten Intolerance Group of North America since 2011 anchors the dietary-accommodation positioning. Vegan cheese substitution, build-your-own topping mechanics, and an allergen/nutrition layer via PickNic round out the menu architecture.

The company runs a Craver-powered iOS/Android mobile app for online ordering, uses Square for gift card distribution, and operates an HB Portal-based food truck booking system, plus third-party delivery integrations at most locations. Revenue is generated through four transaction-based streams: dine-in restaurant sales, takeout and curbside pickup (called 'fly-by'), off-site catering for events of 10-200 guests, and the 'Jules on Wheels' mobile food truck service for private events requiring a $500 deposit. Pricing is unit-based on pie size (Small $10-$12, Medium $16-$20, Large $19-$25.50), with gluten-free crust variants carrying a $1-$2 premium and toppings modularly priced.

The business is structured as a Pennsylvania LLC, remains entirely under founder control, and the company explicitly does not offer franchise opportunities. No institutional funding, parent company, or M&A activity is disclosed. Customer segments span health-conscious consumers, gluten-intolerant and celiac patrons, vegetarians/vegans, families, and event/corporate catering clients.

Name

Jules Thin Crust LLC

Legal name

Jules Thin Crust LLC

Website

https://julesthincrust.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Jules Thin Crust LLC is a family-owned fast-casual restaurant chain operating 7 locations in Pennsylvania and New Jersey, serving organic thin-crust pizza with in-house dough, a certified gluten-free option, and catering and food truck services.

Ownership category

akta.pro rank

Product category

Fast-casual pizza restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industry

Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO)

Keywords

• Thin crust pizza
• Gluten-free pizza
• Organic pizza restaurant
• Fast casual dining
• Pizza catering services

Headquarters

HQ city

Ardmore

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at 7 physical restaurant locations in Pennsylvania and New Jersey.
2. Take-out and Delivery: Take-out ordering via telephone or online. Third-party delivery at most locations. Curbside pick-up service (fly-by) available.
3. Food Truck Rental: Private event catering via mobile food truck. Requires $500 deposit. Includes 2-3 hours of operation, up to 5 menu varieties, staff, and compostable supplies.
4. Catering Services: Business meetings, events, and parties serving 10 to 200 guests. Inquiry through nearest location.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Jules Thin Crust operates a fast-casual restaurant chain serving organic thin crust pizzas, salads, and gluten-free pies across seven company-owned locations in Pennsylvania and New Jersey. The menu is built around in-house daily-prepared organic dough and sauces, a proprietary certified buckwheat gluten-free blend, and customizable toppings, with supplementary offerings in off-site catering and a mobile food truck for private events.

Product overview

Jules Thin Crust LLC operates as a fast-casual restaurant chain offering a unified thin crust pizza concept with seven physical locations in Pennsylvania and New Jersey. The core product portfolio centers on thin crust pizzas available in four categories (Cheese, Meat, Veggie, and Custom pies) plus Organic and Custom Salads, all made with organic dough and sauces prepared in-house daily. A key differentiator is the Gluten-Free pie line featuring an exclusive buckwheat flour blend, which has been offered for over fifteen years and is certified by the Gluten Intolerance Group. The business extends its core offering through two service modules: Jules Catering (off-site catering for 10-200 guests) and Jules on Wheels Food Truck (mobile event catering with a $500 deposit and 50-person minimum). A mobile app (iOS/Android) enables online ordering through the Craver platform, while allergen and nutrition information is accessible via PickNic integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Cheese Pies Traditional thin crust pizzas with cheese combinations including Plain Cheese, Margherita, Brooklyn Pie, and Mario's Pie, offered in Large ($19-22), Medium ($16-18), Small ($10-11), and Gluten-Free Medium ($18-19) and Small ($11-12) sizes for dine-in, takeout, delivery, and catering customers.
• Meat Pies
• Veggie Pies
• Custom Pies
• Gluten-Free Pies Thin crust pizzas made with Jules' exclusive certified buckwheat flour blend, custom ordered and prepared separately from the regular line to prevent cross-contamination, available for over fifteen years.
• Organic Salads
• Custom Salads
• Jules Catering
• Jules on Wheels Food Truck
• Gluten-Free Dough (To Go)

Quantifiable outcome

• Gluten-free pies made for over 15 years
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• Gluten Intolerance Group (GIG) of North AmericacoreStrategic or Co-development Partner · 1 January 2011Gluten Intolerance Group certified Jules Thin Crust's gluten-free dough as suitable for consumption by all gluten-intolerant and celiac customers in 2011. This certification validates the safety and quality of their gluten-free offerings, providing credibility to customers with celiac disease or gluten sensitivities.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Blaze Pizza: Fast-casual 'build-your-own' thin crust pizza chain with gluten-free dough and vegan cheese options. Directly competes with Jules on artisanal thin-crust positioning and rapid-assembly custom pies.
• Mellow Mushroom: Fast-casual stone-baked pizza chain offering gluten-free crust, vegan cheese, and a wide specialty pie menu. Comparable to Jules in dietary-inclusivity breadth and casual dining positioning.
• MOD Pizza: Fast-casual pizza chain offering customizable thin-crust pizzas with gluten-free and vegan options at counter-order price points. Closest comparable in service model, menu structure, and dietary-inclusivity positioning to Jules.
• PizzaRev: Fast-casual build-your-own pizza concept with thin-crust base, gluten-free options, and counter-order assembly model. Closely mirrors Jules' customization-and-dietary-friendly positioning.
• &pizza: East Coast-based fast-casual pizza chain with long, oblong thin-crust pies, gluten-free options, and a modern design ethos. Operates in markets adjacent to Jules' PA/NJ footprint with similar counter-order service model.
• Pieology: Fast-casual customizable pizza concept offering personal pies with gluten-free crust and allergen-conscious menu options. Overlaps with Jules on thin-crust build-your-own format and dietary accommodations.

Regional players

• Vocelli Pizza: Mid-Atlantic pizza delivery and dine-in chain with gluten-free and thin-crust offerings; primarily competes in PA, NJ, and surrounding states — overlapping Jules' regional geography.

Broad incumbents

• California Pizza Kitchen (CPK): National casual-dining chain with thin-crust-style pizzas, gluten-free options, and broad menu appeal. Larger scale and broader portfolio but overlapping pizza category and dietary accommodation positioning.
• Domino's: Largest pizza QSR by global system sales with strong delivery/ordering technology and broad geographic reach. While not a fast-casual peer, it competes with Jules for pizza occasion share and online ordering mindshare in the same PA/NJ metros.

Emerging players

• Mod Market: Fast-casual concept emphasizing fresh, organic, made-to-order food including pizza and salads. Comparable to Jules on the organic-ingredient and customization dimensions within a healthier fast-casual frame.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/julesthincrust1
• Instagraminstagram.com/julesthincrust
• TikToktiktok.com/@julesthincrust_
• LinkedInlinkedin.com/company/jules-thin-crust-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jules Thin Crust LLC