Julii

What Julii does

Julii is a single-unit French Bistro restaurant with Mediterranean influences, operating at 11915 Grand Park Avenue in North Bethesda, Maryland. The restaurant serves lunch Monday through Friday (11a–3:45p), dinner nightly, and a weekend brunch service on Saturday and Sunday (10a–2:30p), with operating hours spanning roughly 11a to 10p most days. The core product is the dine-in experience, anchored by a dinner menu, a curated weekday lunch salad lineup (Salmon Nicoise, Mediterranean Cod Salad, Steak Wedge, Greek with Grilled Chicken, Burrata Chicken, Salmon Caesar), a brunch menu, and a from-scratch dessert menu (Profiteroles, Chocolate Cremeux, Creme Brulée). Reservations, gift cards, curbside pickup, and third-party delivery via DoorDash and Toasttab extend the offering beyond the four walls.

The technology stack is conventional for an independent restaurant: a Squarespace-hosted website (julii.com) for marketing, menu PDFs, gallery, and reservations; Toasttab for online ordering and gift card fulfillment; and DoorDash for marketplace-driven delivery. There is no proprietary technology, app, API, or AI capability disclosed. With 8 employees and a single location, the business operates as a classic small-format, full-service restaurant with no technology differentiation beyond standard third-party tooling.

The revenue model is a straightforward combination of dine-in check sales, delivery and takeout transaction revenue (via DoorDash and Toasttab), and gift card sales through Toasttab. Customer acquisition is driven by the physical location in an affluent North Bethesda trade area, the website, and visibility on two delivery platforms. No enterprise, catering, or contracted B2B accounts are evident, and no ownership, parent-company, or investor information is disclosed — though the HR contact email ([email protected]) suggests a possible operational affiliation with the CAVA restaurant group.

Name

Julii

Legal name

Julii

Website

https://julii.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Julii is a single-unit French Bistro with Mediterranean influences in North Bethesda, Maryland, serving lunch, dinner, and weekend brunch to local diners and nearby business professionals via dine-in, DoorDash delivery, Toasttab online ordering, and gift cards.

Ownership category

akta.pro rank

Product category

Full-Service Restaurant (French Bistro with Mediterranean influences)

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industry

Casual Dining Restaurants (THAFACAB)

Keywords

• French bistro dining
• Mediterranean restaurant
• Weekend brunch service
• Food delivery
• Curbside pickup

Headquarters

HQ city

North Bethesda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Service: Revenue generated from customers dining in at the restaurant location, with operating hours Monday-Sunday including lunch and brunch service.
2. Delivery and Takeout: Revenue from delivery orders placed through third-party platforms (DoorDash, Toasttab) and curbside pickup orders.
3. Gift Cards: Revenue from sale of gift cards through Toasttab platform.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Julii is a French Bistro restaurant with Mediterranean influences operating a single dine-in location in North Bethesda, Maryland. The restaurant serves weekday lunch (Mon-Fri 11a-3:45p), dinner nightly, and weekend brunch (Sat-Sun 10a-2:30p), with a menu featuring curated salads, French bistro entrees, and made-from-scratch desserts. The business also fulfills delivery and curbside pickup orders through DoorDash and Toasttab and sells gift cards.

Product overview

Julii is a French Bistro restaurant with Mediterranean influences, offering dine-in services through its core product offerings: Dinner Menu, Brunch Menu (Saturday-Sunday 10a-2:30p), and Weekday Lunch Menu (Monday-Friday 11a-3:45p). The restaurant also provides Delivery/Curbside Pickup services via DoorDash and Toast Tab platforms, accepts Reservations for dine-in guests, and sells Gift Cards. The food menu features curated salads, French bistro entrees, and desserts including Profiteroles, Chocolate Cremeux, and Creme Brulée. Julii operates from a single location at 11915 Grand Park Avenue, North Bethesda, MD 20852.

