Juniper Hill Furniture & Design

What Juniper Hill Furniture & Design does

Juniper Hill Furniture & Design is a privately held, founder-owned furniture retailer and interior design firm headquartered in Reno, Nevada, founded in 2001 by Trish Dietze and operating from a single showroom at 850 E. Patriot Blvd, Suite B. The company curates premium home furnishings from over 50 vendor partners across categories including furniture, lighting, rugs, fabrics, bedding, and wallcoverings, holding the exclusive Stickley dealership in Reno plus reseller relationships with Lexington Home Brands, Bernhardt Furniture, Century Furniture, and American Leather. It operates with approximately 10 employees spanning design consultation, special-order coordination, shipping/receiving, and ownership, and is organized as a sales-led business with customers physically visiting the showroom and engaging in-store design consultations rather than via e-commerce channels.

The business generates revenue through two streams: one-time retail sales of in-stock and specially ordered home furnishings, and professional interior design services delivered by in-house design consultants. Services are segmented across residential design (bedrooms, bathrooms, home offices, dining rooms, kids' rooms, living rooms) and commercial design (home staging for real estate sales, office space design). Pricing is quote-based and not publicly disclosed, with both project-based design engagements and transactional furniture purchases. Customer segments are a hybrid of individual residential homeowners (primary) and small commercial clients in Northern Nevada.

The company runs no proprietary technology platform, no digital storefront for transactional ecommerce, no app, and no disclosed AI or automation systems, relying instead on a Squarespace-hosted marketing website, a lifestyle blog (The Juniper Collective), an Instagram presence, vendor partnerships, and attendance at trade events such as High Point Market for assortment curation and trend sourcing. Operational scope is restricted to Northern Nevada, the company is not actively hiring, and there is no evidence of venture funding, acquisition activity, leadership transition, or expansion beyond the single showroom in the available data.

Name

Juniper Hill Furniture & Design

Legal name

Juniper Hill Furniture & Design

Website

https://juniperhillfurniture.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Juniper Hill Furniture & Design is a privately held Reno, Nevada furniture retailer and interior design firm operating a single showroom that curates premium home furnishings — including exclusive Stickley, Lexington, Bernhardt, and Century brands — and offers design consultation services to residential and commercial clients across Northern Nevada.

Ownership category

akta.pro rank

Product category

Home Furnishings Retail

NAICS

Interior Design Services (54141), Interior Design Services (541410)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

Keywords

• Furniture retail
• Interior design
• Home furnishings
• Design consultation
• Home staging

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Furniture and Home Furnishings Sales: The company sells furniture, decor, lighting, rugs, bedding, and other home furnishings directly to consumers and commercial clients from their retail showroom in Reno, Nevada. They carry multiple vendor brands and offer both in-stock items and special orders.
2. Interior Design Services: Professional interior design consultations and space planning services for residential and commercial clients, including home staging and office space design.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Juniper Hill Furniture & Design operates a retail showroom in Reno, Nevada that sells furniture, decor, lighting, rugs, bedding, fabric, and wallcoverings sourced from premium vendor brands including Stickley, Lexington Home Brands, Bernhardt, Century Furniture, and American Leather. The company also provides professional interior design consultation, space planning, renovation guidance, home organization, home staging, and office space design services for residential and commercial clients.

Product overview

Juniper Hill Furniture & Design is a premier furniture retail store and interior design service provider in Northern Nevada. The company offers a comprehensive portfolio consisting of core service offerings (Design Services, Selection Services, Purchasing & Planning, and Commercial Services including home staging and office design) and product categories (Furniture, Decor, Wall Art, Rugs, Lighting, Bedding & Linen, Fabric & Trim, and Wallcoverings). The company curates products from over 50+ vendor partners including premium brands like Stickley (Reno's exclusive dealer), Lexington Home Brands (Lexington, Tommy Bahama Home, Artistica Home, Sligh), Bernhardt Furniture, Century Furniture, and American Leather. The showroom and collection changes constantly, offering access to furniture and design brands not available elsewhere in the region.

Differentiator

Problem solved

Functional benefit

Brands

• The Juniper Collective: A lifestyle blog featuring all things design, run by Juniper Hill Furniture & Design.

Products and services

• Interior Design Services Professional interior design consulting covering bedroom, bathroom, home office, dining room, kid's bedrooms, and living room spaces, including renovation consultations, home organization, and space planning for residential clients in Northern Nevada.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• StickleycoreChannel Partner/ Reseller/ DistributorJuniper Hill is Reno's only dealer of Stickley's premium hardwood furniture and fine upholstery. Stickley has been manufacturing furniture since 1900 with a focus on quality, durability, and sustainability. The partnership provides exclusive access to this heritage brand in the Reno market.
• Lexington Home BrandscoreChannel Partner/ Reseller/ DistributorJuniper Hill carries Lexington, Tommy Bahama Home, Artistica Home, and Sligh office and media designs from Lexington Home Brands. Lexington is a century-old global leader in upscale home furnishings.
• Bernhardt Furniture CompanycoreChannel Partner/ Reseller/ DistributorEstablished in 1889, Bernhardt is among the country's largest family-owned furniture companies with 8 manufacturing facilities and 1,500+ employees worldwide. Known for product design excellence and environmental commitment.
• Century FurniturecoreChannel Partner/ Reseller/ DistributorSince 1947, Century Furniture has been providing finely crafted luxury furniture with impeccable design and quality. Offers over 2,000 fabric, leather, and trim options for custom orders.
• American LeatherminorChannel Partner/ Reseller/ DistributorFounded in 1990, American Leather specializes in quick-delivery custom furniture. Known for innovation, sustainable practices, and precision engineering methods.
• Rug VendorsminorChannel Partner/ Reseller/ DistributorPartnership with rug vendors including Capel, Chandra, Dalyn, Davis Rugs, Feizy, Jaipurliving, Kalaty, Kravet, Loloi, and Nourison to provide diverse rug selections.
• Lighting VendorsminorChannel Partner/ Reseller/ DistributorPartnership with lighting vendors including Allegri Crystal, Corbett Lighting, Arteriors, Currey & Company, Generation Lighting, Hubbardton Forge, Hudson Valley, Kuzco, and Uttermost for lighting fixtures.
• Fabric & Trim VendorsminorChannel Partner/ Reseller/ DistributorPartnership with fabric vendors including Robert Allen Design, Fabricut, Kravet, Maxwell, Schumacher, and many others offering a wide range of fabric and trim options.
• Wallcovering VendorsminorChannel Partner/ Reseller/ DistributorPartnership with wallcovering vendors including A Street Prints (Brewster), Fabricut, Elitis, Kravet, Maxwell, Seabrook, Ralph Lauren Home, Vahallan, and Wallquest.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Wayfair: Wayfair is the largest online-only home furnishings retailer, offering a vast assortment across price points that competes with Juniper Hill for Northern Nevada customers who might otherwise shop the showroom.
• Crate & Barrel: Crate & Barrel is a national modern home furnishings retailer with in-store design services and a curated assortment directly comparable to Juniper Hill's mid-to-upscale furniture and decor mix.
• Ballard Designs: Ballard Designs is a multi-channel home furnishings retailer offering classic and design-forward furniture and decor, with a comparable curated assortment and design-savvy customer overlap with Juniper Hill.
• Restoration Hardware (RH): RH is a large luxury home furnishings brand with galleries, design services, and a much broader assortment and geographic footprint than Juniper Hill, competing for the same aspirational customer seeking high-end furniture and interior design guidance.
• Pottery Barn: Pottery Barn is a national multi-channel home furnishings retailer offering coordinated furniture, decor, and design services that overlap with Juniper Hill's product and customer base, though at a lower price tier.
• West Elm: West Elm is a national design-forward home furnishings retailer with in-store design services (West Elm Design), competing for the same residential interior design and furniture customer that Juniper Hill serves.

Direct peers

• Room & Board: Room & Board is a modern home furnishings retailer emphasizing American-made, design-forward furniture with in-store design assistance, comparable to Juniper Hill's premium-curated assortment and design-service positioning.
• Arhaus: Arhaus is a publicly traded premium furniture retailer with in-house design services and a showroom-plus-studio model that mirrors Juniper Hill's hybrid retail-and-design positioning. It targets the same affluent homeowner customer seeking curated, globally sourced furnishings.
• Ethan Allen: Ethan Allen operates a network of company-owned and independent design centers selling premium furniture with complimentary interior design services, directly comparable to Juniper Hill's showroom-and-design consultant model.

Others

• Stickley (Audi & Co.): Stickley is a key supplier/vendor partner of Juniper Hill and also operates its own retail galleries (Stickley galleries) that compete indirectly with Juniper Hill's showroom for the same premium Stickley customer in select markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/juniperhillfurniture
• LinkedInlinkedin.com/company/juniper-hill-furniture-&-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juniper Hill Furniture & Design