Differentiator

Problem solved

Functional benefit

Products and services

• Dinner Service Full dine-in dinner service at the North Bethesda restaurant featuring French Bistro cuisine with Mediterranean influences. Available nightly (Mon-Thur 11a-10p, Fri 11a-10:30p, Sat 10a-10:30p, Sun 10a-10p). Targeted at local diners and visitors seeking upscale-casual French cuisine.
• Weekday Lunch Weekday lunch service Monday through Friday 11a-3:45p featuring curated salads (Salmon Nicoise, Mediterranean Cod Salad, Steak Wedge Salad, Greek with Grilled Chicken, Burrata Chicken Salad, Salmon Caesar) with the full dinner menu also available. Targeted at business professionals and local diners during the workday.
• Weekend Brunch Weekend brunch service Saturday and Sunday 10a-2:30p featuring breakfast and lunch items including curated salads and beverages. Targeted at weekend diners and brunch-goers.
• Delivery and Curbside Pickup Food ordering service allowing customers to order via third-party platforms (DoorDash) and the Toasttab online ordering system for either delivery or curbside pickup at the North Bethesda location. Targeted at off-premise diners preferring to eat at home.
• Reservations Table reservation service for dine-in guests, available during all operating hours via the restaurant's website. Targeted at guests planning an in-person visit.
• Gift Cards Gift card purchase option allowing customers to buy restaurant credits through the Toasttab platform for use by recipients at Julii. Targeted at gift-givers and regular patrons.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• DoorDashcoreChannel Partner/ Reseller/ DistributorDoorDash is a third-party delivery platform partner that enables Julii to reach customers who prefer delivery over dine-in. The partnership allows Julii to list its delivery/curbside menu on the DoorDash platform, with DoorDash handling logistics and customer acquisition.
• ToasttabcoreChannel Partner/ Reseller/ DistributorToasttab provides the online ordering platform for Julii, enabling both delivery and curbside pickup orders. Additionally, Toasttab hosts Julii's gift card program, allowing customers to purchase gift cards through the platform.
• CAVA ([email protected])minorOthersContact email reference for resume submissions (careers). This appears to be related to the ownership/management group behind Julii, as the application email references CAVA restaurant group.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CAVA: Large Mediterranean fast-casual chain whose HR contact appears linked to Julii's recruiting; while format differs (fast casual vs. full service), the Mediterranean cuisine overlap and apparent ownership/operational linkage make it a highly relevant comparison point.
• Seasons 52: Upscale-casual national chain emphasizing fresh, seasonal menus with dinner and weekend brunch — comparable daypart coverage, price-point positioning, and target diner.
• Iron Gate Restaurant: Historic upscale Mediterranean-influenced restaurant in DC's Dupont Circle serving brunch and dinner; comparable in cuisine adjacency (Mediterranean) and upscale positioning to Julii's Mediterranean twist.
• Founding Farmers: Upscale-casual farm-to-table restaurant group with multiple DMV locations and brunch service; competes for the same affluent, occasion-driven diner as Julii.
• Le Pain Quotidien: Casual French/European bakery-cafe concept with brunch and lunch emphasis; comparable Mediterranean-European cuisine positioning and all-day casual service model.

Emerging players

• Tatte Bakery & Café: Fast-growing Boston-origin European-inspired bakery-cafe concept expanding across the East Coast, including the DC area; comparable Mediterranean/European all-day dining positioning and brunch-centric model.

Direct peers

• Le Diplomate: Iconic French brasserie/bistro in Washington DC's Logan Circle, offering a comparable upscale-casual French dining experience with full bar, brunch, and weekday lunch service in the same regional market as Julii.
• Mon Ami Gabi: Classic French bistro chain with outdoor patio dining, brunch, and approachable French fare; directly comparable to Julii's concept and daypart coverage, though at larger scale.
• Cafe Provence: Independent French bistro in the greater DC/Maryland area offering classic French cuisine in an upscale-yet-approachable setting; direct concept analogue to Julii.
• Bistrot Lepic & Wine Bar: Long-standing traditional French bistro in Georgetown, DC, with classic French menu, weekend brunch, and full dinner service — a near-direct analogue in cuisine, service model, and DMV customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/julii

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Julii